25 January 2012
NEW TRADE GROUP LAUNCHED TO HELP DEVELOP EBIKE MARKET E4 is a new ‘Group Cooperation’ forming an alliance between four likeminded companies to help promote ebikes in the UK.
Electric Bike Corporation (EBC), Storck-
Raddar, Hero Eco and Wisper have all come together with a common purpose to promote ebike sales in the UK. Initially, E4’s focus will be targeted towards the trade, with plans for regional trade demo days, marketing support and the idea of greater cooperation for the major UK consumer shows. Each of the four companies has a range of ebikes that complement each other with little overlap when it comes to pricing, style and spec and E4 will work to promote all the group’s brands as well as the sector in general. Commenting on the group Ian Hughes of Storck-Raddar said: “The potential of the ebike sector in the UK seems to be the subject of much industry debate.
We look at the
phenomenal growth in countries like Germany and the Netherlands and think, is this the way the UK market will go?
E4 thinks yes, but there is some work to be done to
With four of the UK’s major ebike
distributors coming together we expect to make a significant impact in developing the sector far quicker than we would as single companies.”
Paul Stanforth, EBC ’s managing director, said: “There are some very specific tasks that need to be undertaken, such as giving the trade an opportunity to see what is available and educating them in the latest technological developments.
We have some very exciting plans and the
first elements will be revealed in the coming weeks.” David Miall of Wisper said:
“E4 has been in the making
for several months now and I have to say, all the meetings have been some of the most positive I have attended.
It really feels that we are all working
together towards a common purpose, to promote ebikes. Combined, we have decades of experience and there is a feeling that E4 will make a real difference to the sector.” Finally, Mark Loveridge of Hero Eco said:
market is potentially vast and E4 is ideally placed with the right range of ebikes and a superb skill set of people - to reach a tipping point and deliver a sector that we all know is there.” -endsIssued on behalf of E4 by BS&T PR. For further information email firstname.lastname@example.org or call 07973 344675/01672 569250