Selected Works of Yan (Stone) Li
“The designer does not begin with some preconceived idea. Rather, the idea ia the result of careful study and observation, and the design a product of that idea.” –Paul Rand
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THE DESIGN DAYS CONFERENCE MAGAZINE–OCEAN
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REBRANDING–NUTRY HUMAN RIGHTS
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ANNUAL REPORT BURBERRY POSTER
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Design Service Days
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Portfolio Yan (Stone) Li
MA
Course Type System Instructor John Nettleton
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01 02 03 04 05 06 07
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01 02 03 04 05 05 07
“Everybody has to be able to participate in a future that they want to live for. That’s what technology can do.” Dean Kamen
Selected Work 2019–2021 Yan (Stone) LI MA
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Objective Create materials for a hypothetical or an existing conference. Design a visual concept that demonstrate a conceptual and typographic system.
Approach
Instructor John Nettleton
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Project 01 Design Conference
This conference is about the interaction between design and technology, and how that interaction can improve human lives. My concept is futurism, which is reflected visually through the movement of modules. The whole system is a two color job only, keeping it simple yet stylish.
Course Type Systems Instructor John Nettleton Semester Summer 2020 03
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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06
Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 01 Design Conference
Instructor John Nettleton
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Magazine–Ocean
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Portfolio Yan (Stone) Li
MA
Course Type System Instructor John Nettleton
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01 02 03 04 05 06 07
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01 02 03 04 05 05 07
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“The beauty and mystery of the ocean, fills our lives with wonders, vast beyond our imagination. ” M. L. Borges
Objective This project needs to choose an abstract word for creation, such as “snow”, “fog”, “fire” and other abstract words for magazine design. These abstract words need the fluency of the story and the choice of font. I chose the word “ocean”. It will be print, creative, and magazine design.
Selected Work 2019–2021 Yan (Stone) LI MA
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Approach Project 02 Magazine
This project is about the ocean. In this project, I use the ocean to describe the horizontal and vertical changes in people’s hearts and the different feelings. When we face the ocean, why should I think of the ocean as black, because the ocean is a kind of Mysterious object, I want to use black to experience the unknown and mystery of the ocean.
Instructor Sejal
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Course Making Ideas Visible Instructor Sejal Semester Fall 2019 21
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 02 Magazine
Instructor Sejal
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 02 Magazine
Instructor Sejal
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 02 Magazine
Instructor Sejal
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Branding – nutry
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Portfolio Yan (Stone) Li
MA
Course Visual Thinking Instructor Sandra Isla
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02 03 04 05 06 07
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01 02 03 04 05 05 07
“We struggle with eating healthily, obesity, and access to good nutrition for everyone. But we have a great opportunity to get on the right side of this battle by beginning to think differently about the way that we eat and the way that we approach food. ” Marcus Samuelsson
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Objective How can I suggest that parents pay more attention to their children’s health by starting with good eating habits: I would like to establish a system to help parents more about the importance of the liver, the if obesity can lead to fatty liver diseases, and how to help parents have a better diet to affect their children. Looking for a real social problem, design a brand that solves this problem with 3 key deliverables and a set of marketing posters for the brand.
Selected Work 2019–2021 Yan (Stone) LI MA
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Approach Project 03 Branding–nutry
At present, the obesity rate of children in the United States is increasing year by year, and children’s obesity will cause many adverse diseases, such as fatty liver. We hope that parents can pay attention to this problem and lead their children to love eating vegetables so as to avoid fatty liver and reduce the probability of childhood obesity.
Instructor Sandra Isla
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Course Visual Thinking Instructor Sandra Isla Semester Fall 2020 33
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Project 03 Branding–nutry
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Branding–nutry
Instructor Sandra Isla
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Human Rights
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Portfolio Yan (Stone) Li
MA
Course Digital Design Studio Instructor Phil Hamlett
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03 04 05 06 07
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01 02 03 04 05 05 07
“Life is not what you alone make it. Life is the input of everyone who touched your life and every experience that entered it. We are all part of one another.” Yuri Kochiyama
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Objective Design an online design journal—a website by, for, and about designers. It will combine editorial content in the form of blog publishing and a social networking layer into a cohesive user experience (Vinh).
Approach
Course Digital Design Studio
Instructor Phil Hamlett
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Project 04 Human Rights
My project is to showcase the work of human rights related technicians, integrate their work and play a role in amplifying their influence. By joining us, we can better understand that human rights are an issue that has a great impact on the world. The reason why I choose red as the main visual color of the whole is that red is a more eye-catching and important signal. With strong red, people can pay more attention to this social problem, so I use large area of red and exaggerated design concept to design and develop.
Selected Work 2019–2021 Yan (Stone) LI MA
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Instructor Phil Hamlett Semester Fall 2020
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Rebranding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Rebranding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Rebranding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Rebranding–nutry
Instructor Sandra Isla
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 03 Rebranding–nutry
Instructor Sandra Isla
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Annual Report – Burberry
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Portfolio Yan (Stone) Li
MA
Course Type System Instructor John Nettleton
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05 06 07
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01 02 03 04 05 06 07
“I read annual reports of the company I’m looking at and I read the annual reports of the competitors - that is the main source of material.” Warren Buffett
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Objective
Approach
Instructor John Nettleton
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Project 05 Annual Report–Burberry
Burberry is a luxury brand image company, its wool products are famous all over the world. I want to take this market to a higher level. I used their main image colors in my design. In addition to data analysis, I also paid more attention to the design of board layout, so as to make their annual report more attractive. Starting from the cover design at the beginning, I also used different folding in the division of each chapter to improve the interactivity and make it look more interesting. Give a person a kind of fresh design expression.
Selected Work 2019–2021 Yan (Stone) LI MA
Burberry is a high-end luxury brand company, mainly clothing, wool products and other products. Their annual report includes philosophy and mission history of innovation, the path toward the future, financial summary, etc. The information in the Annual Report was huge, and my task was to create a more readable layout using negative space and other element. Carry on the better visual system analysis and design.
Course Type System Instructor John Nettleton Semester Fall 2020 79
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Selected Work 2019–2021 Yan (Stone) LI MA
Project 05 Annual Report–Burberry
Instructor John Nettleton
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Thank you
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Mom, Dad, and brother, thank you for always supporting and respecting my decisions and giving me such a loving and supportive family that encourages me to pursue my dream. I feel blessed to have you all as my family.
To my instructors Thanks to John Nettleton, David Hake, Phil Hamlett, Sandra Isla, Sejal, Hunter Wimmer, Jeremy Stout for guiding, inspiring and encouraging me to become a professional designer.
Selected Works 2019–2021 Yan (Stone) LI MA
To my family
To my friends I’m lucky to have you all in my life. Thank you for always stand by my side; thank you for loving, supporting, inspiring, and understanding me; thank you for being an essential part of my life.
So, those are some of my works from these previous years. I hope you like them, and maybe we can work together later, doing some great stuffs. Thank you for reading, I really appreciate your time and support/ Feel free to contact me for and kind of design project. I do admit that I’m still learning to be better so your feedbacks would mean so much for me. And once again, thank you.
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Colophon Content Yan (Stone) Li +1 541 908 3938 stoneprince2017@gmail.com stonelistudio.com
School Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA, USA
Major MA Computer Graphic Design and Digital Media
Instructor Jeremy Stout
“The designer does not begin with some preconceived idea. Rather, the idea ia the result of careful study and observation, and the design a product of that idea.” –Paul Rand
stonelistudio.com