VISUAL DEVELOPMENT GUIDE
CONTENTS 01
BRAND CONCEPT Brand Overview The Brand Soul New Mission Statement Rebranding Objective
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LOGO DEVELOPMENT Buzzwords Sketches Refined R1 Sketches R2 Digital Sketches Leverage and Annotate Inspiration
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DIGITAL LOGO Sketchs R3 Digital R3 Similar Logo Leverage and Inspiration
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chapter Rebranding Objective
New Mission Statement
The Brand Soul
Brand Overview
BRAND CONCEPT 02 ESPRIT
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ESPRIT
VISUAL DEVELOPMENT GUIDE
BRAND CONCEPT
ESPRIT DE CORP Esprit Holding Limited is a publicly owned manufacture of clothing, footwear, accessories, jewelry, and housewares under the Esprit label. The ESPRIT brand name is licensed to other manufactures. In addition, the group owns the Red Earth cosmetics brand.
NEW MISSION STATEMENT Through sharing, educating and campaigning on global environmental brands, advocating environmental protection for everyone, live with the idea of environmental protection, so as to better protect our earth.
NEW APPROACHES Esprit looks future into the future. According to our three keywords, Eco-friendly, conscious, and refreshing, we extend our services to various forms, including products, services, environment, education, experience, event and co-branding.
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chapter Sketches
Buzzwords
LOGO DEVELOPMENT 06 ESPRIT
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ESPRIT
VISUAL DEVELOPMENT GUIDE
BUZZWORDS Gather and analyze the buzzword of the competitors and develop the keywords which I’m going to us for the reband
BRAND ATTRIBUTES Relevant Words
Nature Words
Environmental Protection
Authentic
Nature
Sustainable
Farsighted
Collective
Responsible
Global
United
Biodegradable
Sustainable
Relaxing
Eliminate Waste
Natural
Stale Words
Hopes to “Own” Words
Fashionable
Equal
Simple
Responsible
Traditional
Active
Profitable
Influential
Individual
Participatory
Young
Unitive
LOGO DEVELOPMENT
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VISUAL DEVELOPMENT GUIDE
REFINED SKETCHES R1 Generate sketches in 3 divergent concept
CONCEPT 01 ECO–FRIENDLY Environmentally friendly but not degrading the quality of life.
LOGO DEVELOPMENT
CONCEPT 02 CONSCIOUS Communicate what is the right direction
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REFINED SKETCHES R1 Generate sketches in 3 divergent concept
CONCEPT 03 REFRESHING Full of energy and keep stylish
LOGO DEVELOPMENT
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VISUAL DEVELOPMENT GUIDE
SKETCHES R2 Merged R1 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
Symbolic
I want to choose
LOGO DEVELOPMENT
Graphic
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ESPRIT
VISUAL DEVELOPMENT GUIDE
SKETCHES R2 Merged R1 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
Wordmark
LOGO DEVELOPMENT
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DIGITAL SKETCHES R2 Merged R1 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
LOGO DEVELOPMENT
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03
chapter Leverage and Inspiration
Similar Logo
Digital R3
Sketchs R3
DIGITAL LOGO 20 ESPRIT
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ESPRIT
VISUAL DEVELOPMENT GUIDE
SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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ESPRIT
VISUAL DEVELOPMENT GUIDE
SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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ESPRIT
VISUAL DEVELOPMENT GUIDE
DIGITAL SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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ESPRIT
VISUAL DEVELOPMENT GUIDE
DIGITAL SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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C: 66
C: 58
M: 0
M: 0
Y: 95
Y: 1
K: 0
K: 0
R: 93
R: 80
G: 187
G: 201
B: 77
B: 241
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ESPRIT
VISUAL DEVELOPMENT GUIDE
DIGITAL SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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C: 66
C: 58
M: 0
M: 0
Y: 95
Y: 1
K: 0
K: 0
R: 93
R: 80
G: 187
G: 201
B: 77
B: 241
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ESPRIT
VISUAL DEVELOPMENT GUIDE
DIGITAL SKETCHES R3 Merged R1 & R2 Inspiration
CONCEPT MUTUAL Mutual = Conscious + Eco-friendly
DIGITAL LOGO
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C: 66
C: 58
M: 0
M: 0
Y: 95
Y: 1
K: 0
K: 0
R: 93
R: 80
G: 187
G: 201
B: 77
B: 241
C: 7
C: 0
M: 4
M: 78
Y: 100
Y: 98
K: 0
K: 0
R: 243
R: 240
G: 226
G: 94
B: 6
B: 36
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ESPRIT
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DIGITAL LOGO
SIMILAR LOGO It is helpful to compare the existing real-world logo with the brand’s new logo before the logo is finalized. This step helps us avoid making designs that are similar to existing designs. For Life’s similar logo research, I focus on those logos with viewfinders or plus signs. Look for existing logos that look similar and describe the similarities and differences between them and my new logo. By comparing it can inspire and help me better determine the final logo.
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LOOK ALIKE LOGOS 20 Logos in my field that could be judged as similar to the logos I’m presently developing.
What is similar to my new logo is the use of circular structure. This logo is represented by green leaves, which makes my logo more abstract by color.
The hexagonal shape of the logo is used. Similar to my logo, the blue and green parts are also used for design and thinking.
The same idea of a circular hexagon is used, and two colors are used respectively. This company is also about environmental protection.
This is a sustainable company. The circular hexagon is divided into two parts to represent the visual communication of two different parts.
Blue and green were used, and leaves were chosen as a sustainable element.
Hexagon combined with the letter H.
This is a computer software company, they choose green and ring to show that their material is green.
Choose hexagon and leaf combination, buy performance sustainable and green food, look more healthy.
A combination of the letter E and the fork, this is a green food organic catering company.
The hexagon is combined with green and blue, which is similar to my logo.
DIGITAL LOGO
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Two semicircular rings are used to form a loop, which reflects the visual effect of the loop.
The combination of the letter E and leaves is chosen to represent the mission and development direction of the company.
This is an energy-saving and environmentally friendly interior company, using a square shape to express the sense of space. It is also visually a hexagonal shape.
Use a circular visual form to represent recyclable ideas.
This is the logo of a company about water environment. They chose a ring layer representation.
The circular shape of green leaves represents environmental protection. This figure has a strong sense of cohesion. This is a green plant company.
Using ring-shaped diamonds to form a hexagon, this also represents the environment and continuous information recognition.
This is the use of hexagons and a combination of books and leaves.
This is a company that maintains a green Internet. They also used green and blue as the main logo colors. The green parts also combine with the green leaves.
The elements of the logo are a blend of sustainability and the representation of the arrow. At the same time, use the green of the top part as the overall design of the ring hexagon.
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ESPRIT
VISUAL DEVELOPMENT GUIDE
DIGITAL LOGO
LEVERAGE AND ANNOTATE INSPIRATION Discover many existing visual standard guilds in order to create guilds for my brand. These examples can help me develop visual standards in the future. The derivation, analysis and evolution of the LOGO can help my brand LOGO to be better conveyed visually. Through the overall brand LOGO visual deduction system.
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New Identity Introduction New brand identity shows the audience the core ideas behind the brand. And through an intuitive new and old comparison, the designer has a structured explanation of why brand identity is being updated. We can comprehensively understand its evolution process and creative ideas by reviewing the new brand identity introduction.
Logo Anatomy This analysis clearly uses scale and data for the logo to identify and explain the anatomical structure of the logo, which is direct and effective. By indicating the blank distance and the minimum size, the user can know exactly Use the logo so that the structure and usage restrictions of the logo are not broken.
DIGITAL LOGO
Type Specs The type specs layout is very intriguing, and it also shows the type very clear. The layout has a good hierarchy. The layout helps the type specs look more interesting than others.
Main ID Colors (logo colors) The reason that I think this color looks well is that shows the color proportion and tints in 100% to 0%. It helps designers to use them in a correct way. The overall look is simple and straightforward and easy to view.
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Logo Don’ts This brand shows the information clearly. The UPS also shows the explanation, which helps audiences to know it better.
Alternate Versions of the Logo This brand uses different forms, multi-directional display of the use of logo colors, and at the same time the logo color changes on different backgrounds, it is clear whether it can work in an all-round way.
DIGITAL LOGO
Optional (Exceed expectations) Note 4 Logo Don’ts I found this because I think this company has done a good job in the analysis of this part of the logo. It shows the purpose of the logo more comprehensively. It is very diverse, trying different angles, verticals, etc., and is the most final report. .
Grid The grid system is an indispensable element in the performance of the logo. I think the brand is very comprehensive in the analysis of the logo, because it allows me to clearly see the origin of the logo and the definition of each angle.
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VISUAL DEVELOPMENT GUIDE
Graphic I found this because it really appeals to me, because the brand not only uses the elements of color blocks when displaying colors, but chooses flat graphic elements that match the brand for analysis. I think this is a good one. Thoughts, I want to add this section to my final report.
Image + Grid I found this because this picture is accompanied by a grid system, which will be very intuitive to the audience. Layout and presentation form. Very simple and clear, at a glance.
DIGITAL LOGO
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SOURCES wipo.com sightunseen.com