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CONTENTS

5

INTRODUCTION

5

VISION

6

MISSION

7

THE JOURNEY SO FAR

9

LOOKING AHEAD: DELIVERING FOR GLASGOW

10

STRATEGIC OBJECTIVES

17

IMPLEMENTATION

18

APPENDIX

220 High Street Glasgow G4 0QW

11 George Square Glasgow G2 1DY

+44 (0)141 287 0961 info@glasgowlife.org.uk

+44 (0)141 566 0800 events@seeglasgow.com

www.glasgowlife.org.uk

www.seeglasgow.com


IN DELIVERING SPORTS EVENTS, GLASGOW UNDERSTANDS THE POWER OF ENGAGING WITH ITS CITIZENS WHILE AT THE SAME TIME PROMOTING ITSELF ON THE WORLD STAGE. GLASGOW’S TRACK RECORD OF HIGH STANDARDS IN DELIVERING SPORTS EVENTS WAS A KEY FACTOR IN THE SUCCESS OF THE BID FOR THE 2014 COMMONWEALTH GAMES.

© Ian MacNicol


INTRODUCTION

Recognising Glasgow City Council’s investment of £200 million in new and refurbished sports facilities, and opportunities to work with International Sports Federations in the lead up to 2014, Glasgow launched an ambitious Sports Events Strategy in 2008. The strategy achieved its objectives, despite having to adapt to the global recession. The success of the 2008 Sports Events Strategy was a key factor in the decision to bid for the 2018 Youth Olympic Games which will inspire a new generation of young people and develop their enthusiasm towards sport.

Yet there is room for improvement. Even in the face of severe funding constraints, expectations are increasingly ambitious. Success in event bidding and event delivery relies on solid multi-agency partnerships with clear roles and responsibilities. Glasgow Sports Events Strategy to 2018 will achieve its vision and deliver its mission through strengthened partnerships aligned to each agency’s core ability to add value and competitive advantage in this global industry. The 2008 Strategy helped establish key targets aligned to Glasgow’s world class venues. This was supported by the launch of Glasgow’s Major Events Charter in 2010. The first of its kind in the UK, the Charter enables event owners to bring their events to Glasgow with the confidence that the City will support the event through a professional consistent and co-ordinated approach. Moving forward, Glasgow Sports Events Strategy to 2018 seeks to make the most of the once in a lifetime opportunities arising from Glasgow’s status as a 2018 Youth Olympic Games Candidate City, and host city of the 2014 Commonwealth Games only two years following the London 2012 Olympics.

Through Glasgow’s unique portfolio of competition venues, and a focus on the major events legacy of London 2012 and Glasgow 2014, Glasgow has already secured £3.1 million in external funding for events taking place in the period 2008–2015. The additional events already secured for 2012 and 2015 will generate an estimated £12 million in economic impact. This is important to the city’s economy and reinforces the city’s status in the sports events industry. Glasgow’s success reflects a strong partnership between Glasgow Life, Glasgow City Marketing Bureau, EventScotland and UK Sport, backed by the critical support of the city’s Strategic Major Events Forum (SMEF) and Glasgow City Council.

VISION THE VISION OF GLASGOW SPORTS EVENTS STRATEGY TO 2018 IS OF A WELCOMING, VIBRANT SPORTING CITY WHERE RESIDENTS, ATHLETES, AND VISITORS REGULARLY SHARE EXPERIENCES OF THE HIGHEST CALIBRE SPORTS COMPETITION ORGANISED AND DELIVERED TO EXCEPTIONAL STANDARDS IN WORLD CLASS VENUES.

5


MISSION TO SUSTAIN THE LEGACY OF THE 2014 COMMONWEALTH GAMES THROUGH AN ENHANCED SPORTS EVENTS PROGRAMME, ENDEAVOURING TO ENGAGE NEW AUDIENCES, AND ACHIEVING RECOGNITION BY THE ‘ULTIMATE SPORTS CITIES AWARDS’ AS THE HIGHEST RANKED CITY IN GLASGOW’S CATEGORY AND WITHIN THE WORLD’S TOP TEN.

This vision and mission will be achieved through a focus on four themes: Achieving ‘Glasgow: Host City’ status for high profile European and World Championship Events Strategic Development of Glasgow’s Annual Sports Events Programme Committing to Continuous Improvement in Event Delivery Measuring Outcomes and Maximising Benefits Each theme includes strategic objectives and key performance indicators to measure success. The strategy will be reviewed in 2014 to update key performance indicators for 2015–2018.

6


THE JOURNEY SO FAR

The foundations of this Strategy date back to the 1980s. The opening of the Kelvin Hall International Sports Arena in 1987 led to an ambitious sports events programme including the European Indoor Athletics Championships in 1990, and annual international athletics and gymnastics competitions. Soon after being named European Capital of Sport in 2003, Glasgow joined forces with Commonwealth Games Scotland and the Scottish Government, in a successful bid for the 2014 Commonwealth Games. With the launch of this Strategy, and the Commonwealth Arena and Sir Chris Hoy Velodrome preparing to open in late 2012, a new stage is set for welcoming elite athletes to Glasgow, and inspiring a new generation of young people through the values of sport.

During the period of the 2008–2011 Sports Events Strategy, a number of prestigious events were secured through the collective effort of Glasgow Life, Glasgow City Marketing Bureau, EventScotland, UK Sport, and National Governing Bodies of Sport. These events include:

GLASGOW’S SPORTS EVENTS STRATEGY 2008–2011

2011 & 2012 FIG Artistic Gymnastics

All Around World Cup 2012 & 2013 IRB Sevens 2013 UCI World Juniors Track

The 2008–2011 Strategy was introduced shortly after Glasgow was awarded the 2014 Commonwealth Games. This period saw a resurgence of sports events in Glasgow:

Cycling Championships 2013 World Youth Netball Championships 2015 World Artistic Gymnastics

Championships

The Sudirman Cup World Team

Badminton Championships returned to Scotstoun Leisure Centre in 2007, after previously being held there in 1997. Glasgow also hosted the UEFA Cup Final in 2007, having hosted the UEFA Champions League Final in 2002.

2015 IPC European Swimming

Championships These events were chosen either for their ability to deliver on strategic objectives to develop new audiences for sports events in the lead up to 2014, or to ensure the sustainable use of new or refurbished competition venues following the Commonwealth Games. This proactive, targeted approach has been successful and will continue to be applied throughout the period of the Glasgow Sports Events Strategy to 2018.

2008 saw the city step in at short notice

to host the World Acrobatic Gymnastics Championships. The public responded with interest and enthusiasm, with the “Acro” selling out both the Age Group competition and World Championship finals. In 2009, the Commonwealth Table Tennis

Championships was hosted at Scotstoun Leisure Centre. This event was praised for setting new standards of excellence in table tennis sport presentation and competition management.

7


8


LOOKING AHEAD: DELIVERING FOR GLASGOW The vision of Glasgow Sports Events Strategy to 2018 is aligned to the 2014 Games Legacy for Glasgow. In implementing this Strategy, events will be targeted for their ability to help achieve and sustain the outcomes identified in the Games Legacy for Glasgow: Business growth & development

Tourism

Training & employment

Inward investment

Physical regeneration

Environmental sustainability

Health & physical activity

Sustainable travel & connectivity

City image, reputation & civic pride

Volunteering

Cultural & sport events and development activity

Education

Looking well beyond 2014, Glasgow has published a vision covering the next 50 years. Future Glasgow 2011–2061 was developed to give all citizens, businesses and organisations the ability to shape public policy and investment in the years to come. Future Glasgow 2011–2061 outlines the core values that have helped make Glasgow a great city of which Glaswegians are famously proud: creativity and enterprise, opportunity and fairness, teamwork and respect. FUTURE GLASGOW CORE VALUE

THE FUTURE GLASGOW 2011–61 CITY VISION STRATEGY REAFFIRMS THE VISION OF GLASGOW CONTINUING TO HOST MAJOR INTERNATIONAL CULTURAL AND SPORTS EVENTS WHILE RECOGNISED AS ONE OF THE TOP SPORTING CITIES IN THE WORLD.

GLASGOW SPORTS EVENTS STRATEGY TO 2018

Creativity

Excellence and innovation in sports presentation Engagement with Glasgow and Scotland’s cultural and creative sectors

Enterprise

Event management expertise Event delivery supply chain Community benefits through Procurement Programme

Opportunity and Fairness

Sports Events volunteering opportunities Development of coaches and technical officials Supporting sports governing bodies

Teamwork and Respect

Athlete role models

Underlying Glasgow Sports Events Strategy to 2018 is the investment in world class venues. From parents and toddlers, to local sports clubs and elite national squads, these facilities are at the heart of daily community life for thousands of Glaswegians. Just as Glasgow’s global identity is reinforced by hosting world class events, these events support increased levels of civic pride as local communities welcome elite international athletes to their sports facilities. These facilities, their staff, and their users, collectively represent this strategy’s core asset. This, more than anything else, allows Glasgow to play a unique role in helping to achieve the aspirations of the National Events Strategy Scotland: The Perfect Stage, and UK Sport’s World Class Events Programme which is funded by the National Lottery. 9


THEME 1 ACHIEVING “GLASGOW: HOST CITY” STATUS FOR HIGH PROFILE EUROPEAN AND WORLD CHAMPIONSHIP EVENTS. Glasgow is targeting some of the most highly sought after events in the World. External factors may prevent bids from progressing past the feasibility stage. The partners behind bids for sports events in Glasgow have extensive experience in delivering successful bids against strong competition. The City will aim to secure at least one additional event each year in 2015, 2016, 2017 and 2018.

STRATEGIC OBJECTIVE 1 BRING HIGH PROFILE EUROPEAN AND WORLD SPORTS EVENTS TO GLASGOW. Bids for the World Artistic Gymnastics Championships or IPC European Swimming Championships, both in 2015, would not have been possible without the quality of venues under construction in Glasgow. The success of these bids demonstrates both the quality of these venues, and the strength of the partner relationships in preparing, funding, and promoting bids. Success in bidding is also closely related to Glasgow’s reputation as a host city, Scotland’s event credentials, and the UK’s leading role as a host of the World’s most prestigious events.

KEY PERFORMANCE INDICATOR 1

Secure one additional European or World Championships Event each year in 2015, 2016, 2017 and 2018. RESPONSIBLE AGENCY

Glasgow Life and/or Glasgow City Marketing Bureau as per Appendix.

Many factors support Glasgow’s status as a competitive host city, including the ease of transportation to and within the city, a compact city centre, friendliness of locals and the willingness of local businesses to engage with and celebrate events. Event strategies are often confidential, but Glasgow makes no secret of its aspirations to host World and European championships in sports which showcase the city’s best venues. Bids for events of this stature are influenced by many factors and in most cases face three hurdles in the early stages, even before facing rival bids from other countries:

STRATEGIC OBJECTIVE 2 DELIVER A FOCUSSED EVENTS PROGRAMME TO BUILD AUDIENCES, TEST VENUES, AND SUPPORT SCOTLAND’S MEDALS TARGET AT THE 2014 COMMONWEALTH GAMES.

The event must be in the strategy of the sport’s national governing body The city may be required to submit a domestic bid to the national governing body

This was a key objective of the 2008 Strategy, and it will continue to be a priority in the lead up to the 2014 Commonwealth Games. As a result of this longstanding objective, Glasgow will host the World Youth Netball Championships, FIG Artistic Gymnastics

A robust budget and guaranteed financial package is a fundamental requirement

10


All Around World Cup, the Glasgow Aviva International Athletics Match at the Commonwealth Arena and the UCI Juniors Track World Championships at the Sir Chris Hoy Velodrome, all within the first year of opening of these venues. The city is also targeting to host the 2012 UCI Track Cycling World Cup. Also as a result of this objective, Glasgow will host IRB Sevens at Scotstoun Stadium in May 2012 and 2013.

STRATEGIC OBJECTIVE 3 STRENGTHEN RELATIONSHIPS WITH STAKEHOLDERS, RIGHTS HOLDERS, AND SUPPLIERS THROUGH BUSINESS TO BUSINESS ENGAGEMENT IN THE EVENTS INDUSTRY, PROFESSIONAL RELATIONSHIPS, AND LINKS WITH GOVERNING BODIES AND PUBLIC AGENCIES.

Glasgow’s pre-Commonwealth Games events programme aims to achieve the following outcomes: Audience development

Glasgow’s success, and how it is perceived as a destination for world class events, relies on its reputation built on:

Medal winning Showcasing new venues

A track record of event delivery excellence

Testing Commonwealth Games readiness

Industry stakeholder relationship management

Making a positive economic impact Many of these pre-Commonwealth Games events were secured through the efforts of the Commonwealth Games Sports Events Group, chaired by EventScotland.

Glasgow’s reputation is enviable, ranked 11th in the 2010 World’s Ultimate Sports Cities, voted the Best Sports Marketing City in 2010, and the Great Scottish Run was nominated in 2011 and 2012 for Sport Participation Event of the Year Award at the annual Sport Industry Awards.

KEY PERFORMANCE INDICATOR 2

Deliver a pre-Commonwealth Games UK and international events programme encompassing a minimum of 10 of the 17 sports in the 2014 Commonwealth Games Sports Programme.

The City has close relationships with UK and Scottish sports governing bodies. Glasgow Life supports these governing bodies in the development of their organisational capacity, their sports development programmes and their events strategies.

RESPONSIBLE AGENCY

Glasgow Life. 11


STRATEGIC OBJECTIVE 3

Class Events Programme is awarded following applications from sports governing bodies, rather than from cities. Glasgow develops the city’s relationship with UK Sport through productive partnerships with governing bodies. In recent years, UK Sport committed over £1.6 million in funding towards sports events in Glasgow taking place between 2011–2015. EventScotland funding towards sports events in Glasgow in this period is over £1.4 million.

CONTINUED

Several Scottish governing bodies will be based at the Commonwealth Arena. Through these relationships, and through event delivery in partnership with governing bodies, Glasgow develops relationships with International Sports Federations, who hold the rights to World Championships events. An International Sports Federation’s view of a city is shaped by many factors. Long-term commitment to international competition is a key factor. Bidding for the 2018 Youth Olympic Games, hosting the Commonwealth Games in 2014, and bidding for future international events help maintain and develop these relationships.

KEY PERFORMANCE INDICATOR 3

Increase Glasgow’s ranking in the Sports Business “Ultimate Sports City Awards” to within the top 10, and to the highest ranked position within Glasgow’s category by 2014. Strive for a position in the top 5 by 2018. RESPONSIBLE AGENCY

Glasgow Life with support from Glasgow City Marketing Bureau.

UK Sport funds events through the World Class Events Programme, funded by the National Lottery. Funding from the World Event

UK Sport Funding

2011–2014 Glasgow Aviva

International Match in Athletics

2011, 2012 Gymnastics World Cup

Up to £40,000 each year

2012 and 2013 IRB Sevens

2015 IPC European Swimming Championships

Total

£60,000 each year

£125,000

Championships

Gymnastics Championships

£25,000 each year

£100,000 each year

2013 UCI Juniors Track World 2015 World Artistic

EventScotland Funding

Up to £1,050,000

£587,362

Up to £300,000

£50,000

Up to £1,528,000

Up to £1,232,362

With the Strategy’s renewed focus on industry engagement and stakeholder relationships, Glasgow, with the support of partners, will continue to showcase the city in the global events industry. 12


THEME 2 STRATEGIC DEVELOPMENT OF GLASGOW’S ANNUAL SPORTS EVENTS PROGRAMME

New venues including the mountain bike course at Cathkin Braes and the roller sports park within the Sir Chris Hoy Velodrome provide additional opportunities for urban and adventure sports events along with the new Commonwealth Arena, The Hydro, and other high profile city locations such as George Square and Glasgow’s major parks.

STRATEGIC OBJECTIVE 4 STRATEGIC DEVELOPMENT OF GLASGOW’S ANNUAL SPORTS EVENTS PROGRAMME Glasgow’s new and refurbished competition venues present opportunities not only to bid for existing events, but where appropriate, to create new events. The creation of invitational events in a range of sports is being actively explored to help meet demand for competition opportunities.

Glasgow’s portfolio of running events is well established and includes the Great Scottish Run and Women’s 10k. These are both currently large scale events with significant legacy impacts for the City. Both events are being examined to explore growth potential and the ability to deliver a greater range of legacy outcomes.

A collaboration agreement signed in February 2012 between the Manchester, London and Glasgow Velodromes will enhance the annual international and national track cycling events programme across these three venues. Glasgow Life will work with event promoters to develop and host invitational events at the Sir Chris Hoy Velodrome, starting with a Revolution event in 2013. Working with Netball Scotland, the City will launch the World Premier Netball Club Challenge in 2012, and will work with UK Athletics and Scottish Athletics to develop new invitational athletics competition for Scotstoun Stadium.

KEY PERFORMANCE INDICATOR 4

Establish an annual core programme of international sporting events for the period 2012–2018 covering a minimum of 8 Commonwealth and Olympic sports. RESPONSIBLE AGENCY

Glasgow Life with support from Glasgow City Marketing Bureau.

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THEME 3 COMMITTING TO CONTINUOUS IMPROVEMENT IN EVENT DELIVERY

STRATEGIC OBJECTIVE 5

STRATEGIC OBJECTIVE 6

FULFIL THE PROMISES OF GLASGOW’S EVENTS CHARTER.

IMPROVE SUSTAINABILITY IN EVENT DELIVERY THROUGH ENVIRONMENTAL MANAGEMENT.

Developed by the Strategic Major Events Forum (SMEF) and launched in 2010, the Events Charter is one of the key achievements of SMEF. The Charter allows event promoters to bring their events to Glasgow with the confidence that the City’s Services and Arms Length External Organisations will support their event through a professional, consistent and coordinated approach. This “One Glasgow” approach sets Glasgow apart as a first-choice major events destination.

The Sustainable Sport and Event Toolkit (SSET) is an environmental management system for event organisers, developed by the Vancouver Organising Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and the International Academy of Sports Science and Technology (AISTS) in Lausanne with support from EventScotland. The toolkit complies with the British Standard BS 8901 for Sustainable Event Management which in conjunction with London 2012, is being developed into ISO 20121.

Glasgow’s Major Events Charter outlines the 12 principal reasons why events organisers should choose Glasgow as their host city, from providing fast track access to key decision makers to ensuring their objectives and key priorities are delivered with maximum effect.

With support from EventScotland, organisers delivering events in Scotland can access SSET. Glasgow Life will pilot SSET in 2012 and if successful, adopt the toolkit for key events in 2013, in support of the Year of Natural Scotland.

The Charter is supported by an Action Plan to ensure that the promises contained in the Charter will be fulfilled. Glasgow City Marketing Bureau coordinates the development, monitoring and review of Glasgow’s Events Charter on behalf of SMEF.

KEY PERFORMANCE INDICATOR 6

The number of events in Glasgow’s calendar delivered using the environmental management system “Sustainable Sport and Events Toolkit”.

KEY PERFORMANCE INDICATOR 5

Glasgow City Marketing Bureau will review the Events Charter and report recommendations on an annual basis  to SMEF.

TARGET

Target: 2012: One event / 2013: Three events / 2014: Five events.

RESPONSIBLE AGENCY

RESPONSIBLE AGENCY

Glasgow City Marketing Bureau.

Glasgow Life. Review target annually.

14


MAXIMISING BENEFITS AND MEASURING OUTCOMES

The toolkit takes a pragmatic, first principles approach to event impact evaluation:

STRATEGIC OBJECTIVE 7

It may be stating the obvious, but no sporting or cultural event should be staged without a specific reason or reasons for doing so. An event should be a means to an end, rather than an end in itself. Organisers should be clear about their objectives at the very earliest stages of planning and/or bidding for an event. By the same token, there is little point in setting objectives if, in doing so, there is no accompanying commitment to measure those objectives.

THE PARTNERS OVERSEEING EACH MAJOR EVENT WILL AGREE EVENT OBJECTIVES, AND SET KEY PERFORMANCE INDICATORS AT AN EARLY STAGE IN THE PLANNING PROCESS, USING THE eventIMPACTS TOOLKIT WHEREVER POSSIBLE. LOCAL ORGANISING COMMITTEES WILL MONITOR PERFORMANCE AT EACH PLANNING STAGE. In the 1990s sports events in Glasgow were used to pilot a methodology for measuring economic impact, developed by UK Sport. Recently Glasgow joined EventScotland and several agencies in England to support UK Sport in extending this methodology to cover social, environmental, and media impacts of events. The online toolkit ‘eventIMPACTS’1 is the result of this collaboration.

The processes currently in place for appraising events, securing funding, and committing to bidding, provide natural opportunities to identify and agree objectives at an early stage. KEY PERFORMANCE INDICATOR 7

The number of events in Glasgow’s Calendar with key performance indicators developed using the eventIMPACTS toolkit. TARGET

Target: 2012: Two events / 2013: Four events / 2014: Six events. RESPONSIBLE AGENCY

Glasgow Life. Review target annually.

[1] 15

www.eventimpacts.com


STRATEGIC OBJECTIVE 8

STRATEGIC OBJECTIVE 9

GLASGOW LIFE’S SPORT DEVELOPMENT TEAM WILL PRODUCE AND DELIVER A SPORT DEVELOPMENT PLAN AS PART OF EVERY MAJOR SPORTS EVENT THAT THE CITY HOSTS. THIS PROMISE WILL ALSO BE A STRONG FEATURE OF THE BIDDING STRATEGY.

GENERATING SIGNIFICANT MEDIA IMPACT AND AUDIENCE REACH IN KEY MARKETS, LEVERAGING PLATFORMS THROUGH THE CITY BRAND, GLASGOW: SCOTLAND WITH STYLE. Glasgow City Marketing Bureau is the Destination Marketing organisation for Glasgow and leads in the implementation of the city brand, Glasgow: Scotland with style. Major events provide platforms for Glasgow to promote itself. GCMB as lead agency will seek to activate each platform to the benefit of the city, aiming to maximise media impact, positioning Glasgow both nationally and internationally. The city brand, Glasgow: Scotland with style will be utilised to its maximum opportunity in all major event activity supported by all City partners.

Sports development, health and physical activity are a key focus of both “A Games Legacy for Glasgow” and eventIMPACTS. Glasgow Life recognises the range of opportunities presented by sports events to attract new participants to sport and physical activity, especially young people. KEY PERFORMANCE INDICATOR 8

The number of events in Glasgow’s Calendar with a Sport Development Plan developed and delivered by the event’s Local Organising Committee.

Glasgow City Marketing Bureau will also identify those events that can maximise economic opportunities and seek to lever the greatest return on investment for the City and business community, working closely with SMEF partners, UK Sport, and the event owners to achieve this.

TARGET

Target: 2012: Two events / 2013: Four events / 2014: Five events. RESPONSIBLE AGENCY

Glasgow Life. Review target annually.

KEY PERFORMANCE INDICATOR 9

The additional media value to the city generated by activation of the city brand Glasgow: Scotland with style through major sports events. RESPONSIBLE AGENCY

Glasgow City Marketing Bureau. Review target annually.

16


IMPLEMENTATION Glasgow is unique in its approach to major events. The Strategic Major Events Forum (SMEF) is the decision-making group through which Glasgow’s public agencies and private sector ensure the city is developed as a major events destination. The SMEF partners comprise: Glasgow City Council, Glasgow City Marketing Bureau, Glasgow Life, Scottish Enterprise, EventScotland, VisitScotland and Glasgow Commonwealth Games 2014 Ltd. In implementing this strategy, the key Glasgow, Scottish and UK agencies are:

Glasgow Life Glasgow Life’s role is to lead Glasgow Sports Events Strategy to 2018 and its delivery on behalf of Glasgow City Council. Glasgow Life is the principle body leading the management of relationships and communications with national sports governing bodies, international sports federations, UK Sport, sportscotland and EventScotland on behalf of Glasgow City Council.

[2]

See Appendix.

Glasgow City Marketing Bureau

UK Sport and EventScotland

Glasgow City Marketing Bureau works with SMEF partners to lead and secure major events for the City in agreed sports.2 It is the Destination Marketing Organisation for Glasgow and leads in the City’s brand implementation. GCMB works with partners to maximise both economic impact and return on investment from major events.

Glasgow recognises the critical role provided by UK Sport and EventScotland in providing both funding and strategic support to help the City deliver the objectives in this Strategy. Where possible, Glasgow will continue to align the City’s sports and events objectives to the strategic priorities identified at Scottish and UK levels.

220 High Street Glasgow G4 0QW

11 George Square Glasgow G2 1DY

+44 (0)141 287 0961 info@glasgowlife.org.uk

+44 (0)141 566 0800 events@seeglasgow.com

www.glasgowlife.org.uk

www.seeglasgow.com 17


APPENDIX CITY LEADS FOR SPORTS EVENTS

GLASGOW LIFE

GLASGOW CITY MARKETING BUREAU

Archery

Action / Adventure Sports

Aquatics

Air Sports

Athletics

NBA Basketball

Badminton

Cheerleading

Basketball

Dance

Bowls

Darts

Boxing

Extreme Sports

Cricket

Football

Cycling

Golf

Duathlon

Ice Sports

Equestrian

Masters Sports

Fencing

Mixed Martial Arts

Gymnastics

Motor Cycling

Handball

Motor Sports

Hockey

Paddle Sports

Judo

Rollersports

Karate

Snooker

Modern Pentathlon

ATP Tennis

Multi-Sport Games

Watersports

Netball Paralympic Sport Rugby Sailing Squash Table Tennis Taekwondo Tennis Triathlon University Sports Volleyball and Beach Volleyball Weightlifting Wrestling 18


WORKING TOGETHER AS ONE

Glasgow Sports Strategy  

Marketing Glasgow as a world-class venue for major sporting events.

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