Page 7

Latest News: Analyst says regional banks' earnings likely to begin showing recovery in coming months http://finance.yahoo.com/news/Ahead-of-the-Bell-Regional-apf-707345167.html?x=0&.v=1

Wednesday’s Market Action   Close

9.99

-.03

Volume 39,903,206/shrs

There is a Bullish Engulfing Candle on August 4, 2009 and one open Gap on Jul 23, 2009 at 7.21/7.77; the near term resistance is NIL, support at 9.58, and the 50 day (EMA) exponential moving average is 7.48. This is Fifth Third Bankcorp (FITB): The Company operates as a diversified financial services holding company. The company’s Commercial Banking segment offers banking, cash management, and financial services; traditional lending and depository products and services; other services, including foreign exchange and international trade finance, derivatives and capital markets services, asset-based lending, real estate finance, public finance, commercial leasing, and syndicated finance for business, government, and professional customers. Its Branch Banking segment provides a range of deposit and loan, and lease products to individuals and corporations. Its products include checking and savings accounts, home equity loans and lines of credit, and credit cards and loans for automobile and personal financing needs. The company’s Consumer Lending segment involves in mortgage and home equity lending activities, such as origination, retention, and servicing of mortgage and home equity loans; other indirect lending activities, which include loans to consumers through mortgage brokers, automobile dealers, and federal and private student education loans. Its Investment Advisors segment offers a range of investment alternatives for individuals, companies, and not-for-profit organizations. This segment also offers investment, trust, asset management, retirement planning, and custody services, as well as retail brokerage services to individual clients and broker dealer services to the institutional marketplace. Its Fifth Third Processing Solutions segment offers electronic funds transfer, debit, credit, and merchant transaction processing services; and data processing services. As of March 18, 2008, Fifth Third Bancorp. operated 1,227 full-service banking centers, including 102 Bank Mart locations and 2,211 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, and Georgia. The company was founded in 1862 and is headquartered in Cincinnati, Ohio

Competitive Landscape Demand for banking services is closely tied to economic activity and the level of interest rates. The profitability of individual banks depends on marketing skills, efficient operations, and good risk management. Large economies of scale exist in some segments of the industry, which has encouraged industry consolidation. Smaller banks can compete successfully in segments where customer service or knowledge of the local market is more important. The industry is capital-intensive and highly automated: annual revenue per employee is close to US$300,000. Banks and Credit Unions Industry Forecast The output of US banks and credit unions is forecast to grow at an annual compounded rate of 1% between 2008 and 2013. Data Sourced: December 2008 Fifth Third Bankcorp (HQ) Chairman, Chief Exec. Officer, Pres, Kevin T. Kabat Fifth Third Center 38 Fountain Square Plaza Cincinnati, OH 45263 United States Phone: 513-534-5300 Fax: 513-579-6246

Stock Talk for August 6  
Stock Talk for August 6  

BRK.A, C, FITB, LVS, MDVX, WYNN

Advertisement