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Year 1 - Brief five

Packaging

2 Semester

The following presentation is designed as a brief visual introduction to creative packaging design and as an aid to your first packaging project - Added Value. The accompanying creative exercise is designed to develop and expand your creative thinking onto a 3 dimensional object(s). Improve your all round making and mock skills. Develop an understanding of how different materials can be used creatively, improve your craft skills, your observation skills, your accuracy, your sense of scale & proportion.


Creatively incorporating the product within the design


Creatively incorporating the product within the design


Creatively connecting feeling & physical sensation within the design


Creatively incorporating an existing function within the design


Creatively incorporating a verbal cliche within the design


A creative combination - two become one


A creative solution based on a universal physical reaction


A Creative solution based on a physical attribute of the product


Creative illusion incorporating two elements - the photographic & the graphic


A creative solution that utilises and illustrates a tradition & one that elegantly exploits shape - paper engineering


Elegant & stylish use of abstract photography based on the contents


Creatively incorporating the product within the design In a fun and appropriate way


Creative solution based on association


Creative solution based on the connection of a physical action & connotation


Creative solution based on shape


Creative solution based on shape - novelty


Creative solution based on visual association - handkerchiefs & noses


Creative solution based observation & creative cardboard enginnering


Creatively incorporating the product within the design


A solution based purely on creatively engineering a material


A creative second use - Packaging for Silver Cross - kids & cardboard boxes


Creatively incorporating the product within the design - fun & visual whit


A creative solution based on fun & visual whit - witches & warts


Some past successful Student Solutions


NYC - Italian American Spaghetti - A creative solution where the product becomes the location


A practical creative solution - 6 measured servings


A creative typographic illustration of the product


Creatively incorporating the product within the design - fun & visual whit


A creative illustration solution incorporating product and packaging


Creative secondary use - Light bulb packaging becomes the shade


Creative secondary use - Light bulb packaging becomes the shade


Elastic Bands - Packaging & typography reflects the products properties


Creative use of scale - a solution that effectively magnifies a product feature


Nail Packaging - the product becomes an integral part of the design


Plasters for kids - Creative comic plasters to easy the pain of cuts & grazes


Sandpaper - A humorous copy based solution that plays on the course nature of the product.


Rubber Gloves - A fun & humorous observation that incorporates the product as part of packaging


Oxo ‘brings a meal together’ - Creative cardboard engineering


Oxo ‘brings a meal together’ - Creative cardboard engineering


Plant pot packaging that grows - Creative cardboard engineering


Shaving cream packaging - before & after


Mouse traps - Creative display device


Electrical cord Packaging - Creative second use, packaging tears off to become cord ties


ONE A DAY pure orange juice

Orange juice packaging - Creative cardboard engineering


Butter packaging - Built in spreader as the lid


Updated Pringles packaging - The can accordions out into a chip bowl so people can share


Toothpaste packaging - Creative solutio that ensures you get every last bit out of the tube


Knife packaging - Creative illustration incorporating the product


Creative cardboard engineering


Pop up Easter, Christmas & Birthday cards


and finally


Your design will have to go through several stages of development


Experimenting by making and continually mocking up your design developments


Refining and improving


The first attempt

and a lot of development in between

The last attempt


you will need this basic equipment 10A blades a keen eye

plasters - just in case

swan morton scalpel

solvent

3M double sided tape

cutting mat even more 10A blades Metal ruler (600mm) spraymount

3M masking tape


Some nets to get you started Practice by mocking up the 3 following templates


To make - Scale and run out to A3 and spraymount onto 250/300gram card

1 Net Shape

Packaging Nets - these templates are a good place to start and learn about how a shape can be constructed


To make - Scale and run out to A3 and spraymount onto 250/300gram card

2 Net Shape


To make - Scale and run out to A3 and spraymount onto 250/300gram card

Net Shape

3

Creative packaging - 2014  

Supporting presentation for year 1 packaging project. Showing various creative examples of how to give a product added value