STL IT to Deliver Wholesale Benefits to L&F Jones Foodservices Hot on the heels of two major contracts in the cash & carry sector, STL Technology Solutions has now signed a significant deal in the delivered wholesale market. Landmark member, L&F Jones Foodservices, has purchased STL’s endtoend Merchandise Management System (MMS), including STL’s new Sales Order Processing (SOP) system and RFmobile terminals, to help it improve its telesales and stock management operations. Martin Jones, Group Managing Director of L&F Jones, said, ‘It’s a smart investment that will enable progressive changes throughout our organisation, and help us retain the high customer service standards we are known for.’ STL the only IT provider focusing solely on developing integrated solutions for the wholesale industry, and employing the latest development tools will also provide L&F Jones with integration, customisation and ongoing maintenance services. Making Every Customer Count L&F Jones is a familyrun wholesale distribution company that has supplied a wide range of goods to pubs, restaurants, cafes, hotels, guest houses, nursing homes, schools and retailers in Somerset, Wiltshire, Dorset and South Gloucestershire since the 1960s. The company’s mantra is that ‘Every Customer Counts!’ It prides itself on proactive management of customers’ supplies requirements. This requires sophisticated control of sales, ordering and stock management processes. However, L&F Jones’ legacy system was not keeping up with the company’s needs. Mr Jones said, ‘The telesales operation is a vital component of our business, yet with our current system we have to rely heavily on our operatives’ personal ability to recall customers’ regular orders as well as all current promotions. While they are highly trained, noone can retain 500 customer files in their head. To optimise the sales effort, operatives need instant visibility of customers’ order history, and automatic alerts about relevant crosssell and promotional opportunities.’ STL’s easytouse SOP system will deliver just this, enabling sales operatives to prompt customers about potentially forgotten order items, and describe complementary products and special offers that might be of interest – all of which will boost turnover. L&F Jones was also looking to improve the efficiency of its picking process. Its legacy system requires a picking list printout to provide pickers with stock locations. Pickers also currently check availability information off a shared PC. This hinders their picking
rate and unnecessarily wastes paper.
By using STL’s durable mobile terminals instead, L&F Jones will be able to establish a dynamic, paperless, twoway picking operation. The STL handhelds will automatically advise pickers about stock location and availability, improving the speed and accuracy of L&F Jones’ picking process, and they will also automatically prompt the accounting system upon job completion, to streamline the company’s invoicing process. The STL solution will also provide executives with the single, realtime view they need in order to assess key performance measures, and drive further competitive advantages. Mr Jones said, ‘By helping us to increase turnover, speed up order fulfilment, and view a more uptodate picture of operations, STL offers a triple whammy that each of our customers will benefit from. And, because STL uses only the latest technology, it keeps our options open for the future. This all adds up to a smart investment.' About STL: www.stlsolutions.com, 0870 2402140 STL Technology Solutions is the only IT provider developing integrated solutions for the delivered wholesale and cash & carry industry. Based in Lancashire, it is staffed by some of the most experienced experts in this field. It is also the only developer in the sector developing fresh software using today’s technology, which means that its software is easier and more costeffective to install, use, customise and manage. Plus, because the open technology has a solid roadmap, STL solutions maximise customers’ options for future extensions and integrations – all of which makes STL a really sound business investment. STL also offers a full suite of business and IT support services. Not surprisingly, therefore, STL is fast becoming the supplier of choice for the wholesale sector, and already counts many of the UK’s top wholesalers as committed customers.