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President’s Message We are in a risky business. We drive tens of thousands of miles annually in pursuit of the perfect house for our buyers or the perfect buyer for our sellers. The nature of our business, involving contracts, contractors, and other service providers, leaves us open to ethics complaints and lawsuits. We also meet a lot of people. Some of them we meet in less-thanoptimum conditions for meeting strangers, such as at open houses, at vacant houses, and in remote areas.

Beth Braznell, 2014 President

For some things, we can get insurance. We have car insurance, errors and omissions insurance, and some of us have medical insurance. What do we have to ensure our personal safety? Several months ago, Arkansas REALTOR® Beverly Carter lost her life in the course of her work. She met a stranger at a vacant property and he murdered her. Statistics show that each year, an average of 12 real estate licensees lose their lives in connection with their work. At the NAR meetings in New Orleans, I moderated a table discussion on REALTOR® safety. Several good ideas came out of that. One was from a REALTOR® from North Carolina who

Contents 6

Legislative Report


Other great ideas heard at this table discussion included the following: • Requiring all people at an open house to show their driver’s license. • Tasers, pepper spray, and/or concealed weapons. • Requesting a pre-approval letter from people before showing them homes. Be sure to check with the banker, though. Pre-approval letters are easy to forge. One of the best indicators that something’s wrong is your gut. If the little hairs on the back of your neck rise, listen to what your gut is telling you. Get out of the situation. Nothing is worth your funeral.

CEO Corner


It’s a Big, Big World


From Around the Industry


Law & Ethics


It’s a BIg, Big World FRIDAY

SLAR Stats

On Missouri REALTORS®’ The Landing, someone posted about a personal tracking device called Trackimo that will send your GPS coordinates to ten people once you press the panic button. I just ordered one for $89.

in partnership with:

It’s a Big, Big World


said that she says to each person she meets for the first time, “I’m going to take a photo of your license plate and send it to my office. I’m sure you understand this is a safety precaution.”

22 AUG 2014 10 AM - 4 PM

St. Louis Association of


10:00 aM - 12:00 PM



Calendar of Events

» Betsy Cohen | st. Louis Mosaic Project, Project Coordinator » reena Hajat Carroll, MSW | Diversity awareness Partnership, Executive Director

» Suzanne lelaurin, lCSW | International Institute, IISTL Senior Vice-President for Programs, IICDC President » Anthony Bartlett | st. Louis transplants, Founder » Alejandro Cornejo | Monsanto, Diversity & Inclusion External Partnership Liaison

REALTOR® Store Special

Following the Panel, Second Annual

23 24


St. Louis Association of


12777 Olive Blvd., St. Louis, MO 63141 (314) 576-0033 – main line (314) 275-7888 - education line (314) 576-7143 - fax


2014 Board of Directors EXECUTIVE COMMITTEE

REALTOR® DIRECTORS: Marc Levinson, Member at Large Donna Zerega, Immediate Past President Doug Dolan, Commercial Division President Dawn Kennedy, CEO

Beth Braznell, President Janet Judd, President Elect Sandy Hancock, Vice President/Treasurer Mickey McNearney, Secretary

Term Ends 2014

Term Ends 2015

Term Ends 2016

Bob Bax* Gail Brown Kimberly Cameron Jan Thomas

Tom Kennedy Mickey McNearney David Townsend Glenn Vatterott

Vivian McBride

Mike Carter Eric Friedman Tiffany Hamilton Pat Malloy Mike Travaglini

National Association of REALTORS® Directors:



Beth Braznell (Board President) Janet Judd (Board President-Elect) Nate Johnson (Director)

Glenn Vatterott (Large Firm Representative) Bruce Aydt (Distinguished Service Award)

Jill Butler

Marc Levinson

Sharon Hutson

*Sandy Hancock (Bob Bax filling 2014 year)

St. Louis Association of REALTORS® Staff Chief Executive Officer Dawn M. Kennedy, CEO- MSPM, RCE, e-PRO, GREEN Direct Line: (314) 590-2319

Education Kim Russell, Executive Assistant (314) 576-0033 ext. 318

Karen Dunn, Director of Professional Development Direct Line: (314) 590- 2312

Glenda Strong, Administrative & Member Services Coordinator

Membership & Finance

Legislative Maureen McDonnell, Director of Governmental and Public Affairs Direct Line: (314) 590-2307

Martina Johnson, Public Affairs Fundraising Coordinator (314) 576-0033 ext. 309

Commercial Division Susan Wagner, Vice President, Professional Specialties & Standards Direct line: (314) 590-230 Tina Luehrmann, Commercial Specialist

Monica Wilson, Assistant Direct Line: (314) 275-7888

Rick Capelli, Senior Vice President of Membership & Finance Tammy Williams, Membership Specialist Direct line: (314) 590-2313 Judy Partsch, Membership Specialist / REALTOR® Shoppe Jessica Perez, Finance & Member Services Assistant Emily Whitlock, Supra Administrator

Communications, Marketing & Public Relations Lauren Smith, Director of Marketing & Communications 3114.590.2301

Becca Grober, Technology & Events Specialist

Mid-America Regional Information Systems (MARIS) 1714 Deer Tracks Trail Ste. 200, St. Louis, MO 63131

REALTOR® Shoppe Hours of Operation Monday - Friday 8:30 a.m. – 5:00 p.m. For advertising information, please contact Foley Publications at 1-800-628-6983 or visit To submit articles for consideration in the REALTOR® Report, email Editor-in-chief Dawn Kennedy at

(314) 984-9111

Paul Prince, President Denise Bielicke, Vice President of Operations Tracey Yost, Membership Manager Brad Whitrock, Support Specialist Olivia Yarbrough, Marketing & Communications Specialist

David Price, Senior Vice President & Systems Manager Katie Otto, Vice President of Member Services Jason A. Darrough, Support Manager Carol Morrow, Accounting Coordinator MARIS Support, MLS Issues



CEO Corner

By Dawn M. Kennedy, SLAR CEO

Wow, another year is almost over! This year we are beginning to see the results of some tweaking within our foundation, the REALTORS® Housing Assistance Fund. If you have not donated yet this year, please visit the RHAF website at www.stlrealtors. com/RHAF. This month’s REALTOR® Report focuses on an attitude of gratitude. We are fortunate to live in one of the greatest countries in the world. We are fortunate to live in a country that is protected by REALTORS® always striving for the greatest distribution of land to the greatest population. That is what our Code of Ethics is really all about- to ensure that real estate is in the hands of the many not available to just an elite few. While we are not quite over the recession and the housing crisis, we are getting there as homes are selling quickly and multiple offers on one property have reentered the

marketplace. This year we have worked hard on developing a consumer-facing outreach website that offers much more than just open house data. As your trade organization, we have worked towards framing our open house and MLS data with your value as REALTORS®. We anticipate a hard launch of our new site on January 1st with a marketing plan intended to heighten consumer awareness of your value. Please visit the site in soft launch at We are grateful for the talent of members and staff that are here in St. Louis. This year, one of our new offerings is a free mobile app for our residential members, search STL REALTORS® in your app store, and a separate app for our commercial members, available by searching STLCR in your app store. We are grateful that we have the talent to leverage technology for the benefit of our members. This is the last issue of 2014 and I wanted to express my personal gratitude for allowing me the freedom to lead SLAR in a positive direction. Happy Holidays!



Guest Article What the heck is my NRDS number? You’ve heard the term by now. Some pronounce it N-R-D-S. Others use a bit more winsome description -- “NERDS” – like in “Revenge of.” Sometimes it’s referred to as “the number on the mailing label of my NAR magazine.” Your NRDS number (however you refer to it) is kind of like your Social Security number as a REALTOR®. It is a nine-digit unique identifier assigned to every new REALTOR®. The number is issued to each member (including Affiliates) upon joining their original local association. While the number is assigned by the local association (in our case SLAR), it is also used by the state association (Missouri REALTORS®) and of course the National Association of REALTORS® (NAR). In this article, we are going to discuss the practical uses of the number at the local level. This is the most important aspect to our members. First, though, we will review a bit of background and history for those interested. The acronym NRDS stands for “National REALTORS® Database System.” It has its genesis in the mid- 1990s when NAR was looking to standardize and expedite its membership reporting system. At that time, the REALTOR® data system was a far-flung configuration of 1,700 local and state associations serving 730,000 members. A variety of reporting systems were used, from index cards to spreadsheets to vendor database systems. Duplicates were a problem and updating all three levels of membership--local, state and national-- could take as long as six months. Various senior staff at all levels knew the time had come to standardize the member data and its related processes. The REALTOR®

organization needed a system that would eliminate inconsistencies, shorten the reporting process and allow for easy, transparent tracking of the membership. The ubiquitous availability of more sophisticated membership data systems-- along with the meteoric rise of the Internet-made these realistic goals. A national task force was formed and standards for the system drafted and adopted. All associations – state and local- would feed into a national database (NRDS), using the Internet. The system would be warehoused and overseen by NAR. In 1997 the system was completed. NAR directors voted $2.8 million in grant money to assist all the local and state associations with their costs in migrating toward compliance. This money was used to work with the various data system vendors such as Rapattoni (SLAR’s vendor then and now). Thus, all the local and state associations could continue to use their current vendor. This was key and very important to the local and state organizations. All existing REALTORS® were assigned an initial NRDS number. A system was set up for a unique ID to be assigned to each new member…. ad infinitum. That number would be the REALTOR®’s “member number for life” and follow them to whatever association they went to. The number would be reassigned if they left the REALTOR® organization and later returned. That is the history –and how it is used internally by REALTOR® staff members. What are the current, practical uses for our members? Because it is a unique identifier for members and a relatively sophisticated piece of data (nine unique digits for every member), it is used in a variety of

By Rick Capelli, Chief Financial Officer ways. These include online Ethics orientation, Online Forms, voting in SLAR elections and access to the SLAR web site (SLAR web site access would include registering for Education classes and paying your dues online). Each new member who signs up with SLAR is given their NRDS number and an overview as to how it is used to access various services. If you have any questions or need a refresher about specific uses of the NRDS number, please contact the SLAR Membership Department. A staff person will be happy to give you a review (also your NRDS number if you don’t know it). There are also several ways to look up your NRDS number through, the NAR web site. However, one easy way to find your NRDS number is to look on your most recent copy of REALTOR® Magazine This is the NAR publication mailed to each member six times a year. As you can see in the sample below, the nine-digit identifier is located just above your name on the label.

So remember, whether it’s voting for the next SLAR president, accessing On-Line Forms, registering for SLAR classes or paying your dues.…it’s a good idea to know that NRDS number!! Write it down, memorize it, keep it your purse….after all, it’s yours for your entire (REALTOR®) life.



It’s a Big, Big World A Season of Gratitude A season can be a short time for gratitude to work its way into someone’s life and heart, and although this article is entitled a Season of Gratitude, it feels more like many seasons of self-discovery and soul-searching before I was able to reach the gift of gratitude. One of my favorite authors, Brene Brown, has said that when she had asked people about belonging, they told her about their most excruciating experiences of being excluded, and when she had asked people about connection, the stories they told her were about disconnection. Connection is why we are here and it’s what we are wired for. One of the primary motivations we all have in life is to feel accepted and understood. I’ve learned that the biggest barriers to connection are fear and misunderstanding. I wanted to serve and help on the Inclusivity Advisory Group because I know that immigrants and people of a different race and religion are very susceptible to being feared and misunderstood for a myriad of reasons. Life experiences influence and mold us into the people we become. Immigrants often have a heighten awareness about issues others can’t comprehend. One such experience for me was having been born into a family in which both parents were immigrants. My parents were young and full of enthusiasm when they chose to move their lives to America. I remember my mother telling me how excited she felt to come here, how many more opportunities she and my father felt they could create together for our family. Because they felt things were more peaceful here, they had renewed hopes and dreams

By Dena Hemminghaus

The lessons on how to deal with discrimination were not easy on my parents. They had enjoyed wonderful social relationships with friends and family overseas and had expected to experience the same here in America. When they got here, things were different. Even though my father had served our country in the Korean War, my parents were often told they didn’t belong here or told to “Go Home.”

of discrimination. I’m now extremely grateful for the ability to understand some of the difficulties that immigrants and people of a different race, ethnicity or religious background may experience at times. Understanding the discrimination my parents experienced, as well as my own – has heightened my awareness, my empathy and my sensitivity to social issues of all kinds. I spent two years studying comparative religion in an effort to raise my own awareness about different faith traditions. What I found through that study was that everything led back to one simple thing: Do unto others, as you would have them do unto you.

That hurt them considering the great effort they had made to get here, and naturally their first reaction to this negativity was to move away from it, to isolate and insulate themselves from it. These harsh words created fear and distrust in their hearts, and also made them concerned about what we (their children) might experience. Every parent wants to protect their children from the harsher realities of life. And as much as they tried to shield us, the comments and jeers were still made and became a normal part of our everyday lives. I can truthfully say that I was not grateful for these experiences back then, even though we seemed to move through those adversities and on past them. No one ever made a big deal about it, we just dealt with it and went on - but it left a mark on me that I will never be able to erase. However, I can now make use of my experiences to help others.

It’s good to remember that we all have something to be grateful for and that’s such a wonderful thing to keep in mind every single day. The challenge in life, as I’ve found it, is to take the things that were harmful, the people that were difficult, and the situations that broke you down, extract the lessons you’ve learned from those experiences, and use those experiences to strengthen yourselves and move on to bigger and better things, even if it take more than one season.

for a bright future. These dreams did come true for them, but they really didn’t have a good sense of the struggles they would encounter once they got here - the very least of which was how to deal with discrimination.

Because of these profound experiences, I’ve become intolerant

I’m also grateful that through my job as a REALTOR®, I’ve gotten to help a number of people from different countries, immigrants, just like my parents, find their dream homes. I understand many of the barriers they face and have to overcome, which makes me feel more gratitude for what I went through. With each different culture I get to experience, I feel more joy.

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From around the industry…. Impacting Local Government!… At our October Industry Forum meeting, Mark Stallman, CEO of the St. Charles County Asso-ciation of REALTORS®, reported that his organization was involved in nine local races for office in the recent primary and municipal elections and that eight of the nine candidates that SCCAR supported won! This is an example of the benefit of belonging to a professional organization that can help support candidates that will be sensitive to issues important to your industry or profession.

Regulatory Compliance Costs Skyrocket and Drive New Home Prices Up… Dave Forest and Emily Wineland, representing the Home Builders Association of St. Louis and Eastern Missouri, said regulatory requirements are increasing lot development costs for builders by more than double what they were just a few years ago. In addition, the major mu-nicipalities in St. Louis will be adopting new building codes in 2015 and in those codes include 91 amendments to the existing 2009 code that is in use. Most of these amendments are not re-lated to life safety issues but instead “social” issues to promote an agenda that revolves around product or energy issues. As it stands now, it is estimated that complying with the new build-ing codes in 2015 will add a minimum of $45,000 to the

price of a new home.

by Dennis Norman

Go East Young Man! (or “Person” to be PC)…

St. Louis Industry Forum Chairman and Past SLAR President MORE, REALTORS®

Dave Forest also led an interesting discussion about how “millennials”, unlike many of their parents, are not heading to St. Charles to buy new homes. Instead, they are heading east to the city of St. Louis and choosing to lease instead. Evidence of this is the fact that rehab began on over 1,000 rental units in the city of St. Louis in September. This is perhaps one of the reasons why building permits issued for new homes in St. Charles in September decreased 10% from September 2013.

the city of Creve Coeur with regard to minimum lot size requirements for restaurants with drive-thru’s. Prior to the involvement of SLAR, the city of Creve Coeur required a restaurant to have at least a 3 acre lot to have a drive-thru. This has been reduced to 2 acres as a result of efforts by SLAR and other interested organizations. Granted, this is still double the size that SLAR’s commercial members say is necessary or “normal”, which is 1 acre, but it does represent significant progress.

No Notice, No Sale… Wendy Cromer, Vice President of Marketing for Security Title, said her company received a bulletin from one of their underwriters stating that they will no longer insure buyers of rehabbed property unless a properly completed Notice of Intended Sale (NOIS) has been recorded. Wendy said that she expects other underwriters to follow suit.

Creve Coeur Relaxes Requirements for Drive-Thru’s… Maureen McDonnell, Director of Government and Public Affairs for SLAR, updated our forum on progress that has been made with

Almost Half Of St. Louis County Homeowners With a Mortgage Are Underwater or Nearly Underwater… While the market continues to improve there are still many issues including a lack of inventory in some areas and price ranges. This has been due, at least in part, to the fact that 27% of the homeowners in St. Louis County are “seriously underwater.” This means that their mortgage balance is 125% or more of the current value of their home, and another 18% owe between 90% and 110% of the value of their home not leaving them with enough equity to pay the costs of selling their home and relocating without money out of pocket.








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RHAF FEATURE Giving the Gift of Housing for 25 Years As REALTORS® we spend our careers in hundreds of homes, helping clients find a new one or sell their current listing. We have the privilege to guide people through the biggest purchase of their lives, and celebrate the milestone of closing on a house multiple times throughout the year. But for many living in the St. Louis area, that closing day is not in the realm of possibility. Many struggle to even find affordable rentals and are faced with housing instability or eviction. In 1989, SLAR President Ellen O’Brien felt that is was time to make a difference. Her passion to help the homeless began long before she joined the leadership of SLAR, but Ellen knew their plight would connect with her fellow REALTORS®. After all, who would better understand the value of having a home than a REALTOR®? So with the Board of Directors, the REALTORS® Housing Assistance Fund (RHAF) was incorporated on August 7th, 1989. 25 years later RHAF continues to support the same mission of ending homelessness, and on August 7th 2014, RHAF celebrated its 25th Anniversary with a Quarter Auction fundraising event. The Quarter Auction was the latest in a variety of events that RHAF has hosted over the last quarter of a century to fund its grant program. Past events include the Designer Home Showcases, 5-K runs, raffles, rummage sales and

ABOVE: Jim Dohr, President of Coldwell Banker Gundaker St. Louis, presents Ellen O’Brien with an Award.

concerts. RHAF’s most recent fundraiser, the Hockey for the Homeless raffle, raised $1,600. Congratulations to our grand prize winner, Fred Kratky! He won 4 all-inclusive St. Louis Blues tickets and a 4 hour limo ride, which was generously donated by SLAR members Paramount Mortgage and Red Key Realty. In addition to various fundraisers, RHAF has been strongly supported by corporate and affiliate members of SLAR. MARIS has been a key donor to RHAF for the past several years by pledging $10,000 annually to the foundation. USA Mortgage joined MARIS in pledging a corporate donation of $1,000, in addition to sponsoring the Quarter Auction along with First National Bank of St. Louis and Scott Credit Union. With the help of corporate and individual donors, RHAF has raised over $780,000 since 1989 to aid those who are in need of shelter and transitional housing. RHAF supports a wide range of needs in regards to homelessness – the money goes to assist people from all walks of life such as homeless veterans, pregnant teens

RIGHT: Left, Connie Petty (2013 Ellen O’Brien Award Winner), Right, Sue Middendorf (2014 Ellen O’Brien Award Winner)

continued on page 11


RHAF Feature

continued from page 10

in need of shelter, and elderly in need of home repairs. In 2014, RHAF awarded grants to 19 local charities that served the St. Louis and St. Charles area. Grant awardees are listed below: Almost Home Beyond Housing Covenant House MO Doorways Grace and Peace Winter Shelter Home First ST Humanitri Independence Center Lydia’s House Our Lady’s Inn Peter and Paul Community Services Places for People Rainbow Village Room At The Inn St. Andrews Senior Solutions Sts. Joachim and Ann Care Services The Bridge Outreach The Women’s Safe House

Youth In Need Grants will be awarded at the annual Grant Allocation Ceremony, which will be held on December 11th in the Lower Level Education Center. The ceremony will take place at 4:00 p.m., immediately before the SLAR Holiday Open House from 5:00-7:00 p.m., so please consider coming early to be a part of the giving this season. The culture of philanthropy that Ellen started with the creation of RHAF has continued to grow at SLAR through the Ellen O’Brien Award, which is designated for REALTOR® and REALTOR®-Associate members who have given their time, talent, and treasure to their communities or civic organizations related to the real estate industry with outstanding dedication. This year’s winner, Sue Middendorf, has also served as the Governing Board Chair of RHAF since 2013. At SLAR we are proud to have achieved 25 years of charitable giving, and will continue to use Ellen’s vision for another 25 years of benevolence to the St. Louis community that supports our livelihoods. Help us surge forward with the crusade to end homelessness by giving the gift of housing to those who need it most.

| 11 |


reasons to be grateful in real estate


We can be grateful that the Qualified Residential Mortgage Act did not pass as originally drafted.

2) 3)

We are grateful that interest rates are still so low.

We are grateful that our veterans can buy a home with zero down.


We are grateful that FHA still exists with low down payments and low interest rates.

5) 6) 7)

We can be grateful that the foreclosure rate is declining. We are grateful that housing values in St. Louis are going up.

We can be grateful that we are not homeless and give willingly to RHAF for those who are.


We can be grateful to our association (SLAR) Board of Directors for courageous and innovative leadership in a challenging market.


We can be grateful that as REALTORS® we continue to selfpolice and reach for higher standards of professionalism.


We can be grateful for the American spirit that only get stronger when faced with a challenge.

Legislative Report


| 12 |

by Maureen McDonnell, Director of Governmental and Public Affairs

SLAR Ends a Record Fundraising Year with RPAC Trivia Night When SLAR decided to bring back its Annual RPAC Trivia Night event on September 26th, over 200 members crowded the Lower Level Education Center to eat, drink and put on their thinking caps. REALTOR® Marc Levinson emceed the event and provided the trivia questions, which were graded by a panel of judges. Guests got into the groovy 70’s theme, with many teams coordinating for group costumes. Clarity Street Realty took home the prize for Best Costumes and Table Decor, while a group of smarty-pants at RE/MAX Results took home the prize for 1st place in Trivia. Congratulations to our winners!

In addition to RPAC Trivia Night, a Call-a-Thon was held in late August to help SLAR reach its RPAC goal. Thank you to all who donated their time and energy on the 2014 RPAC Fundraising Committee to make these events a success. The Governmental Affairs department is proud to announce that the fundraising efforts have paid off, as SLAR had a record setting RPAC year for 2014. SLAR raised $115,950, which was 117% of the 2014 overall dollar goal. In addition, we increased the Major Investor roster from 39 to 43, met the President’s Circle Investor goal, and achieved over 25% of membership participation in RPAC. SLAR’s excellent performance was a key component to Missouri REALTORS® bringing home the coveted President’s Cup award. The President’s Cup is the highest state award that can be received from the National Association of REALTORS®, and is awarded to state associations that meet all of their local fundraising and advocacy goals for the year. Way to go SLAR! This success could not have been achieved without the smart investments made by members like you. Thank you for making the commitment to protect the real estate industry from harmful regulations, and ensure that homeownership will be an achievable dream for all Americans in the future. For information on what RPAC does and how we defend your business, visit advocacy/rpac.

Pictured: Lori Anderson, Carolyn Mantia, Elizabeth Heinkel, Rob, Vivian Mc Bride, Timothy Burgess, Ryan Hazelwood


| 13 |

Law & Ethics By Dawn M Kennedy, SLAR CEO Recently, at the REALTORS® Convention and Expo there was much talk about a proposed Code of Excellence. How do we move our members from being merely ethical and professional (NAR already has an approved Code of Ethics and Pathways to Professionalism) to being excellent at what they do? How do we reframe our value now that we are no longer the gatekeepers of real estate information? During this conversation with SLAR and MAR leadership, I brought up the numerous consumer complaints I have received over the years, that did not qualify as an ethics complaint. It was suggested that I share these professional missteps with our members. #1) My REALTOR® never calls, texts, or emails me back. (I usually ask- have you contacted the broker and the answer typically is…. He is the broker). It is CRITICAL that you define expectations with your buyer or your seller right from the beginning, at the first meeting. No one says you have to take a call during church or at 11pm on a school night but at minimum let your clients know when to expect a return contact from you. As a continuation of this make sure you are PROACTIVE in your client communication; send showing reports quickly, send open house data on the same day if possible, send website hit reports weekly, leave a “when to expect a contact back” on your voicemail, set up an auto-feed of properties from the MLS, use an auto-responder on email, and try to answer texts within several hours as that is the consumer expectation of text use or let your consumer know your turnaround time on text messaging. Consumers who don’t have information assume you just don’t care. #2) I haven’t received my earnest money back and my REALTOR®/Broker won’t return any communication. First, please do not keep consumers guessing over when or if they will receive their earnest money. DEAL WITH THIS no matter how uncomfortable. Let

your client know how earnest money deposits work, what the risk is, and when they can expect their money back. If there is an issue let them know promptly. #3) I don’t feel my REALTOR® is representing my best interests. Make sure that you have thoroughly discussed representation with your clients and customers. #4) The myriad of other things: my REALTOR® isn’t doing what we asked in terms of marketing our property, my REALTOR® is flirting with my significant other, my REALTOR® cursed at me, my REALTOR® isn’t helping me enough (explain to your clients the parameters of what you will do for the commission you are being paid), or my REALTOR® must have done something wrong because my offer wasn’t accepted but a lower offer was. Educate your buyer or seller – let them know the many things that influence an offer such as closing flexibility, cash offers, no contingencies, or simply the seller likes the other people better – remember homes have an emotional attachment and a seller may consider a lesser offer if there was a connection established with the potential buyer.


SLAR Sold Stats


MARIS - NAR Report Sold Statistics

Residential Totals

Active,Contingent and Pending


Price Class

2 or Less


4 or More



$29,999 and under $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $90,000 - $99,999 $100,000 - $119,999 $120,000 - $139,999 $140,000 - $159,999 $160,000 - $179,999 $180,000 - $199,999 $200,000 - $249,999 $250,000 - $299,999 $300,000 - $349,999 $350,000 - $399,999 $400,000 - $449,999 $450,000 - $499,999 $500,000 - $549,999 $550,000 - $599,999 $600,000 - $649,999 $650,000 - $699,999 $700,000 - $749,999 $750,000 - $799,999 $800,000 - $849,999 $850,000 - $899,999 $900,000 - $949,999 $950,000 - $999,999 $1,000,000 - $1,249,999 $1,250,000 - $1,499,999 $1,500,000 - $1,749,999 $1,750,000 - $1,999,999 $2,000,000 - $2,999,999 $3,000,000 or over

69 26 8 9 13 9 12 15 16 25 15 10 10 13 3 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

40 17 20 14 11 15 18 21 41 36 64 33 24 62 46 17 10 4 3 3 0 3 1 1 0 0 1 1 0 0 0 0 0 0 0

7 5 2 11 5 3 1 3 11 15 16 16 21 43 53 46 21 18 19 12 9 9 5 7 6 4 0 4 2 3 5 1 3 1 0

116 48 30 34 29 27 31 39 68 76 95 59 55 118 102 63 32 22 23 15 9 12 6 8 6 4 1 5 2 3 5 1 3 1 0







Average Price






Median Price






Total Amount







81 37 32 31 50 58 50 43 94 99 64 59 37 93 64 48 30 26 26 16 19 9 7 7 10 7 6 4 6 7 10 2 4 6 2

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0


0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Days on Market Statistics 1 - 30 Days:


Total Units Sold:

31 - 60 Days: 231


61 - 90 Days: 137 Avg Market Time:

91 - 120 Days: 85


121 - 180 Days: Avg Sold Price:


180 + Days: 63


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SLAR Sold Stats


MARIS - NAR Report Sold Statistics

Residential Totals

Active,Contingent and Pending


Price Class

2 or Less


4 or More



$29,999 and under $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $90,000 - $99,999 $100,000 - $119,999 $120,000 - $139,999 $140,000 - $159,999 $160,000 - $179,999 $180,000 - $199,999 $200,000 - $249,999 $250,000 - $299,999 $300,000 - $349,999 $350,000 - $399,999 $400,000 - $449,999 $450,000 - $499,999 $500,000 - $549,999 $550,000 - $599,999 $600,000 - $649,999 $650,000 - $699,999 $700,000 - $749,999 $750,000 - $799,999 $800,000 - $849,999 $850,000 - $899,999 $900,000 - $949,999 $950,000 - $999,999 $1,000,000 - $1,249,999 $1,250,000 - $1,499,999 $1,500,000 - $1,749,999 $1,750,000 - $1,999,999 $2,000,000 - $2,999,999

71 23 11 10 13 12 13 8 22 28 23 13 5 5 3 2 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0

45 23 26 16 17 21 20 26 51 42 50 50 23 71 36 21 4 8 6 7 0 1 2 2 3 1 0 0 0 2 0 0 0 0

7 2 3 3 5 4 5 7 17 7 15 13 17 31 39 30 24 22 22 18 7 10 9 4 6 6 8 3 3 4 6 3 3 0

123 48 40 29 35 37 38 41 90 77 88 76 45 107 78 53 29 30 28 25 7 11 11 6 9 7 8 3 3 7 6 3 3 0







Average Price






Median Price






Total Amount







85 47 43 33 52 44 45 40 88 76 75 63 40 102 80 59 43 20 25 13 23 11 11 4 13 3 4 1 3 4 2 5 5 4

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0


0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Days on Market Statistics 1 - 30 Days:


Total Units Sold:

31 - 60 Days: 213


61 - 90 Days: 137 Avg Market Time:

91 - 120 Days: 97


121 - 180 Days: Avg Sold Price:


180 + Days: 54


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September 2014

MarketTrends Report: St. Louis City

Active Inventory as of Sept. 30, 2014 = 1,340 Comparative Metrics by Status

September 2013


Year to Date +/-



12 Months: Sep-Aug +/-




Closed Sales










Pending Sales










Available Listings










Expired Listings




























Available Listings vs. Expired Listings












October 2014

New Listings Available Listings vs. Closed Sales

Active Inventory as of Oct. 31, 2014 = 1,313 Comparative Metrics by Status

October 2013


Year to Date 2014

12 Months: Oct - Oct +/-




Closed Sales










Pending Sales










Available Listings










Expired Listings










New Listings










Available Listings vs. Closed Sales










Available Listings vs. Expired Listings










Data is inclusive of residential properties and condo/coop/villa. All data provided from


| 17 |

MarketTrends Report: St. Louis County September 2014

Active Inventory as of Sept. 30, 2014 = 4,196 Comparative Metrics by Status

September 2013


Year to Date +/-



12 Months: Sep-Aug +/-




Closed Sales










Pending Sales










Available Listings










Expired Listings










New Listings










Available Listings vs. Closed Sales










Available Listings vs. Expired Listings










October 2014

Active Inventory as of Oct. 31, 2014 = 4,128 Comparative Metrics by Status

October 2013


Year to Date +/-



12 Months: Oct. - Oct. +/-




Closed Sales










Pending Sales










Available Listings










Expired Listings










New Listings










Available Listings vs. Closed Sales










Available Listings vs. Expired Listings










Mid America Regional Information Systems. Powered by 10K Research and Marketing.


Guest Article Gundaker is awarded REALTOR® Emeritus status by NAR Gordon A. Gundaker, Jr. has been awarded REALTOR® Emeritus status by the National Association of REALTORS®. The announcement took place at the recent NAR Conference and Expo in New Orleans. REALTOR® Emeritus status is awarded to members who have been active REALTORS® or REALTOR ® Associates for at least 40 years. Mr. Gundaker joined the St. Louis Association of REALTORS® on August 13, 1969 as a Designated REALTOR®. At that time he was owner of Gordon A. Gundaker Realty, which consisted of his wife and one additional agent. The firm eventually partnered with Better Homes and Gardens and grew in size, peaking at more than 2,200 sales professionals in 32 St. Louis area offices in 1999. The business merged with Coldwell Banker in 2001 and became Coldwell Banker Gundaker. Mr. Gundaker presently works with Gundaker Commercial Group, which was not part of the merger and continues to operate independently. As a REALTOR® Emeritus Mr. Gundaker is waived from NAR dues for life and is exempt from the Quadrennial Ethics training requirement. He will continue to receive full services as an active REALTOR® member. In addition to his career achievements, Mr. Gundaker has served on numerous committees at SLAR over the years. He also was recognized as SLAR’s REALTOR® of the Year in 1997. Congratulations to Mr. Gundaker on this landmark achievement in his real estate career!! NAR Guidelines for REALTOR® Emeritus Starting in 2015 the qualification for REALTOR® Emeritus will change to require at least one year of service at the National Association level. However, for applications filed through 2019, the one year of NAR service requirement may also be met through service at the state or local level. This exception provision will sunset in 2019.

By Rick Capelli, Chief Financial Officer

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Staff Spotlight: Glenda Strong Glenda currently serves as SLAR’s Administrative & Member Services Coordinator. She has been in Customer Service for more than 23 years. Glenda has helped open four businesses in the St. Louis area and one in East St. Louis, Illinois. Her goal at SLAR is to make everyone feel as if they are at their home away from home! She takes pride in being the face of SLAR. She is also a proud mother of three beautiful children. In her spare time, Glenda loves to explore with her children to advance them in their education. She also volunteers at many charity centers throughout St. Louis.

For informaion about advertising in this publication, please call or visit:

20+ Years of Real Estate Publishing Excellence!


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2015 Installation We would like to send a very special THANK YOU to all of those that attended the 2015 Installation of Janet Judd, our new Board of Directors, and the celebration of our 2014 REALTOR速 Award Winners.

Special thanks to McCarty Photography, Inc. for capturing these great memories! 314.432.1221

To view more photos from this event, please visit our website at

STL 20/20: Perfect Vision The Ferguson Impact

St. Louis Association of REALTORS® | 12777 Olive Blvd. | St. Louis, MO 63141

Register Today at Join us at the Association as we discuss the recent events in Ferguson and how it will impact St. Louis and the housing market. Professionals from non-profit organizations throughout the area with missions that focus on diversity, stable communities, and homeownership will educate you on programs in the area that promote a better St. Louis. You will also learn how to navigate the difficult conversations you may face with your clients as it pertains to race, discrimination, and racial residential segregation in St. Louis.



» Programs available to create stable and diverse neighborhoods.

» Chris Krehmeyer, President and CEO of Beyond Housing

» Why steering your clients or encouraging white flight will only have negative effects on the St. Louis community in the long-term.

» Will Jordan, Executive Director of the Metropolitan St. Louis Equal Housing and Opportunity Council

» An overview on Fair Housing Laws and Fair Housing Resources.

» Don Brinker, Homeownership Manager of Missouri Housing Development Commission

» How to have the difficult conversation of race and discrimination with your clients.

» Reena Hajat Carroll, Facilitator, Executive Director of Diversity Awareness Partnership

We Believe Unity • Fair Housing • Diversity • Inclusion • Ferguson • Justice • Stability • Urban Equality • Reconciliation


Calendar of Events

December December 9 – Commercial Installation – Crowne Plaza in Clayton

December 24 – SLAR Office Closed at Noon – Christmas Eve

December 10 – Past Presidents Luncheon - Balaban’s

December 25 – SLAR Office Closed – Christmas Day

December 11 – RHAF Grant Allocation Ceremony - SLAR

December 31 – SLAR Office Closed at Noon – New Year’s Eve

December 11 – Holiday Open House - SLAR



January 1 – SLAR Office Closed – New Year’s Day

January 9 – The Ferguson Impact - SLAR

January 8 – Board Member Training – SLAR

January 12 – Tech Forum - SLAR

January 8 – Executive Committee Meeting - SLAR

January 21 – Board of Directors Meeting - SLA

January 8 – Urban Affairs Forum - TBD

February February 2 – Industry Forum - SLAR February 5 – Urban Affairs Forum - TBD February 11 – Economic Forecast Breakfast – JCC St. Louis February 25 – Major Investor Reception - TBD

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Welcome New Members

DESIGNATED REALTOR® Juliet Crowder BJC Realty, Inc,

DESIGNATED REALTOR® Previously REALTOR-ASSOCIATE® Charlene Flowers Charlene Flowers Real Estate, LLC. Phil Hutsler St. Louis Real Estate Company Colin Meadows DTZ Americas, Inc.


DESIGNATED REALTOR® SECONDARY MEMBER Todd Hollins Keller Williams Realty West Spencer J. Lindahl Main Street Renewal, LLC.

AFFILIATES Kevin Arent Flair Home Staging Daniel Ginsburg First National Bank of St. Louis Aaron Hasheider Hasheider Home Inspections, LLC. Connie L. Kern CMG Financial Joseph Mack The Mad Hatter Celeste Padberg Staged 2 Sell

Michael Prinster No Flipping Way, LLC. David Puzniak CMG Financial David Specter American Home Shield – Home Warranty Matt St. James R.E. Development Strategies, LLC.

Save During the Holidays at the REALTOR® Shoppe For the Cold Weather...

SLAR Long Sleeve T-Shirts

$15.99 | $11.99

For the Home That’s Left the Market...

All SOLD Sign Riders

$5.45 ea. | $2.99 ea. For the Room that Needs Measuring...

Laser Dimension Masters

$39.99 | $29.99

COUPON CODE: DEC14 Expires 12/31/2014

SLAR Realtor Report | Nov/Dec 2014  
SLAR Realtor Report | Nov/Dec 2014