Affiliate Corner By Liz Connolly, MIRM, MCSP President INhance IT! Home Staging
FROM STAGED TO SOLD Sell more homes, faster, with home staging Want to get your client’s home sold fast and for the highest possible price? You are much more likely to achieve this goal by suggesting home staging. As you know, in today’s turbulent real estate market, sellers need every tool available to make their properties stand out from the hundreds of other listings in the marketplace. Home staging not only saves time for the seller, but also for the REALTOR® as it shortens days on market.
possible light. Home staging creates a setting that will inspire potential buyers to visualize residing in the space. Home staging will enhance key architectural features of the home and minimize any perceived flaws. A home stager will assess the property with a critical eye with the goal toward making the property stand out from the crowd. Statistics show that staged homes sell up to three times faster than un-staged properties.
Home staging isn’t just about furniture and it’s definitely NOT interior design. Staging is the art of merchandising the property to appeal to the widest range of buyers. Interior design is very personal. The staging process depersonalizes the home to create a marketable product. Sellers must realize that the way they live in their home and the way they sell their home are two entirely different situations.
Staging isn’t just about the inside of the home. It begins at the curb with the mailbox, landscaping, front door, and entry mat and continues through the garage, basement, and out to the back deck. It takes time to get a home prepared for market, but it is time well spent and the home stager can alleviate much of the stress involved in the process for you and your clients.
Buyers want a home that is movein ready. Before putting a property on the market, make sure your sellers have tackled the “3 C’s”. Clutter, color, and clean. De-cluttering involves packing up collections, personal photos and memorabilia, religious artifacts, clearing the kid’s artwork off the fridge, clearing out drawers and closets, and paring down furniture. Any dated wallpaper, window treatments, and paint colors should be neutralized and the property must be meticulously clean. Remind your clients that the objective of home staging is to present the home in the best
One of the key reasons for staging an occupied or vacant property is to get the very best photos for marketing purposes. Recent statistics show that up to 92% of prospective buyers search for a property on-line before contacting a REALTOR®. If the pictures don’t look fabulous, the buyer moves on to the next property. When referring a home stager to your clients, be sure to get all of the facts and figures up front. Prices and services vary. Be sure the home stager is insured and visit various websites to check out the company’s merchandising style. Home staging is very important. Remind your clients that they only have one chance to make a first impression and that the cost of home staging is always less than the cost of a first price reduction!