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FESTIVAL APPS RE-IMAGINED AS YEAR ROUND MEDIA CHANNELS


Our assumption: What you really want is audience engagement & lots of it (it’s not about software)!


THE CHALLENGE FOR FESTIVAL APPS

They’re great for 3 days of the festival, but for the other 362 days of the year, they remain untouched


BUT… TO KEEP THE FANS ENGAGED YEAR ROUND, THE MOBILE EXPERIENCE MUST ADAPT

Airbeem apps have two modes: on-festival & off-festival


ON-FESTIVAL: BEST OF BREED FESTIVAL APP WITH ALL THE FEATURES YOU’LL EVER NEED


OFF-FESTIVAL: SWITCHES INTO A MOBILE MEDIA CHANNEL TO ENGAGE YEAR ROUND


Can be used without 3G/WIFI connection

ON-FESTIVAL FEATURES

Artists

Bios

Stages

Schedules/ MySchedule

Maps

Information


Rich mix of content, community & e-commerce features

OFF-FESTIVAL FEATURES

Navigation

Artist Content

Artist Galleries

My Scrapbook

User Wall

Comment/ Like/ Share/ Favorite/ Follow


We aggregate artists & their existing content PROGRAMMATICALLY IN REAL TIME

COMPREHENSIVE CONTENT MANAGEMENT SYSTEM

To create mobile app media channel


TALENT CONTENT + FESTIVAL CONTENT DRIVES YEAR ROUND TRAFFIC Pre-festival - emphasis on content

Post-festival - emphasis on community


YOUR APP AS A SOCIAL HUB

Festival, fan & artist content seamlessly flows in & out of your app, the social media universe & your website... ...so they’re all perfectly in sync


EXTENSIVE DATA LAYER

We collect mobile data, Facebook/ Twitter data, custom data, plus data from any clickable action


ADVANCED PUSH NOTIFICATION SYSTEM Push notifications leverage the data layer to target specific fans based upon groups, time & location, e.g. male, 25-30, walking into festival gates, between 10-11am


INSTANT LIVE CHANGES

Instant live changes & updates via dashboard, e.g. artists announcements, sponsors, branding, latest info, messaging & more...


SCALE CREATES INCOME OPPORTUNITIES Front-end: portfolio of unique artist channels ! ! ! !

Back-end: aggregated monetization platform


SPONSORS & ADVERTISING

On-festival extensive sponsor branding Off-festival new opportunity for income through rich media ads &/or sponsor extensions


SELL TICKETS, T-SHIRTS & TRACKS

In-app e-commerce works in conjunction with targeted user messaging & push notifications.

***STOP PRESS*** KASABIAN SELL OUT 20,000 SEAT GIG IN 12HOURS VIA APP & TICKET MASTER


Chicago | London www.airbeem.com David Maclachlan +1 312 970 9018 Steve Hardman +44 7800 616 000 info@airbeem.com

Airbeem festival apps  
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