CHEN Xiaoli Sex：Female
Date of birth：1992/11/24
+86 13556687708 / email@example.com
EDUCATION South China Agricultural University
Bachelor of Agriculture Major: Ornamental Plant & Landscape Architecture
WORDS CAN BE WEAPON
KPI DASHBOARD DESIGN
01 DOT The space DOT is a combination with a shared space combining self-study room and cafe for more and more freelancers or professionals who are keen to improve their abilities with VIP mode. Customers can work here with diďŹ€erent services and wonderful coďŹ€ee. Users can make online reservation for the DOT space through APP DOT in advance, and there are a variety of space environments and table and chair types to choose. People can also enjoy the quota free printer, charging cable and goods storage, etc. DOT space is a quiet environment and refusing to chat. And it allows people to focus on study or work.
BACKGROUND The number of slash in China
of the young people are slash youth in China
12-15RMB (Convenience stores)
100 50-80RMB (Specialty coﬀee shops)
8-10RMB (Self-service coﬀee)
The main locations of coffee shops
(in China) 271
The prices of coffee at various offline shops
100 million RMB
Offine coffee shop industry marker size in China
The number of offline cafes in China (2017-2018)
35-45RMB (Chain coﬀee shops)
BACKGROUND RESEARCH CONCLUSION A large number of young generation have become slash in China.
Residence Zone 0
FROM: 1. 《New age, new youth：2019 Youth Group Observation》 2.《CBNData》
The number of coﬀee shops has a great increase in these years. There is a large room to growth for coﬀee industry in China.
CULTURAL PROBE Positive
Probe Tools： Notebook / Pen / Smartphone
Do not go to toliet
People talked loudly Felt tired because of uncomfortable seat
Waiter cleaned the table
Many seats Do not need to wait in a line to order a cup of coﬀee Seats for work are occupied Get the coﬀee by ownself
WORK Excellent decorations
Enough truck space
Decide to go to a cafe to work
Change another seat
Power supply was bad Felt a little cold
Leaving Convenient to pay for car parking
Wants to stay in a cafe to ﬁnish her article.
Needs a quiet place to do her design work.
Has to prepare her postgraduate exams on weekends.
Feels embarrassed when customers wait in a line and she is occupied the seat.
Can not ﬁnd a seat sometimes and a few cafes are noisy.
Loves studying at library. But there are not any restaurants in the library.
32 Wants to ﬁnd a quiet space where she can work and have a cup of coﬀee. Teacher & writer
Mary Willing to work at a place which is peaceful and can be ordered in advance.
Jun Will study in some places where is quiet and she can have meals
24 Secteary 3
CUSTOMER JOURNEY MAP This customer journry map shows some current cafes’ circustmences and other protential services or opportunities of coﬀee shops in the future.
Descide where to go
Find a cafe Confirm the location
How to go
Arrive at the destination
In the cafe
4 3 2
Parking Go to the cafe
Ordering food Payment Working
Payment Find the car Go back home
Op en Lo a sp ca ec iﬁc Ch tion ap oo p s Ch e a ec co Co k the ffee sh mf s o Bo ort l eats p ev ok el Fo ing of rw se a ats Ro rd o ute rde rin Me pla g tro n pla Bu n sp Tim lan e Re (bas ed mi En ndin on v g tra ari ou Tru nce sw gu ck ay i de s s) Th e w pace Or ay t guid de o e Pa r the the c yb af re Fo y QR fres e h od me co nt Co deli de ve mf r Gu ort l y ide eve lo Clo to ak the f sea se WI ing at ts FI La mp De light co Air ratio ns co Po ndd we itio Pr r su n int pp e l To r&s y ca lie nn Clo t er the Cle s an Pa ing yb Gu y QR ide c to ode Th e w the Fe ay t par ed k ba o the ing ck ex it
Choose the ways of traffic
1 2 3 4 5
TOUCHPOINTS DEPARTMENTS Marketing Operating Food and beverage
Financing Front-service Rear-service Design 4
Age: 25 years old
DOT is a coﬀee shop with co-working space. Customers can enjoy coﬀee，forward booking service, oﬃce supply and peaceful working environment here. Meanwhile, people can also buy their take-away coﬀee from the shop.
Cafe Income She need to spend some spare time on her writing career and she love to work with nice coﬀee and environment.
Age: 30 years old
1 To book the co-work seat
in the cafe in advance.
2 Go to the cafe from home.
3 Arrive at the cafe and
ﬁnd the seat.
4 Enjoy working with the
She is running an online shop and does not have enough money to rent an oﬃce for a little work. So she would go to some place which is peaceful.
Age: 18 years old
5 There is a quite
environment for working.
6 Oﬀers free power supply
and soft blankets.
7 Customers print ﬁles by
scaning the QR code.
8 Pay for the service and give
suggestion by smartphones.
He enjoys reading books or ﬁnishing his homework outside especially where is quite and comfortable rather than at home at weekend. 5
USER FLOW DOT
Register Log in
1 Delete the tab bar
2 Show the number of remain seats
2 Lack an entrance for QRcode
3 Show the diﬀerences of the seats 4 The picture is likely to seat guidence
6 Lack a notiﬁcation of booking Seats
6 Get an QRcode after booking
8 Lack a menu
Lack a loading page
9 Add some space for suggestion 10
Change “Wallet” to “VIP Card”
11 Lack the coupons’ information
Information Level Coupon Setting 6
WIREFRAME It shows the nearest DOT to users.
Get the information about the places of unoccuppied seats.
INTERFACE Book the services in advance.
02 IDUB Nowadays, learning foreign languages has become more and more popular around the world, but learners have little opportunities to practice their speaking skills. because most of courses or application focus more on vocabulary and reading. A learning APP called IDUB is designed to combine language learning with popular movies. By dubbing for hot movie clips, users can learn idiomatic words from diďŹ€erent scenes and plots. They can learn and correct their oral pronunciation through the audio track of the dubbing interface to improve oral abilities.
Background and research Are there some words in movies impressed you often?
1. Oral English skills plays an important role in
How do you want to learn in a language learning software?
communication with others around the world and is a key to confer excellent people.
64% 2. Because of the education system of English teaching in
China, most of people neglect the signiﬁcance of interaction function of languages and focucs more on reading and writing.
Is it beneﬁcial to learn other languages by watching movies?
28% Questionaie of 100 people
A little benefit
1. About movies
Enjoying it very much
Loving a little Disliking
Have you ever learned some languages by yourselves?
Would you use an app that you can dub for movies? Using it often
Using it sometimes
2. About language
Do you like watc hing movies？
Conclusion Many people enjoy watching movies, and the special words will impress them for a long time. Videos is a good method for most of people to learn something new. Some people enjoy dubbing. 10
How do you learn English nowdays? Interaction I enjoy learning English by watching movies and apps on the smart phones. It is really convenient. Do you have any suggestions with the language learning apps? We can learn words or grammar well from apps, but speaking is ignored. Have you ever imagine that you are one of the charaters in movies?
Haha, always. I am inspired by heroes in action movies.
MARY CHEN JACK WU Which movie is your favourite?
That must be 《Wonder》 What impress you most in the movie? The teacher Mr Brown's words“When given the choice between being right or being kind, choose kind.” Would you want to dub for this movie? Actually. I enjoy playing a role in my favourite movies. It is really funny.
Talkmate To assist people in language learning and they can help others to correct their speaking.
Busuu Users can learn foreign languages through games and making friends.
Dubbing show Everyone can dub for their favourite movies and create new lines for the ﬁlms, and make new friends. 11
27 Designer Shenzhen, China
AGE OCCUPATION LOCATION
People can practice their oral
Users can learn oral speaking
speaking skills through
skills through dubbing for a
dubbing for their favourite
movie even though they do not
scenery in the movie they
know each other or get
Anna Huang AGE
20 Student Guangzhou, China
AGE OCCUPATION LOCATION
40 Housewife Dongguan, China
Enjoy watching movies and repeat the lines to learn speaking skills.
Enjoy stay alone and want to study alone after school.
Find some interesting apps on the phone to use.
Do not have enough time because of overtime working.
Online courses are too expensive for a student.
Can not meet friends sometimes.
Post Add Friend
Type Hot videos
Language Hot languages
Scan users Recommend
Attendence It is convenient and interesting. The app is an oral learning platform. People can learn and practice their speaking by dubbing for
their favourite movies. And they can not only dub alone but also dub together with other users.
of diďŹ€erent countries.
Collection Draft Box
Through dubbing, people will improve their oral speaking skills and learn some culture or history
QR code Notices 13
Showing the hottest works, groups, users and so on. 1
Users can choose different courses to learn foreign language. 2
To choose your favourite movies video to dub fot it. 3
Sharing your happy moments with your friends. 4
According to your behaviors to set your app function. 5
Interface Design ICON
03 WORDS CAN BE WEAPON "Maybe we don't think that our way of talking is violent,
Through the three spaces, it shows the process of people receiving
but words do often cause pain to ourselves and others."
verbal violence, struggling, and ﬁnally overcoming. Visitors can interact
-- Marshall lubbersen
with sound and light in the installation space to deepen their experience.Hope people can pay more attention to the problem of
Language is a window as well as a wall. Is it freedom or
verbal violence and remind themselves not to use words to hurt others.
obstruction and judgment? The black thread wound.The ﬁrm At the same time, it is right to speak out and lend a helping hand to voice echoed. And the faint light ﬂickered...
help the victims out of their plight.
I hate you.
of interviewed students think verbal violence is the most urgent problem to be solved.
You are nothing. Go away
Negative comments each day
I want to hide away when my classmates say I am freak.
You must be perfect.
People always say the girls are powerless. But i do not think so.
I hate my father because he said that I am stupid.
Powerless You are trouble.
Childeren receive Positive comments each day
You are just a girl.
My wife thinks that I am trouble which makes me feel annoyed.
Verbal violence makes me think of devils and hell.
The young man sayďźšâ€œYou are worthlessâ€?which made me feel depressive.
I feel self-abasement when my friends think I am fat. But I get over it ďŹ nally.
3 serious problems on the internet
Negative info. Answer violenc with violence
I can not breathe when I remind the wordsâ€œNumbâ€?.
Verbal violence is a serious problem in our life, and it should be paid more attention from now on. The victims need more care and love from others and they should also try to get out of dilemma. Verbal violence can induce diďŹ€erent degrees of hurt, such as negative emotion and even critical damage. 17
The sculptures is a 1:1 scale replica for house that artist had previously lived in, and it is created in purple fabric which is soft and ethereal. All of these are likely combination of the virtuality and reality.
Colorful lights bring a feeling of magic. There is likely a rainbow in the room. The â€œsunâ€? is in the room. And its bright light makes people feel warn and happy.
All the red lines are winding together, which make people feel depressed.
Creating a sense of space with simple circulars arrangement.
Make the audience feel the astomsphere which is surrounded by speech attacks on the internet with various good made by paper.
The installation is a large scale of the vast, swirlling cardboard labyrinth. And each visitor explores the maze, thus becoming an integral element of the work itself.
People can talk to others who are far from themselves in diďŹ€erent places through this special water pipe. 18
Exhibition Hall of Crime Evidence of Japanese Germ Factory in Harbin
Verbal violence is like a sharp sword harming peopleâ€™s heart.
Colorful patterns have a sense of joy and magic. And they make people feel happy .
The main building is sinking under the ground, and the submerged entrance with Genius Loci. Lines and angles are the main design elements.
San Cristobalâ€”â€”Luis Barragan
Constructing the space with colorful walls which are brighter and fantastic under the shunshine.
The Memorial Hall of the Victims in Nanjing Massacre by Japanese Invaders
It is like a combination of light and darkness. Victioms are likely trapped in a net cage, but they can see through the cracks and feel the light.
Sharp acute angle is like a knife ricing the sky, making people feel unpeaceful.
A nail symbolizes the each experience of verbal violence. By the method that the way of tying the knot in the ancient, symbolizes experience deeply rooted in the lives of the victims. 19
Lines net make a depressed atmosphere.
It is a little complex that there are three diďŹ€erent areas in the third part.
This is a space installation which shows the process that people suďŹ€er from verbal violence, try to ďŹ ght with it and ďŹ nally get rid of verbal violence. Visitors go through three diďŹ€erent parts of the space installation to feel the emotion and psychological states of vicitims. I hope that people will pay more attention to the problem of verbal violence and get more courage to get over it. Hope is in the future.
Sense light Interaction screen
Triangles are sharp and they have a feeling of uncomfort. DiďŹ€erent color can make people feel enjoyable.
A space with combination of lights and sounds.
Black lines Microphone
The channel in the ďŹ rst part is too long, and it is a little boring. 1. The ďŹ rst part is a space with black
The screen will be brighter for the louder sounds.
lines net. 2. The second part is a space where visitors can inďŹ‚uence the lights through their voices. 3. The third part is a room where people can hear some positive words said by themselves.
1/ Voice-activated lamp
Firstly, enter the dark space which is constructed a depressing atmosphere .
2/ Human body infrared induction lamp
B Say positive words
2 Infrared ray detection zone(light)
Get into the infrared ray detection zone, then the light turns on.
Human infrared Say positive words louderly
The speaker turns on and it plays audio messages.
3/ Human body infrared induction speaker
3 Then, visitors will come into a room where they can inďŹ‚uence the brightness of the light of the wall by saying some positive words through microphones.
Pyroelectric infrared sensor
Infrared ray detection zone(speaker)
Speaker Pyroelectric infrared sensor Collection File
Iron wire Iron wire is hard to be change shape. And it has a abvious sense of boundary.
Cotton thread Cotton thread is soft. But it can construct a depressive space through winding.
Compare diďŹ€erent colors of light. Red light makes make people feel aggressive. Green light is the symbol of hope. Yellow light is like the sunshine which can oďŹ€er warmth and peace. 22
KPI DASHBOARD DESIGN
04 PLAIN PLAIN is a KPI dashboard design for engineering project management for senior management of project contracting enterprises. PLAIN draws inspiration from the ďŹ‚at management model. In PLAIN, grass-roots staďŹ€ update the information of projects, such as project progress, project quality and safety inspection, and senior leaders can timely get the facts and solve the problem of engineering project management, so as to do a better job in management to ensure project quality and completion time.
BACKGROUND STORY In a certain work, the leader suddenly wanted the monthly output value information of all the company's engineering projects. Then all of us just copied the data of hundreds of projects from all forms, and summarized the data in a general one.
“Is there a good way to record management of engineering information?”
s Long period
Large amount of money
Many jobs and processes
Gross proﬁt rate
s s s
Net proﬁt ratio
CONCLUSION Garden plate is expected to continue to maintain a high-speed growth trend in the future.
Because of the fast development of urbanization and the increasing investment of urban landscape, the landscape engineering industry will have sustainable development in the future.
Pressure of public opinion
the development of urbanization
Gross proﬁt rate and net proﬁt ratio 30
Current status of landscape engineering industry
Seriousness of the engineer accidence
Diﬃculties of current engineering project
0 16Q1 16Q2 16Q3 16Q4
17Q2 17Q3 17Q4
In 2017, the gross proﬁt rate of landscape engineering sector was 27.21%, up 0.82 percentage points year on year. Net interest rate was 9.5 per cent, down 1.06 percentage points from a year earlier, mainly due to increased competition in the industry.
The management of landscape engineer projects are diﬃcult and complex. And the engineer accidence can lead to perniciousness to societies. Companies should pay more attention to management to increase inﬂuences in such competitive business. 25
OPINION MAPPING Flat management
Q: What are your opinions of two different management styles?
The diffierences between two main management styles Decision-making layer
eﬃciency of information ﬂow
eﬃciency of eﬃciency of decision-making decision-making
eﬃciency of organizational functioning
exchange of information between diﬀerent sectors
Vertical management Decision-making layer Executive layer
Number of interviewees
3 2 1 0
Eﬃciency of information ﬂow
Eﬃciency of decision-making
Eﬃciency of organizational functioning
Exchange of information between diﬀerent sectors
Through the ideas of interviwees, we can know that the eﬃciency of information ﬂow and the exchange of information between diﬀerent sectors is better of ﬂat management than vertical management. 26
CURRENT STAKEHOLDERS MAP
USER PERSONA AGE GENDER
Financial institutions Lend money
The bid institutions
Contract the project
LANDSCAPE ENGINEER PROJECT
Give suggestions Experts
Oﬀer designing scheme
TOM QIN “I enjoy seeking diﬀerent methods to increase eﬃciency.”
Hard to track the progress of the rectiﬁcation work.
“It is my duty to manage all of the engineering projects.”
Have a good control of company’s engineer projects. Improve the eﬃciency of work.
No enough time to have ﬁeld visit of all projects.
GOALS Finish the project in the signing time. Increase project proﬁt.
Can not check the information of diﬀerent projects at the same time.
SAMMY WANG Secondary stakeholder
Supervise Design Company
Do not have enough time to check all the reports.
Give suggestions Supervisor
Staﬀ Oﬀer materials
Arrive at the project department
Report to the leader
Decide the means of transportation Find the information of the projects
Check the ﬁles of the construction project Check the project department
Check the construction and manaement of the project
Leave for the next project
Finish the inspection report Report to the leader
Open the Xiecheng APP to book the ticket Find the ﬁles of the construction project to confer its type, cost and so on Print the ﬁles
Take photos for the gate Go to the oﬃce to check contacts, special seal for contractual uses, drawing, time limit for a project, production value and so on
Check the prototype project Contrast the constrction site and the drawing Take photos for the places of bad quality and unsafety Take notes
Have a meeting with the whole project department Take a car to the next project
Collate all the pictures in the phone and the notes Finish all the reports of the inspected construction projects Report to the leader
It is uneﬃcient to ﬁnd the report one by one.
It cost a lot of time to check the ﬁles in the project department. And the time of spot inspection was delayed.
It is too hard to take the pictures and notes at the same time. I may confuse of the two diﬀerent unqualiﬁed places
Good to have a meeting to summarize the inspection
I felt helpless becacuse of the reports Heavy workload It cost a lot of time to type setting
A good way to check all the ﬁles quickly
Have a record about all the typical problems
Ready to go to the construction project
CUSTOMER JOURNEY MAP
A special app for route design of company’s inspection trip A system for the staﬀ to check the information of the project
Have a record about all the typical problems
A system to renew the information all the time and the leader can see on it
The importment information
CONCLUSION Most of engineering management companies adopt the management mode of vertical management. However, due to the separation between employees and superiors, the eﬃciency of information communication is low. According to personal work experience, a system platform will be designed to solve the problem of low eﬃciency of information transfer between leaders and grassroots employees.
Excellent engineering project management
Control the ﬁnance stategy through the whole constructing progress to make proﬁts.
Control the unqualiﬁed factors of the project to avoid quality accidences.
Total checking times
Phenomenon of disqualiﬁcation
Number of disqualiﬁcation
To control the unqualiﬁed factors of the project to avoid safety accidences.
Ensure the output value according to the timely completion of the project
Control the project progress and ﬁnish the project on time.
Safety vertiﬁcation Phenomenon of unsafety
Output ﬁgures Output types
Proﬁts of the project
Disquliﬁcation factors record
Total checking times Number of disqualiﬁcation Unsafety factors record
Output value pre day Output value pre month Output value pre year
Date of commence Project progress
Working days The count down
WIREFRAME Usability testing
Final outcome 1. No sign in page. 2. Too many project location markers. Project Page
Get the detailed information of project.
3. It is not easy to get the information from the form. 4. No details about diďŹ€erent kinds of output value. Dashboard 5. Some data charts are similar and it is diďŹƒcult to distinguish them.
6. Lack of a calculator. Entry Page
7. It is not convenient to roll the page to see all the pictures. 8. Lack of information of projects, such as area and address. Get the information of pre month. 30
Logo Inspiration from the information communication styles of ï¬‚at management. Plain is mostly at the same horizontal position.
Each letter is with single strokes.