S H E R W I N - W I L L I A M S® J o i n t h e C o l o r C o n v e r s a t i o n
SPECIAL ISSUE • 2011
s t i r PET
PROJECTS Is custom technology a designer’s new best friend?
Color and Healing
2012 Color Forecast
The Sherwin-Williams Company
STIR Advisory Board
Director, Trade Communications: Tresa Makowski Director of Color Marketing: Jackie Jordan
Glen Boudreaux, ASID, RID, IDEC Glen Boudreaux & Associates Dallas, Texas
Hanley Wood Marketing Creative Director: Dobby Gibson Editor: Kim Palmer Executive Art Director: Sandy Girard Art Director: Cate Hubbard Senior Editor: Mara Hess Production Director: Pam Mundstock Production Artist: Karen Wolcenski Project Manager: Courtney Miner Account Director: Dana Brink
STIR Is Coming to Your iPad or Tablet Our brand-new STIR app for iPads and tablets will launch later this summer, bringing you all the great content you’ve come to expect from STIR, plus behind-the-scenes videos, rich interactivity, direct links to color sample ordering, and much more. It’s fun, it’s fresh, and it’s totally free!
Kathy Davis, CID, IACC/NA Kathy Davis Associates, Inc. Solana Beach, Calif. Phillip Koski, AIA, LEED AP Koski Architecture Minneapolis, Minn.
“Like” us on Facebook at facebook.com/Sherwin WilliamsforDesignersArchitects and you’ll be one of the first to know when the STIR app goes live.
Michael Scott, IDS, Allied ASID Michael L. Scott Design Destin, Fla. Zara Stender, CID, IDS, Allied ASID, CMG ZaraDesigns Las Vegas, Nev. Abby Suckle, FAIA, LEED Abby Suckle Architects New York, N.Y.
STIR® magazine (ISSN 1937-2027) is published by Hanley Wood, LLC, on behalf of The Sherwin-Williams Company, for interior designers and architects. Please direct correspondence to: Sherwin-Williams STIR magazine Hanley Wood 430 1st Ave. N., Suite 550 Minneapolis, MN 55401 Phone: (612) 338-8300 Email: firstname.lastname@example.org Website: swstir.com Printed in the United States, © 2011 Sherwin-Williams
Visit swcolor.com to: • Order color samples • Download color palettes into virtual design tools • Paint room scenes or upload your own photos in Color Visualizer • Download ColorSnap®, a free color-matching app for smartphones • View Sherwin-Williams Robert Allen® Fabric Collections
DESIGNING AT WEB SPEED
f, a couple of years ago, one of you had told me I’d soon have my own design blog, I would have laughed and said, “No way. Not me!” Yet, here I am, in 2011, posting to Jackie’s Notebook on swstir.com — one of several blogs STIR® hosts to create inspiring “color conversation” for the design community. I’m having a blast using social media professionally — and I’m not alone. While design’s fundamentals — the use of color, texture, space — remain relatively stable, the tools we use to design (and market ourselves!) are changing fast. This year’s STIR print annual is dedicated to exploring this shift. On page 22, you’ll find the results of our exclusive “STIRvey,” which found one-third of you are using laptops and tablets to offer clients virtual walkthroughs, and more than half of you are using CAD software on the job and Facebook to promote what you do professionally. On page 14, you’ll find our annual colormix™ color trend forecast. I’m once again grateful to my team for all of their insight: Becky Ralich Spak, a color marketing expert; Kathy Andersson, a specialist in product finishes; and Carol B. Derov, an expert in international color and design, all from Sherwin-Williams. The team also included Christy Almond, operating vice president, design and merchandise, from The Robert Allen Group.
For product or compliance questions, call 800-321-8194 For green solutions, visit swgreenspecs.com
Sherwin-Williams will continue to keep you at the forefront of new technology in design. In fact, you can look for a very special tablet “app” version of STIR magazine later this summer! Sincerely,
The trademarks and copyrights of Sherwin-Williams appearing in STIR are protected. All other trademarks are the property of their respective owners.
Director of Color Marketing The Sherwin-Williams Company
C O N T E N T S
S H E R W I N - W I L L I A M S®
s t i r
SPECIAL ISSUE: Design and Technology
COLOR CHIPS HGTV® HOME by Sherwin-Williams enables you to deliver quick color solutions to your clients.
Can a modern, eclectic color palette work inside an early 20th century home? Yes — and with stunning results.
Digital technology is creating new opportunities to create more personalized design.
Rethink color and recharge creatively! We talk to fashion’s Trina Turk, Hollywood production designer Bob Shaw, and bon vivant Simon Doonan.
Join the Color Conversation!
Sherwin-Williams colormix™ twothousand-twelve surveys the landscape to find core palettes inspired by Mother Earth.
ONE OF A KIND
19 STIRVEY Discover how your design colleagues measure technology’s impact on their daily practice.
28 FINAL TOUCH
DON’T BET AGAINST RED
THE ART OF HEALING
The Ahuja Medical Center in Beachwood, Ohio, uses color with a bedside manner.
This year’s SherwinWilliams STIR® Student Design Contest winners show off their award-winning work.
14 Stenciling, trompe l’oeil techniques, leaf-work and glazes bring a taste of Rome to this Midwestern cathedral.
STUDENT DESIGN CONTEST
colorchips COLOR NEWS AND SOLUTIONS FROM SHERWIN-WILLIAMS
A New Way to Bring Color Home The HGTV® HOME by Sherwin-Williams line of coordinated palettes, paints and tools has arrived in Sherwin-Williams stores, instantly making a media splash. While the line was designed for homeowners, you can use it to deliver quick color solutions to your clients and help introduce them to Sherwin-Williams products and coatings. HGTV HOME by Sherwin-Williams includes eight unique color collections; durable, low odor paint; and an array of tools, including paint brushes, paint rollers, tape, gloves and drop cloths. The color collections, each composed of 20 coordinating colors, make it easy to create harmonious room-to-room color transitions. Look for HGTV HOME by Sherwin-Williams products and color collections in your local Sherwin-Williams store. HGTV® HOME is a trademark of Scripps Networks, LLC, used under license to The Sherwin-Williams Company.
A COMPLETE INTERIOR SOLUTION
EVEN MORE HARMONIOUS
MAKE THE ‘FIFTH WALL’ SHINE
ProMar® 200 Interior Latex is now available in a zero VOC* formula. Available in four sheens and every color — including deep, vivid hues — it delivers maximum value, and outstanding durability and touch-up. With almost no odor, it’s perfect for occupied spaces, and meets stringent environmental requirements.
Harmony® is a zero VOC*, silica-free paint that exceeds most environmental regulations, while delivering excellent coverage and a washable, durable finish. Virtually odor-free to help ensure better indoor air quality, Harmony uses new technology to actually reduce odors in the air, helping dissipate unpleasant smells.
Ceilings can be a room’s most prominent feature. Brilliance® offers bright, one-coat coverage and self-priming performance. And for projects requiring color, Brilliance can be tinted to create light pastel hues. Best of all, Brilliance is a low VOC coating — less than 50g/L.
*Some colors may not be zero VOC after tinting with conventional colorants.
Kids will love these coordinating palettes as much as your clients — their parents — do.
KID-FRIENDLY PALETTES ARE HERE New for 2011, Sherwin-Williams Kids’ Color makes it a snap to design a fun, unique bedroom — one that both kids and their parents will want to call home. Kids’ Color is composed of five color collections, four created for distinct stages of childhood: Precious Baby, ABC’s and 123’s, InbeTweens, and Teen Space. A fifth collection was created in collaboration with Fisher-Price. Beginning in September, you can pick up the color cards at your local Sherwin-Williams store or go to swcolorsamples.com. SHERWIN-WILLIAMS
COLOR CONVERSATION:TRINA TURK
Fashion designer Trina Turk channels the modern silhouettes and sun-drenched hues of her native state. By KIM PALMER
of weathered barnboard, and the forest comes up to the ocean. That group is more of an esoteric connection. One specific literal motif is the Palm Springs block, a concrete block square within a square. You see it in screen walls in front of houses. We’ve incorporated it into a million things: hardware on swimwear, jewelry, patterns on shopping bags. Sometimes it’s just one, sometimes it’s repeated, as it would be in a building.
STIR: How would you describe your brand’s color identity? TT: Color is just part of the DNA of our brand — strong clear color and strong graphic prints. My favorite patterns reference the late ’60s and early ’70s. What makes a print interesting is the play of colors against each other. There are no ugly colors, only bad combinations. You need something to ground it, neutrals and tonalities, so you have a high and low depth to the print.
STIR: Why did you choose pink for your flagship store? TT: The inspiration was the Art Deco Bullock’s department store in Los Angeles. It had a really ladylike, Old World vibe and a lot of pink blushy color. The mirrors were tinted peachy pink. It’s an extremely flattering color on people’s skin.
Certain colors are my favorites. I always return to acid green chartreuse. It can make the difference between a print appearing dull or vibrant. I like hot pink, coral magenta, tomato red and pinky coral. Our business cards and shopping bags are an acid yellow color with a teeny tinge of green. Our first retail store was in Palm Springs — it’s very sunny. Glowing yellow evokes the bright sunlight you see in southern California. STIR: How do you approach color when designing clothing vs. home products? TT: We started off as a women’s ready-to-wear collection and evolved into home products. It was very organic. The majority of the prints for our home collection were previously from our ready-to-wear collection, although scale is different on a bikini vs. a sofa. Bright colors are always present. Swimwear is the brightest, ready-to-wear is in between, and home furnishings are toned down a couple notches. STIR: You’ve said you’re inspired by the architecture of California. What’s an example? TT: I love modern architecture. Living in LA and Palm Springs, I get the opportunity to see a lot of great buildings. We just did a group inspired by the Sea Ranch Lodge on the Mendocino Coast. There’s a lot
STIR: How has technology affected your designs? TT: In a million ways. When I first started, all prints were done and repeated by hand. The only way to print was screen or roller painting. Now everything is done on computer. With digital printing, we’ve gone from having limitations on color to no limit — a print could have 200 colors in it. Part of what defines our brand is the print style of the late ’60s to early ’70s, though. We want to embrace technology, but we don’t want to lose our brand identity. STIR: How has technology changed your business in general? TT: In so many ways. You used to see physical samples of buttons; now it’s all through the Internet. It speeds everything up. The fashion business has always been notorious for its crazy pace, and now that cycle is even crazier. Change is inherent to our industry. We just have to embrace it. n Kim Palmer is the editor of STIR.
VIDEO: MEET TRINA TURK
See a Vogue TV interview with Turk at swstir.com/videos.
PHOTOGRAPHY BY JONATHAN SKOW
rina Turk’s mother taught her to sew when she was 11, and from then on she was hooked. “I thought it was the most exciting thing ever,” she recalls. Her early designs for herself eventually led to a career in fashion and, in 1995, to launching her own label (trinaturk.com), an empire that now includes ready-to-wear; swimwear; a residential line of rugs, pillows and tabletop textiles; and a home fabric collection, Trina Turk Indoor Outdoor for Schumacher.
“Color is just part of the DNA of our brand — strong clear color and strong graphic prints.”
For her home furnishings, Turk reinterpreted the scale and intensity of her ready-to-wear prints.
“I’ve always thought, make a list of what people typically do and do the opposite. You’re bound to get some attention.”
Doonan builds his window displays around the merchandise, using it as the base of his color palette.
COLOR CONVERSATION:SIMON DOONAN
Barneys New York’s window dresser Simon Doonan is renowned for his unique blend of art, commerce and British whimsy. By KIM PALMER
or more than two decades, Simon Doonan (simondoonan.net) has been putting a fresh, distinctive spin on displays for Barneys New York. Who else would dare to put rats or lumpy caricatures of celebrities into a luxury retail store? Now Barneys’ creative ambassador at large — “ambassador of fun,” in his words — Doonan is also a style columnist and best-selling author. STIR: What’s your recipe for a successful window display? SD: To be cheeky, have a sense of fun, be a little irreverent. I’ve always thought, make a list of what people typically do and do the opposite. You’re bound to get some attention. STIR: What’s your process for working with color? SD: The starting point is the merchandise. With designers like Jil Sander and Yohji Yamamoto, there tends to be a lot of black, which gives you a lot more flexibility with color. You can go bananas. STIR: You’ve said you built an entire career out of being inappropriate. What’s the most inappropriate thing you’ve done? SD: The typical window display is a pristine, meticulously clean environment. I’ve done messy windows, full of debris, almost like an episode of “Hoarders.” That is not expected.
PHOTOGRAPHY BY PETER SERLING
STIR: Has Barneys ever vetoed one of your windows? SD: I’m pretty good at self-editing. It’s retail, and my goal is to sell things. I’m more interested in that than career-making provocation. My goal is to intrigue people, not appall them. STIR: How has technology changed the art of window dressing? Are there things possible now that weren’t when you got started? SD: For me, window display remains a fairly craft-y thing. Technology is ubiquitous. That was never my way of approaching it. My way is a bit more “loving hands at home,” like old-fashioned dioramas. STIR: How does being British affect your design sensibility? SD: British people of my generation tend to be irreverent and fun, with a camp sensibility. American culture is very playful, but Americans tend to be very serious about themselves. There’s a lot of Monty Python in my blood.
STIR: What were your earliest color influences? SD: My mum was a big color fiend, with a natural flair. She would paint walls different colors. Our dining-room ceiling was peacock blue. When I see that color, I always think of her. STIR: You married designer Jonathan Adler in 2008. What did you wear? SD: He and I are such a couple of guys. I never thought twice about what I’d wear. I wore a brown velvet Thom Browne jacket. STIR: Who does the designing at home? SD: I don’t believe in negotiation. It has to be somebody’s vision. He holds the remote when it comes to décor. STIR: How would you describe your color palette at home? SD: Every color of the rainbow. It’s a gallery kind of setting. The apartment is white but we have orange tables, a yellow lamp and a big black foot. It’s rubber, an Italian found object, in the living room, next to the Ping-Pong table. STIR: What’s your favorite spot in your home? SD: Diana Vreeland said she loved her bathroom. I’ve become that person. There’s an armchair, books and magazines, a place for drinking cups of tea. It’s all white with orange detailing … an orange shower … and lots of gold and gold ceramics. STIR: What color would you not be caught dead wearing? SD: Remember that book, Color Me Beautiful? Johnny and I joke about it. I’m an autumn; he’s a winter. Autumns look much better in warmer colors. I never wear black. He says, “I can’t believe I live with two low-contrast autumns.” Me and the dog. n Kim Palmer is the editor of STIR.
VIDEO: GO INSIDE BARNEYS WINDOWS
Simon Doonan takes you inside Barneys at swstir.com/videos.
COLOR CONVERSATION:BOB SHAW
Production designer Bob Shaw recreates palettes of the past for stage and TV. By CHARLOTTE STOUDT
STIR: How did you reconstruct the palette for 1920s Atlantic City for “Boardwalk Empire”? BS: There’s no shortage of photos — but they’re all in black and white. Atlantic City has a different feel than New York or Chicago. There’s a lot of intricately carved woodwork and architectural detail; very rarely do you see things painted. My research was almost like archaeology. I found bits of old paint on old columns, color on tiles — there were a lot of blues and aquas. Certain colors weren’t part of this world, like heavy reds and burgundy. People who remember the boardwalk say we got it right. STIR: How do you use color to help define character? BS: The lead character, Nucky, lives in a penthouse. His palette is the lightest and airiest. It’s all creams and blues, like floating in the clouds. Jimmy (Michael Pitt) and Margaret (Kelly Macdonald) live a more workaday existence. They have a beach-y palette with earthier tones. We also modify colors a lot. You pick the base color and then age it up with a liquid glaze, like a doughnut. STIR: What impact does working in television have on your color choices? BS: We use darker colors than in everyday life, because it’s all about drawing attention to faces. Rooms shouldn’t pull focus. STIR: Is there an app that would make your work easier? BS: I needed it last week! There are computer programs that translate colors into PMS, which are usually print colors. But I work basically in house paint. I would like an app that translates house paint into something I can pick on my screen. [Editor’s note: Sherwin-Williams ColorSnap® to the rescue!]
STIR: What’s the trickiest aspect of recreating period color? BS: You may think “Pan Am” just means teal, but the company used more than one blue. The aqua on the ticket folders is different than the blue of the flight bags, which are different from the uniforms. But you can’t have everything on screen be blue! We’ve used a lot of neutrals because the wrong interaction of colors really throws things off. When you put certain colors together, they start pushing each other in different directions. It’s kind of crazy. Color theorist Mary Buckley told me she stopped driving because she kept trying to evaluate the shadows along the highway and nearly went off the road. The whole world was color for her. I’m a little more casual. STIR: What colors do you live with at home? BS: The Pazzi Chapel in Florence is one of the most peaceful places I’ve ever been. It has these very pale, warm gray walls. The coloration of that space stuck in my mind, and my apartment in New York is a similar color. STIR: Where do you get your color inspiration? BS: One of the exercises you have to do in art school is crumple a paper bag and paint it. Everybody reaches for black and gray to paint the shadows. But shadows are almost never gray. That was a revelation to me. At a certain point, you see the color in the shadow is blue. Or green. When something clicks, you suddenly start seeing differently. It’s almost like hallucinating. That’s why Mary Buckley stopped driving. n Charlotte Stoudt is a Los Angeles–based freelance writer.
VIDEO: ON SET WITH SHAW
Visit Bob Shaw on the “Boardwalk Empire” set at swstir.com/videos.
PORTRAIT PHOTOGRAPHY BY ROGER TULLY
on Draper’s office in “Mad Men.” Tony Soprano’s Bada Bing strip club. The deco chic of “Boardwalk Empire.” Bob Shaw has created the look for some of the most iconic shows on stage and TV. From the 1981 Tony-winning revival of “The Pirates of Penzance” with Kevin Kline and Linda Ronstadt, to ABC’s new ’60s airline drama “Pan Am,” Shaw is the go-to guy for period design. Here he talks color, computers and why some designers shouldn’t drive.
“Shadows are almost never gray. That was a revelation to me.”
Shaw’s period designs maintain authenticity while helping define and showcase characters.
High-spirited hues breathe vibrant new life into a vintage Milwaukee home.
By ALYSSA FORD
ohdan Gernaga is an interior designer specializing in color, but he won’t talk about color. At least not right away. Instead, Gernaga prompts his clients to talk about
their feelings. How they feel when they go home. How they want to feel when they, say, sit down for dinner in the dining room. “The point isn’t the color,” says Gernaga of Tyme Design (tymedesign.net). “It’s how the color and design affect the person.” His methods may seem touchy-feely, but Gernaga’s emotionbased take on color has brought him a cult following in the Milwaukee area. Homeowners in the Brew City pass along his
name with the frank forewarning that, if you let him do his thing,
Friendly Yellow (SW 6680)
the results are worth it. Those willing to take the leap of faith are
Dancing Green (SW 6716)
rewarded with bold makeovers. For one house, Gernaga added
Pizazz Peach (SW 6888)
a pattern of random-width horizontal stripes around an old
Flan (SW 6652)
fireplace in preppy oranges and greens. He refreshed another old
Melange Green (SW 6710)
house exterior in a shimmery coat of copper.
Marooned (SW 6020)
But the residential work he’s most proud of is for two executive search recruiters, Sara and Willie Coffou, who live on Milwaukee’s
Waterfall (SW 6750) Peppery (SW 6615)
East Side, near the lakefront, the marina and the University of
His clients’ wish for a dining room that welcomed guests to laugh loudly and stay late inspired Gernaga’s energetic design.
ROOM PHOTOGRAPHY BY ERIC OXENDORF
Wisconsin–Milwaukee campus. The project was so rewarding, says Gernaga, because his unbridled color scheme not only opened up a dramatic transformation for the house, but also for the young family living there. “I don’t know how to say it,” says Gernaga. “It was strange because there was this vibrant, funny, interesting family. And they were living in this old, dark, grandma-ish, aristocratic house.”
S t i r 11
IN TOUCH WITH COLOR To tap into his clients’ inner rainbow, color consultant Bohdan Gernaga administers this “Self Color Test”:
Beer baron’s gift Initially, that aristocratic history had attracted the Coffous. Their home is a Prairie-Mission mansion, built for a Uihlein daughter on the occasion of her marriage in 1886. (The Uihleins were the Milwaukee family who originally owned the Schlitz Brewing Company.) “We liked that it was historic. We liked the idea of living near the university, in a kind of higher-ed village,” says Sara Coffou. But the reality, after almost a decade of living in the house, was that it was kind of depressing. The formal foyer was painted in narrow vertical stripes, dull red and off-white. Other than that one dowdy embellishment, the house sported off-white or beige walls surrounded by foot after foot of dark, almost mahogany-stained, wood. The formal dining room had long ago been ceded to the four Coffou kids, who filled it with play tents and a shallow sea of discarded toys. Though Willie Coffou was initially reluctant to sit around talking about his feelings with a color specialist, it was he who provided the greatest spark of inspiration for the dining room. “He told me that he wanted a room that made him feel kind of like a kid,” says Gernaga. “A room where people laugh too loud, stay too late, and maybe drink one glass of wine too many, because they’re having such a good time just sitting around and telling stories.”
How do you feel when you walk into this room? How would you like to feel? What kind of activities do you want to do in this room? What do you want this room to say to visitors? What possessions or patterns in this house really speak to you on an aesthetic or emotional level?
Festive hues With inspiration in his sail, Gernaga specified Friendly Yellow (SW 6680) for the dining room’s upper walls, and Dancing Green (SW 6716) for the carved wood wainscoting, a hue infused with lime zest. Detail squares in the wainscoting host a range of other mood-lifting colors: Pizazz Peach (SW 6888), Flan (SW 6652), Melange Green (SW 6710), Marooned (SW 6020) and Waterfall (SW 6750). For the ceiling, Gernaga specified Peppery (SW 6615), a color edging toward terra cotta, but with a dash of hot sauce. The colors were applied in Sherwin-Williams Cashmere® Interior Acrylic Latex, chosen for its smooth application and superior hide. The ironic thing about the kid-inspired makeover is that the dining room — once a den of Tickle-Me Elmos and plastic toy barns — was reclaimed by the grown-ups.
Mr. and Mrs. Coffou have hosted more dinner parties than ever before, they say, and people really do stay too late. “It’s like this magnet,” says Sara Coffou. “People just gravitate to that room.” The Coffous asked Gernaga to work his magic on the rest of the house, including the foyer, the great room, the stairwell and the lower level. (“We also added the kitchen a few months after the original job was done because we wanted the entire first floor to have the ‘Bohdan’ feel,” Sara said.) The great room posed a particularly interesting challenge for Gernaga’s trusted, longtime painting contractor, Todd Grunert, owner of TG Painting in Milwaukee.
“It’s amazing how simple paint can breathe new life into a whole house.” Says Grunert: “When Bohdan called me about the Coffou job, he said, ‘You’re gonna have a lot of fun with this one.’” The plan called for an almost nautical array of squares, rectangles, triangles and three-layer flag shapes bordered in sharp Black Bean (SW 6006). Gernaga took his inspiration from the Mission style of the house, an antique glass panel in the room and Sara Coffou herself. “Sara has this very unique personality,” says Gernaga. “She’s organized and structured in her thoughts, but in a creative way.” The Coffous say they get immediate compliments from whoever crosses their threshold. “Every time someone says something about all the colors, it’s like I’m seeing it all again with fresh eyes,” says Sara Coffou. “It’s amazing how simple paint can breathe new life into a whole house.” n Writer Alyssa Ford specializes in architecture and green design.
VIDEO: MEET GERNAGA
Learn more about Gernaga’s approach to color at swstir.com/videos.
The structured, but creative, geometric ceiling design was inspired by the homeâ€™s Mission style and the ownerâ€™s personality.
S t i r 13
VIDEO: EXPERIENCE COLORMIX
See our “palette poem” videos at swstir.com/videos.
ILLUSTRATIONS BY ANDRE DE LOBA
C O L O R M I XTM two-thousand-twelve
Color is always on the move, and right now, it’s exploring its origins. Sherwin-Williams colormix™ two-thousand-twelve surveys the landscape to find monochrome palettes inspired by Mother Earth. By KIM PALMER
You don’t have to look far on the color wheel to find a fresh combination. Just hone in on a hue that you love — its perfect complement might be right next door. Analogous palettes that stay beautifully close to home are today’s dominant color story, according to Jackie Jordan, director of color marketing for Sherwin-Williams. “You can do so many great things within a single color family.” But rather than traditional tone-on-tone, we’re experimenting with different values within color families to discover vibrant palettes that break the mold. It’s a fashion-influenced direction, evoking the gradations found in ombré dyeing and color-washing. But on a deeper level, it speaks to our growing appreciation of our planet. Sustainability is no longer a niche or a fad. It’s an ingrained influence that shapes every facet of design — and of life itself. That’s why we’re drawn to color schemes that reflect the Earth’s infinite variety: the rich reds within a flame; the shimmering blues of water; the varied greens of vegetation; and the organic neutrals of grains, woods and dried grasses. We’re absorbing the natural spectrum around us and then making it our own, Jordan says. “From these hues, sculpt a bespoke palette, expressive of your style and mood.” n
MIX IT UP There are endless ways to put your unique, creative spin on colormix two-thousand-twelve. And Sherwin-Williams offers color tools to make it easy: • Order colormix color cards and large-size color swatches at swcolorsamples.com. • Download colormix colors into virtual design tools or paint room scenes in the Online Color Visualizer at swcolor.com. • Find these colors on the ColorSnap® app for smartphones. Download at swcolorsnap.com. SHERWIN-WILLIAMS
S t i r 15
C o l o r m i xTM two-thousand-twelve
Gree ns : Diving Deep
Neu tra ls: Warming Up
We’re serious about going green these days, and our greens reflect that. Unlike the lighthearted yellow-based greens of the recent past, today’s greens are lush, moody and complex. They reflect the depths of sea and forest, and take their cues from seaweed, algae and moss. Green’s presence is everywhere, even in the urban core, where rooftop and kitchen gardens continue to sprout. And we’re bringing old-growth influence into our indoor surroundings, with big-leaf foliage motifs and rough-hewn textures that celebrate unspoiled nature.
Picture a field of grain, a pile of pebbles, weathered wood and earthy clay. Raw organic materials and sustainability remain driving color influences. But instead of the steely grays that have dominated palettes of the recent past, today’s looks mix warm and cool tones to create a temperature that’s just right. Gold tones — reflecting the sun, dried grasses and soft metallics — are subtly warming up the palette. And textural elements, such as linen, unfired porcelain and mixed woods, contribute subtle tonal variations.
sea and for est , se aw ee d,
12 70 my SW rea C
S Re W 6 all 48 yT 9 ea l
74 y 60 Gra SW ding al
0 615 aki SW sal Kh r ive
dept hs o f
SW Sti 622 ll W 3 ate r
SW Tide 6477 wat er
120 SW 6 le Buff vab Belie
kies. G R E E N S . The
ls. R E D S . A b r i l ic materia l i a nt f organ l o w er raw , a gl and o w lay in yc g em rth ea b e d, r , th oo e dw c o re lo he
51 67 sh e SW efr R
S To W 6 t a lly 115 Ta n
67 n 64 ree SW al G nd Ke
SW 6 Lat 108 te
SW 613 Re l i c Bron 2 ze
S W 6 6 89 Overjo y
SW 7641 Collonade Gray
SW 6194 Basil
480 SW 6 on Lago
7 674 SW gyle Ar
ge motifs. N E U T R A L S . A f a i l o f ield o nd a , s f gra en d r in, a g ap p o ile t f o of o r , pe s s bb o m les d ,w n a ea e a t lg
SW 61 73 Cocoon
SW 6390 Bosc Pear
SW 6939 Turquish
SW 6 Smoky 331 Salmon
ore. B L U E S . Clea molten c
r wa t e r , fa
d e d A
39 t 68 Viole W S no o Kim
0 602 ed W n S oo r Ma
21 63 ay B SW ed R
SW 6300 Burgundy
293 SW 6 Grape u lo s Fabu
SW 6811 Honorable Blue
n d e
a s e
SW De 652 ni 3 m
SW 62 44 Naval
SW Brac 6242 ing Blue
S Sou W 65 lfu 43 l Bl ue
Today’s blues celebrate two essential basics: water and denim. Clean water is becoming a treasured commodity, from our oceans to our taps, and our growing appreciation for this resource is shading water-inspired palettes that evoke rivers, lakes and seas. Meanwhile, as we hope for economic blue skies, we’re rediscovering denim, the fabric of the American worker. Hues from darkest indigo to faded-jean blue, some with violet undertones, are fresh and functional, showing up in materials from glass to plastic to actual fabric. And rugged workwear influences are making their muscular presence felt.
Blues : Flowing Forward
39 62 ard SW pw U
e s d
SW G 6 i ng 363 er y
w , s a
09 68 lia SW obe L
0 681 SW pine Lu
SW Re 634 d Ce 1 nt
d r, an
958 SW 6 ic Blue m Dyna
SW 6 Sun 626 set
blue s p s i r c
SW 6882 Daredevil
SW 6957 l Undercoo
Reds: Burning Bright Focus on a brilliant flower or a glowing ember. You won’t see a single red; you’ll see a glorious gradation of hues, from fuchsia to orange red to violet to delicate pink. Red is the color of fire, passion and the Earth’s molten core, and it strikes exotic notes ranging from the deepest intensity to the softest femininity. With China on the rise, and red products selling briskly, the hue has new dominance. But the old rules against mixing reds with oranges or purples no longer apply. Today’s red-based palettes are as passionate and free-spirited as the color itself.
A Midwestern cathedral returns to its gilded Roman roots. By JENNIFER BLAISE KRAMER
Regal palette idden behind the stone walls of a church in Springfield, Ill., is a little slice of Italy. For the task, Conrad Schmitt used all custom-mixed colors, including From the outside, the Cathedral of the Immaculate Conception is warm gray, taupe and ivory tones, lavishly accented with 23-karat gold a true model of American architecture, designed in keeping with the leaf — a palette very similar to the Santa Maria Maggiore. The colors “American Church Plan” popularized by architect Asher Benjamin. The complemented the existing finishes of the cathedral’s scagliola (plaster interior, however, draws inspiration from the Basilica di Santa Maria columns that resemble marble) and the marble features in the space. Maggiore in Rome, which dates from the 5th century and is considered Before anything could be primed or painted, the cathedral needed an one of the greatest ancient basilicas. extensive cleaning to remove dirt and candle soot. The team repaired Built in 1927, the Springfield Cathedral once boasted a sanctuary deteriorated areas of plaster. The fluted scagliola columns also needed worthy of its European ancestors. But the decades had dimmed its repair; large seams had split open and were carefully filled with luster. It took a team of restoration experts to bring it back to its matched pigment. Attention and repair were also given to low relief original splendor. panels and griffins around the room — the latter a wink to Bishop For help, the church called upon Wisconsin-based Conrad Schmitt James Griffin, under whose leadership the church was built. Studios (conradschmitt.com), a family firm that’s been in the craftsmanThe biggest undertaking was the ceiling, where 190 five-foot coffers ship business since 1889. Together with Springfield’s Graham and Hyde each needed a nine-layer application, including stenciling, painting Architects, the team did a “color investigation” — removing layers of dirt and carefully tinted aluminum leaf. New rosettes — based on the and paint to expose the original colors and finishes. Roman interior, but not original to this cathedral — were made, Armed with that information, the team developed a sketch of what the using a technique known as trompe l’oeil (or “fool the eye”), to look interior once looked like, then created an on-site model to dramatically three-dimensional. demonstrate the impact and vibrancy that a restoration would bring. To achieve an opulent Old World look, the team used multiple Once the scaffolding was removed, the floor-to-ceiling mock-up literally Sherwin-Williams coatings, including ProMar® 200, ProGreen® 200, glowed with gold. Duration Home® and a Faux Finish Glazing Liquid, “Our goal was to go back to the original which added depth and dimension to bas-relief inspiration of the Basilica di Santa Maria panels and moldings. The biggest undertaking Maggiore,” says Heidi Emery, vice president of Painting was intricate and complicated, made Conrad Schmitt Studios, who oversaw the more so because the ceiling coffers also served a was the ceiling, where 10,000-hour project. structural purpose: Many of them needed to hold The plan included a palette of 18 colors even lights or canvas acoustic panels. 190 five-foot coffers each more reflective of the Roman interior than the “Our challenge was to contemporize the acoustic needed a nine-layer application, environment in the space,” says architect Jim original Springfield one. When the cathedral was repainted in the 1950s, the gold disappeared, blue Graham. The canvas panels (a combination of flat including stenciling, painting overtook the ceiling, and the entire color scheme and concave surfaces all carefully disguised in the was muted. Emery vowed that the new palette coffers) dramatically improved the quality of the and carefully tinted would still be subdued, but that the ceiling would organ music. “We needed to reflect and distribute aluminum leaf. be opulent and “pay homage” to the one in Rome. sound, not absorb it.”
PHOTOGRAPHY BY TERRY FARMER PHOTOGRAPHY
Many of the ceiling coffers house canvas acoustic panels, indistinguishably disguised by an intricate nine-step painting technique. SHERWIN-WILLIAMS
S t i r 17
‘Delighting in color’
What’s Old Is New Again
Creating and painting the ceiling coffers was such a multifaceted project that many of them were produced in studio and later installed on-site. Both Graham and Emery were gratified when they weren’t able to tell visually which ones had the acoustic panels. Even up close you can’t tell, Graham says, recalling the team huddling on scaffolding to inspect and instead marveling at the paint technique. “That’s what it’s all about — delighting in what color can do,” he says. Fortunately, others marveled too. The finished project has won a handful of awards, including the Religious Architecture-Restoration Honor Award and the Painters and Decorators Contractors of America Commercial Restoration Award. “We really wanted to emulate the gold feeling, just as the Roman church did,” Emery says. “It’s an elegant, holy place; the gold is opulent, but not overdone.” The cathedral’s Father Peter Harman enjoys watching people’s reaction in his church. Some initially felt the restoration wasn’t necessary and pushed back. Now he says they all come in and just stand there, looking up. “Without exception, everyone who came back and saw it said, ‘Oh, my heavens, this is what we remember and more so,’” Harman says. Since returning to the cathedral after 14 months of keeping his parish together at various local churches while the restoration took place, he appreciates how the large space has become both bright and warm. While it was always a beautiful space, he says, “This is the way it was supposed to be.” n
The ceiling treatment in the Cathedral of the Immaculate Conception was a careful nine-step process, designed to recreate the look of the Basilica di Santa Maria Maggiore in Rome. Each of the 190 coffers required sizing, stenciling and leaf, as well as an intricate trompe l’oeil technique to create the rosettes. Three different pigment tones added highlight and shadow. Final glazes were applied to add just the right amount of sheen.
Jennifer Blaise Kramer is a Minneapolis-based writer and editor.
Here is how Conrad Schmitt Studios achieved the look: 1. Base coat of Sherwin-Williams Duration Home®in matte finish. 2. Sizing (adhesive) for metallic leaf. (The sizing is stenciled on and allowed to dry to the appropriate tackiness). 3. Aluminum leaf (used to create dimension with gold-tinted varnishes). 4. Six applications of tinted varnishes and stencils, layered to create highlights and shadows.
C O L O R
T E C H
One of a Kind Digital technology opens up new design options for taking care of business or reflecting our clients’ personal vision.
ILLUSTRATED PATTERNS BY ELEANOR GROSCH
By JENNIFER BLAISE KRAMER
n especially discriminating client used to be a challenge. Today, it can be a fun adventure, thanks to new technology that makes it easier to customize design materials of all kinds — from fabrics to wall coverings to flooring. The digital design world is breaking down barriers to finding precise shades and putting a personalized stamp on projects, whether it’s branded carpeting in corporate colors for a commercial building or a pet’s likeness on upholstery fabric for a residential space. When researching upholstery options, designers are increasingly turning to digital manufacturers for custom solutions. “It’s often the best way to help businesses express their logo and mission statement,” says Shawn Gaither, a designer with Studio Hive in Minneapolis
(studiohive.com), who has watched the industry expand “floor to ceiling” in recent years. “The topic of brand has become so much more a part of the conversation now,” he says. “Technology has opened up the door for us to communicate our clients’ message and identity.” Gaither, for example, recently designed the University of Minnesota’s TCF Bank football stadium in Minneapolis and used the school’s precise maroon-and-gold color scheme and trademark “M” throughout. He also worked the fight song lyrics into upholstery fabric for chairs. “It’s another way of connecting you to the game of football,” he says. The desire to personally connect with something is often what drives people to create and print fabrics for their home as well. A homeowner
S t i r 19
C O L O R
T E C H
might want an image of their Yorkshire terrier on a chair or might want to reinterpret a classic design from their wallpaper for their new accent pillows. Rather than having to scour stores to find what their clients desire, designers can go online, where online retailers and manufacturers are making ideas and colors seemingly limitless. “If [a client’s] particular passion is greyhounds, for example, you might be able to find one or two greyhound fabrics available for sale from regular fabric suppliers, but on Spoonflower we have 105 greyhound fabrics,” says Stephen Fraser, co-founder of Spoonflower.com, a digital textile printing company in North Carolina. “That opens up the options considerably for interior designers. And of course you can always design your own fabric if you can’t find one you like.” Rysa Pitner, founder of Fabric on Demand (fabricondemand.com), another fabric and textile printing company based in Los Angeles, has seen everything created from a football-superhero jumpsuit to bacon-inspired patio furniture. “People imprint their homes and fashions with what’s going on in their imaginations,” Pitner says. “[This technology] enables people to create a tangible product that is precisely what they imagined.” Pitner works with a lot of DIYers, helping them figure out how to best put their own spin on the product and select the right color. By using a continuous color spectrum, printers like Pitner can dial into any color value. “It’s very similar to paint-matching,” she says, although digitally she can keep adjusting tones through strike-offs until the desired color (whether from a product or photograph) is matched to perfection.
“People imprint their homes and fashions with what’s going on in their imaginations. [This technology] enables people to create a tangible product that is precisely what they imagined.” “It’s wonderful to say ‘anything’s possible’ now,” Pitner says. “It’s really the tagline for the industry.” And while digital technology has expanded the options for both designers and clients, it has also made the designer’s job more manageable. “The digital industry has made things so much easier in many ways,” says Jackie Jordan, director of color marketing for Sherwin-Williams. “First and foremost, the opportunity for research to narrow down color and design options to present to a client can save enormous amounts of time and energy on the part of the designer.” n Jennifer Blaise-Kramer is a Minneapolis-based writer and editor.
COLORSNAP FOR ANDROID IS HERE! Thanks to technology, the power to pin down that perfect color is literally in your hands. Sherwin-Williams ColorSnap® (swcolorsnap.com) for iPhone,® BlackBerry® and now Android™ enables designers to snap a picture, zero in on a hue, and then find a coordinating palette. “Although this type of technology is only as accurate as the digital image or photograph,” says Jackie Jordan, director of color marketing for Sherwin-Williams, “it still gets the designer to a color family or color chip within the system, and they can make final tweaks from there.” So next time you want to create a palette to match an object you’ve found, remember: There’s an app for that.
C O L O R
T E C H
S t i r 21
Technology’s reach continues to grow. Discover how your design colleagues perceive its impact on the daily practice of design — and on the profession itself.
STIRvey T H E STAT E O F D E S I G N By KIM PALMER
DESIGN STANDS ON THE FRONT LINE. WE’VE EXPERIMENTED WITH NEW GADGETS AND TECHNIQUES AS THEY’VE COME ALONG; MASTERED THE ONES WE’VE FOUND VALUABLE; AND MOVED FORWARD TO AWAIT THE NEXT, INEVITABLE INNOVATIONS.
hat’s great about today’s relentless technological advance? What’s not so great? Where is technology taking us, and how can we keep pace? Since you’re in the design trenches, we turned to you for answers to those questions. For the second year, STIR® has invited our readers to join the conversation, asking you to report on the technology you’re using right now and its impact on your work. This spring, we invited some of our STIR® eExtra subscribers (you can subscribe to this free e-newsletter at swstir.com) to take our STIRvey. More than two-thirds (68 percent) of respondents were interior designers; 11.5 percent were architects; and the balance represented a combination of specialty painters/artists, color consultants, design students, educators and home stagers, in that order. A majority (58 percent) identified themselves primarily as residential designers, while 42 percent identified themselves as commercial. THE RESULTS Overall, you’re a tech-savvy bunch. Among respondents, 62 percent now routinely design using CAD (computeraided design) software. In addition, 35 percent now use an iPad or other tablet or laptop to offer clients virtual walkthroughs. But that’s just the tip of the tech iceberg. Read on for intriguing insights about your colleagues’ favorite new tools and resources:
PHOTOGRAPHY BY MICHAEL HENDRICKSON
DEEP INTO THE DIGITAL REVOLUTION,
How valuable are these technological advantages for your design practice? Instant access to manufacturersâ€™ color and specs Greater access to more diverse sources of inspiration Ease of sharing vision with clients Precision afforded by sophisticated digital design tools More visibility into what other design professionals are doing Ease of collaboration with other professional partners 0
PERCENTAGE OF RESPONDENTS
Which of the following design blogs do you read regularly for design and color inspiration? (Check all that apply.) Apartment Therapy Design*Sponge Elements of Style
Which of the following social media channels do you use to promote your design practice? (Check all that apply.)
Remodelista decor8 Design Milk
PERCENTAGE OF RESPONDENTS
Twitter Blog/Tumblr YouTube/Vimeo Flickr/other photo sharing 0
PERCENTAGE OF RESPONDENTS
How frequently do you use the media below to research color and design trends? Design blogs Manufacturer’s websites Other websites Print magazines Professional events/ networking Social media 0
PERCENTAGE OF RESPONDENTS
Often Sometimes Never
How frustrating are these technological challenges for your design practice? CAD renderings still not “real” enough
Keeping up with training and new developments
Clients expecting design faster, better and cheaper
Lack of tactile experience with fabrics, coverings, wall textures, etc.
Clients getting “open source” access to professional tools 0
PERCENTAGE OF RESPONDENTS
Matching real-life color to on-screen/digital color
Somewhat frustrating 0
PERCENTAGE OF RESPONDENTS
JOIN THE COLOR CONVERSATION!
“Like” our Facebook page at facebook.com/ SherwinWilliamsforDesignersArchitects.
G O I N G
G R E E N
The art of
A new, patient-centered hospital discovers an identity it didn’t expect: ultra-green.
By ALYSSA FORD
“The fact is, if people don’t feel like a commodity being pushed through the hospital, they heal faster, they feel better.” zone for family members, complete with a mini-fridge and a sleep sofa. Indirect, energy-efficient lighting in the corridors are positioned to bounce light off the ceiling, creating well-lit spaces that never feel harsh or glaring.
Healthier by design “The fact is, if people don’t feel like a commodity being pushed through the hospital, they heal faster, they feel better, they don’t get as many infections, and the doctors and nurses don’t make as many errors,” says Shannon Kraus, health-care practice leader at HKS Architects (hksinc.com) in Washington, D.C. “It’s that simple.” With the new Ahuja Medical Center, Kraus expected to design a facility that would feel healing and humane. What he didn’t expect: that attending to the human needs of patients and staff would result in a building that would qualify for certification through the U.S. Green Building Council’s prestigious LEED (Leadership in Energy and Environmental Design) program at essentially zero extra cost. HKS estimates that University Hospitals, the building’s owner, spent 0.1 percent more to make the building “green” under LEED standards. To create a hospital where all 144 patient rooms have calming views of trees and green space, Kraus and his team designed a distinct concave building that required 70,000 square feet of glass. The design naturally incorporated a powerful passive solar system and a 17 percent reduction in energy use compared with other large hospitals. From the time you approach the building, the massing and form is set to appeal to the human scale. A greeter immediately welcomes you to the medical center as you see through the lobby, past the fireplace and to the wetlands beyond.
PHOTOGRAPHY BY SCOTT PEASE
ospitals weren’t always so antiseptic. The ancient GrecoRomans received health care while luxuriating at public baths. In fact many cultures — even as recently as the 20th century — were as likely to associate “medicine” with healing mineral springs as they were with crisp hospital corridors in starch white and pistachio green. But by the 1950s, hospitality was almost completely divorced from its linguistic cousins, hospital and hospice. During that era, many hotels became sensory delights, but health care took those concepts — sound, light, color, design — and excised them with a scalpel. Today that’s changing in a big way, according to health-care design experts. The newest hospitals have private rooms with views of trees and vegetation; landscaped healing gardens; indirect, pleasant lighting; museum-quality artwork; and chef-created meals delivered only when the patient feels ready to eat. At the brand-new Ahuja Medical Center in Beachwood, Ohio, for instance, “guests” are led through a series of “human touchpoints,” including a towering glass-enclosed lobby that overlooks gardens and walking paths. On the far wall is a 36-foot custom art piece — made up of 112 trumpet-shaped glass blooms in azure, citron and amber — by renowned glass artist Dale Chihuly. The patient floors are clad in soundabsorbent wood- and stone-look vinyl, meant to eliminate the irritating squeak of nurses’ shoes on buffed tile. Each private room has a separate
SELECTED PALETTE Tranquil Aqua (SW 7611) Empire Gold (SW 0012) Exclusive Plum (SW 6263)
WHAT THE PROS KNOW To cultivate and care for those all-important green spaces, the team incorporated a system of bioswales filled with sand-soil mix, to naturally filter runoff from the parking lot. And they specified seeded-grass fire lanes (which actually helped to reduce the building’s heat index). “We know from evidence-based design research that color, light, access to nature and control over one’s environment improves clinical outcomes and promotes a sense of calm,” adds Patricia Malick, an Evidence-Based Design Accredited Professional and Principal with Array Healthcare Facilities Solutions (arrayhfs.com) in King of Prussia, Pa., the Associate Architect and Interior Designer for the project. “We utilized nature-inspired colors, textures and patterns that complement the exterior and provide strong visual cues to patients and visitors navigating the building,” Malick says. A variety of beautiful accent colors complement the use of rich wood tones and stone textures, and enhance the overall patient experience when entering the lobby. Inside the bedrooms and hallways at Ahuja, color plays an important role in the overall experience that Array designed. Array used three and sometimes four colors in every patient room, focusing on soft greens, sunny saffrons and complex purples. The 27 colors include Tranquil Aqua (SW 7611), Empire Gold (SW 0012) and Exclusive Plum (SW 6263). Hues are more saturated in the physical therapy rooms, meant to energize patients and encourage them to physically push themselves. Every shade was mixed in zero VOC Sherwin-Williams Harmony®, which is the coating system of choice for interior surfaces and is a part of the UH interior sustainability standards program. (Editor’s note: Some colors may not be zero VOC after tinting with conventional colorants.) “Our mission was to create a welcoming place that inspired confidence and encouraged healing and well-being,” says Malick. “So it was really important that we could draw on a rich and varied color palette, complementing the beautiful surrounding environs, while specifying a very safe product.” n
During the past 25 years, researchers have been exploring how health and healing intersects with good design. Here are some of the founding principles of evidence-based design (EBD) in health care. A GOOD VIEW COUNTS. Studies show that patients’ pain percent and heart rates are lowered if they have a view of trees and vegetation rather than a brick wall. NATURE IS THE BEST ART. Art that depicts realistic and serene images of nature calms patients. An art collection should be designed to uplift, comfort and calm; to provoke thought and curiosity; to encourage reflection; to delight in the moment; and to inspire confidence and hope. SEPARATE AREA FOR FAMILY. Researchers have noted that patients, doctors and family members feel more at ease if patient rooms have a distinct area for visiting family members. PREDICTABLE PATIENT ROOMS. Studies have shown that if patients’ rooms are laid out in exactly the same fashion, with equipment stowed in exactly the same place, errors by nurses and doctors drop dramatically. ACOUSTICS MATTER. Research has demonstrated a strong correlation between ambient noise and communication errors. Many hospital designers have made an extra effort to find materials and cleaning solutions that minimize noise in hospitals. First on the list: no-wax flooring.
Writer Alyssa Ford specializes in green architecture and interior design.
S t i r 27
STUDENT DESIGN contest Congratulations to the winners of our 2011 Sherwin-Williams® STIR® Student Design Contest. The contest drew entries from 356 design students across North America. It was judged by Jackie Jordan, director of color marketing, Sherwin-Williams. First place winners received a $2,500 cash prize; second place winners received $1,000; and third place winners received $500.
FIRST PLACE WINNER: RESIDENTIAL
SW 6866 Heartthrob SW 6239 Upward
Designer: Courtney Lautenschlager School: Iowa State University
SW 6942 Splashy
Concept: Located within Mies Van Der Rohe’s Lakeshore Drive apartments in Chicago, Ill., this luxury condominium was designed with a primary triadic color scheme of red, blue and yellow with an accent of grey.
SW 6697 Nugget SW 6900 Optimistic Yellow SW 7075 Web Gray SW 6770 Bubble
RUNNERS-UP Second place, residential: Joanne N. Fields, Kansas State University
FIRST PLACE WINNER: COMMERCIAL Designer: Jessica N. Anderson School: Valdosta State University Concept: Flora & Fauna is a luxury skin and beauty clinic located in Slade, Ky., that focuses on incorporating sustainable materials into its interior. A blend of sophisticated natural elements and clean, modern lines creates a soothing and peaceful environment.
Second place, commercial: John Botello, Texas Tech University Third place, residential: Donivan Noble, Ohio University Third place, commercial: Christine Hee Roh, University of Nevada
SW 6430 Great Green SW 6435 Gratifying Green SW 6506 Vast Sky SW 6148 Wool Skein
F I N A L
DON’T BET AGAINST RED Want to triumph over a competitor? Attract romantic attention? Wear red. Scientists have discovered that color tips many situations in the wearer’s favor. Athletes in red have a small but significant advantage over opponents in other colors, according to multiple studies. And a lady in red is more likely to be considered attractive by the opposite sex — and more likely to be asked on a date. Some speculate it’s because red is simply easier to see. Humans, like most primates, have a trichromatic visual system, which is believed to have evolved to help us spot ripe fruit. Others believe red influences the way someone is perceived because it signals dominance in other animal species. Whatever the reason, there’s no denying red’s pervasive power. n
T O U C H
Sherwin-Williams 3500 Holly Lane N., Suite 30 Plymouth, MN 55447
PRSTD STD US Postage
Our color tools make you the star. Upload and paint your own photo, download our palettes into virtual design software, and design on the fly with ColorSnap,速 our free color-matching app for smartphones. swcolor.com
STIR print annual magazine from Sherwin-Williams, 2011.