HANNAHSPELTBACKWARDS CONTENT WRITER
Hi, Iâ€™m Hannah Miller, also known online as Hannah Spelt Backwards. I am a Melbourne-based freelance online content producer and SEO copywriter. I offer creative editorial strategy solutions for websites and social media. My writing specialties includeÂ blog posts, newsletters, email marketing and social posts that both engage readers and improve search engine authority. With skills across a variety of software including image and video editing, I also have the ability to create media content that goes beyond the written word. I have written for clients from a range of industries to get their websites - and their brands - noticed. With a background in journalism and communications, my strength is in asking the right questions to ensure that I really hear and understand the needs of your business. Whether you are looking for snappy website copy or to develop a YouTube channel, I will tailor a content marketing solution that meets your customers head on.
SERVICES — SEO COPYWRITING — CONTENT CREATION — EDITORIAL STRATEGY — SOCIAL MEDIA STRATEGY & CONTENT
H1: Serviced Apartments Adelaide Adelaide prides itself as the perfect host city and [Brand] Serviced Apartments in Adelaide are the perfect hosts for your stay. A small, modern city filled with parklands, Adelaide’s incredibly accessible layout is bordered by rolling hills to the east and sandy white beaches to the west. Stay at a [Brand] hotel in Adelaide to enjoy the city’s lively arts and sporting events including Adelaide Fringe Festival and WOMADelaide. Things to do in Adelaide Peruse the museums and libraries of North Terrace, where Adelaide’s major cultural institutions are mere steps apart. Enjoy the fresh air from a paddleboat in Elder Park, or from a picnic blanket in one of Adelaide’s 28 other parks. Indulge your inner foodie at Rundle Street’s mix of historic pubs and family-run cafes or Norwood Parade’s European influenced restaurants. Follow the waterfront walking trails in the Adelaide Dolphin Sanctuary in hope of spotting the resident pod of bottle-nosed dolphins. Catch the vintage tram to historic Glenelg beach for a family-friendly day out. Adelaide really is host to something for everyone. Adelaide Attractions: •
Adelaide Central Market
Art Gallery of South Australia
Tandanya National Aboriginal Cultural Institute
Adelaide Dolphin Sanctuary
BRIEF: A national Serviced Apartments brand was seeking to improve SERPs for location specific searches. Copy was required for newly-created, dedicated pages targeting accommodation in major Australian cities.
SERVICED APARTMENTS CITY PROFILES — SEO COPYWRITING, META DATA
SEO COPYWRITING —
TYRE PRODUCT DESCRIPTIONS
H1: [Tyre Model V.2] BRIEF: Product descriptions for
Precision and control are taken to a whole
tyre models were
new level with the [Tyre Model V.2], by the
producers of the award winning [Tyre Model V.1].
multiple tyre retailer websites.
The addition of SportGrip technology throws
A copy rewrite
back to [Brand]’s racing heritage, drawing on the
was required to
exceptional grip needed in challenging Motors-
improve SEO for
port conditions. The combination of the Advanced Racing Compound and directional tread design ensures consistent handling across all weather conditions for everyday motoring. With a closed shoulder design and improved wear patterns, the [Tyre Model V.2] provides a racetrack-quality performance at street volume. Sound like your style? View the store locator to get your tyres fitted by a [Brand] Dealer. H1: [Tyre Model] Introducing the [Tyre Model]: a 4WD tyre that is both smooth and rugged. Designed for the evolving needs of motorists, this tyre has your back whether on-road or off. Noise-reducing SilentArmor Technology, a shorter braking distance and aggressive grip in wet make for superb highway comfort. Leave the bitumen behind with a reinforced sidewall that resists sharp objects and impact damage. Or go even further with an open tread pattern that gives you hard-working traction where you need it most — in the mud.
BRIEF: Product descriptions for tyre models were duplicated across multiple tyre retailer
Get the Wrangler RT/S fitted at your nearest
websites. A copy rewrite was required to im-
[Brand] Dealer, so that you can go where you
prove SEO for this retailer.
want, when you want.
H1: [Tyre Model] Shhh!! Can you hear it? The superior control of the [Tyre Model] ensures that not only is your ride smooth and secure, it’s quiet. Thanks to [Brand]’s Touch Technology this car tyre is the ultimate in handling. At high speeds and around corners, the tyre maintains its shape with limited distortion, to provide steering accuracy and advanced stability. Fitted as original equipment by major European car manufacturers, the [Tyre Model] is a tyre you can have confidence in. Discuss the benefits of the [Tyre Model] at your nearest [Brand] Dealer today.
H1: [Tyre Model] For confidence without compromise, the [Tyre Model] is a premium Sports Utility Vehicle tyre that grips the road tight. QuietTred Technology reduces radiated noise for a quiet ride that doesn’t compromise on precise grip and handling. The tyre’s optimised design maintains tyre stiffness around bends, for responsive
stability for SUVs. Fuel-saving innovations include a lightweight structure and advanced materials to reduce rolling resistance. Engineered for more mileage between tire changes, the [Tyre Model] takes a heavier load on the road and leaves a lighter impact on your wallet. Start the savings at your local [Brand] Dealer.
COMPACT SUV BLOG POST — SEO CONTENT WRITING H1: 5 Places a Compact SUV Can Take You
BRIEF: Create shareable blog content that
Whether navigating through an urban jungle of
is key word optimised
graffiti-covered alleyways or cruising along wind-
for a compact SUV.
ing alpine roads, there are no limits to where a
compact SUV can take you. The easy loading and
is urban, young and
unloading of an elevated driving position means
you’re covered whether your cargo is luggage, sports gear, or sleepy kids. Take your adventure off-road with the extra traction of an AWD system and great ground clearance. Enjoy the assurance of five star ANCAP ratings as you take each thrill-seeking bend in a racy sports crossover. The [Brand Model] pulls all of these advantages together in a distinctive design that will have you at home in the great outdoors or the city streets. 1. City Sights – Sydney Driving over the classic tourist icon of the Sydney Harbour Bridge is a must. If the spectacular views offered by your compact SUV’s high-ride visibility aren’t enough, book in for the ultimate experience of a Bridge climb to take in the sight of the Opera House from 134 metres above the Harbour. Breeze through Bondi. Zip around Sydney’s upand-coming creative hub in Chippendale, stopping at arts hot spots Work-Shop and Serial Space. Taste a Mediterranean meal and a gin cocktail at century-old converted warehouse bar and restaurant, Freda’s. Hit up your reversing camera and park the car at the hotel before you party the night away at GoodGod Small Club. If you are lucky enough to be there on the last Friday of the month, Jingle Jangle is one of the best dance nights in
the city. Conveniently attached to the club is Dip
4. Family Fun - Brisbane, QLD
canteen, where you can grab a delicious late night hot dog to fuel your dancing feet.
Brisbane is the perfect base for a family getaway. Whether you drive north towards the Sunshine
2. Romantic Getaway – Great Ocean Road
Coast or south towards the Gold Coast, behind the wheel of your compact SUV you are geared
The Great Ocean Road experience is all about two
things: impressive views and driving pleasure. The sports handling of a compact SUV gives you
The Gold Coast theme parks are every kid’s dream
complete control to tackle this world-renowned
and at only 40 minutes’ drive from Brisbane, this
cruising destination head on. Add a roasting wood
dream is easily achieved. Dreamworld and White-
fire and a spa bath overlooking rolling waves and
water World have great ride options for all ages
you have all the ingredients for a romantic escape.
of thrill-seeker and a parks pass gives unlimited
Only 2.5 hours’ drive from Melbourne, Chocolate
access to both parks. To make it even easier on
Gannets villas are an unforgettable place to relax
the kids avoid the queues with the smartphone
with someone special. Indulge in some fine-dining
virtual queuing system. The ride home will soon
with a view at Chris’ Point Restaurant, or if you like
lull exhausted little ones to sleep and the compact
your fresh seafood a little faster, make a pit stop
SUV’s higher hip point will save your back when
at the Apollo Bay Fish Co-op.
you scoop them out at the hotel.
While you are in the area, other experiences not
5. Camping – Tasmania
to be missed include surfing at iconic Bells Beach, strolling to a waterfall in the Otways, taking in the
Australia is full of amazing campsites within
tunes at Apollo Bay Music Festival and collecting
convenient cruising distance from the city but
holiday snaps of the 12 Apostles.
one of the most unspoiled wildernesses still exists in Tasmania. Making your way over from the
3. Snow Adventure – Thredbo
mainland is as easy as driving on and off the Spirit of Tasmania.
Located around 6 hours from Sydney and Melbourne and just two and a half hours from
Western Tasmania contains 1.5 million hectares
Canberra, Thredbo is a great excuse to make
use of your cargo space. Pack all of your ski and
several camping sites to be found within national
snowboard gear for an alpine weekend getaway.
parks and forest reserves. After driving through
pristine alpine landscape, take the 6km walk
and more vertical terrain than any other
views of Cradle Mountain. Minimal impact
light is the traditional flare run and fireworks
camping is no problem with the cargo space
display. Back in the vehicle, continue to take
of a compact SUV. Pack out what you pack in
advantage of the mountain terrain with sports
with the extra room of 60/40 split fold seats.
handling that doesn’t compromise on safety.
H1: Car Servicing We’ll keep you running. You’ve heard us say it before, but we’ve never meant it more than when it comes to car servicing. [Brand] offers a comprehensive range of tailored car servicing to keep your vehicle running and to keep you safe. The small investment of a regular car service costs you less in the long run - and could even save lives. A routine service checks brake function and tyre wear and inflation, finding defects before they become dangerous and reducing your chance of an accident. Frequent car servicing is integral to proper car maintenance. These regular checks minimise the wear and tear that can lead to a breakdown by finding parts that have worn out and need replacing. The frequency is based on the age and mileage of your vehicle. Don’t fall into the trap of neglecting the servicing schedule of an older vehicle, or what should be a cheap car service could end up revealing more serious damage. Regular Car Servicing: •
Maintains your car’s fuel economy
Extends engine life
Reduces vehicle off road time
Improves resale value when the time comes
Keeps you safe on the road
Don’t compromise the life of your vehicle, or yourself. The trusted team of specialists at [Brand] know how to service your car to keep you running all day, every day.
CAR SERVICING & REPAIRS — WEBSITE RESTRUCTURE STRATEGY, SEO COPYWRITING, META DATA
BRIEF: A national company offering car servicing and repairs needed to be optimised for related searches. It required extensive keyword research and a website restructure with content creation for the new pages.
HOME BUILDER FLOOR PLANS — SEO COPYWRITING, META DATA
BRIEF: This Home Builder needed to target floor plan related searches but the existing content was not search engine crawlable.
the visual content and keyword optimise.
H1: House Floor Plan Collection At [Brand] we respect that the role of the floor plan goes beyond room layout and measurements. Choosing the right floor plan is all part of mapping out not only your dream home, but your future journey. With a clear understanding of your individual needs, your floor plan choice will ensure the best possible use of the spaces you are about to build. Whether itâ€™s a room for each of the kids, extra closet space, a light-filled entertaining area or room for two in front of the bathroom mirror, we have a home designed with your considerations in mind. Our modern floor plan design range is inspired by local and European trends with over 100 home plans ranging from 12-50 squares. Peruse our collection in this brochure, or click through to browse by house design.
TYRE CATEGORY DESCRIPTIONS â€” SEO COPYWRITING H1: Car Tyres
BRIEF: A National Tyre Retailer re-
Stopping or changing direction quickly and safely
relies on quality passenger car tyres. Our tyre
selection offers directional stability and steer-
for specific types
ing precision for your everyday use or high
performance needs. Whether you have a small, medium, family or sports car, your tyre safety is our priority. Find reliable car tyres at your nearest [Brand] retailer. H1: Light Commercial Tyres Beaurepaires stocks durable, light commercial tyres specifically designed for the heavier loads of light trucks, light commercial vans and mini-buses. The frequent stop and go of courier, tradesmen and delivery work requires minimised braking distance and superior traction. However you use your business vehicle, our light truck tyres can enhance your efficiency with features like improved fuel economy or reduced rate of wear. Use our store locator to find tyres in your suburb. H1: Truck Tyres With a heavy load behind you, itâ€™s a relief to know your truck tyres are capable of handling changing road and weather conditions with minimum performance alterations. Truck tyres are reinforced for high durability over a variety of road challenges to give you a long life span whether in highway service or city traffic. Make your choice at your local store.
HANNAH@HANNAHSPELTBACKWARDS.COM â€” 0432 363 433 I look forward to crafting a solution for your business. I particularly love writing for small businesses and start-ups from industries such as art & design, travel, social enterprise, hospitality, food, events and fashion. Letâ€™s get together to get people talking about your brand.