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HANNAHSPELTBACKWARDS CONTENT WRITER


Hi, I’m Hannah Miller, also known online as Hannah Spelt Backwards. I am a Melbourne-based freelance online content producer and SEO copywriter. I offer creative editorial strategy solutions for websites and social media. My writing specialties include blog posts, newsletters, email marketing and social posts that both engage readers and improve search engine authority. With skills across a variety of software including image and video editing, I also have the ability to create media content that goes beyond the written word. I have written for clients from a range of industries to get their websites - and their brands - noticed. With a background in journalism and communications, my strength is in asking the right questions to ensure that I really hear and understand the needs of your business. Whether you are looking for snappy website copy or to develop a YouTube channel, I will tailor a content marketing solution that meets your customers head on.


SERVICES — SEO COPYWRITING — CONTENT CREATION — EDITORIAL STRATEGY — SOCIAL MEDIA STRATEGY & CONTENT


H1: Serviced Apartments Adelaide Adelaide prides itself as the perfect host city and [Brand] Serviced Apartments in Adelaide are the perfect hosts for your stay. A small, modern city filled with parklands, Adelaide’s incredibly accessible layout is bordered by rolling hills to the east and sandy white beaches to the west. Stay at a [Brand] hotel in Adelaide to enjoy the city’s lively arts and sporting events including Adelaide Fringe Festival and WOMADelaide. Things to do in Adelaide Peruse the museums and libraries of North Terrace, where Adelaide’s major cultural institutions are mere steps apart. Enjoy the fresh air from a paddleboat in Elder Park, or from a picnic blanket in one of Adelaide’s 28 other parks. Indulge your inner foodie at Rundle Street’s mix of historic pubs and family-run cafes or Norwood Parade’s European influenced restaurants. Follow the waterfront walking trails in the Adelaide Dolphin Sanctuary in hope of spotting the resident pod of bottle-nosed dolphins. Catch the vintage tram to historic Glenelg beach for a family-friendly day out. Adelaide really is host to something for everyone. Adelaide Attractions: •

Adelaide Central Market

Adelaide Gaol

Art Gallery of South Australia

Tandanya National Aboriginal Cultural Institute

Adelaide Dolphin Sanctuary


BRIEF: A national Serviced Apartments brand was seeking to improve SERPs for location specific searches. Copy was required for newly-created, dedicated pages targeting accommodation in major Australian cities.

SERVICED APARTMENTS CITY PROFILES­ ­— SEO COPYWRITING, META DATA


SEO COPYWRITING —

TYRE PRODUCT DESCRIPTIONS

H1: [Tyre Model V.2] BRIEF: Product descriptions for

Precision and control are taken to a whole

tyre models were

new level with the [Tyre Model V.2], by the

duplicated across

producers of the award winning [Tyre Model V.1].

multiple tyre retailer websites.

The addition of SportGrip technology throws

A copy rewrite

back to [Brand]’s racing heritage, drawing on the

was required to

exceptional grip needed in challenging Motors-

improve SEO for

port conditions. The combination of the Advanced Racing Compound and directional tread design ensures consistent handling across all weather conditions for everyday motoring. With a closed shoulder design and improved wear patterns, the [Tyre Model V.2] provides a racetrack-quality performance at street volume. Sound like your style? View the store locator to get your tyres fitted by a [Brand] Dealer. H1: [Tyre Model] Introducing the [Tyre Model]: a 4WD tyre that is both smooth and rugged. Designed for the evolving needs of motorists, this tyre has your back whether on-road or off. Noise-reducing SilentArmor Technology, a shorter braking distance and aggressive grip in wet make for superb highway comfort. Leave the bitumen behind with a reinforced sidewall that resists sharp objects and impact damage. Or go even further with an open tread pattern that gives you hard-working traction where you need it most ­— in the mud.

BRIEF: Product descriptions for tyre models were duplicated across multiple tyre retailer

Get the Wrangler RT/S fitted at your nearest

websites. A copy rewrite was required to im-

[Brand] Dealer, so that you can go where you

prove SEO for this retailer.

want, when you want.


H1: [Tyre Model] Shhh!! Can you hear it? The superior control of the [Tyre Model] ensures that not only is your ride smooth and secure, it’s quiet. Thanks to [Brand]’s Touch Technology this car tyre is the ultimate in handling. At high speeds and around corners, the tyre maintains its shape with limited distortion, to provide steering accuracy and advanced stability. Fitted as original equipment by major European car manufacturers, the [Tyre Model] is a tyre you can have confidence in. Discuss the benefits of the [Tyre Model] at your nearest [Brand] Dealer today.

H1: [Tyre Model] For confidence without compromise, the [Tyre Model] is a premium Sports Utility Vehicle tyre that grips the road tight. QuietTred Technology reduces radiated noise for a quiet ride that doesn’t compromise on precise grip and handling. The tyre’s optimised design maintains tyre stiffness around bends, for responsive

steering

with

rock-solid

vehicle

stability for SUVs. Fuel-saving innovations include a lightweight structure and advanced materials to reduce rolling resistance. Engineered for more mileage between tire changes, the [Tyre Model] takes a heavier load on the road and leaves a lighter impact on your wallet. Start the savings at your local [Brand] Dealer.


COMPACT SUV BLOG POST — SEO CONTENT WRITING H1: 5 Places a Compact SUV Can Take You

BRIEF: Create shareable blog content that

Whether navigating through an urban jungle of

is key word optimised

graffiti-covered alleyways or cruising along wind-

for a compact SUV.

ing alpine roads, there are no limits to where a

The

compact SUV can take you. The easy loading and

is urban, young and

unloading of an elevated driving position means

adventurous.

you’re covered whether your cargo is luggage, sports gear, or sleepy kids. Take your adventure off-road with the extra traction of an AWD system and great ground clearance. Enjoy the assurance of five star ANCAP ratings as you take each thrill-seeking bend in a racy sports crossover. The [Brand Model] pulls all of these advantages together in a distinctive design that will have you at home in the great outdoors or the city streets. 1. City Sights – Sydney Driving over the classic tourist icon of the Sydney Harbour Bridge is a must. If the spectacular views offered by your compact SUV’s high-ride visibility aren’t enough, book in for the ultimate experience of a Bridge climb to take in the sight of the Opera House from 134 metres above the Harbour. Breeze through Bondi. Zip around Sydney’s upand-coming creative hub in Chippendale, stopping at arts hot spots Work-Shop and Serial Space. Taste a Mediterranean meal and a gin cocktail at century-old converted warehouse bar and restaurant, Freda’s. Hit up your reversing camera and park the car at the hotel before you party the night away at GoodGod Small Club. If you are lucky enough to be there on the last Friday of the month, Jingle Jangle is one of the best dance nights in

target

audience


the city. Conveniently attached to the club is Dip

4. Family Fun - Brisbane, QLD

canteen, where you can grab a delicious late night hot dog to fuel your dancing feet.

Brisbane is the perfect base for a family getaway. Whether you drive north towards the Sunshine

2. Romantic Getaway – Great Ocean Road

Coast or south towards the Gold Coast, behind the wheel of your compact SUV you are geared

The Great Ocean Road experience is all about two

for entertainment.

things: impressive views and driving pleasure. The sports handling of a compact SUV gives you

The Gold Coast theme parks are every kid’s dream

complete control to tackle this world-renowned

and at only 40 minutes’ drive from Brisbane, this

cruising destination head on. Add a roasting wood

dream is easily achieved. Dreamworld and White-

fire and a spa bath overlooking rolling waves and

water World have great ride options for all ages

you have all the ingredients for a romantic escape.

of thrill-seeker and a parks pass gives unlimited

Only 2.5 hours’ drive from Melbourne, Chocolate

access to both parks. To make it even easier on

Gannets villas are an unforgettable place to relax

the kids avoid the queues with the smartphone

with someone special. Indulge in some fine-dining

virtual queuing system. The ride home will soon

with a view at Chris’ Point Restaurant, or if you like

lull exhausted little ones to sleep and the compact

your fresh seafood a little faster, make a pit stop

SUV’s higher hip point will save your back when

at the Apollo Bay Fish Co-op.

you scoop them out at the hotel.

While you are in the area, other experiences not

5. Camping – Tasmania

to be missed include surfing at iconic Bells Beach, strolling to a waterfall in the Otways, taking in the

Australia is full of amazing campsites within

tunes at Apollo Bay Music Festival and collecting

convenient cruising distance from the city but

holiday snaps of the 12 Apostles.

one of the most unspoiled wildernesses still exists in Tasmania. Making your way over from the

3. Snow Adventure – Thredbo

mainland is as easy as driving on and off the Spirit of Tasmania.

Located around 6 hours from Sydney and Melbourne and just two and a half hours from

Western Tasmania contains 1.5 million hectares

Canberra, Thredbo is a great excuse to make

of

use of your cargo space. Pack all of your ski and

several camping sites to be found within national

snowboard gear for an alpine weekend getaway.

parks and forest reserves. After driving through

Thredbo

pristine alpine landscape, take the 6km walk

has

slopes

to

suit

everyone

protected

and more vertical terrain than any other

around

Australian

resort.

A

Saturday

night

Dove

World

Lake

Heritage

for

forest

with

not-to-be-missed

high-

views of Cradle Mountain. Minimal impact

light is the traditional flare run and fireworks

camping is no problem with the cargo space

display. Back in the vehicle, continue to take

of a compact SUV. Pack out what you pack in

advantage of the mountain terrain with sports

with the extra room of 60/40 split fold seats.

handling that doesn’t compromise on safety.


H1: Car Servicing We’ll keep you running. You’ve heard us say it before, but we’ve never meant it more than when it comes to car servicing. [Brand] offers a comprehensive range of tailored car servicing to keep your vehicle running and to keep you safe. The small investment of a regular car service costs you less in the long run - and could even save lives. A routine service checks brake function and tyre wear and inflation, finding defects before they become dangerous and reducing your chance of an accident. Frequent car servicing is integral to proper car maintenance. These regular checks minimise the wear and tear that can lead to a breakdown by finding parts that have worn out and need replacing. The frequency is based on the age and mileage of your vehicle. Don’t fall into the trap of neglecting the servicing schedule of an older vehicle, or what should be a cheap car service could end up revealing more serious damage. Regular Car Servicing: •

Maintains your car’s fuel economy

Extends engine life

Reduces vehicle off road time

Improves resale value when the time comes

Keeps you safe on the road

Don’t compromise the life of your vehicle, or yourself. The trusted team of specialists at [Brand] know how to service your car to keep you running all day, every day.


CAR SERVICING & REPAIRS­ ­— WEBSITE RESTRUCTURE STRATEGY, SEO COPYWRITING, META DATA

BRIEF: A national company offering car servicing and repairs needed to be optimised for related searches. It required extensive keyword research and a website restructure with content creation for the new pages.


HOME BUILDER FLOOR PLANS ­ ­— SEO COPYWRITING, META DATA

BRIEF: This Home Builder needed to target floor plan related searches but the existing content was not search engine crawlable.

Copy

was

required

to

introduce

the visual content and keyword optimise.


H1: House Floor Plan Collection At [Brand] we respect that the role of the floor plan goes beyond room layout and measurements. Choosing the right floor plan is all part of mapping out not only your dream home, but your future journey. With a clear understanding of your individual needs, your floor plan choice will ensure the best possible use of the spaces you are about to build. Whether it’s a room for each of the kids, extra closet space, a light-filled entertaining area or room for two in front of the bathroom mirror, we have a home designed with your considerations in mind. Our modern floor plan design range is inspired by local and European trends with over 100 home plans ranging from 12-50 squares. Peruse our collection in this brochure, or click through to browse by house design.


TYRE CATEGORY DESCRIPTIONS — SEO COPYWRITING H1: Car Tyres

BRIEF: A National Tyre Retailer re-

Stopping or changing direction quickly and safely

quired

copy

relies on quality passenger car tyres. Our tyre

target

searches

selection offers directional stability and steer-

for specific types

ing precision for your everyday use or high

of tyre.

performance needs. Whether you have a small, medium, family or sports car, your tyre safety is our priority. Find reliable car tyres at your nearest [Brand] retailer. H1: Light Commercial Tyres Beaurepaires stocks durable, light commercial tyres specifically designed for the heavier loads of light trucks, light commercial vans and mini-buses. The frequent stop and go of courier, tradesmen and delivery work requires minimised braking distance and superior traction. However you use your business vehicle, our light truck tyres can enhance your efficiency with features like improved fuel economy or reduced rate of wear. Use our store locator to find tyres in your suburb. H1: Truck Tyres With a heavy load behind you, it’s a relief to know your truck tyres are capable of handling changing road and weather conditions with minimum performance alterations. Truck tyres are reinforced for high durability over a variety of road challenges to give you a long life span whether in highway service or city traffic. Make your choice at your local store.

to


HANNAH@HANNAHSPELTBACKWARDS.COM — 0432 363 433 I look forward to crafting a solution for your business. I particularly love writing for small businesses and start-ups from industries such as art & design, travel, social enterprise, hospitality, food, events and fashion. Let’s get together to get people talking about your brand.


@ HANNAHSPELTBACK


Hannah Miller | Content Writer