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FRANCHISE BROCHURE


YOUR FUTURE Looking for a Business-to-Business franchise?

Together we are stronger Do you want the freedom of running your own business with the reassurance of being supported by a solid organisation? The Sticky Marketing Club Franchise™ is for people with a senior sales management or marketing background, perhaps in consultancy or prior selfemployment in a B2B environment. It is for those who want to work at the cutting edge of sales and marketing with the opportunity to influence their income, to have responsibility for running their own operation and yet benefit from brand backing.

Today, every company, no matter what they provide, is a media company. Understanding how to utilise websites, blogs, social platforms, forums, wikis, video, podcasts, articles and the plethora of other channels and media types available, is not easy. Understanding how to do this within the confines of a robust marketing strategy, is even harder still. Moreover, the pace of change means that staying on top of all the relevant opportunities available is extremely challenging.

Grant Leboff

We will provide you with all the latest information to keep our promise to our customers of being market leaders.

essential viewing of Sticky Marketing TV and access to a host of other resources and information created for club members. Traffic is directed to franchisee designated areas for local follow up. The Sticky Marketing Club Franchise™ represents a fantastic opportunity for the right individual. If you have always dreamed of running your own exciting and dynamic business but want the help and support of a solid organisation, then this could be the lifestyle choice and franchise for you.

Marketing has changed. Have you? Through our Strategy Days, Mentoring Services, Seminars and Dining Club, we deliver fresh thinking, new ideas and all the relevant tools and techniques in order for a company to generate successful sales and marketing results. New technology and the expansion of the World Wide Web have turned marketing on its head.

With a designated geographical area optimised for profit potential and travel routes, you will deliver our: Strategy Days Seminars Mentoring Program Dining Club

Moreover, you will enjoy support and assistance as well as being able Sticky Marketing to leverage resources. The bestselling business books, Sales Therapy and Sticky Marketing are generating


FRANCHISED SERVICES

Strategy Workshops Business diagnostic with client, followed by report recommendations and an action plan.

Why would a franchise be right for me? You may have a senior management background. You might be, or have been, working for yourself, possibly as a business consultant. Have you come to a point where progress in your career or chosen sector no longer holds attraction or indeed is no longer an option? We know of countless professionals who are unable to find any job, let alone a rewarding position offering a secure future. Going it alone is something that they have never done before. Even if they have, there is no doubt immense pressure of family and mortgage obligation takes its toll on the selfemployed. In some ways, it can feel as if one is trapped between two unpalatable choices. We all need to earn, but more than that, we want to feel in control, rather than disempowered. Coping with redundancy or perhaps trying to save your business in a tough economy without resources to invest, can be difficult for even the most resilient and positive of people.

Mentoring

Seminars

Opportunity to build long-term ‘retainer’ contact with your clients.

Talks in your local area will generate interest in other services.

Dining Club

Sales Course

Monthly networking builds strong brand awareness and member case studies enhance loyalty.

’How The Web Changed Sales And What To Do About It.’

Club Membership

Incrementals

Paid level memberships receive select resources which attract premium clients.

Portal membership, DVD Packs, book sales and merchandising commissions add income streams.

The good news is that a franchise Buying a franchise is a big step offers the middle ground, restoring a for me. What is the best funding sense of purpose and providing option? direction via a different yet supportive Investing any amount of money in way of working. something you’ve not done before should involve careful consideration What is special about a Sticky of the financial aspects. You may be Marketing backed business? cashing in on the sale of your own We imagine that you have been business, possibly wanting to invest looking at several franchise a redundancy payout. In fact, we operations. We research them, too. advise you to protect your savings, The basic premise behind all of the perhaps opting to finance the business-to-business models that we franchise fee in alternative ways. One are aware of, is the creation of a job of the Sticky Marketing tenets that for a franchisee. This means that the we advocate to our clients, concerns person pays a fee to get trained and the value of partnerships. We can then goes out to win business for arrange cost-effective options themselves, by themselves. through a network of independent Obviously, it suits certain people. specialists, for you to compare with However, a future dependent on one conventional equity or loan financing person also creates limitations for schemes via the High Street banks. time, creative and financial freedom, much as self-employed people To register your Expression of eventually come to realise. Our model Interest, contact us today. Email: for you is structured for people franchise@stickymarketing.com or management - overseeing and call +44 (0) 844 478 0044 for more motivating certified advisors to information and to discuss the generate sustainable business for available options. themselves and for you - thereby Please also visit our site: offering you the ability to maintain www.stickymarketing.com and improve your existing lifestyle.


FRANCHISEE SUPPORT

Supporting your business is our business If you have the right blend of skills, experience and determination we would love to hear from you. Running your own business is immensely rewarding but it requires a combination of ‘task management’ and ‘people management’ acumen. The team behind Sticky Marketing have over 80 years of business ownership experience between them, building substantial sector-specific and cross-sector operations. They know how to develop the potential of of their personnel and their markets and you can draw upon this expertise to help you achieve your aspirations. Franchising is a proven model: • Statistics evidence longevity far in excess of independent start-ups. • It allows the franchisee to generate income from day one, yet without needing to start from scratch. • It offers autonomy while providing a tried and tested structure, a ready-made process and training to enable the franchisee to concentrate on maximising core delivery.

Support • One week induction for new franchise owners • Ongoing national marketing campaigns • Full ongoing sales and marketing training • Franchise Manual including trading compliances Policy Documentation • CEO and Sticky Marketing team activity in your area to enhance your activities and help channel business to you • CRM and territory systems to manage your business, track pipeline and optimise sales • ‘Buddy’ with other franchisees • Annual conference

Financial Information Returns are determined by various factors, most of which you can influence. Your business will be what you make it but you can rely on our support. Franchise fee: £17,500 + VAT Training fee: £2,500 +VAT Marketing Budget: £5,000 + VAT Monthly IP Licensing fees: Year One: £500 + 10% of sales Year Two: £750 + 10% of sales Typical Year 2 revenue: £200k pa Practicalities • Home or virtual office-based: minimised risk without taking on leased premises • Outsource model: recruit and delegate to a team of three ‘certified advisors’, a virtual marketer, an assistant and a bookkeeper on Service Level Agreements - no employees needed • Franchisee territories are determined by commercial demographics reflected in major cities, conurbations and rural areas to realise profit potential.


NEXT STEPS

How do I know if it is right for me?

strengths and your motivations. Of course, we encourage you to talk Naturally, you will want to discuss your plans over with those who are the implications with professional likely to be immediately affected, advisors. before taking the decision to become There are many websites, forums a franchisee. and organisations, including the In our experience, the concept British Franchise Association, who appeals to former/current Sales can offer guidance and we also Directors, Marketing Directors or recommend you speak with those in similar roles with ‘people franchisees in other business-tomanagement’ backgrounds. We find business operations, to get their that they are a ‘hybrid’ personality: perspective. liking the security of an organisation A franchise is not for everyone. behind them but are not out-and-out If you have always pursued a entrepreneurs prepared to take career working for others, you may enormous risks with a start-up. A find that you are better suited to, franchise offers the middle ground. happier, and more productive You have the autonomy of being ‘in continuing in paid employment, the field’ making spot decisions and progressing in senior management utilising creative input. roles. If you have prior selfYou also enjoy variety in your employment experience where working day and find it rewarding to everything was dependent on you or manage and motivate others to indeed built a staffed venture, you achieve, yet feel more comfortable may prefer a higher degree of with the support of a ‘back office’ independence than a franchise offers. and a recognised brand which drives Take the time to consider your business to your door.

Sound like you? As you can tell from this refreshingly concise brochure, we see little value in producing inch-thick hype-filled documents. We get to the point, preferring to invest in supporting our franchisees. Don’t just take our word for it: read the testimonials on the next page. If it isn’t right for you, no pressure. We’ll be happy to suggest alternatives if you’re looking to change your career or consider other opportunities. In fact, even if you do invest and complete the induction week, if at the end of it we don’t think we’re right for each other, then we’ll refund your entire franchisee fee, there and then. So, if you are ready to make a commitment to your future, why not give us a call or drop us a line to arrange a free, confidential and noobligation meeting to explore your questions and discuss your next steps. Thanks for taking the time.


Don’t just take our word for it...

“That was a spectacular session. I don’t recall such enthusiasm for a speaker in the past and that is saying something!” Ivan J Goldberg, Group Chairman, Vistage 10 “Sales & Marketing has changed. Grant understands not only the change, but what you need to do in today’s internet influenced world.” Dave Clarke, CEO, NRG Business Networks Ltd

“Working with Grant Leboff is probably one of the best business decisions we’ve made in the eight year history of BergHind Joseph. Over the last three months he has helped us to develop a whole new approach to our business which clearly differentiates us from our competitors. This strategy is already bearing fruit and the whole company has a renewed energy and excitement about our future. We look forward to continuing to work with Grant as our business expands.” Ian Brownhill, Managing Director BergHind Joseph

”The most powerful and up-to-date marketing book I've read in years. We put it on our Reading List for all our coaches to study... and recommend you read it too. It's an excellent, well balanced and well researched book, written clearly and it is easy to learn from. I spent every spare moment with pen in hand milking it of every last gem, notes in margins, underlining wholesale - it's an inspiration. I recommend it to our smallbusiness clients too, though large companies need to call Leboff in personally and pay him a lot of money! He'll be worth every penny. Before you read any other marketing book, pick your way through this treasure chest and implement it. It's a bit radical, but don't let that stop you. Marketing today has entered a revolution and you need to know about it." Amazon Review 5.0 out of 5 stars "Brilliant" Andrew Sercombe Powerchange Coaching

“Just wanted to say a big thank you for such a great session...I've just had a message from a client who has been really struggling with selling her product. She called to say that she took a new approach with her client, went there to add value & as a result, she booked in a great appointment and the client responded in a way that she's never seen before. Well done and thank you!” Mike Clark, REST Programme CEO

“The positive feedback was unprecedented and everyone left the meeting confident that they had learned something of real value. We're looking forward to welcoming Grant back for the next installment!” Garry Mumford, Director, Insight Associates

“Grant has been a real source of inspiration for our members in the forums he has attended. His approach to Sales and Marketing always provokes thought and leaves people with real, actionable ideas.” Duncan Cheatle, Founder, The Supper Club “I would be happy to recommend Grant to anyone who wants a good, lively speaker on Sales and Marketing, who is not afraid to break the rules.” Sophie Chalmers, Chair of the Young Directors' Forum, Institute of Directors South West. “Grant is an entrepreneur, a sales expert, but above all, a professional. His business acumen, sales ability and know how is a pleasure to behold.” Keith Henley, Managing Director, Gresham Management Consultants

“Thank you so much - your 'magic “Grant has a refreshing view to Sales formula' has certainly helped everyone and Lead generation and is easy to talk here.” to.” Claire Caddick, Spa Manager, Amit Wason, Vale Hotel Golf & Spa Resort Creative Business Systems

“Grant has an outstanding ability of

weaving together numerous business issues into a well structured, thought provoking insight into the current business landscape.”

Further testimonials available via www.stickymarketing.com

Tim Parfitt, Managing Director, Netcel Ltd


Optimised Territory Mapping experts with over twenty years experience have created optimised territories for our franchisees. Major route planning and up-to-date commercial intelligence data enables every franchisee to realise an equitable, profitable future.

For further information about licenses and how we can support you to develop your business, please contact us: +44 (0) 844 478 0044 franchise@stickymarketing.com www.stickymarketing.com

Specific territories and licenses are subject to availability and Sticky Marketing Club Terms & Conditions of Trading


Information correct at time of print. E&OE. Terms & Conditions apply. © 2012 Grant Leboff All rights reserved. Sticky Marketing Franchising (Europe) Ltd is a wholly owned subsidiary of SMG (Group Holdings) Ltd. Registered Office: Sticky Marketing Club, 1st Floor, Venture House, 6 Silver Court, Watchmead, Welwyn Garden City, Herts, UK

 +44 (0) 0844 478 0044  franchise@stickymarketing.com ⌨ www.stickymarketing.com


Sticky Marketing Franchise Brochure