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what we‘re fishing for...

Sticks’n’Sushi’s fish policy

”SushiStainable” is the Sticks’n’Sushi version of sustainability. We’re constantly fishing for more responsible suppliers, although we’re not quite CO2-neutral or ecological from A-Z. However; no fish, cow or vegetable ends up in our kitchen by accident - they’re all from carefully picked suppliers and frequently inspected. Therefore, at Sticks’n’Sushi we’re doing everything we can to secure a rich and varied life in the seas around us. No stressed out salmon or endangered tuna is going on our menu card, but we realise that we’re not quite docked yet. We have taken note and written down what our fishing policy is all about, so that you can judge if we’ve got a bite!

our responsible fish policy is made up of 10 promises... For far too many years, large-scale fishing has been practiced with a onesided mind set, focusing on profit without due consideration for future generations. Naturally, this has affected the fish populations and is now endangering more species than ever - a situation that Sticks’n’Sushi is striving to help turn around. As such, we’ve made 10 promises in order to secure a flourishing ecosystem of animal and plant life in our oceans. The goal is to fulfil all 10 promises before 2012 expires. Science is constantly doing its best to understand the delicate balance of the sea, and through SushiStainable, we’re tagging along the best we can. The 10 fish promise are based on the best obtainable knowledge of the situation in the Seven Seas - and we’ll stand by every last letter - but just like the march of progress, the promises are not set in stone, and all are subject to revision as breakthroughs are made both scientifically and as a result of our own investigations. Sticks’n’Sushi only wants to serve fish and shellfish from proper and responsible fisheries, and we’ll gladly swim against the current if that’s what is required. We’ve come far, but we must reach even further, and for that reason our objective is to fulfil all 10 of our promises by the end of 2012. Many of them have already been honoured, but as of now you can literally take our word for it by checking out our website .

For any further questions or comments, feel free to write us at:


The 10 fish promises 1. We only want to serve fish from populations that aren’t overfished or endangered. 2. We only want to serve fish and shellfish from fisheries with a register of bycatch and that are subject to regular independent inspections.I 3. We only want to serve wild fish and shellfish that can be traced all the way back to the fishing vessel, its method of catch, and the area from which they originate. 4. We only want to serve wild fish and shellfish that have been brought ashore by responsible fishermen who respect the recommendations of science. 5. We only want to serve wild fish and shellfish that have been caught responsibly, using methods with the least possible environmental exposure.II 6. We only want to serve fish and shellfish authorized by one of the two independent organisations, MSC (for wild fish & shellfish) and III ASC (for farmed fish & shellfish). 7. We only want to serve fish and shellfish from fish farms that are subject to regular and independent inspections. 8. We only want to serve fish and shellfish from fish farms that use an absolute minimum amount of wild fish in fish fodder.IV 9. We only want to serve fish and shellfish from fish farms that have minimal influence on the local environment.V 10. We only want to serve fish and shellfish from fish farms that have minimal impact on the climate.VI


For the curious... Fish we won’t serve We sell a lot of different fish and shellfish at Sticks’n’Sushi, but as a consequence of our fish promises, we no longer sell eel in our restaurants, due to the eel being acutely endangered. The same goes for the bluefin tuna, which we haven’t sold since 2005. The population of this fish is so endangered that we believe every responsible fishmonger ought to take it off his counter. Local fisheries We only strive to obtain fish and shellfish from suppliers who guarantee responsible cooperation with fishermen, dockworkers and the rest of the local community where the fish and shellfish are caught, brought ashore and transported further afield. Accepted methods of catching Along with our fish policy, we wish to distance ourselves from certain methods of catching. We don’t want to cause damage to the marine environment in order to run our business, for example by bottom trawling. This particular process is extremely damaging to life on the ocean floor, and there’s no control over what’s being caught in the net. Bottom trawling wipes the ocean floor clean! We have also made sure that our tuna is being caught with circle hooks, in order to minimize bycatch from the ocean, and the longlines used to catch the tuna are cast at a certain depth to avoid the possibility of marine birds being caught on the hooks. Regular suppliers Sticks’n’Sushi only purchase fish from regular suppliers. That way, we’re guaranteed complete knowledge and insight of how our suppliers run their business; we are granted full access to information regarding methods of catch, and what fodder is fed to the fish in the fish farms. Moreover, every one of our suppliers has committed to our “Sticks’n’Sushi Code of Conduct”, which includes the ten principles from the UN’s Global Compact, amongst other things. Read more about the Global Compact here

3 We’ve been working together with most suppliers for many years. That way, we know that we’re always guaranteed the same high quality, and we’re also sure to maintain a continually developing dialogue regarding our sustainability efforts. Additionally, cooperating with the same suppliers helps ensure that we can track every single fish all the way back to the vessel that caught it. We don’t need to browse the uncontrolled market, so there’s never any chance that we would sell illegally caught fish.

Fish and shellfish breeding Attention is still required, however, even if a fish is caught from a farm. Breeding often takes place close to shore, to ease the process of feeding and catching. But wherever a fish farm is installed, the influx of extra animal wildlife always follows, resulting in a massive impact on the local ecosystem. Therefore, we’ve made sure that our nets are positioned in clean and deep waters with a decent current, so that the local environment isn’t damaged by the extra nutrition that the farms provide to wildlife closer to shore. Other than distributing the extra nutrition from the fish farms, waters with a lot of current also result in higher quality fish, their meat becoming firmer from swimming in the current. Finally, our shrimps from Vietnam, and are fished with what you call extensive farming, and method far better for the local environment.

Marine protected areas In connection with our fish policy and 10 fish promises, Sticks’n’Sushi support the idea of marine protected areas as part of protecting ocean life now and for the future. This is essential. As vital parts of the ocean are now severely overfished. Through the establishment of marine protected zones in key areas, these zones will be able to work as regenerative acreages – doing both fish and human beings good for many years to come. Experience has shown that this method can bring the populations of these areas back to become even more thriving than before, in only a few years. Everyone with links to the fishing industry either now or potentially in the future should be interested in supporting these initiatives.


In small writing

Inspections must be made by an independent third party. We also want to make sure that we are not receiving any fish from wessels on the Greenpeace blacklist. I

Meaning a) minimal impact on a species population, b) minimal unintended catch of sharks and turtles, for example, c) minimal damage of the ocean floor and corals, following method of catch and lastly, d) minimal expenditure of energy and CO2. II

Authorized certification is not preferable in all situations. For example, heavy costs following certification can scare off smaller – yet responsible – fisheries from getting such sanction. That’s why we allow ourselves to vary our opinion regarding this matter. III

Moreover, we do tolerate the use of over-fished or threatened wild fish populations in the fish fodder. IV

For example, we will not tolerate cutting down mangrove forests for the sake of fish farming. We demand programs and action plans for minimizing the unintended of fish fodder into the surrounding envirnment, and we do not tolerate waste-water polluting the local environment. V

Fish from fish farms is a source of food which can be relatively good and bad for the climate. This depends fx on how much and what kind of fodder the fish farms use, or how far and by what means the fish is transported. Through our fish policy, we strive to make Sticks’n’Sushi’s carbon footprint as small as possible. VI


Fish Policy  

Sticks'n'Sushi Fish Policy

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