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Travel at the speed of green and help to save the environment one mile at a time, simply by driving the Honda Insight X.


introduction

The Insight X in development by Honda is the only Hybrid that offers 125MPG, which has made the Innovative advancements in order to offer a Bio-Cloth body, Magnetic in wheel drive system, and heat to electric converting alloys that allow the Insight X to travel further, cleaner than any other vehicle.


table of contents

Research...................................................................... 1.0 Company Overview...................................................... 1.1 Competitive Analysis............................................. 1.2 Abstract............................................................................ 1.3 Reseacrh Paper......................................................... 1.4 SWOT........................................................................................ 1.5 CreTIVE BREIF................................................................ 1.6 DEMOGRAPHIC................................................................... 1.7

CREATIVE DEVELOPMENT....................... 2.0 MOODBOARDS.................................................... DESIGN RESEARCH....................................... LOGO DEVELOPMENT.................................. Competitive Survey................................

2.1 2.2 2.3 2.4

Style Guide........................................ 3.0 Brand Voice.................................... Logo Standards........................ Color Standards..................... Typography.................................... Imagery................................................ Prototype........................................

3.1 3.2 3.3 3.4 3.5 3.6


Table of Contents Final Design.............................................. 4.0 Brand Identity......................................... Website............................................................ Social Media............................................... Merchandise............................................... Stationary...................................................

4.1 4.2 4.3 4.4 4.5

References................................. 5.0 Image references................. 5.1 Work Cited..................................... 5.2


Research 1.0


Abstract Honda Insight The Future is Insight The goal of this paper is to discuss, examine, and explain how Honda Insight is a safer, more fuel efficient, eco-friendly, and a more economical choice of vehicle for the average automobile consumer in today’s market. This paper will also show and discuss the various reasons as to why Honda should consider rebranding and remarketing the Honda Insight. Within this paper the reader will find facts and statistics that show that the Honda Insight is far more fuel efficient, safer, and more economical then all of its current competitors according to various sources. All of the questions pretending to eco-friendliness, fuel efficiency, safety and the fact that the Honda insight is the most economical vehicle are addressed and answered with proof to show that this vehicle rises far above its competition. You will also find proposals as to changes and modifications for various types of advertising mediums including print media, Internet media, visual media such as magazines and newspapers. You will also find suggestions on fonts and motion graphics to be added to both print and Internet advertisements.


Research Paper This paper will discuss, examine, and explain how Honda Insight is a safer, more fuel efficient, eco-friendly, and more economical choice of vehicle for the average automobile consumer in today’s market. The thesis project will include evidence and proof that will show statistics as to the Honda Insight’s current ranking within the US marketplace as well as a projected ranking for the Honda Insight. It will also show safety facts and statistics from various safety organizations and awards that have been awarded to Honda for the Honda Insight as far as safety and performance go. This paper will also provide information as to the eco-friendly nature of the Honda Insight in relation to its competitors within the marketplace. This thesis project is intended to raise Honda’s overall market ranking as far as the Honda Insight is concerned within the US marketplace. Currently the Honda Insight is ranked number 18th within the United States with an overall score of 7.2 according to, (US News) the goal of this project is to move this ranking up using various facts and options/features of the Honda Insight as well as the fact that the vehicle is safe, affordable, eco-friendly, and stylish to progress the sales of this vehicle within the US. The ultimate goal of this paper is to show that the Honda Insight is a much more fuel efficient economical and safe choice for the people within the US and possibly the rest of the All that being said the goal and function of this paper is to explain why the automotive consumers should consider purchasing a Honda Insight above its various competitors. This world. paper will provide proof, statistics, and show various or awards and documentation showing that the Honda Insight is more vehicle, than a person realizes at first glance. The original Honda Insight, introduced in late 1999, broke new ground as the first gasoline-electric hybrid car sold in America. Aerodynamic and innovative, the Insight changed the way engineers thought about fuel-efficiency. The centerpiece of this groundbreaking car was the compact and efficient Integrated Motor Assist IMA® hybrid powertrain. The original Insight still stands as a testament to Honda’s willingness to reach for an impossible goal. And These facts alone speak volumes as to the fact that the Honda Insight is most definitely a very fuel efficient vehicle. If the Honda Insight is vastly more fuel efficient than other that spirit lives on in the 2013 Insight (Honda.com). vehicles of its class it goes without saying that it is also a much more economical choice of vehicle. With current fuel prices in the United States at an average of $3.56 per gallon as of August 12, 2013 according to the US Energy Information Administration (EIA) having a vehicle that is fuel-efficient automatically becomes more economical by allowing the consumer to save money on fuel purchases by the simple fact of using less gas.


Creative Development 2.0


Style Guide 4.0

testimonial: Crafted by honda approved by mother nature. mother nature


Style Guide..................................................... 3.0 Brand voice.................................................. Logo Standards...................................... Brand Colors............................................ Typography.................................................. Imagery............................................................

3.1 3.2 3.3 3.4 3.5


The Logo:

Transparency Logo Treatment

This is the redisigned logo, it is designed in order to communicate the technological aspect as well as the eco-friendly aspect of the Honda Insight X. To give the insight X a unique identity apart from Honda and yet tie it to Honda with the unique look of the X. Being very reminasent of the H in the Honda logo.

Black and white or Single color

Full color Version


logo standards 3.2 This logo can be used at any size as long as the sizing modle to the right is used. This logo can also be used in a single color version or by utilizing any of the colors used in the color pallet. The “X” in the logo can alos be used as a stand alone.

Logo with “X” no tail’s

Adding a Drop Shadow

Scaling or Diforming

Any glow effects


Steven R. Renner Full Sail University MDMFA Honda Insight X Campaign


Renner 10 1 1 Final