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The Eleventh


The Eleventh Visualisation - Collection


Spring/Summer Collection 2012 - “La Fille Aux Cheveux De Lin”


The Eleventh

Statement Collection s/s 2012 “La Fille Aux Cheveux de Lin”


The Eleventh

Statement Collection s/s 2012 “La Fille Aux Cheveux de Lin”


The Eleventh Visualisation - Taste Group


Lily

Lily is a 40 year old British woman, originally born in London. She moved to Amsterdam in her twenties to marry the love of her life Mark, a Dutch interior photographer. They now live in a detached house in Haarlem. They don’t have any children. Lily studied Social & Cultural Studies in London and had a strong affinity with fashion. Therefore, she now works as publishing editor for L’Officiel NL. Her annual income is about 40.000 euro. Lily is socially active and culturally literate, loves art, museums and reads independent fashion/(interior) design/ art-magazines. Lily is a modest, calm woman. She has a charming personality in her personal life, but at her job she’s quite strict, professional and focuses on creating high value products.

Branding - The Eleventh  

Different visualisations of the brand The Eleventh, a concept by Steven de Wit