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Bringing the Games to Life Northwest Legacy Framework for the London 2012 Games Update 2010


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contents INTRODUCTION 1.

Foreword

BRINGING THE GAMES TO LIFE 3.

Key Achievements

4.

Inspire Programme

5.

Sporting

9.

Economic

16.

Social

27.

Paralympic Legacy

WHAT HAPPENS NOW? X.

Summary of Ambitions

.

What’s Next

X.

Roadmap

X.

Further Information

Front Cover image - Mandeville visits St. James’ CE Junior School, Whitehaven


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HERE IN THE NORTHWEST, WE’ VE COME A LONG WAY SINCE 2007 WHEN WE LAUNCHED ‘BE INSPIRED’, THE REGION’S LEGACY FRAMEWORK FOR THE LONDON 2012 OLYMPIC GAMES AND PARALYMPIC GAMES. We have always said the most important

With partners, and in conjunction with the

thing about the Games was the region

Government Olympic Executive and

playing a full part – not only in contributing

LOCOG, we’ll also be working hard on

to its delivery, but also ensuring a lasting

planning for Games-time operations. 2010

legacy for the Northwest beyond 2012. With

has also seen the launch of the Games-

less than two years to go, our journey so far

time Volunteering Programme, and with our

shows exactly how we are helping to bring

knowledge and expertise in this area, I

London 2012 to life.

believe we have much to offer in contributing towards a smooth and

This year has seen major progress being made on maximising the benefits and

successfully-run Olympic Games and Paralympic Games.

ensuring a lasting legacy. Our regional businesses are continuing to play a major

Of course, the reduction in public sector

role in building the Games, the Inspire

budgets will mean we will need to do more

programme has also been hugely

for less. There is no doubt that this will be

successful, meanwhile the WE PLAY

challenging, but I’m convinced that our

programme is to drive forward a real cultural

commitment will ensure we continue to

legacy for the region. We also can’t forget

work together to deliver our ambitons for

the excitement of last summer, which saw

London 2012.

the first of the UK’s Pre Games Training Camps being held right here in the region, not to mention the more recent launch of the London 2012 mascots in Bolton.

The time to plan and start delivering is now. With your continued support, passion and belief, we can make the most of this oncein-a-lifetime opportunity.

It’s been a busy year of achievements, but there is still much to look forward to. A key highlight will be the Torch Relay, which presents us with a great opportunity to showcase the region on a national and international stage. Importantly, it’s something that each and every person in the Northwest can be a part of. It’s no surprise therefore to see the overwhelming level of interest from the region in terms of route ideas.

Andy Worthington Chair of the Northwest Steering Group for the 2012 Games


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AT LONDON 2012, WE HAVE LEARNED A GREAT DEAL FROM HOW THE NORTHWEST DOES THINGS. Over the past year alone you have shown

‘London 2012 experience’ on a number of

the whole of the UK is becoming more

the fantastic way you make things happen -

occasions. Each time, I’ve been thrilled to

inspired, more creative and more involved.

from hosting the UK’s first London 2012 Pre

see the effect it’s having on everyone from

Games Training Camps in July, having the

organisations and businesses to young

highest number of projects receiving the

people and aspiring athletes, and the

Inspire mark, to your businesses playing

enthusiasm of everyone involved.

small part down to the leadership you’re showing as a region in making sure you play a full part in the London 2012 story.

hosting what I’m convinced will be the most exciting event the UK has ever seen. My hope is that it truly is the best Games for

such an instrumental role in building the Games venues themselves. This is in no

We’re now only two years away from

I was delighted to be part of last year’s

everyone and that you all have the

Northwest Annual London 2012 Conference,

opportunity to have your own ‘London 2012

held to coincide with a really incredible

moment’.

range of Open Weekend events, and see for myself this strong legacy coming to life.

It’s no secret that I’ve always been a big

Our bid promised a Games for everyone,

supporter of the Northwest and I’ve been

and from seeing this in action in the

lucky enough to be part of the region’s

Northwest I’m even more convinced that Charles Allen London 2012 Nations & Regions Group

Marking the launch of Open Weekend 2009

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Key Achievements THE NORTHWEST IS MAKING SIGNIFICANT PROGRESS IN HELPING TO BRING THE GAMES TO LIFE. KEY ACHIEVEMENTS INCLUDE:

92

204

projects and events granted the London 2012 Inspire mark, the most in the UK

businesses winning 275 Games-related contracts to date 1

£1m economic impact from the region’s Pre Games Training Camp agreement with Swimming Australia

1.1m people attending Cultural Olympiad events in the Northwest in 2009/10 2

£60m 1,339 economic impact generated from hosting major events in 2009/10

schools registered on London 2012’s education programme Get Set to date

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1 Construction of the Velodrome at the Olympic Park 2 Lakes Alive 3 Swimming Australia training camp, Manchester Aquatics Centre


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The London 2012 Inspire Programe THE INSPIRE PROGRAMME IS A ONCE-IN-A-LIFETIME OPPORTUNITY FOR ORGANISATIONS ACROSS THE NORTHWEST TO BECOME PART OF LONDON 2012. Recognising outstanding non-commercial projects, programmes and events inspired by the Games, the programme has already seen huge success in its first year in the Northwest. 92 regional projects spanning sport, culture, education, sustainability, health, volunteering and business – the highest of any region - have been granted the prestigious London 2012 ‘Inspire mark’. Examples of some of the region’s innovative Inspire projects are highlighted within this publication - wherever you see the Inspire mark symbol. From inspiring young disabled children to take part in sport and cultural activity, to developing projects that have been so successful they are now being rolled out nationally, the Inspire programme in the Northwest is continuing to go from strength to strength. Over 300,000 people in the Northwest will benefit from being involved in these projects by 2012, and this figure is set to rise further as the programme gathers pace. As well as playing an important role in helping to bring the Games to life, Inspire projects themselves are benefiting from the range of opportunities the programme brings. This ranges from being profiled in Games-related events, publications and official London 2012 visits, to seeing the Games being brought to life first-hand through tours of the Olympic Park. Our aim is to continue to open up opportunities to enable other outstanding projects throughout the region to be inspired and join in. Further information on the Inspire Programme in the Northwest can be found at www.nwbeinspired.com

Image: BMX Beats, part of the youth-led culture and sport programme ‘Blaze’

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SPORTING LEGACY

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Sport and Physical Activity

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TO CAPITALISE ON THE LEVEL OF INTEREST CREATED IN SPORT BY LONDON 2012, THE REGION IS WORKING HARD TO DEVELOP ITS SPORTING ASSETS, CREATE OPPORTUNITIES FOR PEOPLE TO TAKE PART IN SPORT, AND LAY THE FOUNDATIONS FOR THE UK TO BECOME A WORLD-LEADING SPORTING NATION. A major focus for Sport England is to fulfil the Olympic and

Other achievements throughout the year include:

Paralympic pledge to get one million people taking part in sport by 2012/13. To build this successful sporting legacy, Sport England

deliver their Whole Sport Plans, which identify future growth and

and partners are working together to focus on a number of key

development opportunities for specific sports.

priorities. These include building and maintaining a strong network of governing bodies, facilities, clubs and providers, helping people

Ongoing work with the National Governing Bodies of Sport to

Creating a new partnership with national charity StreetGames, to

of all ages and backgrounds to take part in sport and physical

enable national governing bodies, local councils and sports

activity, and sharing best practice on the impact of sporting

providers to engage with young people in disadvantaged

initiatives taking place in the Northwest.

communities. As a result, more sporting organisations are set to

Good progress has been made throughout the year in driving this forward. In December 2009, results from Sport England’s annual Active People Survey showed the number of adults in the Northwest

benefit from the charity’s expertise in making sport accessible to young people, regardless of their social circumstances, delivering a lasting Olympic participation legacy.

playing sport at least three times a week had risen by 8,000 to over 952,000, complemented by over 267,000 adults in the region contributing at least one hour a week to volunteering in sport.

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1 Shanaze Reade at the launch of the National Indoor BMX Centre, Manchester 2 Developing community sport 3 Streetgames in action 4 LOCOG Chief Executive Paul Deighton tries out Warrington Wolves’ Handball Leadership Programme


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COMMUNITY SPORTS CLUB BOOST FOR GREATER MANCHESTER

INSPIRING FUTURE SPORTS LEADERS

Backed up by an online resource, the project is helping sports clubs to develop improvement plans so that they are prepared for the increase in members as a result of London 2012. This will in turn increase participation rates, contribute

2 Greater Manchester is using ‘Olympic fever’ to help build the capacity of community sports clubs.

In the build up to the Games, GreaterSport’s Club, Coach and Volunteer Support project is helping to develop the area’s community sport network through training Sports Development Professionals in ‘needs analysis’. This is a standardised method of

towards getting more people healthy and active and, in some cases, leading to more talented athletes emerging to elite level competition. The project is set to help clubs develop 500 coaches and other volunteers to support their activities, creating the capacity for 2,500 new participants to be

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active members of community sports clubs.

Warrington School Sport Partnership and Warrington Wolves Foundation are using London 2012 to inspire new leaders, coaches and volunteers, as well as increase participation in sport.

what a club needs to do to improve the quality of its activities.

STREETGAMES STEPS UP DOORSTEP SPORT

The project uses the Olympic sport of handball to instil leadership skills in 16-19 year olds across Warrington. Through linking colleges with schools where there

National charity StreetGames, established to make sport more accessible to young people in anti-social behaviour ‘hot spots’, is helping to provide young people across the Northwest with opportunities to take part in sport.

are handball clubs, college students act as mentors to inspire younger pupils who need additional support to get involved in sport.

The charity’s Legacy Leaders programme aims to empower a network of grassroots sports coaches, leaders, volunteers and participants to introduce ‘doorstep sport’ projects into their communities. In addition to creating new opportunities to get involved in sport, the programme also works to improve health, develop communities and support community safety. In the Northwest, the programme has gone from strength to strength. Over 1,000 young people aged 7-16 took part in the 2009 North West StreetGames festival at Sportcity, making it one of the biggest annual youth events in the region’s sporting calendar. As a direct result of Legacy

To date, the project has seen major success, with around 400 students participating and over 100 gaining a National Governing Body qualification in handball leadership. As a result, many now help to teach and officiate in primary schools, with around 30 players taking part in the Warrington Wolves Gifted & Talented Programme, which is on course

3 to establish Warrington’s Handball 3

Academy. The programme is also helping to produce handball talent of the future,

Leaders, the region’s network of 32 doorstep sports projects have so far helped almost 22,000 young people in the region access sport and recruit over 700 coaches and volunteers.

with five players being selected for the England Youth Development Squads participating in the 2010 Partille Cup, Sweden.

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SPORTING LEGACY

PRE GAMES TRAINING CAMPS

Bringing world-class teams to England’s Northwest HOSTING PRE GAMES TRAINING CAMPS HAS THE POTENTIAL TO DELIVER REAL BENEFITS FOR THE REGION, NOT ONLY IN GENERATING DIRECT AND INDIRECT ECONOMIC IMPACTS, BUT ALSO THROUGH INSPIRING LOCAL COMMUNITIES, CREATING LOCAL VOLUNTEERING OPPORTUNITIES, AND BUILDING CULTURAL AND EDUCATIONAL LINKS BETWEEN COUNTRIES. The NWDA has taken a leading role for the region in advancing its

Australia while Liverpool saw the national swimming teams of Fiji

Training Camp programme, and this approach has seen major

and Palau using its facilities.

success. Seventeen countries have already committed to use the region’s world-class training facilities ahead of London 2012 – Thailand, the 15 Pacific Island countries of Oceania and Swimming Australia. The region has also been developing strong links for

Along with the excitement of having world-class teams training in local communities, the Camps themselves helped the region to develop operational plans for future Training Camp delivery. In Manchester, the Swimming Australia Training Camp also enabled

Team GB’s preperations.

the city and region to develop additional programmes of activity Building on the Northwest’s reputation as the first region to sign

including a business networking event for Australian businesses, a

these agreements, in summer 2009 the region was proud to host

swimming competition involving over 300 local schoolchildren, and

the UK’s first Pre Games Training Camps. Ahead of the 2009 World

a coaching seminar linking the expertise of Australian coaches with

Swimming Championships in Rome, Manchester hosted Swimming

150 swimming coaches in the region.

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“Over the years we’ve come to Manchester for the Commonwealth Games and World Short Course, and the athletes and coaches are becoming more and more familiar with the surroundings and fantastic facilities on hand. To have a familiar base going into London 2012 will be a huge benefit to the athletes and coaches.” Leigh Nugent, Head Coach of Swimming Australia 7

1 School swimming competition as part of Swimming Australia’s training camp 2 LOCOG Chief Executive Paul Deighton marks Fiji and Palau’s training camp 3 Supporter 2 Reporter report from the Mini Pacific Games as part of the Oceania training camp agreement


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Progress to date

DEVELOPING TRAINING CAMP PARTNERSHIPS

2 In addition to the 2009 swimming Training Camp at Liverpool Aquatics Centre, this year has seen key activity to link Oceania and the Northwest more closely on a sporting, educational and cultural level.

the Vanuatu National Games to scope out appropriate development programmes, as well as establishing links with the British Friends of Vanuatu to explore the community, cultural

Working as part of a consortium, Edge Hill

and educational links.

University, MMU Cheshire and the University of Central Lancashire have been invited to participate in the development of a sport education framework for the Pacific region under the umbrella of the Oceania Sport Education Programme (OSEP). This aims to

Through ongoing development of its relationship with Oceania, the Northwest hopes to put training programmes in place for around 70 teams over the next two years.

“Having visited the Northwest and seen the wonderful sports and educational facilities, I know that Oceania’s athletes and coaches will have the best possible preparation for London 2012.” Dr Robin Mitchell, President of the Oceania National Olympic Committees (ONOC)

provide sport education opportunities for all people of the Pacific from coaching a local team through to those seeking a professional career in sports administration or coaching. Meanwhile, partnering relationships have been developed to match the 15 National Olympic Committees to specific host areas within the Northwest. This year has seen Vanuatu partnered with MMU and Cheshire East, with activity to date including visits to

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ECONOMIC LEGACY

Business NORTHWEST COMPANIES ARE CONTINUING TO BENEFIT FROM NEW BUSINESS OPPORTUNITIES BEING CREATED FROM THE GAMES, BUILDING UPON THE REGION’S STRONG POOL OF COMPANIES WHICH HAVE SUPPLIED OTHER MAJOR SPORTING EVENTS. Over 6,800 Northwest firms are now registered on CompeteFor,

gas protection scheme for the Handball Arena. It is the second round

London 2012’s groundbreaking service linking the business

of London 2012 business success for the company, which also

community with Games-related contract opportunities. To date, the

completed a contract to supply 10,000m of geomembrane to the

contracts awarded through this service alone has already boosted

Olympic Park.

Northwest business by £3.7 million and in total, at least 204 businesses across the region have won 275 direct and indirect

To ensure the number of regional businesses winning contracts rises further, the NWDA and Business Link Northwest (BLNW) are offering

Games-related contracts.

support to build business skills and capabilities so that they are ‘fit to As construction work continues to move forward on the Olympic

supply’. So far, 3,745 companies have benefited from the specialist

Park and work is being procured downstream by main contractors,

advice and support on offer. Other initiatives have included a

Northwest businesses are benefiting from a number of key contracts.

regional programme of events specifically to help businesses find out more about the opportunities being created from the Games,

M G Fabrications (Horwich) is just one of the 46 Northwest businesses in the supply chain of the Bolton firm providing the steel for the Olympic Stadium. Leighs Paints in Bolton is also capitalising

from tendering for contracts, through to marketing and opportunities within specific business sectors. 40 events have been attended by almost 2,300 delegates.

on this success, winning a contract to provide a range of coatings for This year has also seen the establishment of a Northwest Sponsors

the steel frame of the Olympic stadium.

Networking Forum, working with the regional contacts of official Companies are also building upon their experience from supplying the Games to win contracts for other venues on the Olympic Park. Northwest business wins include Manchester-based building protection provider Icopal, which has secured a contract to supply a

London 2012 sponsors. By working to understand sponsors’ objectives and regional activation plans, the Forum develops ways of engaging them within legacy activity being delivered in the Northwest.

LOOKING AHEAD Construction work on the Olympic Park

2012. Ranging from events, security and

site will be at its peak from summer 2010,

facilities management through to catering,

with contracts rapidly flowing down the

technology and transport, the Agency and

supply chains of sub-contractors.

BLNW will continue to help companies

Additional opportunities will emerge as the

target these remaining opportunities.

Olympic Delivery Authority (ODA) completes construction of the main venues prior to test events in 2011.

Further work is also planned to help companies who have won Games-related work to use their experience as a

In addition to construction opportunities,

springboard to secure further business

LOCOG has begun procurement activity

from other major sporting events taking

for the £700 million-worth goods and

place across the region, nationally and

services required to stage the Games in

globally.

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“We’ve had over 15 cranes per day working on the Park for the last 16 months and this is set to continue until early 2011. The contract has definitely been good for business in these challenging economic times.” Neil Partridge, managing director at Ainscough Crane Hire, Standish, Wigan 2

CRANE COMPANY GETS A LIFT FROM LONDON 2012 A national crane hire company with its

the Olympic Delivery Authority (ODA) and

The three-year contract has increased

head office in the Northwest has won a

went on to win a contract to provide crane

company annual revenue by 4%, enabling

key contract to supply and direct cranes

hire and contract lifting to the main

Ainscough to safeguard jobs across the

on a number of key London 2012 sites.

contractors and sub-contractors working on

whole of its 30 depots nationally.

sites including the Athletes’ village, Aquatics Ainscough Crane Hire, based in Standish, Wigan, began work on London 2012 within months of the host city being announced. It

Centre, Basketball Arena and the International Broadcast Centre and Main Press Centre.

was accepted as an accredited supplier to

MAJOR CONTRACTS BOOST FOR NORTHWEST MANUFACTURER A contract to supply and maintain high-

The company, which employs over half of its

security roller shutter and steel hinged

200 employees at its Bolton headquarters,

doors for the London 2012 International

registered on CompeteFor in order to tender

Broadcast Centre and Main Press Centre

for the opportunity. They were awarded the

have been completed by specialist

contracts due to their ability to meet the

manufacturer and installer Ascot Doors.

demanding specification required for the project.

3 1 The Olympic Stadium 2 Ainscough Crane Hire works on Liverpool 08’s La Machine 3 International Broadcast Centre and Main Press Centre

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ECONOMIC LEGACY

CHORLEY BUSINESS SUPPLIES THE LONDON 2012 GAMES London 2012 has provided the impetus for

Welding was able to take advantage of the

The firm is keen to continue its

Chorley-based Adlington Welding to

opportunity to get involved in the project.

involvement and make the most of further London 2012 opportunities, registering

benefit from supply chain success. As a result of being involved in the The company won a key ÂŁ12 million

project, the company has strengthened

contract to supply welding equipment to

its reputation in the market, as well as

the Bolton firm supplying the steel for the

managing to retain every one of its

Olympic Stadium. Through an existing

employees, despite tough economic

supply chain relationship, Adlington

conditions.

with CompeteFor, the London 2012 portal for Games-related contract opportunities and business support services.

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Major Events THROUGHOUT THE YEAR, THE NORTHWEST HAS CONTINUED TO BUILD ON ITS STRENGTHS IN BIDDING FOR AND SECURING HIGH-PROFILE SPORTING AND CULTURAL EVENTS, WITH THE REGIONAL MAJOR EVENTS PROGRAMME NETTING £60 MILLION FOR THE REGIONAL ECONOMY DURING 2009/10. In 2009, Lakes Alive provided the key cultural event, with an innovative Meanwhile in sport, the prestigious line-up for the region included

Future events

world-class events ranging from the BT Paralympic World Cup, held in

A number of major events with a London 2012 link will

Manchester for the sixth consecutive year, to Ironman UK, which saw

be taking place throughout 2010/11, highlights of

1,500 professional and amateur athletes from 35 countries going head-

which include:

and exciting programme of outdoor performances across Cumbria.

to-head in Bolton. As a result of the event’s success, the Agency is now working with partners to examine how the event can link to sports

Lakes Alive (Cumbria)

development and London 2012 opportunities, particularly around the

British Masters Showjumping (Chester)

triathlon and individual disciplines of the competition.

Ironman UK (Bolton)

Elsewhere in the region, the Great North Swim (Cumbria) attracted over 6,000 swimmers in only its second year and has already been voted fifth top open-water swim in the world. More than 7,000 people have already registered to be part of the 2010 event, which provides opportunities for both Olympic competitors as well as recreational

Great North Swim (Cumbria) Tour of Britain Cycle Race (Rochdale to Blackpool)

swimmers.

UCI Track Cycling World Cup Classic (Manchester)

The region’s strong sporting credentials have been given further

SportAccord* (London)

recognition this year with Manchester being named the world’s top city in its category for hosting international sports events. Leading sports information service SportBusiness also awarded the city with the accolade of ‘best legacy’, following the success of the 2002

*The NWDA is ensuring that the Northwest is profiled at the annual gathering of the world's International Sports Federations.

Commonwealth Games.

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3 1 Progress on the London 2012 Velodrome 2 Great North Swim, Windermere 3 Tour of Britain Cycle Race

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ECONOMIC LEGACY

CYCLING CAPITAL OF THE UK Throughout 2009, the Northwest continued to build upon its reputation as a cycling powerhouse, hosting a range of major cycling events. The UCI Track Cycling World Cup Classic and UCI Paracycling Track World Championships, both held at Manchester’s world-famous Velodrome, attracted record audiences, the latter being an instrumental part of ParalympicsGB preparations for London 2012. The city’s strong cycling legacy is set to continue, following the construction of the UK’s first purpose built indoor BMX track. The 110,000 sq ft National Indoor BMX Centre at Sportcity will include a 2,000 seater capacity BMX arena, house the headquarters of the British Cycling Federation and, along with the Manchester Velodrome, will form the National Cycling Centre. Importantly the facility, made possible from investment by Manchester City Council, the NWDA and Sport England, will ensure Manchester remains at the heart of cycling in the UK and continues to offer world-class facilities for elite athletes, including providing crucial training opportunities for the Olympic discipline of Supercross.

SUPPORTING TEAM GB THE NORTHWEST IS ALREADY AHEAD OF THE GAME WHEN IT COMES TO MEETING THE REQUIREMENTS OF WORLDCLASS TEAMS AND ATHLETES, SUPPORTING THEIR PREPARATIONS FOR LONDON 2012. This has been further evidenced this year with a significant agreement signed between British Showjumping, Chester Racecourse and the NWDA. The agreement sets out a number of areas which will ensure Chester and Cheshire strengthens its credentials in elite showjumping. This includes providing competitive opportunities for the British Showjumping Team to prepare for London 2012, developing the British Masters Showjumping event into an official International Equestrian Federation event,

as well as promoting the development of the sport as a whole. The Northwest is also playing a key role in supporting Team GB across a range of other disciplines, hosting a number of international events as part of the UK Sport Programme. Eighteen of these events have been held in the region since 2007, including the Judo GB World Cup, LEN Women’s European Nations Waterpolo Trophy and European Badminton Championships.

Outside of Manchester, September 2009 saw the region host the UK’s biggest cycle race as the Tour of Britain headed to Blackpool. The region has been a regular fixture on the route since The Tour successfully re-launched in 2004 and 2009 was the fourth time that it visited Blackpool, making it one of the most visited venues for the race outside of London. Blackpool will once again be involved as the Stage finish for 2010 with Rochdale providing the start.

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1 British Masters Showjumping, Chester 2 Blackpool Illuminations, winner of a National Enjoy England Award for Excellence 2010

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Tourism and the Visitor Economy The NWDA and the region’s five tourist boards are working hard to use the opportunities of London 2012 to grow the region’s £14.3 billion visitor economy. Over the past year, key areas of focus have been to improve the region’s visitor welcome, boost skills and enhance the quality of experiences that visitors receive in the Northwest. To help drive this vision forward, in October 2009 the Agency unveiled a new blueprint to help shape great destinations across the Northwest. The ‘Guide to Place Making’ aims to help local authorities, developers, planners and businesses who have a role in creating places. This work has since been recognised by VisitEngland with the NWDA being given a lead role in establishing best practice in destination management. This approach has already paid dividends. Following the introduction of a national quality-assured-only policy in Blackpool, the resort has seen a rise in star-rated accommodation to well over 300. The quality of the region’s tourism product and experiences also continues to be recognised through the national Enjoy England Awards for Excellence, which saw

seven Northwest finalists and three award winners in 2010. The region’s five tourist boards are working to improve skills training and the image of the sector. A number of ‘welcome’ schemes and local product knowledge training courses have been running throughout the Northwest, targeting frontline staff in a range of customer facing roles from accommodation and attractions through to shops and taxi drivers. In addition, Manchester has also implemented an updated Accessibility Audit for all hotels and serviced apartments in the city, which will seek to establish the levels of accessibility that accommodation providers can offer visitors and athletes in 2012. Meanwhile, building on its reputation as a key gateway to the region, Manchester Airport is on course to being recognised as an example of best practice, having completed a Ports of Entry Welcome Audit as part of the national Welcome to Britain initiative. Tourist Boards and partners are also playing a key role in suggested Torch Relay routes to ensure both the region’s image and potential visitor economy benefits are maximised.

NEW ERA FOR VISITOR INFORMATION SERVICES In the past year, the Northwest has continued to see major investment in its visitor information services. With support from the NWDA, new and refurbished Tourist Information Centres (TICs) have been opened at key locations including Cheshire Oaks Retail Outlet, Cumbria's Rheged Centre, Garstang and Whitehaven, while high-profile Visitor Information Centres are due to open in Manchester and Chester in 2010. The investment has been complemented by an extensive staff training programme, which has seen over 250 staff across the region trained in courses ranging from customer service to business planning and income generation. This drive to improve customer service has already proved successful, with the latest round of mystery shopping showing three quarters of TICs scored a satisfaction rate of over 80%. The investment is also helping to ensure TICs can offer visitors a service which is complemented by up-to-theminute technology. The introduction of enhanced websites, social media campaigns and innovative mobile phone applications has since helped to drive over five million visitors to tourist board websites and generate £3 million in online bookings.

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ECONOMIC LEGACY

BOOST FOR BUSINESS TOURISM A £2.2 million regional business tourism project is underway to improve the value of conferences, exhibitions and events in the Northwest. The investment, which is supporting a range of actions designed to strengthen the region’s reputation as a premier business tourism destination, includes the introduction and adoption of a quality accreditation scheme tailored specifically for the conference and meetings industry. Channelled through the five tourist boards, the programme is also helping to identify new business opportunities and provide the region with the tools to build on its reputation in bidding for, and securing, major international conferences, ahead of, during and beyond 2012. Visit Manchester, the official tourism website for Greater Manchester is already implementing a number of schemes to capitalise on what has become the fastest growing tourism sector in the UK. Following on from successfully hosting Soccerex, the world’s largest football exhibition, Visit Manchester is committing all of its conference guide partners to become quality accredited. This will result in the city being home to more conference venues with quality assurance than any other UK destination. They will also be focusing on undertaking sports-led research to identify leads and bid opportunities for sports conferences in 2012 and beyond.

Skills & Employment SKILLS AND TRAINING DEVELOPMENT IS VITAL IN ENSURING THAT PEOPLE AND BUSINESSES IN THE NORTHWEST ARE EQUIPPED TO TAKE ADVANTAGE OF GAMES-RELATED OPPORTUNITIES.

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Our vision is that London 2012 will act as a catalyst to inspire people in the Northwest to raise their skills levels, which in turn will also help to deliver existing skills and employment priorities for the region.

the wider Regional Skills Strategy. Developed in close consultation with regional partners, this identifies key areas in which the region can use London 2012 to help deliver skills improvements in the region. This includes getting people back into work through improved health from sport, inspiring more people to volunteer and helping regional businesses to secure London 2012-related work.

To ensure this happens, the region is working to implement the Skills and Employment Framework for Action for the Northwest, an important component of

REACHING YOUR PERSONAL BEST Personal Best, the pre-employment programme that uses the potential prospect of becoming a Games Time Volunteer in 2012, is now being delivered across the Northwest. Nearly 400 places are available to people over the age of 16 who are not in work or education, but want to gain volunteering experience in their community and at the same time improve their skills and chances of gaining employment. Delivery of the community-based teaching programmes commenced in April 2010, and are currently being run through Manchester College, Accrington & Rossendale College and Burnley College, with more institutions

set to follow suit. Students who successfully complete the programme gain a Level 1 Award in Event Volunteering and will be eligible for a 2012 Games-time interview. One participant already seeing the benefits of the programme is Burnley-based Craig Pollitt. The 22-year-old, who suffers from Tourette Syndrome, has been unemployed for over three years, with communication being a major barrier to him entering the job market. Since enrolling on Personal Best, Craig has volunteered on several local school sports events, which has boosted his confidence and future employment prospects.

1 Liverpool Waterfront

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1 Manchester Central Conference Centre 2 ‘Pass It On - Playing for Success’, Wythenshawe 3 Woven Cultures


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Culture OVER THE PAST YEAR, THE NORTHWEST HAS CONTINUED TO EMBRACE EVERY OPPORTUNITY TO USE THE GAMES AS A CATALYST NOT ONLY FOR SHOWCASING ITS EXCELLENCE IN PERFORMING ARTS AND CREATIVE INDUSTRIES, BUT ALSO BUILDING A RICH CULTURAL LEGACY FOR THE REGION. As a direct result of projects and programmes developed as part

Another project taking shape is Artists Taking the Lead, the most

of the Cultural Olympiad, over 400 public performances have

ambitious and wide-ranging art commission in the UK, which is

taken place across the region, involving over 8,000 artists and

currently being developed by Arts Council England in partnership

volunteers and attracting audiences of 1.1 million.

with London 2012. October 2009 saw artist Anthony McCall successfully win the opportunity to create the Northwest

In addition to the successful events staged, a number of pioneering cultural programmes are being developed or delivered in the Northwest, including the announcement of ten

commission, Projected Column. His ambitious vision for the project is to create a spinning column of cloud rising a mile high from the Mersey which will be visible up to 60 miles away.

commissions for Unlimited, the UK’s largest programme celebrating arts, culture and sport by disabled and deaf people.

WOVEN CULTURES A unique arts commissioning programme, developed as part of the Cultural Olympiad, is helping to promote equality and diversity across the Northwest. Woven Cultures, which will run until November 2010, presents screenings, performances, online projects, exhibitions and workshops across the region, spanning areas including race, gender, age, faith and disability.

stage a summer carnival linked to Open Weekend 2010. Other commissions include a programme of participatory art workshops, town centre installation and creative trail (Blackburn), along with a short film, screening and panel debate to be presented as part of the Abandon Normal Devices Festival in October 2012 (Cheshire).

Six new works commissioned will take place across the region throughout 2010. In Greater Manchester, projects being brought to life include a groundbreaking arts initiative for the Queer Up North Festival, along with NXT X Pression, a programme working with young people from the area’s refugee and asylum seeker communities. Elsewhere in the region, Cumbria will see the commissioning of Carnival without Frontiers, a spectacular carnival performance for the ‘Welcome the Light’ event in Carlisle. Continuing on this theme, Liverpool will also

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WE PLAY SINCE MARCH 2009, WE PLAY, THE NORTHWEST CULTURAL LEGACY PROGRAMME FOR THE GAMES, HAS MADE A SIGNIFICANT IMPACT IN ENGAGING PEOPLE RIGHT ACROSS THE NORTHWEST. The three strands of WE PLAY - Lakes Alive, Abandon Normal Devices and Blaze – have resulted in the creation of a year-round programme of public events, community programmes and new work, involving around 1,000 artists, the recruitment of over 150 volunteers, and the development of 34 new commissions.

BLAZE

DURING 2009/10, OVER 100 YOUNG PEOPLE ACROSS LANCASHIRE, BLACKPOOL AND THE FYLDE COAST HAVE TAKEN PART IN MAJOR YOUTHLED CULTURE AND SPORT PROGRAMME, BLAZE. Following participation in a training and development programme involving professional artists, designers and businesses, this year six groups of young people took the lead in devising a creative programme for Blaze. Rising to the challenge of becoming young producers, they

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commissioned an exciting programme of new work for 2010 linking art with sport, designed to engage local audiences and visitors to Lancashire in new art activities. As a result, key programmes of activity taking place this year include BMX Beats, a biker-

controlled music and video challenge, and a series of lighting designs for bike wheels which will form a part of August 2010’s ‘Ride the Lights’, a unique opportunity to cycle through Blackpool’s world-famous Illuminations on a traffic-free promenade.


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LAKES ALIVE Aiming to leave a legacy for outdoor

Since July 2009, Lakes Alive has created

performance across Cumbria, Lakes Alive

and delivered ten events and festivals

has seen huge success over the past year,

across Cumbria. This has involved more

with over 85,000 people attending a wide

than 600 performers and artists from across

variety of exciting and inspiring events and

the globe, generating ÂŁ2.9 million for the

festivals.

local economy in visitor spend. The programme is now widely recognised as a

The 2009 programme saw the development of the UK’s first outdoor international circus festival in Barrow-in-Furness, Zircus Plus. Showcasing young and emerging circus talent, the event worked to engage young

leader in its field, having joined Without Walls, a consortium of cutting-edge arts events for the UK, as well as being granted five Inspire marks by London 2012 for its innovative work.

people across the Borough by featuring a community workshop programme in the

To build on this success, additional

month leading up to the June 2010 festival,

developments being brought forward

with a core group going on to create a

include a new international street arts

special parade piece for the annual Barrow

summer school and a partnership with

Carnival.

English Heritage celebrating Cumbria’s natural environment and built heritage.

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ABANDON NORMAL DEVICES

1 A regional festival of new cinema and digital culture, Abandon Normal Devices (AND) launched in Liverpool in September 2009. Since then the programme has entertained and engaged audiences of over 65,000 people right across the region, working with over 280 artists and filmmakers and commissioning over 25 new projects to create work of an international standard. The programme has already had global success, with Primitive, one of the centrepieces produced by AND, providing creator, Apichatpong Weerasethakul, with early research into his resulting film, Uncle

Boonmee Who Can Recall His Past Lives. The film went on to win the prestigious Palme d’Or at Cannes Film Festival, a testament to the bold programming risks taken by Abandon Normal Devices. February 2010 also saw AND take part in the first ever cultural co-funded production between a Winter and Summer Games, when it joined forces with W2, a Vancouver-based media centre to develop a series of critical debates and film showings. The legacy generated from the collaboration between two Cultural Olympiads and the cities of Vancouver and Liverpool is set to be showcased in

the Northwest as part of the Cultural Olympiad in 2011/2012. In 2010, October will see AND taking place in Manchester when it will once again invite a host of international artists and filmmakers to take part in a host of groundbreaking film screenings, online projects, installations, debates, workshops and live events.

FUTURE PLANS TO BUILD ON THE PROGRESS MADE DURING THE YEAR IN DEVELOPING A STRONG CULTURAL LEGACY LINKED TO THE GAMES, FORTHCOMING WORK WILL INCLUDE: •

Development of the WE PLAY Expo programme, which includes preparation for the delivery of WE PLAY@Guild – a two-day celebration marking the end of the Games at the Preston Guild Festival in September 2012. The celebration, which will showcase work from Lakes Alive, Blaze and Abandon Normal Devices, will also involve a regional network of young producers responsible for programming and curating a House of Inspiration and Youth Expo.

Curation of further regional and local projects for the Inspire programme, around the regional programming themes of body and economy, play and space and routes and trails.

Involvement and engagement of the Northwest in the plans for Festival 2012, a 12-week ‘once in a lifetime’ arts festival running from Midsummer Day June 21st until the last day of the

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Paralympic Games on 9th September. This will include commissions from some of the world’s finest artists. •

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Development and activation of a range of London 2012 ‘Major Projects’ in the region including: -

The delivery of Anthony McCall’s Projected Column (Artists Taking the Lead);

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Special events for Discovering Places, a programme which aims to introduce a new generation to the hidden places and spaces of the UK;

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Ongoing commissioning for Unlimited;

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Regional exhibitions for Stories of the World, a project enabling people of all backgrounds and from every part of the UK to become ‘curators’ of collections held in museums, libraries and archives; and

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Regional engagement in Film Nation’s Short Film programme, a once-in-a-lifetime opportunity for young film makers to make films celebrating the Olympic and Paralympic values. These will be screened during the Games.

1 The Sound Before You Make It, Jaki Middleton and David Lawrey, AND Festival - Brian Slater


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HEALTH & WELLBEING LONDON 2012 PROVIDES A UNIQUE AND ONCE-IN-A-LIFETIME OPPORTUNITY FOR ALL NHS ORGANISATIONS IN THE UK TO IMPROVE THE HEALTH OF THEIR WORKFORCES AND COMMUNITIES, AS WELL AS INSPIRING THE NEXT GENERATION TO CHOOSE ACTIVE AND HEALTHY LIFESTYLES. In the Northwest, we are aiming to use London 2012 to help kickstart the movement towards and beyond national recommended levels of physical activity, addressing health inequalities and becoming a healthier region. To lead this agenda, this year has seen the development of the Northwest 2012 Health and Wellbeing Legacy Group, led by NHS Northwest. The Group has developed a framework identifying four ways to use the Olympic and Paralympic values to help achieve the region’s health priorities, through to 2012 and beyond. This includes: •

Narrowing the gap in health inequalities by ensuring that the whole Northwest health system promotes physical activity.

Promoting physical activity and sport for 2012 through NHS/Primary Care Trust workplace health and wellbeing.

Inspiring the next generation to choose an active and healthy lifestyle.

Getting 262,200 Northwest adults more active by 2012 (as part of the overall Government Legacy Action Plan target of two million).

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Young cancer patients ‘OnTrack’ to recovery SPORT AND REHABILITATION ARE BEING BROUGHT TOGETHER IN AN EXCITING COLLABORATION BETWEEN CLATTERBRIDGE CENTRE FOR ONCOLOGY (WIRRAL) AND GREENBANK SPORTING ACADEMY (LIVERPOOL). The OnTrack project has been established to inspire teen and young adult cancer patients to access local facilities and take part in sport and physical activity. The aim is

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to help patients understand the pathways and access that is available to them within the sports community and use sport as a

Marc Woods, who is championing the

opportunity to meet the sporting heroes and

project, attended the official launch of the

talk through their experience of how sport

Former Olympic triple jump champion

project in February 2010. Teen and young

has benefited their rehabilitation.

Jonathan Edwards and Paralympic swimmer

adult patients from the Centre had the

means of helping in their recovery.

BLACKPOOL CREATES PASSPORT TO HEALTH An innovative programme is helping to improve the health prospects of Blackpool by developing a series of initiatives aimed at linking physical activity to the health agenda. ‘Altogether Now: A Legacy for Blackpool’ is

activities aimed at raising awareness of, and

an innovative, new, multi-sport programme

increasing participation in, physical activity.

targeting the hard-to-reach and those residents who find it difficult to engage with sport. The programme includes a ‘Passport’ to a host of free Olympic-related sporting, recreational, educational and cultural

It is spearheaded by NHS Blackpool, working in partnership with Blackpool Council, Blackpool Football Club Community Trust and the Football League Trust.

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1Jonathan Edwards visits OnTrack 2 Volunteering at Kirkby Sports College


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Volunteering CREATING A VOLUNTEERING SPIRIT LONDON 2012 DEPENDS ON THE SKILLS AND ENTHUSIASM OF UP TO 70,000 VOLUNTEERS TO MAKE SURE THE OLYMPIC GAMES AND PARALYMPIC GAMES RUN SMOOTHLY AND SUCCESSFULLY. To ensure this happens, this year has seen the establishment of a Northwest 2012 Volunteering Steering Group. The Steering Group is working to increase the levels of volunteering, strengthen our existing volunteering infrastructure, and develop volunteering programmes which provide a pathway to employment and further training. Over the next year, key areas of focus for the Steering Group will be: •

Working to promote ‘The 25th Hour’, a campaign to inspire people of all ages to give their time to their communities before, during and after the Games.

Promoting best practice in event volunteering and exploring the feasibility of developing an event standard for volunteering in the Northwest.

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Developing a Host City Volunteering Programme for Manchester, with Old Trafford being an Olympic football venue.

Summer 2010 sees this drive take a major step forward with the launch of the London 2012 official Volunteering Programme.

Supporting increased volunteering options for disabled people and the Northwest Access to Volunteering Pilot.

Requiring a variety of roles ranging from spectator services through to medical care, the Games will provide volunteering opportunities

Working to ensure relevant Northwest 2012-inspired

not only in London itself, but up and down the country wherever

volunteering opportunities are advertised on national

Olympic and Paralympic-related events are taking place.

volunteering database ‘Do It’, with a particular emphasis on developing a diverse volunteering network of all ages and

In the Northwest alone, we will see opportunities linked to Pre

backgrounds.

Games Training Camps, the Torch Relay and Olympic football at Old Trafford, along with events taking place as part of the Cultural

Moving forward, Volunteering England and YouthNet will be jointly

Olympiad. In addition, a number of other 2012-related volunteering

leading the ‘Inspiration and Legacy from the 2012 Games’ project,

opportunities will also be created by Northwest cultural and sporting

to ensure everyone inspired by London 2012 can find volunteering

organisations, community groups, colleges, businesses and local

opportunities quickly and easily.

authorities.

Organisations in the Northwest are being invited to create Games-

The strong volunteering expertise in the Northwest, gained from

inspired volunteering opportunities through accessing interactive

successful events such as the 2002 Commonwealth Games,

website www.volunteering.org.uk/gamesinspired. The resource

Liverpool 08 and the regional Major Events programme, means that

takes organisations through the process step-by-step, assisting

the region is well placed to benefit from, and contribute towards, an

them with finding funding to support their work. During 2010,

outstanding Games in 2012.

workshops will be held across the region to enable local groups from sport, arts & culture and environment & conservation to find out how to bring the excitement and inspiration of the 2012 Games to their organisations. These will be advertised through the ‘Do It’ website.

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SPORTING HEROES GET QUALIFIED

1 KNOWSLEY IS SET TO BENEFIT FROM 2,012 NEW VOLUNTEERS AND QUALIFIED SPORT COACHES AS A RESULT OF LONDON HOSTING THE GAMES.

Thanks to the ‘Get Qualified’ programme, led by Knowsley Sport Development, local volunteers and coaches in the area can now access coaching opportunities and free or discounted education courses in a wide range of sports including football, basketball, athletics and rugby league.

The programme, which is currently delivering over 30 coach education courses, has enabled 150 coaches to gain National Governing Body qualifications in its first two months, as well as recruiting almost 40 volunteers. The programme has since been awarded the London 2012 Inspire mark in recognition of its vision in using the Games as a catalyst to boost sport participation.

SUPPORTING PHYSICAL ACTIVITY ACROSS MANCHESTER THIS YEAR HAS SEEN THE DEVELOPMENT OF AN INNOVATIVE ONLINE SCHEME WHICH AIMS TO IDENTIFY, TRAIN AND DEPLOY THE VOLUNTEERS OF THE FUTURE. Coordinated by Manchester City Council

Once prospective volunteers have

The approach has already seen success

and Manchester Leisure, Manchester

registered with the service and created a

with 450 volunteers now registered and

Volunteer Sport Bureau is recruiting

volunteer profile, specialist advisers work

150 volunteering placements being

people from all backgrounds across

to support them in creating their own

offered in a variety of roles including the

Greater Manchester, developing their

unique development plan relevant to

National Squash Championships,

skills and signposting them to

personal interests. Importantly, volunteers

European Badminton Championships,

opportunities within sports events, clubs,

can also benefit from training and

IFNA World Series Netball and the BUPA

local communities and schools.

encouragement into future employment.

Great Manchester Run.

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Young People and Education INSPIRING A GENERATION OF YOUNG PEOPLE IS AT THE HEART OF THE LEGACY AMBITION FOR THE GAMES. In the Northwest, we are using the Games as a unique opportunity for engaging and inspiring young people in the region across sport, culture and education. Along with plans to develop a regional network of young ‘cultural producers’ as part of the WE PLAY Expo, two of the key projects in helping the region achieve its legacy ambitions for young people include the London 2012 education programme, Get Set, and the Inspire programme.

18 months after launching, Get Set is inspiring young people in schools and colleges across the Northwest to develop exciting Olympic and Paralympic-related projects. Driven through the interactive website www.getset.london2012.com, the programme is already benefiting 1,339 schools in the region, with children and young people being inspired to think about the Olympic and Paralympic values through games, factsheets, films, news articles and much more.

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OLDHAM SIXTH FORM COLLEGE GETS SET Oldham Sixth Form College is one of 15 schools in the Northwest to go the extra mile and join the Get Set Network – benefits of which include having access to exclusive London 2012 rewards and opportunities, ranging from tours of the Olympic Park to visits from inspiring Olympians and Paralympians. Realising how London 2012 could inspire its students to become more active, in January 2010 the College was successful in becoming part of the Network and since then has taken on a number of projects to demonstrate how it is living the Olympic and Paralympic values. This includes holding a physical activity week, as well as involving students in a challenge to ‘walk the distance to London’. The College also widened the range of activities it runs, and now caters for a number of different interests by offering sessions on streetdance, Bollywood dance, martial arts and climbing. As a result of being part of the Get Set Network, the College is now incorporating activity into the teaching of A-Level PE, is part of the pilot group for a programme promoting leadership in students, and won the opportunity to have British cyclist and Olympic and Commonwealth medallist Bryan Steel visit the College.

3 1 Knowsley’s Golden Sports event 2 Mandeville visits St James’ CE Junior School, Whitehaven 3 Oldham Sixth Form College, part of the Get Set Network

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“It was really exciting seeing the Olympic Park. I think London 2012 will inspire lots of young people my age to follow their ambitions and dreams and maybe one day be an Olympian themselves.” Mark Mazier, student at St John Plessington Catholic College, Wirral

Ten lucky students from schools and colleges in Cheshire and Merseyside had a once-in-a-lifetime opportunity to see first-hand the progress being made in preparing for the London 2012 Olympic Games and Paralympic Games. Students at Altrincham Boys Grammar

NORTHWEST SCHOOLS GET SNEAK PREVIEW OF OLYMPIC PARK

School, Malbank School and Sixth Form College, Ellesmere Port Catholic High

The tour also highlighted the many ways

holder and Sale Harrier) shared her

School, St John Plessington Catholic

in which the Northwest is getting

ambitions for competing at London 2012.

College (Wirral) and Kirkby Sports

involved with London 2012. Manchester-

Students were also given a sneak

College, won a Get Set competition to visit

born Olympic Gold and Silver medallist

preview of the Olympic Stadium,

the Olympic Park, and see the

Darren Campbell was on hand to tell his

highlights of which included being driven

construction of some of the iconic

story of living the Olympic dream, while

around where the running track will

facilities which will play host to the world’s

Shaunna Thompson (100m

eventually be laid.

greatest athletes in 2012.

Commonwealth Youth Games record-

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1Paralympian Marc Woods at the 2009 Northwest 2012 Conference 2 Mandeville visits St James’ Junior School, Whitehaven 3 Jonathan Edwards at the Lakes School, Windermere


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HALTON’S YOUNG PEOPLE GET INSPIRED A Halton scheme championed by

schools to try new sports other than

Paralympic silver medallist Mark

traditional team games, as well as those

Eccleston is inspiring young people

which are not easily accessible.

across the Borough participate in

Since the programme began, the number

school sports clubs. A number of schools

of schools in Halton registered for Get Set

have also engaged in wider Olympic-

‘Get Inspired’, a programme run by Halton

has increased from 18% to 30%, with

related activity, for example holding a

Borough Council’s sports development

many more looking to follow. As a result

Greek day, including making Greek food

team, has been awarded the Inspire mark

of the programme there are currently five

as part of a healthy lifestyle linked to the

for its unique approach to enabling

schools running Olympic-themed after

sporting activity.

Olympic and Paralympic sports.

Communication and Engagement A KEY ELEMENT FOR ALL STAKEHOLDERS IN THE NORTHWEST IS TO ENGAGE STAKEHOLDERS AND THE PUBLIC IN THE OPPORTUNITIES AND BENEFITS OF LONDON 2012, AND TO ENSURE THAT POSITIVE MESSAGES ARE BEING COMMUNICATED.

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1 Key communications activity throughout the year, led by the NWDA, has included: •

Hosting the third annual Northwest 2012 Conference in Liverpool to communicate the region’s progress in contributing to, and benefiting from, London 2012.

Hosting visits for key London 2012 executives including Charles Allen, Sir Philip Craven, Jonathan Edwards and Paul Deighton, to showcase projects and events taking place in the region.

206 news articles/broadcasts generated throughout 2009, 100% of which were either favourable or strongly favourable.

A tour of the Olympic Park for Northwest journalists to see first-hand how the region is helping to build the Games.

The development of www.nwbeinspired.com, a central hub of all Games-related information and activity in the region.

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Other notable activity led by partners has included: •

Supporting Open Weekend 2009 with 55 exciting sporting and cultural events taking place across the region to mark the two year countdown to the start of London 2012. Events ranged from multi-sport competitions to street festivals and dance performances.

Four of five County Sport Partnerships integrating a new Be Inspired award within their annual Sports Awards to recognise individuals who are contributing to delivering a legacy from London 2012.

Hosting annual 2012 conferences in Cumbria (attended by Jonathan Edwards) and Cheshire (attended by Paul Deighton) to showcase sub-regional benefits from London 2012.

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CREATING A PARALYMPIC LEGACY MARCH 2010 SAW THE LAUNCH OF ‘LONDON 2012: A LEGACY FOR DISABLED PEOPLE’, A NATIONAL FRAMEWORK SETTING OUT PLANS TO USE THE POWER OF THE GAMES TO TRANSFORM THE LIFE EXPERIENCE OF DISABLED PEOPLE AND TO ACCELERATE PROGRESS TOWARDS THE GOAL OF ACHIEVING DISABILITY EQUALITY BY 2025. In the Northwest, we are taking this commitment very seriously, having already carved out a reputation for championing, developing and showcasing Paralympic sport. The London 2012 Paralympic Games offers a unique opportunity for the Northwest to build on this reputation further, creating a strong and lasting legacy for Paralympic activity in the region. There are a number of ways in which the Northwest is leading this agenda: •

Through its ongoing work to attract Pre Games Training Camps, the Northwest has signed an agreement for the Thailand Paralympic team to prepare in Manchester ahead of the London 2012 Paralympic Games. This, alongside plans to attract other Paralympic teams to the region, will help to provide a catalyst for helping to drive forward participation in disability sports.

A number of innovative disability projects in the region are being recognised through the Inspire programme, ranging from FUN4U, a series of Olympic-themed sports camps for disabled children at Northwich Multi Sport Club, to DaDaVisions, a series of films celebrating deaf and disability arts developed for the BBC Big Screen in Liverpool to mark the 1,000 day countdown to the Paralympic Games.

Since 2005, the region has played host to the world’s largest annual multi-sport elite disability event, the Paralympic World Cup. The competition not only provides a platform for British athletes to compete in world-class international sport and prepare for London 2012, but also brings around 400 competitors from 31 countries to Manchester to compete. •

Manchester is home to the education partner of the International Paralympic Committee, the IPC Academy. This provides a means to improve educational standards within sport throughout the Paralympic movement.

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Over a third of schools and colleges in the Northwest are registered on London 2012’s education programme Get Set, which encourages schools and colleges to use the Olympic and Paralympic values to inspire young people and aid learning both in and out of the

curriculum. The successful amalgamation of two schools into Kirkby Sports College, a New Centre for Learning, owes some of the success to being part of the Get Set Network. With the planned relocation of The Elms and Springfield School on the Campus, a programme has begun to integrate pupils into mainstream PE lessons. The recent Paralympic UK athletic trials were recently held at the college. •

The Paralympic Torch Relay in 2012 provides the Northwest with opportunities to showcase the region’s strengths in Paralympic sport, as well as use the passion and courage of Northwest Paralympians to inspire and engage people in the Northwest.

For more information on the Government’s Legacy Action Plan – ‘Before, During & After’ and ‘London 2012: A Legacy for Disabled People’ visit:

www.culture.gov.uk

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PIONEERING DISABILITY ART Celebrating disability arts and culture, Unlimited is the UK’s largestever disability arts programme, launched as an integral part of the Cultural Olympiad. The programme, which aims to transform the disability arts movement in the UK, includes a £1.5 million commission fund to support collaborations between disability arts organisations, disabled artists and producers, and mainstream arts organisations.

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In the Northwest, Liverpool-based Fittings Multimedia Arts are developing The Ugly Truth, as one of only ten commissions to be awarded funding nationally. The project, which works with disabled and able-bodied young people across the entire region, aims to develop a challenging performance piece exploring issues of identity, to complement the Northwest 2012 cultural programme’s theme of Body and Economy. The resulting piece will tour a variety of mainstream venues and unusual settings around the country.

OPENING UP SPORTING OPPORTUNITIES A programme being run by the Seashell Trust charity in Cheadle Hulme is enabling both able and disabled children and adults to get involved in sport, regardless of their background or ability. The CADS programme delivers a variety of fully inclusive sport and leisure activities and facilities, ranging from sport events to multi-sport weeks, allowing disadvantaged groups, particularly those with severe and complex multiple disabilities, the same opportunities as their peers. Participants, volunteers, coaches and support staff all take part in the same activities, helping to create a better understanding of disability issues amongst non-disabled participants.

CADS has had great success since it began and now approximately 1,500 young people benifit from the events taking place. Following funding from Sport England and the Peter Harrison Foundation, the programme is now being delivered across the whole region. In December 2009, CADS’ work was also given national recognition, by being awarded the BBC ‘Power of Sport’ award, which celebrates inspiring sports projects and the people behind them.

1 Paralympic World Cup, Manchester 2 Showcasing Disability Arts 3 The CADS Programme

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Summary of Northwest Legacy Ambitions This publication clearly highlights how the Northwest is bringing our vision for the Games to life with the volume and quality of Games-related activity taking place across the region. It is important to acknowledge these programmes in terms of how they contribute to achieving the region’s legacy ambitions under each of the respective legacy themes. Please follow this link to see a more detailed summary of the national, regional and sub-regional legacy programmes that are contributing to achieving the Northwest’s vision for the Games.

LEGACY SUMMARY

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What’s Next? LONDON 2012 IS ALREADY CREATING REAL BENEFITS HERE IN THE NORTHWEST, AND WITH TWO YEARS TO GO THERE ARE STILL MANY MORE OPPORTUNITIES FOR THE REGION TO GAIN A STRONG SPORTING, ECONOMIC AND SOCIAL LEGACY FROM THE GAMES. This document clearly outlines the many ways in which the Northwest is helping to bring the Games to life. However, whilst we have made key progress over the past year, the continued support and commitment of all partners is vital if the region is to gain the maximum benefit. As the pace and volume of London 2012-related activity increases, we must all commit to communicating the opportunities that are available for the Northwest. It is also particularly important for those organisations who are not yet engaged to step up and realise the benefits that can be gained. Moving forwards, one of the biggest areas of opportunity for the Northwest is the Torch Relay and the positive response from stakeholders so far has been very encouraging. We will continue to have a close dialogue with LOCOG to ensure we have a key role to play in hosting the Torch, and examine how we use the excitement of this to engage communities and showcase the Northwest on a global scale.

Over the coming year, an increasingly important area of work is to ensure the Northwest is ready on an operational level to host the Olympic football at Old Trafford. Work will also be underway to coordinate and prepare the region for hosting Pre Games Training Camps, Games-time celebrations and Cultural Olympiad and major sporting events. This work is being lead by the host local authorities (for Olympic Football) and Government Office for the North West (for regional operations activity.)

The range of Games-related initiatives, projects and activity taking place shows how the Northwest is playing a full part in the future success of London 2012. With two years to go, we must continue to build on our achievements and be proactive and positive that we can achieve more. It is only by doing this that we will grow the sporting, social and economic impact that London 2012 has on the Northwest.

To bring together all of the Northwest’s London 2012-related activity, the website www.nwbeinspired.com has been developed. As we move forward to 2012, this will be a vital source of information for the Northwest and will showcase how we are engaging with, and benefiting from, the Games across sport, business, culture, tourism and education.

Olympic football venue, Old Trafford

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Roadmaps London 2012 Roadmap

Q1 Northwest Inspire Network event

Q2 Olympic Torch Relay starts

23-25 July Open Weekend

15 March 500 days to the start of the Olympic Games

June - September Festival 2012

27 July Two years to the start of the Olympic Games

17 April 500 days to the start of the Paralympic Games

27 July - 12 August London 2012 Olympic Games

23 August Chris Holmes visit to the Northwest 29 August Two years to the start of the Paralympic Games

Olympic Football, Old Trafford Q2 London 2012 tickets on sale to the public 22-24 July Open Weekend

Q3 London 2012 Volunteer Programme launched

27 July One year to go to the start of the Olympic Games

15 September National London 2012 Inspire Network event, Manchester

29 August One year to the start of the Paralympic Games

28 September Seb Coe visit to the Northwest

Q4 Main programme for Festival 2012 announced

2010

2011

Northwest Roadmap

18-21 February UCI Track Cycling World Cup, Manchester

June - August Lakes Alive, Cumbria

April Abandon Normal Devices, Cumbria & Lancashire

August UK School Games - Tyne & Wear September Great North Swim, Windermere 1-7 October Abandon Normal Devices, Manchester 26 November Cumbria 2012 Conference

June - August Lakes Alive, Cumbria July Manchester International Festival August UK School Games, Sheffield 7-13 September Commonwealth Youth Games, Isle of Man September Abandon Normal Devices, Liverpool

August Paralympic Torch Relay 31 August - 11 September London 2012 Paralympic Games

2012

Preston Guild Artists Taking the Lead ‘Projected Column’, Birkenhead April Abandon Normal Devices, Cumbria & Lancashire May - September Lakes Alive, Cumbria June Her Majesty the Queen’s Diamond Jubilee June - September WE PLAY Expo June - September Blaze, Lancashire June -July British Masters Showjumping, Chester July - August Core period for Pre Games Holding Camps (Olympic/Paralympic)

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September Abandon Normal Devices, Manchester


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Further Information: For further information on how the Northwest is engaging with London 2012, and how you can get involved:

Visit www.nwbeinspired.com – the Northwest’s website for the 2012 Games

London 2012 Olympic Games and Paralympic Games For further information on the Games themselves: www.london2012.com

London 2012 Inspire Programme www.london2012.com/beinspired

London 2012 Business Network www.london2012.com/business

London 2012 Education Programme Get Set www.london2012.com/getset

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NWDA k6-16

Profile for Steve Kerner

Bringing the Games to Life  

2012 Framework document for the Northwest

Bringing the Games to Life  

2012 Framework document for the Northwest

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