The Women Internet Users Are Fond of Social Networking Sites And Blogs As Opposed To Twitter In a recent survey conducted by entities like Compass Partners, BlogHer and iVillage it has been revealed that women tend to segregate business lives and personal lives as far as social media is concerned. Women consider blogs important and use them for obtaining information. They think blogs are useful for making purchase related decisions. But a huge number of women make use of the social networks only for keeping in touch with the near and dear ones. This is a startling discovery. More than 50 percent of the women who were surveyed expressed their opinion that they are interested in taking part in the blog activities like posting comments, reading and publishing. The women user base of social networking sites is over 50 percent. But social networking services are used by women mainly for communicating with their friends and colleagues. They hardly use these sites for making purchase decisions or as sources of information. The dependence of women on blogs for making purchase related decision is remarkable. It was found from the survey that almost a third of the candidates using social networking are loyal to a single site. They do not take part in other social media activities. However, it is still not clear why only one fifth of women use Twitter which has garnered a huge number of users after its inception. It might be due to the fact that a lot of women still feel that Twitter is more suitable for use by politicians and celebrities. Interesting as it may sound, the women who write blogs themselves are active users of various types of social media. The bloggers are interested in dealing with the social media population and the women who have been surveyed bear testimony to that. The women bloggers are willing and eager to share their feelings and opinions. This view was expressed by Compass Partners president, Susan Wright. As it seems from the trend, more and more women are getting interested in social media. The traditional media is losing its appeal gradually. Women are known to be hooked to the TV. But nowadays thirty percent women are watching less TV. Almost 36 % women are reading less number of magazines. The number of women newspaper readers is also on the decline. These numbers clearly point towards a giant shift in media usage among women. Women make most of the shopping decisions and they are deliberately discarding conventional media in favor of online media. The women who use the digitally savvy BlogHer network rely on it for buying products. The women bloggers often express positive and negative experience on the message board in the blog sites. Hence the site owners need to impress the women bloggers to attract the women crowd who depend on blogs for making a buying decision. More than
2800 US women were included in the survey and it also had 788 women from iVillage network and 1,008 women from the BlogHer network.
Published on May 26, 2009
Published on May 26, 2009
More than 50 percent of the women who were surveyed expressed their opinion that they are interested in taking part in the blog activities l...