Custom Jewelry: Everything you need to know

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CUSTOM JEWELRY: EVERYTHING YOU NEED TO KNOW Educational Packet Provided by Sterling Promise Inc.

Sterling Promise Inc.

custom jewelry, diamond cutting, & more

WHY GET A CUSTOM PIECE? You get exactly what you want. You can be a part of the creative process. Custom jewelry tells your unique story. The options are endless.


The naturally occurring color or lack of color can help determine the value of a diamond. Diamonds can range in colors from pink and yellow to colorless. Colorless and near-colorless are common choices and are considered high in value.

CARAT Carat determines the weight of a diamond and is a measurement unit specific to diamonds. It is often the first choice a customer decides on because it is the size of the stone. The average engagement ring in 2021 was 1.5 carats.


The clarity of a diamond refers to the inclusions and imperfections in a stone. The type, color, and size of inclusions and imperfections can vary greatly a appear as blemishes or be unnoticeable. Clarity is determined by whether or not these are visible with the naked eye or under a microscope.



CUT Cut refers to the facets, symmetry, and reflective qualities of a diamond. The cut can make an incision more or less noticeable or make a stone appear shinier. There are 12 popular cuts, but there are many other cuts to consider.


D Completely colorless, bright white. Considered extremely rare and typically the most expensive.


E Colorless. Similar to D to the naked eye, but small traces of color may be detected by experts.


J Near-colorless. Still considered a good value.


F Colorless. Another high qulaity option that is still consideredcolorless. May appear less white than a D color. Near-colorless. Colors can often be detected when they are next to or compared to higher color grades. Near-colorless. Colors can often be detected when they are compared to higher color grades. Less rare but still a great value. Near-colorless. Some detected color—a good value.

CLARITY FL/IF: Flawless, extremely rare and Beautiful. no External or internal flaws. VVS1: Only a Very strong microscope can reveal inclusions or flaws. VVS2: Flaws are difficult to see under 10x Magnification. Slightly less flaws than VVS1. VS1: Typically the inclusions or imperfections cannot be seen by just the human eye. VS2: Typically the inclusions or imperfections cannot be seen by just the human eye. A few more imperfections than VS1. SI1: Inclusions can be seen under 10x Magnification but may not be able to be seen with the naked eye. SI2: A few more inclusions or imperfections than SI1, but may not be able to be seen with the naked eye. SI2 SI1 VS2 VS1 VVS2 VVS1 IF FL


CARAT Carats .25 .50 .75 1.00 1.25 1.50 2.00 2.50 3.00 Millimeters 4.0 5.0 6.0 6.50 7.0 7.5 8.0 8.5 9.0


“Better a diamond with a flaw than a pebble without.”

of diamond buying.

THE EXPERTS KNOW What makes a diamond shinier? How does the cut of a diamond affect the color? What's more important color or clarity? What different types of inclusions are there? Get answers to these questions during your one-on-one consultation. Our expert Gemologist can walk you through industry secrets and the gray

WHAT areas

TYPES OF METAL 18 kt White Gold 18 kt Yellow Gold Rose Gold 14 kt Yellow 1Gold 4 kt White Gold PPalladium latinum

INTERESTED IN A FREE CONSULTATION? Would you like more information?



Schedule a one-on-one with our certified Wegemologist.candiscuss your budget, your dream piece of jewelry, and your design ideas. We can also go over the gray areas that can make buying a diamond difficult. Learn about how the cut of a diamond can alter the appearance of the color or the clarity. Learn about industry prices, how to save money, and how to get the best deal!