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Sterling Spring 2009

Photography


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PHOTOGRAPHY

Digital Masters: INSIDER KNOWLEDGE A groundbreaking series where the world’s finest photographers reveal the secrets of their art— and the technique they do best. This upscale series provides the essential ingredients for creating successful images. Authored by highly acclaimed masters of their craft, these expert guides take you on the road, in the studio, and on the job with some of today’s most talented image-makers. Whether you are just getting started or are a seasoned photographer, the Digital Masters series will inspire you to go to the next level of craft and creativity in digital photography.

Digital Masters: B&W Printing Creating the Digital Master Print by George DeWolfe George DeWolfe is a master of the fine print: he studied with photographic geniuses Ansel Adams and Minor White, and worked as a consultant to the most significant companies in the digital photography world. Now, he passes on his considerable expertise to all, in a breathtaking new DIGITAL MASTERS guide that combines artistic concepts for taking beautiful photographs with an array of practical techniques. With interest in black-and-white exploding, digital photographers will rush to take advantage of the knowledge he imparts. • Shows photographers from amateur to advanced how to optimize their black-and-white image-taking and printing • Focuses on the hot new state-of-the-art software Adobe Lightroom—which DeWolfe helped develop and knows intimately—as a key program • Covers everything from recording, processing, and display through creating a stunning master print • Contains hundreds of DeWolfe’s inspirational photographs throughout ABOUT THE AUTHOR

GEORGE DEWOLFE studied with Ansel Adams and worked extensively with Minor White in the 1970s. He initiated the Appalachian Mountain Club Photography Workshop and teaches numerous workshops and seminars throughout the country. George has published three books, including Digital Photography Fine Print Workshop (McGrawHill Osborne Media, 2006), and is working on a new version of Optipix, an Adobe Photoshop plugin. He is currently a senior editor for CameraArts magazine and an advisor to Epson America, Adobe, Hahnemühle, and Polaroid, and his honors include the Award for Artistic Excellence from The National Park Service.

June 2009 $29.95 (CANADA $32.95) PAPER WITH FLAPS 978-1-60059-165-5 192 PAGES (ALL IN COLOR) 8 1/2 X 11 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 10 A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: SOUTHWEST HARBOR, ME

Marketing • National publicity • Review & features in photography and digital news publications as well as art magazine push • Coverage in national newspapers


PHOTOGRAPHY

FROM THE BEST IN THE BUSINESS Digital Masters: People Photography Capturing Lifestyle for Art & Stock by Nancy Brown Photographer Nancy Brown is truly a genius of the digital world. A successful former model who moved behind the camera, she excels at connecting with people and capturing lifestyle, trends, and “the look” she wants. Her simple yet elegant photos show people living in the moment and enjoying life. How does she create such evocative shots? Nancy takes us on location and reveals how she makes the most of her subjects and their surroundings. From creating and selling stock photography, to working with people, to enhancing the images in the computer, it’s all here with advice you can apply to your own photography. • The Digital Masters series is one of the only high-end how-to series available that features the top professionals in the digital field • Brown, a former Playboy shooter, is a world-famous fashion and beauty photographer whose work is prized by such major clients as Maybelline and Getty Images. She is a Nikon Legend Behind the Lens who teaches at the renowned FOTOFusion conference, which draws photographers from around the world • She knows the stock photography industry very well, and details a number of helpful tips on how to get into that potentially lucrative market • Her approachable, no-nonsense way of communicating is welcoming and easy to read. Anyone from the beginning photographer to the seasoned professional will find useful information and inspiration in her words and images ABOUT THE AUTHOR NANCY BROWN has been a commercial photographer for over 30 years, and her clients include ad agencies, magazines, design firms, and book publishers. She specializes in people/lifestyle and travel photography, and is the author of three books: Photographing People for Advertising (Amphoto, 1986), Photographing People for Stock (Amphoto, 1993), and Nude & Beauty Photography (Silver Pixel, 2001). Nancy conducts workshops and seminars worldwide, as well as in her own Florida studio.

April 2009 $24.95 (CANADA $26.95) PAPER WITH FLAPS 978-1-57990-662-7 160 PAGES (ALL IN COLOR) 8 1/2 X 11 PHOTOGRAPHY/SUBJECTS & THEMES/PORTRAITS CARTON QUANTITY: 20

ALSO AVAILABLE IN THE SERIES:

A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: BOCA RATON, FL

Marketing • National publicity • Review & features in photography and digital news publications as well as art magazine push DIGITAL MASTERS: TRAVEL PHOTOGRAPHY 978-1-60059-110-5 $24.95 (CAN $26.95) W

• Coverage in national newspapers

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PHOTOGRAPHY

REVISED EDITION

Creative Photoshop Portrait Techniques

Fully Updated for CS4

by Duncan Evans & Tim Shelbourne With over 70 illustrated tutorials, eleven new techniques, all-new screenshots, and step-by-step instructions with downloadable examples, this revised edition of Duncan Evans and Tim Shelbourne’s outstanding photo guide will help readers master the latest Photoshop software—and create distinctive portraits. Photoshop can enhance even the well-shot image, and Evans and Shelbourne teach photographers of all levels how they can use it to generate mixed lighting effects that would otherwise require an expensive studio, produce high-key or low-key styles, retouch facial features and blemishes, isolate and emphasize the subject, optimize monochrome effects, and much more.

March 2009 $29.95 (CANADA $32.95) PAPER WITH FLAPS 978-1-60059-085-6 192 PAGES (ALL IN COLOR) 8 1/4 X 9 1/4 PHOTOGRAPHY/SUBJECTS & THEMES/PORTRAITS

• Portraiture is one of the most popular kinds of photography

CARTON QUANTITY: 36 A LARK PHOTOGRAPHY BOOK RIGHTS: US/CAN

• Includes the most popular new Photoshop techniques, such as monotone and HDR

Previous Edition: 978-1-57990-709-9 $29.95 (CAN $42.95) P

15,000 sold!

ABOUT THE AUTHORS

DUNCAN EVANS is a well-known photographer, a member of the Royal Photographic Society, an editor, and the author of ten books about digital photography. TIM SHELBOURNE is a creative photographer and an artist/illustrator who is an expert in creating images using Adobe Photoshop. He has written several books on the topic, as well as tutorials for many digital imaging and photography magazines.

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PHOTOGRAPHY REVISED AND UPDATED

Digital Photography Q & A Great Tips and Hints from a Top Pro by Paul Harcourt Davies Digital users: are you puzzled by white balance settings? Unsure which ISO is appropriate? Baffled about how to transfer, file, and edit images? Finally, here’s a manual that clears up the confusion! This updated reprint of Digital Photography Q&A has a unique question-and-answer format that provides quickly accessible, cut-to-the chase advice on topics ranging from image capture to computer processing to printing.

June 2009 $19.95 (CANADA $21.95) PAPER WITH FLAPS 978-1-60059-483-0 144 PAGES (ALL IN COLOR) 8 1/2 X 10 PHOTOGRAPHY/REFERENCE

• Designed to help shooters new to digital photography

CARTON QUANTITY: 30

• User-friendly and direct-to-the-point

A LARK PHOTOGRAPHY BOOK RIGHTS: W

Previous Edition: 978-1-57990-663-4 $19.95 (CAN $27.95) P

ABOUT THE AUTHOR

ALSO AVAILABLE:

PAUL HARCOURT DAVIES has written fifteen books, including The Complete Guide to Outdoor Photography (David & Charles, 1999), Nature Photography Close Up (Watson-Guptill, 2003), and Digital Photography Q&A (Lark, 2005). He is also a regular contributor to a number of UK practical photography magazines and runs specialist courses in aspects of wildlife, travel, and digital photography.

THE COMPLETE GUIDE TO DIGITAL PHOTOGRAPHY 4TH ED. 978-1-60059-301-7 $29.95 (CAN $32.95) US/CAN

THE JOY OF DIGITAL PHOTOGRAPHY 978-1-57990-947-5 $19.95 (CAN $21.95) W

Leica M Digital Photography: M8/M8.2 by Brian Bower Leica makes the world’s premiere luxury rangefinder camera system— and here’s the definitive guide to using the magnificent Leica M8 digital camera, as well as its brand-new complementary model, the M8..2. As a rangefinder digital camera, the M8 offers unique advantages, but it also presents specific challenges, which author and Leica expert Brian Bower addresses at length and in depth, enhanced by his own gorgeous Leica photography. He discusses digital controls, lenses, and accessories; close-up techniques and flash photography; and options for firmware, software, and hardware. • No general guide provides the information found here— and because the M8 has a price tag of over $5,000, owners are sure to want a companion guide specifically tailored to their camera ABOUT THE AUTHOR BRIAN BOWER is the author of Leica Reflex Photography: New Edition Featuring the Leica R8 (David & Charles Publishers; Revised edition, 1997); Leica M Photography (Leica—An Illustrated History) (David & Charles Publishers, 1998); and The Leica Lens Book (David & Charles Publishers, 1999).

June 2009 $34.95 (CANADA $37.95) PAPER WITH FLAPS 978-1-60059-193-8 160 PAGES (ALL IN COLOR) 8 1/2 X 11 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

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LARK

MAGIC LANTERN

®

The world’s most popular camera guides!

With complete information on how to use every camera feature and function, plus images to instruct and inspire, Magic Lantern Guides® help photographers get the most out of all their photo equipment. Easy-to-follow, and featuring sturdy laminated covers and a handy, quick-reference wallet card, these conveniently-sized manuals are an essential accessory for today’s complex digital gear. NEW EDITION

Magic Lantern® PRISM Guides: Nikon AF Speedlight Flash System Master the Creative Lighting System! by Simon Stafford

Introducing an exciting new full-color series from Magic Lantern Guides: MAGIC LANTERN PRISM— for professional and advanced amateur photographers.

March 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-204-1 240 PAGES (ALL IN COLOR) 6X9 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 36

• A thorough discussion of Nikon’s state-of-the-art flash system that encompasses every Creative Lighting System (CLS) flash device. • Includes the newest Nikon models: the D40/D40s, D80, D300, and D3, as well as the new SB-400 flash unit, complete with details on using it with every camera in the book and as a component in the CLS. • This is the skilled photographer’s must-have reference. It provides a comprehensive course on the basics of flash handling and specialized flash technique, and a model-by-model review of using Speedlight flash gear with Nikon cameras.

A LARK PHOTOGRAPHY BOOK RIGHTS: W

Previous Edition: 978-1-57990-588-0 $19.95 (CAN $23.95) P


LARK

Magic Lantern Guides®: Nikon D3 by Simon Stafford • Perfect for professional photographers, this book offers an extremely thorough guide to every feature, function, menu setting, custom setting, and image processing function on this extremely complex FX-format pro model • Written by a highly regarded technical expert on Nikon gear, and our top-selling Magic Lantern Guides® author

Available Now $19.95 (CANADA $21.95) PAPER 978-1-60059-326-0 384 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 36 A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern Guides®: Nikon D700 by Simon Stafford • A key technical guide to every feature on this high-end, semi-pro model • Stafford is our top-selling Magic Lantern author, and technical editor of Nikon User Magazine, so this guide is a must-have for anyone investing in this highly complex model

January 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-498-4 416 PAGES (B/W ILLUS THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern Guides®: SONY DSLR A900 by Peter K. Burian • The A900 is Sony’s long-awaited flagship DSLR, with high resolution, a brilliant viewfinder, and many other much-coveted features • Author Peter K. Burian has followed the evolution of this “Alpha” series from its inception, and brings this expertise to his complete, in-depth discussion of the system

January 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-530-1 176 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern® DVD Guides: Nikon D300/D700 • Dedicated to Nikon’s current top semi-pro cameras, a popular choice with advanced photographers

Available Now $24.95 (CANADA $26.95) 978-1-60059-500-4 DVD 5 3/8 X 7 1/2 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 30 A LARK PHOTOGRAPHY BOOK RIGHTS: W

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LARK

Magic Lantern Guides®: Canon EOS 5D Mark II by Michael Guncheon • Will help owners of this just-released Canon model master the camera’s new full 1080p HD video recording mode along with the other outstanding features on this highly innovative compact, full-frame digital SLR camera

February 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-536-3 240 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: SHAKOPEE, MN

Magic Lantern® DVD Guides: Canon EOS 5D Mark II • Also available: a high quality Magic Lantern DVD Guide!

April 2009 $24.95 (CANADA $26.95) 978-1-60059-541-7 DVD 5 3/8 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern Guides®: Canon EOS 50D by Russell Graves • This is a highly-anticipated addition to Canon’s advanced amateur lineup, with outstanding features that are the highest in the DSLR class • This guide is indispensable for photographers who want to take full advantage of all this impressive new model has to offer

March 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-526-4 224 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: CHILDRESS, TX

Magic Lantern® DVD Guides: Canon EOS 50D • The high-quality DVD makes learning easy

March 2009 $24.95 (CANADA $26.95) 978-1-60059-527-1 DVD 5 3/8 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W


LARK

Magic Lantern Guides®: Canon EOS Rebel XS EOS 1000D by Michael Guncheon • This is the latest in Canon’s entry level, best-selling Rebel camera series. The lightest D-SLR on the market, it offers high-value features, including 10.1 megapixels and Canon quality

Available Now $19.95 (CANADA $21.95) PAPER 978-1-60059-484-7 224 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 40 A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: SHAKOPEE, MN

Magic Lantern® DVD Guides: Canon EOS Rebel XSi EOS 450D EOS Rebel XS EOS 1000D • As an easy-to-understand visual guide to Canon’s two new popular—and popularly priced—10.1- megapixel consumer D-SLR cameras, this DVD should be huge in the marketplace

Available Now $24.95 (CANADA $26.95) 978-1-60059-501-1 DVD 5 3/8 X 7 1/2 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 30 A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern Guides®: Nikon D90 by Simon Stafford • The first DSLR with high definition movie capability demands new skills and techniques, and this is the only guide that can help the advanced amateur master them • Written by best-selling author and Nikon technical expert Simon Stafford

February 2009 $19.95 (CANADA $21.95) PAPER 978-1-60059-524-0 336 PAGES (B/W ILLUS. THROUGHOUT) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

Magic Lantern® DVD Guides: Nikon D90 • The DVD allows new owners to learn from the experts

February 2009 $24.95 (CANADA $26.95) 978-1-60059-525-7 DVD 5 3/8 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W

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Magic Lantern Guides®: Sigma DP1 by Jason Schneider • The founding editor-in-chief of Popular Photography magazine brings his authority on camera design and technology to this complete guide to the world’s first digital compact camera with an “SLR-sized” sensor • Packed with shooting advice and insider tips on making the most of this unique camera, this is a must for all DP1 users

Available Now $12.95 (CANADA $13.95) PAPER 978-1-60059-471-7 128 PAGES (ALL IN COLOR) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 48 A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: FAIRFIELD, IA

Magic Lantern Guides®: Sigma DP2 by Jason Schneider • Operating a compact camera that houses all the capabilities of an SLR-sized sensor provides new challenges for the digital photographer—and they’re addressed only in this complete guide

February 2009 $12.95 (CANADA $13.95) PAPER 978-1-60059-539-4 128 PAGES (ALL IN COLOR) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: FAIRFIELD, IA

Magic Lantern Guides®: Canon Powershot G10 by Jason Schneider • This camera should be extremely popular, which will push sales of the guide

April 2009

• The versatility of the Canon G10 is almost unheard of in a digital compact camera—particularly for photographers moving up from basic compacts. Jason Schneider will walk them through every feature and function so they can use this remarkable camera to its fullest potential

128 PAGES (ALL IN COLOR) 5 X 7 1/2 PHOTOGRAPHY/REFERENCE

$12.95 (CANADA $13.95) PAPER 978-1-60059-540-0

A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: FAIRFIELD, IA


PHOTOGRAPHY

Digital Wildlife Photography by Dr. Howard Bottrell From magnificent hunting birds in flight to the delicate veins of a dew-dropped leaf, the natural world offers photographers a tempting range of possibilities—and Digital Wildlife Photography helps them capture it. This comprehensive guide breaks down every aspect of shooting wildlife: which digital equipment works best and how to operate it, field techniques, setting up a good shot, and manipulating the images in the computer. With information carefully tailored to the needs of both new and seasoned photographers, and stunning photos from the author’s own collection, this book is an essential tool for anyone with a camera.

March 2009 $19.95 (CANADA $21.95) HARD 978-1-84773-155-5 112 PAGES (ALL IN COLOR) 8 1/2 X 11 PHOTOGRAPHY/ SUBJECTS & THEMES/ PLANTS & ANIMALS CARTON QUANTITY: 20 NEW HOLLAND RIGHTS: US/CAN

• Provides detailed information on everything from cameras and lenses to a kit for all your photographic needs ABOUT THE AUTHOR DR. HOWARD BOTTRELL is a natural history writer and photographer who has worked as a professional biologist and ecologist for over 30 years. In 2003, he set up EcoVisuals, a company specializing in highquality images and writings on natural history and environmental issues.

Digital Flower Photography by Sue Bishop Flowers are an endlessly appealing subject. But for the photographer who wants to progress beyond mere snapshots, Sue Bishop’s Digital Flower Photography offers an irresistible invitation to explore digital’s unlimited artistic possibilities. Covering equipment, basic and advanced techniques, and computer image processing, this is the ideal course for beginner or experienced hobbyist. Technical subjects such as lens selection and the difference between JPEG, TIFF, and RAW files are made crystal-clear. And thanks to examples of the author’s breathtaking work, the focus is always on achieving beautiful results.

ABOUT THE AUTHOR

May 2009 $22.95 (CANADA $24.95) PAPER WITH FLAPS 978-1-86108-516-0 144 PAGES (ALL IN COLOR) 7 1/4 X 9 3/4 PHOTOGRAPHY/SUBJECTS & THEMES/PLANTS & ANIMALS CARTON QUANTITY: 30 PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

ALSO AVAILABLE BY THE AUTHOR:

SUE BISHOP’s flower photographs have been winning fans for more than 20 years. Her work is sold around the world and has been exhibited in major London venues including the Royal Horticultural Society’s Lindley Library.

PHOTOGRAPHING FLOWERS 978-1-86108-413-2 $17.95 (CAN $23.95) US/CAN

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Digital Photographer’s Guide to B&W Landscape Photography by George Schaub Digital technology has revolutionized photography—nowhere more dramatically than with black-and-white. Interest in the subject has reached an all-time high, and this guide by an esteemed photographer and editor of Shutterbug magazine is the only complete foundation course on monochrome digital landscape photography. It explains all the basics of the highly popular subject: how to meter and expose scenes so they convert well to grayscale, expose for highlights and develop (in the computer) for the lowlights, manage contrast, and create a magical print.

April 2009 $24.95 (CANADA $26.95) PAPER WITH FLAPS 978-1-60059-390-1 160 PAGES (ALL IN COLOR) 8 1/2 X 11 PHOTOGRAPHY/TECHNIQUES/ GENERAL CARTON QUANTITY: 20 LARK RIGHTS: W

ALSO AVAILABLE:

ABOUT THE AUTHOR GEORGE SCHAUB is the editorial director of Shutterbug Magazine and www.shutterbug.com. He teaches workshops around the country, and has authored 20 books on photography. He is a member of the faculty at the New School University, Visual & Performing Arts, and served as an Adjunct at the University of Alaska, Sitka. His work has appeared in Travel & Leisure , Men’s Journal , The New York Times and other publications. For more information, go to www.georgeschaub.com.

MASTERING BLACK AND WHITE DIGITAL PHOTOGRAPHY 978-1-57990-707-5 $27.95 (CAN $32.95) US/CAN

Digital Photographer’s New Guide to Photoshop Plug-Ins by Jim Zuckerman & Scott Stulberg Photoshop users who haven’t been working with plug-ins haven’t been taking full advantage of the program’s creative and technical potential. But finding the right ones online could be time-consuming…until now. For this handy reference, Jim Zuckerman has done the legwork, describing and test driving many plug-ins for a variety of functions, as well as recommending the very best options currently available on the market. New Photoshop owners, experienced digital artists, and pro photographers will all find recommendations to make their tasks in Photoshop quicker, easier, and more fun. • This book is the only up-to-date reference for Photoshop plug-ins written specifically for digital photographers

April 2009 $24.95 (CANADA $26.95) PAPER WITH FLAPS 978-1-60059-212-6 160 PAGES (ALL IN COLOR) 8 1/2 X 10 PHOTOGRAPHY/REFERENCE CARTON QUANTITY: 24 A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: (JIM ZUCKERMAN) ARRINGTON, TN

• Especially valuable for new Photoshop users ABOUT THE AUTHOR JIM ZUCKERMAN has lectured and taught creative photography at UCLA, Kent State University, the Hallmark Institute of Photography, and the Palm Beach Photographic Center. He has led both domestic and international photo tours for 31 years and was a contributing editor to Photographic magazine. His images, articles, and photo features have been published in hundreds of books and magazines. He is the author of twelve books on photography and a writer for Shutterbug magazine.

ALSO AVAILABLE:

PHOTOSHOP PRO PHOTOGRAPHY HANDBOOK 978-1-57990-975-8 $24.95 (CAN $32.95) US/CAN


PHOTOGRAPHY

Smart Object Pipeline Revolutionary Tactics for the Photoshop Layer Workflow by Ted Dillard Adobe introduced Smart Objects with Photoshop CS2—but geared it to graphic designers, not photographers. Now, with CS4 looming, the company’s engineers have nearly perfected this powerful tool, and they’re aiming at digital photographers too. In his third Pipeline volume, Ted Dillard explains the technology, providing a detailed and elegant workflow guide for photographers and Photoshop enthusiasts. It’s up to date for the newest technology and includes a thorough primer on Adobe Camera RAW, building images through layers, using JPEGS in RAW, color management, and much more. Dillard culls the vast amounts of information about Photoshop and Smart Objects into an easily digestible, step-by-step process that will change how photographers work with RAW files forever. • To date, there are no other books about Smart Objects directed at the digital photography community. In fact, little has been mentioned in terms of using Smart Objects alongside RAW image file processing. This is truly a unique title

July 2009 $29.95 (CANADA $32.95) PAPER WITH FLAPS 978-1-60059-397-0 224 PAGES (ALL IN COLOR) 8 1/2 X 10 PHOTOGRAPHY/REFERENCE A LARK PHOTOGRAPHY BOOK RIGHTS: W AUTHOR’S HOME: DEDHAM, MA

• Smart Objects completely change how photographers can optimize digital images: when a photographer makes image adjustments in Photoshop, it erodes the data. But this technology preserves and even adds to the image information • Ted Dillard is at the forefront of digital imaging, creating processes that even Adobe engineers have not yet explored. There are no other authors even attempting this type of digital imaging, much less mastering and creating unique techniques ABOUT THE AUTHOR

TED DILLARD is a nationally exhibiting artist and an instructor who has taught classes in Fine Art Digital Imaging and Photoshop at Northeastern University and the Northeastern University School of Professional and Continuing Studies, as well as at The Art Institute of Boston and The New England School of Photography. He is part of the team at Tech Superpowers, Inc., where he works as the resident photographer and imaging specialist with the most respected team of Apple consultants.

ALSO AVAILABLE:

COLOR PIPELINE 978-1-60059-392-5 $29.95 (CAN $32.95) W

RAW PIPELINE 978-1-60059-279-9 $29.95 (CAN $32.95) W

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Success with Landscape Photography by Tom Till Packed with awe-inspiring images and detailed explanations of the techniques behind them, Success with Landscape Photography is as inspirational as it is instructive. Tom Till reveals his time-tested professional secrets on everything from equipment and composition to getting great results in poor conditions and mastering the digital darkroom. Plus, Till addresses issues specific to landscape photographers, such as finding a location, arranging a photographic sojourn, hiring a guide, and going pro. • Lavish illustrations and inspirational shots from around the world

April 2009 $22.95 (CANADA $24.95) PAPER 978-1-86108-535-1 176 PAGES (ALL IN COLOR) 7 1/4 X 9 3/4 PHOTOGRAPHY/ SUBJECTS & THEMES/ LANDSCAPES PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN AUTHOR’S HOME: MOAB, UT

• Vital information on the whole photographic workflow, from capture to output ABOUT THE AUTHOR More than 30,000 of TOM TILL’s stunning images have appeared in print since 1977, featured in such publications as National Geographic, The New York Times, The New Yorker, Life Magazine, Reader’s Digest, and Lonely Planet. Till’s extensive library is also widely used by conservation and environmental groups.

The Complete Guide to Light by Mark Cleghorn Master the light and you master the photograph—that’s the key idea in this hands-on guide to understanding and using lighting. Internationally known photographer Mark Cleghorn uses jargonfree language to explain exactly how light works—and how it can be manipulated—in the photographer’s medium. Cleghorn covers such subjects as using natural and ambient light, maximizing the benefits of an on-camera flash, and applying innovative Photoshop techniques. Additionally, he provides photos and graphics of various lighting setups that demonstrate how the placement of equipment alters the final result.

April 2009 $22.95 (CANADA $24.95) PAPER WITH FLAPS 978-1-86108-526-9 176 PAGES (ALL IN COLOR) 7 1/4 X 9 3/4 PHOTOGRAPHY/TECHNIQUES/ LIGHTING CARTON QUANTITY: 28 PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

• Equally useful for photographers using both digital and traditional cameras ALSO AVAILABLE BY THE AUTHOR: ABOUT THE AUTHOR MARK CLEGHORN (www.markcleghorn.com) is considered one of today’s most creative and influential portrait photographers. One of a few photographers to be awarded a “Fellowship” by three major photographic organizations, he has worked professionally for more than 20 years and specializes in portraiture and wedding photography. Mark is the author of four books for Photographers’ Institute Press.

WEDDING PHOTOGRAPHY 978-1-86108-459-0 $24.95 (CAN $25.95) US/CAN


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Classic Cameras by Colin Harding, Curator, National Media Museum From Colin Harding’s highly successful “Classic Cameras” feature, which runs regularly in Black and White Photography magazine, comes a superb showcase of photographic equipment. These 75 cameras, drawn from the National Media Museum in Bradford, England, appear in chronological order, with a chapter for every era and a double-page spread devoted to each camera. They range from old, rare, sophisticated, and expensive models to some that are relatively common and simple, but still influential, like the Kodak Instamatic. Each spread has a large and impressive shot of the highlighted camera, smaller pictures of any variants, historical insight into the camera’s development, and, when appropriate, a short biography and photo of the inventor. • Inspired by a very popular column in Black and White Photography magazine • The perfect gift for any camera enthusiast ABOUT THE AUTHOR

COLIN HARDING is Curator of Photographic Technology at the National Media Museum in Bradford, England. He has written widely on the history of photography and is a regular broadcaster on television and radio. He has curated many exhibitions, and has shown readers of Black & White Photography many a thing about classic cameras down through the years.

July 2009 $35.00 (CANADA $38.00) HARD 978-1-86108-529-0 176 PAGES (ALL IN COLOR) 9 3/4 X 9 3/4 PHOTOGRAPHY/HISTORY PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

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Digital Exposure Handbook by Ross Hoddinott “Exposure is the heartbeat of photography… If you try to overlook this key fundamental, your photography will never realize its full creative potential.” That’s the compelling message of this extraordinary tutorial. It explains why automatic settings limit the digital camera’s artistic possibilities, and shows with a gallery of spectacular examples how technically “incorrect” exposures achieve dramatic effects—creating bold silhouettes, manipulating depth of field, blurring to give the sense of motion, or freezing fast action. This state-of-the-art manual covers all aspects of its subject, from the basics of metering and the use of flash and filters, to the four-thirds system and exposure in the digital darkroom.

May 2009 $19.95 (CANADA $21.95) FLEXIBOUND WITH FLAPS 978-1-86108-533-7 192 PAGES (ALL IN COLOR) 5 7/8 X 8 1/4 PHOTOGRAPHY/TECHNIQUES/ LIGHTING CARTON QUANTITY: 36 PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

• Both an A-to-Z course suitable for beginners and an indispensable companion for the professional in the field ABOUT THE AUTHOR ROSS HODDINOTT is a bestselling author and awardwinning nature photographer. He is a regular contributor to Outdoor Photography.

NEW IN PAPERBACK

Capturing the Light An Inspirational and Instructional Guide to Landscape Photography by Peter Watson Photographers can see the light—and learn how to capture it— with this outstanding collection that showcases Peter Watson’s impressive, sparkling, and perfectly lit landscapes. Watson discusses the camera, lens, and film he used, gives the exact exposure time, provides insights into filters and polarizers, and even reveals how long he had to wait before getting the right light. With its fascinating insight into the life of a professional and its invaluable guidance, this is an essential addition to every enthusiast’s library.

March 2009 $22.95 (CANADA $24.95) PAPER WITH FLAPS 978-1-86108-620-4 192 PAGES (ALL IN COLOR) 10 X 10 PHOTOGRAPHY/TECHNIQUES/ LIGHTING CARTON QUANTITY: 12 CARTON QUANTY: 12

• Magnificent full-page images and detailed commentary

PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

Previous Hardcover: 978-1-86108-481-1 $27.95 (CAN $32.95)


PHOTOGRAPHY

Understanding Composition The Complete Photographer’s Guide by Steve Mulligan While some photographers have an innate genius for composing an image, it’s also a skill that anyone can learn. Acclaimed photographer Steve Mulligan reveals the ideas, techniques, and equipment that underlie good composition, with the aim of helping readers develop their own personal vision. With magnificent color and black-and-white photos illustrating his points, Mulligan discusses such key ideas as viewpoint, framing, symmetry, light, and the rule of thirds, as well as the effects of exposure, depth of field, and shutter speed. From improving your shots on the computer to displaying your work, this book covers it all.

March 2009 $34.95 (CANADA $37.95) HARD 978-1-86108-534-4 176 PAGES (ALL IN COLOR) 9 3/4 X 9 3/4 PHOTOGRAPHY/ TECHNIQUES/GENERAL CARTON QUANTITY: 16 PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

ABOUT THE AUTHOR STEVE MULLIGAN is well known for his large-format photographs of the untamed American landscape. His books include Terra Incognita (University Press of Kansas, 1998), EarthWorks (Alyssapress, 2005), and Black & White Photography: A Practical Guide (Photographers’ Institute Press, 2007).

• Suitable for both digital and conventional film photographers

ALSO AVAILABLE BY THE AUTHOR:

BLACK & WHITE PHOTOGRAPHY 978-1-86108-428-6 $29.95 (CAN $35.95) US/CAN

Photoshop in a Weekend by Mark Cleghorn Adobe Photoshop takes your photography to the next level—and now anyone can learn this richly featured creative tool in only 48 hours! Top photographer Mark Cleghorn has broken down the daunting Photoshop program into bite-sized sections that show exactly how to achieve specific results. He reveals the keyboard shortcuts that can save time and effort, and explains why each technique should be learned and when to use it. Color photographs and graphic screen captures walk beginners through the various menus, show how to fix common errors, and demonstrate the results of choosing different technical options.

ABOUT THE AUTHOR MARK CLEGHORN (www.markcleghorn.com) is considered to be among today’s most creative and influential portrait photographers. One of a few photographers to be awarded a “Fellowship” by three major photographic organizations, he specializes in portraiture and wedding photography. Mark is the author of four books for Photographers’ Institute Press.

March 2009 $19.95 (CANADA $21.95) PAPER 978-1-86108-557-3 176 PAGES (ALL IN COLOR) 7 1/4 X 9 3/4 PHOTOGRAPHY/TECHNIQUES/ DIGITAL PHOTOGRAPHERS’ INSTITUTE PRESS RIGHTS: US/CAN

17


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INDEX

18

Capturing the Light, 16 Classic Cameras, 15 Complete Guide to Light, The, 14 Creative Photoshop Portrait Techniques, 4 Digital Exposure Handbook, 16 Digital Flower Photography, 11 Digital Masters: B&W Printing, 2 Digital Masters: People Photography, 3 Digital Photographer’s Guide to B&W Landscape Photography, 12 Digital Photographer’s New Guide to Photoshop Plug-Ins, 12 Digital Photography Q & A, 5 Digital Wildlife Photography, 11 Leica M Digital Photography: M8/M8.2, 5

Magic Lantern DVD Guides: Canon EOS 50D, 8 Magic Lantern DVD Guides: Canon EOS 5D Mark II, 8 Magic Lantern DVD Guides: Canon EOS Rebel XSi EOS 450D EOS Rebel XS EOS 1000D, 9 Magic Lantern DVD Guides: Nikon D300/D700, 7 Magic Lantern DVD Guides: Nikon D90, 9 Magic Lantern Guides: Canon EOS 50D, 8 Magic Lantern Guides: Canon EOS 5D Mark II, 8 Magic Lantern Guides: Canon EOS Rebel XS EOS 1000D, 9 Magic Lantern Guides: Canon Powershot G10, 10 Magic Lantern Guides: Nikon D3, 7 Magic Lantern Guides: Nikon D90, 9 Magic Lantern Guides: Sigma DP1, 10 Magic Lantern Guides: Sigma DP2, 10 Magic Lantern Guides: SONY DSLR A900, 7 Magic Lantern PRISM Guides: Nikon AF Speedlight Flash System, 6

Photoshop in a Weekend, 17 Smart Object Pipeline, 13 Success with Landscape Photography, 14 Understanding Composition, 17


Sterling Adult's Spring 09 Catalog - Photography