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YOU COULD CALL IT URBAN CHIC, OR SMART CASUAL. WHATEVER YOU CALL IT, IT’S WHAT IT FEELS LIKE THAT MATTERS.


True London character


09 13 17 FOREWORD

Sean Mulryan, Chairman and CEO, Ballymore Group

A NEW SQUARE FOR LONDON

A modern take on a traditional feature, West Hampstead SQ provides a whole new focal point for West End Lane.

A CENTRAL LONDON LOCATION West Hampstead’s Jubilee line, Overground and Thameslink stations make the daily commute quick and easy.

29 33 A NATURAL PLACE TO LIVE

RESIDENT AMENITIES

As much attention has been paid to landscape as architecture, with generous gardens, each with its own character, laid out between each of the terraced blocks.

Exclusive first class facilities include concierge services, a gymnasium, fitness centre and spa, a private oasis in an urban setting.


41 55 99 101 THE APARTMENTS The interior design of both public and private spaces draws inspiration from West Hampstead’s rich history of arts and crafts.

WEST HAMPSTEAD LONDON BUILDING DETAILS BY BALLYMORE Detailed apartment floor plans, specifications, fixtures and fittings.

No other developer has done more in the last twenty years to enhance and enrich the London landscape and skyline.

PROJECT TEAM A collaboration of London’s world renowned Architects, Interior and Landscape Designers.


It is a pleasure to introduce to you one of the most exciting residential opportunities in central London this year; West Hampstead SQ. This beautiful area of London has long been famed for its distinct culture and Bohemian edge and West Hampstead SQ will complement that by giving residents a focal point away from the bustle of the West End Lane high street. West Hampstead SQ will embody everything that is to be celebrated about the area; a shining example of how regeneration can enhance an existing environment as well as providing new places to live, work and play. We’ve successfully fused local heritage with contemporary tastes to create innovatively styled apartments and a new village hub in the form of the square - all the while retaining the hallmark of quality that Ballymore is renowned for. West Hampstead SQ is a bold blend of past and present right in the heart of London.

SEAN MULRYAN Chairman & CEO, Ballymore Group

FOREWORD

The opportunity doesn’t arise every day to give Londoners a new square. But here in West Hampstead, that’s exactly what we’re doing.


West Hampstead Square passes one of the key tests of good urban planning: Creating a sense of place reflective of the neighbourhood it inhabits. A new square greets West End Lane, providing an entry point to the five distinct, intimate buildings connected with a network of private laneways and gardens.


Pictured West Hampstead SQ


WEST HAMPSTEAD SQUARE


Londoners are rightly proud of their squares. They offer a breathing space in the midst of a busy day, a place to meet friends and relax, a focal point for a thriving, active community. West End Lane is a well-established, village-like community, teeming with coffee shops, restaurants and independent retailers. But until now, it has lacked a central focus, a point of arrival and departure, a place to meet or just to sit and watch.

West Hampstead SQ fulfils that role to perfection. The addition of a new, leafy public square at the very heart of the area transforms West End Lane. Here, you’ll be able to sit and watch the world go by and there’s plenty of space for a Farmer’s Market and other community activities to take place. The design is inspired by the linear patterns of the rail lines at West Hampstead stations and mixes the idea of modern urban connections with a more traditional clock tower – a new landmark for the village.

A new hub of the community.

Pictured West Hampstead SQ


West Hampstead is the quintessential London neighbourhood.


A CENTRAL LONDON LOCATION


Hampstead Heath

HAMPSTEAD

A cent Lond neighbou

West Hampstead Thameslink West Hampstead Overground West Hampstead Underground

PRIMROSE HILL

CAMDEN

Primrose Hill

ST JOHN’S WOOD Regent’s Park

TO HEATHROW

Kings Cross

Regent’s Park

Paddington

Farringdon Tottenham Court Road

Selfridges Bond Street

Oxford Street Oxford Circus

Hyde Park

Covent Garden City Thameslink

Leicester Square

SOHO

London Blackfri

MAYFAIR London Charing Cross

St James Park

London Waterloo East

Sou Waterloo

WESTMINSTER KNIGHTSBRIDGE CHELSEA LAMBETH


Finsbury Park

London Fields

entral ndon bourhood

ROAD

ROYAL ALBERT HALL

MARBLE ARCH

RAILWAY

BUCKINGHAM PALACE

ST PAUL’S CATHEDRAL

LONDON UNDERGROUND

WESTMINSTER ABBEY

THE SHARD

NATIONAL RAIL

HOUSES OF PARLIAMENT

TOWER OF LONDON

GALLERY/MUSEUM

CANARY WHARF

TOWER BRIDGE

RETAIL

OLYMPIC PARK PRECINCT

O2 ARENA

PARK

CABLE CAR

30 ST MARY AXE

UNIVERSITY OF LONDON

VICTORIA & ALBERT MUSEUM

TRAFALGAR SQUARE

Cambridge Heath Victoria Park

Bethnal Green Millenium Park

Bow Road

Old Street Whitechapel

THE CITY

Farringdon

EAST LONDON

Moorgate

City Thameslink

Bank

St Pauls

Mile End

Stepney Green

Limehouse

London Blackfriars

Monument London Waterloo East

oo

ETH

London Bridge

Southwark

SOUTHBANK

Elephant and Castle

Tha

mes R

iver

CANARY WHARF


22

“ GO

West Hampstead’s stations make the daily commute so simple - whether it be for work or play. And if getting to work in the West End, the City or Canary Wharf, is easy, so too is getting away, with great connections to international travel hubs such as St Pancras and Gatwick within easy reach. But this typically English corner of London has a lot more to recommend it; you could spend a lifetime exploring, without ever retracing your steps.

EVERY WHERE DO EVERY THING

London’s Jubilee Line, Overground and Thameslink networks are right on your doorstep, with services to St Pancras for Eurostar (7 mins), Westminster (14 mins), West End (15 mins), Bank (25 mins), Canary Wharf (25 mins) and airports Heathrow (35 mins), City (40 mins), Gatwick (55 mins) and Stansted (1hr 20mins).


WEST HAMPSTEAD

WEST HAMPSTEAD

WEST HAMPSTEAD

WEST HAMPSTEAD

WEST HAMPSTEAD

ST PANCRAS

PARIS

10 Minutes

2.5 Hours

BOND STREET

HIGHBURY & ISLINGTON

10 Minutes

KING’S CROSS

10 Minutes

ABBEY ROAD

15 Minutes

ABBEY ROAD

9 Minutes

17 Minutes

WATERLOO

16 Minutes

BAKER STREET

25 Minutes

BAKER STREET

16 Minutes

BRUSSELS

3 Hours

CANARY WHARF

25 Minutes

STRATFORD

35 Minutes

OXFORD CIRCUS

42 Minutes

BOND STREET

22 Minutes


WEST HAMPSTEAD LIFE The attraction of West Hampstead’s location is its true neighbourhood feel – one that’s felt from the moment you set foot outdoors.


24

WEST HAMPSTEAD Parks, gardens and open spaces 01. Hampstead Heath 02. Kilburn Grange Park 03. Maygrove Peace Park 04. Marylebone Cricket Club 05. Fenton House and Garden

Culture 06. Freud Museum 07. Keats House 08. 2 Willow Road 09. The Affordable Art Fair 10. Burgh House 11. The Tricycle 12. Everyman Cinema 13. The Camden Arts Centre 14. Abbey Road Studios Hotels 15. Swiss Cottage Hotel 16. Langorf Hotel

01

Shopping 17. Hampstead High Street 18. West Hampstead Farmers Market Vintage / independent shopping 19. The Button Lady 20. Cochinechine 21. Blue Daisy 22. West End Lane Books 23. Hampstead Bazaar

Ham H

Restaurants & Bars 24. The Spaniard’s Inn 25. The Wet Fish Café 26. La Brocca 27. The Gallery Bar 28. Hana 29. Babur Empire 30. The Alice House 31. Free Mason Arms 32. The Hollybush Pub

21 10

32 12

19 17

Hampstead

23 26

22 28

25

16

30 21

Maygrove Peace Park

Finchley Rd & Frognal

26

06

West Hampstead Thameslink

03 18

42

West Hampstead Overground West Hampstead Underground

43 44

DON’T MISS THE ORIGINAL PSYCHOANALYTIC COUCH WHICH IS HOUSED IN THE FREUD MUSEUM

Finchley Rd

27 45

Brondesbury

19

BEST CAPPUCCINO IN WEST HAMPSTEAD

13

Kilburn

08 31

25

47

29

09

21 11

15

32

Swiss Cottage

Kilburn Grange Park

02 South Hampstead

14


FURTHER AFIELD

DON’T MISS OUT ON THE WILDLIFE ON HAMPSTEAD HEATH, THERE ARE 180 DIFFERENT SPECIES OF BIRD ALONE!

Parks, gardens and open spaces 33. Regents Park 34. Kensington Gardens 35. Wormwood Scrubs Park 36. Little Venice, Maida Vale

Restaurants & Bars 42. The North London Tavern 43. Ciao Ciao 44. Small and Beautiful 45. Ammis Curry 46. Arianna’s 47. The Black Lion 48. The Hill 49. The Sir Richard Steele 50. Richoux

Culture 37. Neasden Temple Hotels 38. Marriott Regents Park 39. Danubius Regents Park

01 01

01

Shopping 40. Camden Market 41. Portobello Road Market

Hampstead Heath

Hampstead Heath

Queen’s Park

49

48

Swiss Cottage

38

40 Primrose Hill

50 33

Kensal Green

08

The Regent’s Park

39 07

Wormwood Srubs Park

Hampstead Heath

36

35

Baker Street

41

Hyde Park

34

Marble Arch

55 12

Belsize Park

54 52

South Hampstead

53

Primrose Hill

55

51 57 London Zoo

59 St John’s Wood

58 The Regent’s Park

33

DON’T MISS OUT ON REGENTS PARK’S OPEN-AIR THEATRE PERFORMANCES

04

PRIMROSE HILL & ST JOHN Primrose Hill

Edgware Road

51. 52. 53. 54. 55. 56.

Primrose Hill The Jewish Museum Odette’s Restaurant Michael Nadra Restaurant L’Absinthe Restaurant La Collina Restaurant The Primrose Eatery

57. 58. 59.

St John One Blenheim Terrace The Rotisserie The New Inn


28

There’s no doubt about West Hampstead: it has a feel-good quality about it. For over a hundred years, a thriving colony of artists, designers, scientists and academics have found themselves a home in this part of London. While Hampstead Village itself is very much a senior citizen of London, a sort of elder statesman, West Hampstead is more like an up-and-coming younger generation, with a distinct character and an energy of its own. West Hampstead SQ sits very nicely in that frame, ideally suited to young professionals and growing families who like the idea of settling in the centre of an established community, but who also want to enjoy a quality of life and a standard of living that only comes with a well-connected, twenty-first century place like this. There’s no shortage of things to see and do, whatever your passion. Lovers of the great outdoors, good food and wines, the arts and museums will have no trouble filling the days. It’s easy to understand why a new home here will be much sought after. RESTAURANT / CAFE

PARK

SPORTS

MUSEUM / GALLERY

BAR / PUB

SHOPPING

There’s no doubt about west hampstead: it has a feel-good quality about it

ON YOUR DOORSTEP

THE WET FISH CAFÉ West Hampstead oozes café culture, and what better way to enjoy time here than to put your feet up, drink a coffee and watch the world go by? The best place for this is the Wet Fish Café on West End Lane. Added bonus? Try the cappuccino – according to community site ‘West Hampstead Life’ it’s one of the best around!

LA BROCCA La Brocca is a family owned and run bar and restaurant serving the best of Italian food including pizzas and pastas. They also have a range of fish and meat specials which change on a daily basis. They do a classic English “Sunday Roast”, available all day, something of a local legend.

ARIANA II The first Ariana Afghan restaurant opened in Manhattan over 25 years ago. Afghan cuisine has a cultural heritage covering more than 5,000 years and has its roots in Central, South and Southwestern Asia, so intricate seasonings, mild spices and wonderful flavours predominate. BYOB is the order of the day.

AFFORDABLE ART FAIR With its informal and relaxed atmosphere, the Affordable Art Fair is a celebration of contemporary art for everyone – from amateur collectors all the way up to committed art lovers – the clue being the word ‘affordable’. The yearly event, hosted regularly in West Hampstead, also offers family activities and workshops.


FURTHER AFIELD HAMPSTEAD VILLAGE Hampstead Village is full of beautiful historic streets and lanes and is famous for its intellectual, liberal, artistic, musical and literary associations: there are more Blue Plaques on the houses here than anywhere else in London. Shopping is a pleasure, with plenty of independent boutiques, fresh food shops, cafés, pubs and restaurants.

FREUD MUSEUM This was once the home of Sigmund Freud, whose family moved to Hampstead after escaping the Nazi annexation of Austria in the late 1930s. It’s now a much-celebrated museum filled with a staggering collection of antiques, including the original psychoanalytic couch once owned by the late Dr Freud himself.

KENWOOD HOUSE Kenwood House is a beautiful neoclassical mansion set in tranquil, leafy parklands with sweeping views over London. The splendid interiors house one of the most important private collections of paintings ever given to the nation and the park is a magical setting for live summer music concerts in the open air beside the lake.

LORD’S CRICKET GROUND Lord’s has long been regarded as the Home of Cricket and is the headquarters of the game. Its owner, Marylebone Cricket Club, is the guardian of both the Laws and the Spirit of Cricket and MCC sides, which play around 500 games a year, perform a key role in promoting cricket worldwide.

NEASDEN TEMPLE You don’t need to travel to far flung Asia for beautiful Hindu buildings: the Neasden Temple, or to give it its official name – the Shri Swaminarayan Mandir – is a beautiful building, the first traditional Hindu Mandir in Europe, as recorded in the Guinness Book of World Records, no less.

HAMPSTEAD HEATH Hampstead Heath is one of London’s most popular open spaces, more like the countryside than a traditional park. Rambling and hilly with ancient woodlands, the Heath offers a haven for wildlife and human life alike, with an athletics track, education centre, playgrounds and, famously, the swimming ponds and Lido at Parliament Hill Fields.

PRIMROSE HILL This grassy, hilly park offers some of the best views over London. Climb the steep slopes and admire the panorama, and then regain your strength in one of the many friendly cafés, restaurants or pubs nearby. One of the most pleasant ways to approach Primrose Hill is to walk beside the canal from Camden Town.

REGENT’S PARK The Regent’s Park was designed by John Nash and has glorious gardens as well as excellent sports facilities: it’s the largest outdoor sports area in central London. The park is also home to the Open Air Theatre, London Zoo and you’ll find the country’s largest collection of waterfowl living on the Boating Lake.

KEATS HOUSE

2 WILLOW ROAD, HAMPSTEAD

THE SPANIARD’S INN

Another historical figure associated with Hampstead is the poet John Keats, who lived here in the early 1800s and wrote his famous Ode to a Nightingale whilst a resident. The Grade I listed Keats House is a beautiful building and is still home to an informal poetry club that regularly meets here.

This is a unique Modernist home, designed by architect Ernö Goldfinger in 1939 for himself and his family. With surprising design details that were ground-breaking at the time and still feel fresh today, the house also contains the Goldfingers’ impressive collection of modern art, intriguing personal possessions and innovative furniture.

One of London’s oldest pubs, The Spaniard’s Inn is rich in history, immortalized in The Pickwick Papers by Charles Dickens, and a past regular apparently includes highwayman Dick Turpin. The heritage is something that the current owners successfully fuse with great contemporary food and drink.


Pictured West Hampstead SQ garden


A NATURAL PLACE TO LIVE


A rich variety of gardens provide a lush green landscape setting for the buildings with a perfect example of how the “spaces in between� can create a unique sense of place.

Pictured West Hampstead SQ garden


Welcome home

Pictured West Hampstead SQ lobby


RESIDENT AMENITIES


Life at West Hampstead SQ has its own rewards. Residents gain exclusive access to a range of five star facilities designed to make the experience of living here so appealing. A generously proportioned entrance lobby with estate management, a quality you might find in a five star hotel; a fully equipped, state-of-the-art gymnasium to keep body and soul in peak condition; a health spa with a sauna and steam room to help you to unwind and relax; the facilities here bring a thoroughly twenty-first century concept of luxury and wellbeing to life at West Hampstead SQ.


Pictured Gymnasium


40

Lift

Stairs

Main entrance


GYMNASIUM STRETCH & DANCE STUDIO Lift

STEAM ROOM SAUNA TREATMENT ROOM CHANGING AREA CONCIERGE/ MANAGEMENT OFFICE


Pictured Two bedroom apartment’s living area

THE APARTMENTS

BEAUTIFULLY CRAFTED JOINERY AND GENEROUS KITCHEN AND DINING SPACES ARE HALLMARK FEATURES OF THE TWO BEDROOM APARTMENTS


The borough of Hampstead offers interior designers a fabulously rich heritage to draw inspiration from. For more than 100 years, the area has been a well-travelled community, worldly and cosmopolitan in outlook. It was a natural home to the avant-garde: Walter Gropius, founder of the Bauhaus School, lived here and left his mark.

Pictured Two bedroom apartment’s living area

The design aesthetic for West Hampstead SQ reflects such influences without becoming a slave to them; the resulting designs celebrate a time when ‘Englishness’ threw off its rather stuffy, Home Counties conservatism and embraced a more outward-looking, modern vigour. Travel and transport are the predominant cosmopolitan themes, but so too are the traditions of craftsmanship, which was so central to the English design renaissance of the early twentieth century.


THIS IS A BOLD BLEND OF PAST AND PRESENT IN A DISTINCTIVE, CONTEMPORARY STYLE THAT PERFECTLY SUITS ITS TIME AND PLACE


Pictured One bedroom apartment


THESE ARE GENEROUSLY PROPORTIONED, WELCOMING AND INTIMATE BEDROOMS


Pictured Two bedroom apartment


Realising the interior design concept to its full potential has called for rigorous attention to detail, something of a Ballymore hallmark. The creative use of space, the right materials and the right finishes, from walls to floors to joinery, plays a vital part in making warm, generous spaces in these light-filled apartments; living rooms that are a pleasure to come home to, kitchens that are both practical to work in and easy on the eye, bedrooms that offer intimate places in which to relax and rest, bathrooms that are quietly luxurious.

50

1

FROM THE BROADEST SWEEP TO THE SMALLEST DETAIL, THE INTERIORS HAVE A TIMELESS FEEL

Pictured: 1. One bedroom apartment’s living area 2. Details

At the same time, these apartments offer plenty of scope for people to impose their own style and character; they are distinctly homes to be lived in and enjoyed.

2


Pictured: Two bedroom apartment’s bathroom


Pictured: Suite Apartment


CLEVERLY DESIGNED TO MAKE THE BEST USE OF SPACE, THESE ARE SURPRISINGLY SPACIOUS SUITE APARTMENTS


Pictured: Suite Apartment


SPECIFICATION MAIN STRUCTURE

CEILINGS

WARDROBES

MANAGEMENT & SECURITY

Reinforced concrete frame on reinforced concrete piled foundations.

Suspended plasterboard with LED lighting to living spaces.

Integrated wardrobes fitted in all bedrooms with dark timber finish to doors and contrasting interior colour.

Estate management security services located in the central estate management office. Video entry phone system connected to main entrance door. CCTV system provided to cover the whole estate.

BUILDING ENVELOPE External wall with quality brick finish.

FLOORS Reinforced concrete slab with appropriate floor finishes (see flooring).

ROOF High-performance membrane roofing overlaid with pre-cast paving and bio-roofs where applicable.

WINDOWS Double-glazed aluminium windows including opening lights, double-glazed aluminium doors to balconies and terraces where appropriate with durable powder-coat paint finish.

STAIRS Concrete and steel stairs in communal areas.

WALLS Party walls constructed from metal studwork finished on both sides with sound resistant plasterboard and acoustic insulation between, or structural concrete faced with plasterboard on both sides. Internal walls constructed from metal studwork or modern solid timber panels with plasterboard on each side and acoustic insulation where detailed.

BALCONIES Where applicable, a mixture of painted metal and glass balustrades and composite decking boards.

WINTERGARDENS Where applicable, suites have open jointed glass enclosures with full height sliding glass elements. Apartment flooring continues into wintergardens.

FLOORING Oak herringbone parquet floor boarding to hall, living areas and kitchen. Natural marble tile flooring to bathrooms, en-suites and shower rooms. Fitted carpet to bedrooms.

DECORATION All internal walls painted with warm white washable emulsion, skirting, doors and frames painted with warm white eggshell paint finishes.

KITCHENS: 1,2 & 3 BEDROOM APARTMENTS Marble worktops fitted with under-mounted stainless steel sink and vintage double lever brass finish deck mounted tap. Splashbacks in heritage style ceramic tiles. Concealed LED lighting to underside of overhead cupboards. Integrated appliances, comprising combination stainless steel multifunction electric oven, touch control ceramic hob and integrated extractor hood, microwave oven, fridge freezer and dishwasher. Combined washing machine/ tumble dryer located in separate utility cupboard. Marble Island with integrated dining table in contrasting timber.

BATHROOMS Master ensuite for selected 2 bedroom apartments fitted with marble vanity and under mounted double ceramic basins (where applicable). White porcelain wall-mounted WC with concealed cistern. Natural marble vanity top and heritage brass finish double lever tapware. Mirror with vanity storage and concealed LED lighting mounted above basin. Glazed bevel faced feature wall tiles to vanity recess area. Perimeter bathroom walls finished in natural marble tiles. Natural marble honed finish tiles to bathroom floor. Wall mounted heated towel rail.

ELEVATORS Elevators serve all floors.

PODIUM LEVEL Ground-level areas laid out and finished with a combination of architect designed, hard and soft landscaping with feature lighting.

LEISURE FACILITIES Private residents’ health club with steam room, sauna, treatment room and changing facilities. Gymnasium with exercise areas and studio room.

SHOWER ROOMS

DEVELOPMENT AMENITIES

Heritage thermostatic mixer tap and shower head, and ceramic shower tray.

On site food, beverage and grocery outlets on the new public space.

HEATING, COOLING AND HOT WATER Thermostatically controlled comfort cooling and heating to all bedrooms and living spaces. Individually metered system provides heating and hot water from the development’s central plant.

KITCHENS: SUITES

ELECTRICS

Fitted with custom designed modular cabinets in matt lacquer with contrasting interior colour. Marble counter top work bench with stainless steel under mounted sink and vintage double lever brass finish deck mounted tap. Splashbacks in heritage style ceramic tiles. Integrated appliances, comprising combination stainless steel multi-function electric oven, two ring ceramic hob, microwave oven, concealed extractor hood, fridge freezer and integrated dishwasher. Combined washing machine/tumble dryer located in separate utility cupboard.

Energy efficient downlighters fitted in all rooms, where appropriate. Switch plates and sockets in accordance with IEE regulations. TV/FM and telephone points for high speed broadband internet access in living room and bedroom. Satellite TV connection points in living room and main bedroom. Smoke/heat detectors fitted as standard. (Residents are responsible for their own connections and related charges for cost of services).


FIXTURES & FITTINGS Oven Single electric fan-assisted oven Location: All apartment kitchens

Kitchen Extractor European manufactured concealed extractor fan Finish: Stainless steel Location: All apartment kitchens

Microwave European manufactured microwave oven Location: All apartment kitchens

Kitchen Sink Stainless steel under mounted sink Finish: Stainless steel Location: All apartment kitchens

Hob European manufactured ceramic hob with stainless steel and black finish Location: All apartment kitchens

Washing Machine European manufactured washer dryer Location: All apartment utility cupboards

Integrated Dishwasher European manufactured integrated dishwasher. Location: All apartment kitchens

BATHROOM

KITCHEN

Integrated Fridge Freezer European manufactured fridge freezer Location: All apartment kitchens Deck Mounted Kitchen Sink Mixer Traditional style 2-hole deck mounted sink mixer with white lever handles kitchen mixer taps Finish: Brass finish Location: Deck mounted to all apartment kitchen work tops

Deck Mounted Basin Mixer Traditional style deck mounted taps with white lever handles Finish: Brass finish with white enamel inset levers Location: All apartment bathrooms Wall Mounted Bath Mixer with Shower Set Traditional style wall mounted bath mixer with shower set Finish: Brass finish with white enamel inset handle Location: 2 bedroom and 1 bedroom apartment bathrooms

Wall Mounted Shower Set Traditional style shower set with fixed overhead rose and adjustable handset Finish: Brass finish with white enamel inset handle Location: All apartment bathrooms Shower Control Traditional style thermostatic module Finish: Brass finish Location: All apartment bathrooms Heated Towel Rail Traditional style heated ladder towel rail Finish: Polished finish Location: All apartment bathrooms Toilet Roll Holder Traditional style tissue holder Finish: Brass finish Location: All apartment bathrooms WC Floor Standing Back to Wall Sanitary grade porcelain Finish: Glazed white Location: All apartment bathrooms

Lever Flush Traditional style concealed cistern with lever flush handle Finish: Brass finish with white enamel inset handle Location: All apartment bathrooms Vanity Washbasin Ceramic vanity washbasin Finish: Glazed white Location: Suite bathroom, 1 bedroom bathroom, second 2 bedroom bathroom Integrated Bath White enamel built in bath Finish: White Location: 1 bedroom bathroom Shower Tray Solid cast shower tray Location: All bathroom shower rooms


To turn our vision for West Hampstead SQ into a reality, it’s vitally important to keep the wider transformation of West End Lane in mind at the same time as concentrating on the smallest details. We never forget that we’re building for people; built environments mean nothing if they don’t in some way improve, enrich or enhance people’s lives, either as residents or as visitors. If we can also create buildings that make a positive, sustainable and lasting impact on the landscape, so much the better.


by Ballymore

PAN PENINSULA CANARY WHARF, LONDON

Standing head and shoulders above any other residential development in London, Pan Peninsula is a fine example of how inspired thinking can rise to the occasion. Drawing inspiration from North America and South East Asia, Pan Peninsula is a spectacular building that has become an outstanding London landmark.

EMBASSY GARDENS

21 WAPPING LANE

NINE ELMS, LONDON

LONDON

Few development opportunities in London can offer the sheer scope of the Nine Elms project in Battersea. Next to the site of the new US embassy building, we are creating an entirely new district for London, drawing inspiration from the residential and commercial estates which evolved over time in New York and Boston.

Our development at 21 Wapping Lane is an entirely modern intervention in one of London’s oldest village settlements, designed to offer primarily residential accommodation, but also retail, leisure and recreation facilities. It brings a new interpretation to riverside life with an injection of bright urban vitality.

NEW PROVIDENCE WHARF

ST JOHN’S

LONDON

LONDON

New Providence Wharf, including Ontario Tower and Providence Tower, stretches back some 400m from the river, with a depth and a substance few other riverside developments have achieved. It has received worldwide acclaim as a fine example of residential, hotel, retail and leisure development.

Arranged around the ancient gardens of St John’s in Westminster, this is an award-winning development of superior apartments close to the Houses of Parliament and Westminster Abbey. Originally of Neo-Georgian brick and stone construction, St John’s is a blend of contemporary style with traditional build quality.

HIGH POINT VILLAGE

BEAUX ARTS BUILDING

HAYES, LONDON

LONDON

High Point Village offers everything you’d expect from a new, urban quarter within easy reach of Heathrow, Paddington, the City and Canary Wharf. It has been designed to offer an oasis of calm in an otherwise driven world, giving its residents a sense of community often lacking in more anonymous city developments.

An award-winning development of 180 loft apartments and penthouses. Originally built in 1909, the Beaux Arts Building has been transformed to offer a range of unique luxury loft apartments and duplex penthouses with a grand exquisitely detailed foyer to the monumental façade.

LONDON BY BALLYMORE

PROJECTS


ARCHITECTS

John Thompson & Partners is an international placemaking practice, with extensive experience of delivering successful projects for both public and private sectors throughout the UK, Europe, China, Russia and the Middle East. From their studios in London, Edinburgh and Shanghai, they undertake projects at every scale, from cities and towns, to neighbourhoods, streets and the design of individual buildings. Their goal is to create places where life in all senses can flourish, places that are economically thriving, artistically stimulating, environmentally footprint-free, with a strong sense of identity. In short, places where people feel they belong.

WCEC ARCHITECTS ARCHITECTS

Leading the way in commercial architecture for over 40 years, WCECs creative and pragmatic approach to design and implementation has allowed us to deliver increasingly diverse and complex mixed use projects throughout the UK. Bringing innovative technologies into the professional arena has moved us to the forefront of design and on-site operations giving our buildings a consciousness within their environment and context. Our ethos of designing spaces and places for people plays a key role in our projects and is a contributing factor to developing relationships with our clients and the end users of our developments.

WOODS BAGOT INTERIOR DESIGN

Woods Bagot is a global design studio specialising in the design and planning of facilities to an exceptionally high standard: their work in London, New York and Singapore has won much international acclaim. Their focus is to understand the functional, operational and cultural needs of a project, drawing extensively on their research and experience to create solutions which work. Their multi-disciplinary team of highly skilled individuals provides services in architecture, consulting, interior design and urban design in Asia, Australia, Europe, the Middle East and North America.

SPACEHUB LANDSCAPE DESIGN

Spacehub is an award winning London design studio specialising in public realm, urban design, landscape architecture and ecology. Working in collaboration with world renowned architects and clients their ethos is to deliver form and function with delight and pleasure. This approach is founded on a sensitive understanding of nature, context and culture to create meaningful spaces and places that can have enduring value. They are passionate about design, enjoy their work and are committed to creative thinking and collaborative working.

PROJECT TEAM

JOHN THOMPSON & PARTNERS


0800 404 9595 WWW.WESTHAMPSTEADSQ.COM SALES@WESTHAMPSTEADSQ.COM

www.ballymoregroup.com


This brochure and the information contained in it does not form part of any contract, and while reasonable effort has been made to ensure accuracy, this cannot be guaranteed and no representation or warranty is made in that regard. Apartment designs and layouts are indicative only and may change. The specification of the apartments is the anticipated specification as at the date this brochure was prepared, but may be subject to change in accordance with permitted variances under the apartment sale contracts. Dimensions shown in any text or plan are approximate sizes only and actual sizes may be different once constructed (although it is not anticipated that any apartments will be reduced by more than 5% in size). Computer generated images and photo’s are indicative only. All sales remain subject to contract. All information regarding prospective commercial or retail tenants represents current intention only, and the final identity of the tenants may change. Furniture shown in Computer Generated Images and photo’s is not included in sales. West Hampstead SQ and “SQ” are marketing names only and will not necessarily form part of the approved postal address. Neither the agents nor any person in their employ has any authority to make or give any representation warranty or guarantee (whether written or oral) in respect of or in relation to the development (or any parts thereof).



West Hampstead Square Brochure