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Welcome to the world of



Supporting educators and young learners

The Leading Global Television and Communications Channel for Community Engagement

“It takes a whole village to raise a family.” ~ African Proverb

“Too often we give children answers to remember rather than problems to solve.” ~ Roger Lewin

“Putting u in the community”

Versatile and engaging

eD is the first of its kind to provide a powerful interactive communication channel for educators using the community as a resource and revenue stream.

We provide an ongoing managed service allowing you to reduce the resources needed to communicate effectively. eD peels away layers of cost and complexity as well as enables you to receive an ongoing revenue stream.

With the help of schools and others in education, eD has been designed to maximise communication and learning by creating a dynamic interface between you, your students, parents and the community.

As a network for your school, eD engages students and parents promoting inclusion, integration and social cohesion, encompassing directives that involve others in the education process.

Using the combination of TV and the web through state of the art technology, eD provides you with your own television network to promote out of the classroom learning.

Through eD, young learners can build school and community links, enabling them to develop cognitive and non-cognitive skills through awareness, exploration and interaction.

With the latest hardware and software, eD gives you a highly visual interactive TV network that not only increases the speed and efficiency of school communications, but inspires personalised learning platform.

“You need to be aware of what others are doing, applaud their efforts, acknowledge their successes, and encourage them in their pursuits. When we all help one another, everybody wins.” ~Jim Stovall

“What a child doesn’t receive he can seldom later give.” ~ P.D. James (Time to Be in Earnest)

eD provides a wide selection of vital information adding value to empower your students, involve parents and ensure that you remain a focal point for learning.

eD-Board houses the latest eco-friendly

eD is an invaluable interactive show-case providing safe controlled content to enhance communication, support learning and offer additional resources.

46” LED TV screen available in a choice of colours.

(Colours reproduced in print may not be exact)

. There is “It is great to watch ] ever y day something on [eD ing at. There that is worth look at make you are lots of things th student laugh.” ~ Year 9 at are up “I like the facts th that Henry there. I didn’t know an axe under the VIII slept with d he do that?” his pillow. Why di ~ Year 7 student

Are you using your eD? 100% of our schools have community cohesion.

100% of our schools work with parents in the education of their children.

100% of our schools inspire their students.

100% of our schools

benefit from learning outside the classroom.

100% of our schools create an inclusive environment.

100% of our schools is more important than knowledge. For while knowledge defines all we currently know “ Imagination and understand, imagination points to all we might yet discover and create. ” ~ Albert Einstein

make their pupils feel more empowered.


A broader base for learning The benefits of combining cognitive and non-cognitive learning provide a foundation for good citizenship allowing students to; • learn from and about each other • be more aware • be more motivated • be better behaved • feel valued


eD-Board is a highly engaging ‘in-school’ TV network which enables you to broadcast a cross-section of content throughout your school, providing an ideal daily interface for interaction between you, your staff, students and visitors.

eD-Web is the web interface of eD-Board which allows you to communicate away from your TV network, to expand your audience and open up a world of possibilities to involve others outside the boundaries of your school.

By broadcasting inspiring and appropriate educational content, eD has demonstrated that you can achieve significant positive outcomes where students can learn, retain information and want to be involved*.

SOFTWARE SOLUTIONS You can link eD to your school website (or create your own through eD-Home) to increase your own network functionality and maximise your visitor’s experience. If you are a school with existing compatible digital signage, eD’s ‘Software as a Service’ (SaaS) can be used to convert your website into a highly engaging, interactive platform, requiring little resource to deliver information.

Sharing information both on and off-line, makes eD’s rich media all the more effective, deepening the impact and strengthening the connections with your school and the community. As one of the few mediums that students regularly ‘consume’ together, eD provides them with the opportunity to talk about what they have seen with their peers, and reinforce involvement with that information.

• share success

eD-Board incorporates the latest award-winning TV technology providing you crystal clear images on a 46” LED screen using eco-friendly power saving features enclosed in a XX” super-slim protective designer case.

eD-Web provides features and modules with easy navigation and simple drag-and-drop functionality to moderate user groups and control content delivery to any part of your eD system.

Consisting of two elements

either can be used separately, or as a combined system

• increase confidence ADMINISTRATION SOLUTIONS Administrative control is simple using our drag and drop functions, giving you complete flexibility to moderate individual users or any user group from either single or multiple administrators, inside or outside your school, when it suits.

• be positive • feel listened to • feel included • build self-respect • develop life skills

CONTROL SOLUTIONS On/Off times and volume controls can be remotely pre-programmed to coincide with your normal school day, any after school activities, holidays or weekends as needed, making the system flexible to fit in with changes in your school schedule.

• interact effectively

*BRC survey 2009

VERSATILE TOOLS eD-Web is a valuable online tool for instant communications, giving you simple administrative control over content and users. It’s versatility enables content to be created and broadcast ‘live’ to relevant groups - from the slopes of a school ski trip to a museum visit - eD provides an on-the-spot interface for parents and students alike. ACCESS INFORMATION Whether in school, at home or on the move, eD provides a library of resources that enables young learners to make choices for themselves and share their experiences with friends, peer groups and families.

EMPOWERING YOUNG LEARNERS You can link content so that pictures, videos, forms, teacher’s notes and web links can be used to create libraries of relevant information so that, just like a mind map, eD provides a platform for individual explorative learning.

“Alone we can do so little; together we can do so much.” ~ Helen Keller

“Education is the great engine of personal development. It is through education that the daughter of a peasant can become a doctor, that a son of a mineworker can become the head of the mine, that a child of farm workers can become the president of a great nation. It is what we make out of what we have, not what we are given that separates one person from another.” ~ Nelson Mandela

Profiles allow users to create their own Avatar’s and be recognised for their contributions and involvement. Contributor’s profiles can be recognised by students for content linked to certain resources, types of information, a department or student year group.


What you can put

on your eD

eD-Forum (For Parents & Teachers) enables you to create positive

information to convey urgent messages throughout the school, to homes and web-enabled devices.

eD-TV makes your network comes to life and brings you the

most highly visual school and sponsor content to your audience.

eD-Masta (For Parents & Teachers) allows you to see and review

sponsors’ messages up to 14 days before they are broadcast in your school. See page 9 for details.

show both current and future events, interesting information from your school and teachers. Users can be allowed to interact with content by rating or commenting on what they see, to involve them, gain feedback or open up discussion.

Campaigns provide an ever-changing cross section of community content from external organisations. With unique features allowing users to explore layers of relevant information at the time it interests them, eD maximises interaction and responses like no other media tool can.


eD-Band provides a local trusted directory of parents, teachers

or carers connected to the school who can offer services to others in the community.

useful links from great educational web-sites to topics or subjects. You can submit new sites as you find them to build a resource library to help you and others learn.

Information that can help exercise enquiring minds.

Comments create a perfect opportunity for collecting thoughts and feelings. Comments give people reasons to read content and make users feel listened to and involved.

Ratings help users be involved to filter, prioritise and track the most engaging material and top contributions. Users get the chance to score content.

eD-Gallery lets you display your own gallery of pictures,

eD-Quotes provides a selection of the most inspiring quotes

artwork, school events, team shots, school photos or images from the community, submitted by you or your users.

from the last 3,000 years.

Sports Reports School Trips Meetings Images Exam Information Artwork and Poetry Music and Film Making

eD-Media lets you promote events in and around the school, from drama productions to the latest trip or the winner of an art /animation competition. eD’s conversion software enables the easy creation and distribution of rich media content. eD-Resources gives you access to up-to-date, easy and

eD-Facts brings you interesting facts from the world and beyond.

Emergency Information Recognition of Achievements Thoughts for the Day Diary Dates Events Reminders Good Luck Messages

FEATURES eD-Lines delivers short bursts of ‘real-time’ school-centric

communication through a library of shared information to access up-to-date relevant topics and exchange ideas in a format that can be adapted for specific user groups.



EXAMPLES OF SCHOOL INFORMATION currently being delivered using eD

Changes to Lessons / Curriculum Positive Reinforcement PSHE Messages Birthdays New Ideas Polls Resources

Good Citizenship Awards Feedback Teacher Blogs Welcoming Visitors Extra-Curricular Activities Canteen Menus

Functions offer clear, quick and easy administrative drag-anddrop functions, helping you create, moderate and distribute information when, where and how you want - saving time and resources.

“Students love to watch eD. You see them standing and watching what is going on all the time. It really works.” ~ Head of Communications “Seeing other people in the school on eD-Board doing well at football and other things, makes you want to take part, and do it too.” ~ Year 11 student “I started looking for courses and careers information ages ago. Lots of my friends didn’t. eD helps them with ideas and options. I think it is really, really good.” ~ Year 10 student “It is great to watch. There is something on eD every day that is worth looking at. There are lots of things that make you laugh.” ~ Year 9 student


Helping to eDucate students beyond the boundaries of formal learning through a medium that they are both familiar and comfortable with. eD provides a platform for young learners to develop skills, confidence, and self-esteem through experience and cohesion gained through experience from the contributions made by you and the community. By delivering non-confrontational, interactive information outside the classroom, eD helps students combine school learning with engagement to add practical experience through community involvement and to build relationships between the two. eD empowers students to see, react and be involved in information that interests them, giving them access to explore and understand the world around them.

enjoy watching our eD-Board even if it is only for “ Students 10 seconds as they walk past. What is good is that messages

are short and can be repeated. eD is an invaluable tool for increasing awareness for any subject. I can definitely see how eD can help improve behaviour, motivation and knowledge. I have found it to be excellent for PSHE and Careers, plus helping to raise the ethos and general feeling around the school. ~ Secondary School Teacher


Parents use eD as their own resource, providing a dedicated library of information linked to the curriculum, extended services provisions, eD-Forum and eD-Band. EXTENDED SERVICES LINKS TO; Activities and External Groups Self Esteem Extended Schools Programme Self Harm Hire of Facilities Sexual Health Smoking CHILDCARE Special Educational Needs Breakfast Clubs Student Support Child Minders Suicide Extended School Activities Tattoos and Piercings Holiday Club Young Teens Homework Clubs Pre School and Nursery Care PARENTING SUPPORT Attendance and Holidays FINANCIAL SUPPORT Bereavement Support Tax Credits Mental and Psychological Allowances Health and Well-being Benefits Educational Psychologist Lap Tops Educational Welfare School Meals Learning Difficulties Groups School Transport Parent Support School Uniforms Parenting Classes School Contacts HEALTH ADVICE School Calendar Alcohol and Drugs Counselling TALK TO OTHERS Eating Disorders School Nurse Life Limiting Conditions Health Services Pregnancy and Contraception Parent Forum / Primary Care Givers

eD-Forum enables you to act as a catalyst for communication with parents offering extended services, and other information, to deliver support and advice. The forum is used to promote student development, and create a framework for engagement with parent groups and raise awareness of community issues. eD-Band helps link parents with each other providing a library of resources through the school network.


eD-Sponsors are organisations in your community who provide an ever changing cross-section of content, allowing users to explore layers of relevant information and engage with the world around them in a safe and controlled way. Engagement can be immediate at the point of interest, and this immediacy helps maximise exploration and interaction. Sponsor information is delivered in many different ways. Some based on fact, some on the search for answers, on the reinforcement of positive behaviours, on the exploration of information, and engagement. Opportunities can be given to young learners to be able to make empowered decisions based on their own interests, knowledge and understanding, in order to develop skills and gain experience from a diverse range of resources from the community around you helping them develop a sense of purpose, and self-worth in society.

attainment, like fostering community cohesion, “ Raising is not a single task, but an outcome of a multiplicity of

activities. It depends partly, and centrally, on improving schools, but it also depends on (and contributes to) improving the conditions faced by the communities which use the schools and on enlisting the support of that community in the process of achieving improvement. ~ Ofsted


Where safety comes first. You should decide what content is appropriate for broadcast in your school, so whilst external (sponsors) content undergoes a series of checks by us to ensure suitability, you choose what is broadcast. eD-Masta stands for eD-Messages and Standards, and allows both you and parents to preview and endorse community information before it is broadcast, to ensure that content is safe and appropriate for you so that you can use your community as an important resource.

Sponsor groups include (in no particular order); • • • • • • • • • • • • • • • • • •

Information on safety, crime and anti-social behaviour Information on community/outreach programmes Environmental initiatives Grants, funding and support services Community development programmes Information from other educational bodies Youth opportunities, work experience, jobs and vacancies, apprenticeships, careers and recruitment Information on benefits and grants Citizen projects Voluntary work opportunities Charity awareness and engagement Educational sites and forums Playing for success, clubs and societies Arts, drama and other local groups Sports and activities Extra-curricular resources Information endorsing education and educational resources Health and lifestyles

You can promote yourself to others by becoming an eD-Sponsor too.

“Remove the rock from your shoe rather than learn to limp comfortably.” ~ Stephen C. Paul and Gary Max Collins “Education means inspiring someone’s mind, not just filling their head.” ~ Katie Lusk “Small opportunities are often the beginning of great enterprises.” ~ Demosthenes “To bring up a child in the way he should go, travel that way yourself once in a while.” ~ Josh Billings “If we do not plant knowledge when young, it will give us no shade when we are old.” ~ Lord Chesterfield

Use your eD if you want a dynamic website TM

As a separate service, eD-Home helps you create your own website. Our simple step-by-step processes help you see how your website is looking with every element you construct, ensuring the colours, size, look and feel are consistent and representative of the image you want to portray. As you build your website you can save any elements for future use, to provide themes for you site throughout the school year or to refresh the look and feel of pages. If you are unsure of where to start or want a little help, we will happily provide the support you need to complete the task.

On-site Maintenance and Servicing


We want you to be able to keep your eD operational around the clock. We offer a cost-effective ongoing maintenance contract to ensure this is the case.

Community cohesion defined by the DCSF: ‘working towards a society in which there is a common vision’. Source: DCSF published July 2007

eD-Home gives you the option to create a truly dynamic website and showcase everything that is great about your school by simply dropping selected school content into a personalised front ‘landing’ page. It really couldn’t be easier.

While software will be automatically updated, we can provide routine maintenance and servicing for your eD-Board hardware. This can be extended to include other hardware that you have within existing infrastructures to give you continued peace of mind. Should you have any problems, our dedicated team is waiting to respond.

eD-Home offers a cost effective means of putting together your website with only a little computer knowledge.


Paying for a system even as useful as eD sometimes has barriers. eD offers a comprehensive selection of options from a number of top IT financing solution providers, for a flexible approach to procurement, enabling you to defer, spread or manage your costs and get the best value you can. If you would like more information, please contact us or your local approved Introducer for details.

eD-Home provides; • • • • • • • • • • •

A dynamic showcase of your school A major advertising and marketing tool A modern and professional image Simple administration The ability to update your site at anytime from any internet browser A website that updates itself Access to current resources and communications A place to link videos, photos, newsletters and forms Increased user interaction and functionality Larger numbers of visitors to your website, greater use and longer dwell-time User statistics from eD’s CMS to help you develop communications and increase responses

By using eD’s Modules and Features you can turn a static website into a vibrant ‘live’ representation of your school, exhibiting the best and most unique selling points of your school to current and prospective students and parents.

Find out more through our Introducers

eD provides templates that are flexible enough for you to create your own zones, look and feel, with your own logo, colours and branding.

If you work with an organisation that does not appear on our list of accredited introducers, and with whom you would like to work, please pass on their details to us and we will endeavour to involve them for you.

We engage a selected group of experienced professionals, to provide our system to you. They act as introducers to eD and are most appropriate to advise on the best options available for you.

‘...all children and young people can benefit from meaningful interaction...’ Source: ‘The Council believes that every child should experience the world beyond the classroom ..’ Source: The Learning Outside the Classroom manifesto 2006 Cross-generational participation in communities was an important means of building social cohesion’. ‘It would appear that it is the community that is disconnected from young people, not the other way around’. By giving young people more power and scope to create their own meanings, online participation can become both active and creative. Source: CYPI Empowering Young People Report 2007 published January, 2008 ISBN: 978-0-900259-02-9 ‘A shared programme of change to improve outcomes for all children and young people’. Presented to Parliament by the Chief Secretary to the Treasury by Command of Her Majesty September 2003. Source: Every Child Matters The 21st Century School Parent Guarantee Source: ‘Parental engagement is a decisive factor in determining learning achievement’. Source: Becta - Fresh Thinking and New Policies, August 2010 Raising Attainment: Report published 2002. Source:; Ofsted Feb 2011. Implicit memory retention from non-invasive information delivery in the young. Source: The Treatment of Burns Source: British Red Cross survey and evaluation summary Oct 2009.

As users become more accessible through mobile devices, eD-Home enables you to control time critical content and deliver it to the right person at the right time, thereby improving communications and increasing responses.

To find out more, contact us at

eD helps you create an excellent channel for promoting your school anytime, anywhere using the web. eDTM powered by Sector C Software part of the Evo Group. eDTM ©Copyright 2011. All rights reserved.

Information If you are interested in eD, would like more details about our products and services, have any questions, or would like to discuss any aspect about eD with us, we would be happy to hear from you.

eD-Quarters River Lawn Barcombe Mills Lewes East Sussex BN8 5BT T. +44 (0)1323 309 301 F. +44 (0)1323 309 302 E.

eD-Supports eD supports ECM Strategically targeting; • effective communication and engagement with young people and their families • child and young person development • transitional support • multi-agency involvement • information sharing eD supports Ofsted Providing greater involvement and more empowerment, along with full and equal access, the removal of barriers, community cohesion, improved behaviour and more motivation.

eD supports SEAL Designed to promote social and emotional skills resulting in; • better academic results for pupils and schools • a positive school ethos • higher morale, higher performance and retention of staff • more effective learning outcomes including demonstrable and measurable effects on attainments of pupils in non-verbal reasoning, problem-solving, planning, learningto-learn skills, reading and maths • increased motivation • better behaviour • higher school attendance • more responsible pupils, and citizens who are able to contribute to society • reduced stress and anxiety

eD supports LOtC The Council believes that every child should experience the world beyond the classroom as an essential part of learning and personal development, whatever their age, ability and circumstances. Young people of all ages benefit from real life “hands on” experiences where they can see, hear, touch and explore the world around them. This enables them to relate what they learn at school to the world around them and is proved to motivate young people, raising attainment and reducing poor behaviour and truancy.

eD supports The Parent Guarantee The 21st Century School Parent Guarantee will ensure that every child goes to a school that has high aspirations for them and is given the opportunity to do the best they possibly can to succeed in school and in adult life. In addition, The Parent Guarantee will ensure that schools work with mothers, fathers and other carers as full partners in their child’s learning and wider development. eD supports NHSP Promoting social and emotional skill development using support from external resources and extended services to take away the pressure from the curriculum and offer more resources for learning and integration with the community and improve social inclusion.

With thanks to the inspirational words and deeds of : Roger Lewin, Jim Stovall, P.D. James, Albert Einstein, Helen Keller, Nelson Mandela, Stephen C. Paul, Gary Max Collins, Katie Lusk, Demosthenes, Josh Billings, Lord Chesterfield, Tyron Edwards, Nelson Henderson, Brian Tracy, Sir Walter Scott, Zig Zigler, Malcolm Forbes

“To waken interest and kindle enthusiasm is the sure way to teach easily and successfully.” ~ Tyron Edwards

“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~ Sir Walter Scott

“The true meaning of life is to plant trees, under whose shade you do not expect to sit.” ~ Nelson Henderson

“Success is the maximum utilisation of the ability that you have.” ~ Zig Zigler

“People create their own success by learning what they need to learn and then by practicing it until they become proficient at it.” ~ Brian Tracy

“Education’s purpose is to replace an empty mind with an open one.” ~ Malcolm Forbes

Designed by A-Design Ltd ( Printed by Synergy Group Printed using vegetable based inks. During its production every effort has been made to minimise the carbon footprint and reduce the environmental impact of this publication.

Welcome to the world of eD  

eD Brochure

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