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SELECT

SELECT TV NETWORK STEPHEN LOWE P10527821


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Using negative space to create the S inside of the circle

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Using 2 seperate elements to form an S inbetween


Creating a blocky, life like character that would react differently to each channel (e.g kick a ball for sport, paint for art)

Using the letters in a ‘brick’ formation, using the space at the end to change colour depending on what channel

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Using the S as a infinty loop, constantly showing great show (catch phrase)

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Also looked at the tagline ‘what’s your select?’, using it to show the different channels and different people watchingwww


This was looking into seperate icons for each channel, however felt this didn’t have a contant theme and woud be confusing for new viewers

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Similar to the other idea, this was using simple shapes after the word select to show different channels, but again confusing

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Going back to block idea, coming to a better final logo, and introducing green, a colour think would be good for the ident.

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Experimenting with squares and blocks, quite similar to BBC

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Also looked into a finger pressing the ‘select button’ but felt it was a bit boring and not a very well rounded logo


These designs are based on a heart, representing the love for the channel, the arrow showing the select aspect. Didnt really feel that it represented select as a whole Here is the start of my final idea, using the 2 block shapes to create the S. One of the blocks could change to a different colour to signify a different channel

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Similar to the last idea, using 2 interlocking blocks to form an abstract S. This could also change colours and include the channels name in the second section. It has potential to move and become a center piece for the ident and cut aways

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At the top, looking into the brick and block S ideas. I feel that the brick idea is very childish and doesnt look profesional. As for the block S, it is a little too simple and has been done before (BBC 2’s robots). At the bottom, another idea using negative space but with curves. Some look messy like the last 2 but has some potential

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Going back to the previous ideas, I started to look into how they could work as motion concepts. Here is an example, using them as a pattern of moving blocks which could be simple but effective.

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I even started to look at ways it could be used in a cut away, showing whats coming up and revealing information on the show. As the blocks are simple shapes, they will be easy to animate and work well as a ‘locking’ system.

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Out of the last 2 images i prefered this one. I used the same style as the S to create the other letters of SELECT. I also used grey with green, which i think worked well as it stands out and sends a bold statement of new and modern.

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With this new logo taking shape, I felt that the other one was a little rough around the edges. With these new ones, I rounded off the edges and experimented with type inside the other blocks. With these new ideas, i felt there was one aspect which was standing out and doing most of the work as the logo, the S.

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With the shape made, I used different colours to represent each channel. I feel this is a subtle way to show each one and looks profesional. I also added a tall, strong text to the bottom of logo with 2 different outcomes, one with the S in the channels colour and the other with the whole word in the grey section.

SELECT SELECT SELECT SELECT SELECT SELECT SELECT SELECT SELECT Fantasy HistoRy science& sport

arts

movies

DOCUMENTARY

DRAMA

Fantasy HistoRy science& sport

arts

movies

DOCUMENTARY

DRAMA

nature

nature

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Looking back at the previous designs, i felt that the tall font worked but the placement was wrong. I then looked at the placement of the words, incorperating them in and around my logo. I felt the ones were it hung off the edge didn’t work but the ones inside had potential. In the end, i chose the last one, where the white text is stong in the colour and the channel stands out from any background.

elect

SELECT Fantasy

SELECT

Fantasy 22

SELECT

Fantasy


FINAL LOGOS SELECT

SELECT

SELECT

Fantasy Movies

SELECT

SELECT

Sport

Drama

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I looked at several subtle changes to make the logo different but still keep its original characteristics. For example I used a static effect however i felt it wasn’t different enough, just looked darker. I also looked at patterns, which worked as it showed the differences well. I especially liked the 2nd one, were it looks like a strip as been cut through it.

SELECT 24 / 7

SELECT 24 / 7

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I also tested incorporating all the colours from the other colours into strips, blocks and even shattered glass, however i felt it was too busy. I also tried stripes but would be confusing and wouldn’t work on TV screen.

24 / 7

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Out of my ideas, i felt the seperated line model worked well, giving it a digital effect and has enough difference from the other logos, I added the 24/7 at the top as i felt it worked well coming off the green section of the logo.

24/7

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SELECT

SELECT

SELECT

Fantasy Movies 24/7 SELECT SELECT

Sport

Drama 27


COLOURS

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R=176 G=183 B=188

R=141 G=198 B=63

R=175 G=0 B=110

R=179 G=8 B=56

R=0 G=85 B=129

R=70 G=22 B=107


NORMAL

BLACK & WHITE

SELECT

GREY SCALE

SELECT

SELECT

INVERT

SELECT

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BRANDING SELECT

SELECT TV STATION 8 Treebranch street The City London EC3A 1AT 01234 567 890 inquiries@select.tv

Dear Mr. Smith Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque faucibus arcu nibh, in hendrerit lectus. Vestibulum velit ipsum, blandit eget elementum sit amet, pretium ac erat. Proin ornare euismod massa vitae vehicula. Donec a erat neque, quis consectetur turpis. Suspendisse aliquet dapibus pharetra. Sed interdum ante eget massa imperdiet commodo. Donec malesuada nulla in tortor ultrices quis dictum lorem dignissim. Nunc volutpat fringilla lacinia. Aenean tempor, sapien ac luctus cursus, quam nulla elementum velit, in sollicitudin elit nunc et tellus. Sed ultricies leo mi. In vel est urna, et scelerisque massa. Suspendisse pharetra sem non neque fermentum adipiscing. Suspendisse eleifend dolor sed dui pellentesque fringilla. In consequat nunc elementum massa malesuada ornare cursus sem mattis. Nullam velit leo, malesuada at tristique non, pharetra eget sem. Sed risus odio, hendrerit sit amet venenatis accumsan, malesuada mattis ipsum. Nulla at erat non dui ultrices dictum non id purus. Sed et nunc tortor. Duis non sem in arcu iaculis vestibulum et et nunc. Quisque quis justo ut orci porttitor auctor. Etiam pulvinar ipsum ut tellus imperdiet id bibendum magna sagittis. Pellentesque vestibulum nulla urna, et accumsan turpis. Morbi et turpis mi. Quisque nec iaculis elit. Nullam vitae felis bibendum nisi pharetra sollicitudin. Vivamus a feugiat mauris. Sed velit eros, adipiscing nec lacinia a, tempor ut nisi. Quisque eget tortor ac tortor lacinia pulvinar. Aliquam eget nisl quis enim fringilla vulputate sit amet at odio. Morbi nec semper risus. Fusce dolor diam, laoreet ut auctor vel, sollicitudin et dolor. Ut tristique tincidunt leo, nec dictum quam dapibus ut. Integer blandit, lorem et elementum aliquam, neque sapien bibendum enim, ac tempus mauris nunc quis leo. Pellentesque at lectus auctor nibh tristique suscipit vitae dictum velit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In hac habitasse platea dictumst. Pellentesque viverra mollis felis, vitae auctor lorem ullamcorper varius. Curabitur eu odio quis tellus euismod convallis mattis a turpis. Yours sincerely Mr. B Archer

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STEPHEN LOWE

SELECT

Creative Director

01234 567 890 slowe@select.tv www.select.tv

SELECT

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CATCH UP ON THE BEST AND LATEST SELECT SHOWS!

24/7

MOST POPULAR

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SPORT

DRAMA

FANTASY

FILM


s

se

sel

sele

selec

select

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SELECT

sele

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selec

select


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SELECT

Sport

SELECT

Sport

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SELECT

SELECT

Fantasy

Fantasy

SELECT SELECT

SELECT

Fantasy

Fantasy

SELECT

Fantasy

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Fantasy


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SELECT

Drama SELECT

SELECT

Drama

Drama

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1

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SELECT

SELECT

Movies

Movies

SELECT

Movies


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LINKING ANIMATION 1

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LINKING ANIMATION 2

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‘COMING UP NEXT’ IDENTS

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SELECT TV - STEPHEN LOWE  
SELECT TV - STEPHEN LOWE  

My progress on creating the SELECT ident

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