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FUTURA FUTURA FUTURA


Paul Renner

1927

It was a contribution for the New Frankfurt-project was an affordable public housing program in Frankfurt. It was based on geometric shapes and exemplified the visual elements of Bauhaus. It was commissioned by the Bauer type foundry in reaction to Erbar geometric sans-serif typeface that was ever created in 1922 by Jakob Erbar.


L ine

thi

ck

ne

i ss so

isually a

Axis of rounding is verticle

nly v nd m i

ni m a l ly

r co

ted rec

Letter O appears optically to be perfect


THE ALLIED FONT

light condesed

Extra Bold Condensed

Futura

Futura

Futura

Futura

Futura

FUTURA

Light Condensed Oblique

Light

Bold

Bold Oblique

Medium Condensed

Light Oblique

Futura

Futura

Futura

Futura

Futura

Futura

Futura

Futura

Futura

Futura

Futura

Medium Condensed Oblique

Bold Condensed

Bold Condensed

Book

Book Oblique

Medium

Futura

Medium Oblique

Extra Bold

Extra Bold Oblique

Heavy

Futura

Heavy Oblique


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f ghijklm nopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 § : ’ ” ¼ ½ ¾ ! ? & \ fi fl $ { } , ; ( )


Anatomy O is a perfect circle

Peaks of A’s and M’s are made with sharp triangles

Strokes of near even weight


war poster #2

tall ascenders

s d n s o p B a r c S d o o Fo g r a C WE’RE DOING OUR PART ...

YOU ?

HOW ABOUT

single story g and a


IF THE FONT FITS


Futura needs you somewhere on the font front

USE IT USE IT


type specimen book  

A look at the font futura.

type specimen book  

A look at the font futura.

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