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Brand Guidelines

Introduction Countless of hours took in brainstorming and creating a brand design, I want to make sure that it stays the same when it heads out into the world. The guidelines presented in this book describe the visual elements that represent the brand identity. This includes the name, logo and other visual elements. The inspiration for my brand is spring season and ora with a modern touch. It have the feeling of sweet, playful and tender.


Highlights

Logo SY primary logo is a letter initial for logo mark and the spelled out name for work mark. The logo mark lettering style has a sweet, playful and tender vibe and the word mark lettering style has a modern vibe.

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STEPHANIE YEO UX/UI DESIGNER Brand Guidelines


Highlights

Colors The logo have two official colors. Coral Red and Rose White.

CORAL RED HEX #FF4545

I’ve loved the combination of both

RGB (255, 69, 69)

these colors, it reminds me of

CMYK (0, 73, 73, 0)

spring and flora. Coral Red and Rose White also gives off a vibe of

ROSE WHITE

sweet, playful and tender.

HEX #FFE9E6 RGB (255, 233, 230) CMYK (0, 9, 10, 0)

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Highlights

Fonts Type is an intergral part of the logo. Choosing them carefully is a must, that’s why I’ve selected Sofia and Quicksand. This set of typeface best represent the spring, flora and modern look of my logo. Download the fonts here: Google Fonts

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SOFIA

Aa Zz Regular

The quick brown fox jumped over the lazy dog. QUICKSAND

Aa Zz

Aa Zz

Aa Zz

Aa Zz

Regular

Light

Medium

Bold

The quick brown fox jumped over the lazy dog.

Brand Guidelines


Logo

Glyph & Wordmark The SY logomark and name, and the sub-description compliment each other and should be used together whenever possible, but the logomark can be used by itself if space is restricted. Note: never use the name and subdescription by itself.

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Glyph

STEPHANIE YEO UX/UI DESIGNER

Wordmark

Brand Guidelines


Logo

Scale Displaying the logo above 150px wide is ideal to ensure the subdescription is readable. Subdescription can be omitted at widths below 100px.

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STEPHANIE YEO UX/UI DESIGNER

Minimum size

Brand Guidelines


Logo

Clearspace & Padding The clearspace around the logo is equal to the x-height of the letter ‘S’. Legend: Clearspace and should be kept free of elements. Safe zone for other elements.

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x

x

STEPHANIE YEO UX/UI DESIGNER x

x

Brand Guidelines


Logo

Color Treatment The color version of the logo is always preferred, but monochrome and accepted color versions can be used if necessary.

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STEPHANIE YEO

STEPHANIE YEO

UX/UI DESIGNER

UX/UI DESIGNER

STEPHANIE YEO

STEPHANIE YEO

UX/UI DESIGNER

UX/UI DESIGNER


Logo

Prohibitions To maintain the logo, prohibitions must be applied. A. Don’t re-recolor logo elements. B. Don’t add effects like drop shadow. C. Don’t stretch or manipulate the logo. D. Don’t recreate or change the logotype by typing it with font. E. Don’t use unapproved colors. F. Don’t create strokes around the logo. G. Don’t stretch element size. H. Don’t change logomark or element position.

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A.

B.

C.

STEPHANIE YEO

STEPHANIE YEO

STEPHANIE YEO

UX/UI DESIGNER

UX/UI DESIGNER

UX/UI DESIGNER

D.

E.

STEPHANIE YEO STEPHANIE YEO

UX/UI DESIGNER

UX/UI DESIGNER

G.

H.

F.


Colors CORAL RED HEX #FF4545 RGB (255, 69, 69)

Primary & Secondary Colors

CMYK (0, 73, 73, 0)

The primary colors are Coral Red

HEX #FFE9E6

and Rose White. The secondary

RGB (255, 233, 230)

colors are Charcoal and Gray.

CMYK (0, 9, 10, 0)

Coral Red and Rose White represents the color of spring and flora, while Charcoal and Gray represents the color of modern touch.

ROSE WHITE

CHARCOAL HEX #242426 RGB (36, 36, 38) CMYK (1, 1, 0, 85)

GRAY HEX #6B6B6B RGB (107, 107, 107) CMYK (0, 0, 0, 58) 20


Colors

Gradient Color My choice of color doesn’t just stop at solid colors. I’ve also created a gradient color which is the Gradient Rose White.

GRADIENT ROSE WHITE HEX #FFE9E6 — #FFF6F4


photography

Light Overlay The logo can be used across photography but must be selected carefully making sure the logo and type aren’t obstructed. The logo can be used over an overlay. Examples are shown.

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STEPHANIE YEO UX/UI DESIGNER


Photography

Dark Overlay The logo can be used across photography but must be selected carefully making sure the logo and type aren’t obstructed. The logo can be used over an overlay. Examples are shown.

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STEPHANIE YEO UX/UI DESIGNER


Photography

Brand Color Overlay The logo can be used across photography but must be selected carefully making sure the logo and type aren’t obstructed. The logo can be used over an overlay. Examples are shown.

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STEPHANIE YEO UX/UI DESIGNER


Graphics

Branded Stationary Logo display on stationary.

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Ending

Final Comment It took me a almost a year, brainstorming and iterating my logo to ďŹ t what I wanted and to tell people who I am in the most simplest form. At the end of the journey everything paid off. The logo that is incorporated with the things I love have been made possible. I thank you to the people who have helped me realize this journey.

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Branded & Designed By Stephanie Yeo

Profile for Stephanie Yeo

SY Brandbook  

Countless of hours took in brainstorming and creating a brand design, I want to make sure that it stays the same when it heads out into the...

SY Brandbook  

Countless of hours took in brainstorming and creating a brand design, I want to make sure that it stays the same when it heads out into the...

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