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Stephanie Speranza


pain comes in all sizes and now we do too


turn snack time into family time


kid and big kid adventure ready


2:30

2:31

REBOOT

Recharge.

. Refocus.


2:30

Reboot.

2:31

RECHARGE. Refocus.


2 Online executions applicable for smart phones

You are now running on low battery. It’s 2:30 and that crashing feeling is creeping up on you. Take a shot of 5 Hour Energy and recharge your day. Reboot.Refocus.Recharge.

1

This demonstration is a pop up ad for 5 Hour Energy that will pop up on the target audience’s screen reading, “You are now running low on battery. It’s 2:30 and that crashing feelilng is creeping up on you. Take a shot of 5 Hour Energy and recharge your day.” When the viewer clicks “OK” to dismiss the ad, it will offer a digital coupon for their next purchase of 5 Hour Energy.


2 Online executions applicable for smart phones

2

The basis of this digital advertising is to make the product’s message noticed and everlasting on the screen. There will be no Close button on the pop-up ad for the person to disable. The consumer will have to press and hold the 5 Hour Energy bottle to make it go away. When you need to refocus, hold a 5 Hour Energy.


Don’t make the paint job bigger than it already is.

SW 7413 Harvest Gold

One coat. One time.


Repainting it was one less chore for Cinderella.

SW 6214 Underseas

SW 6031 Glamour

One coat. One time.


Retouching can be a nightmare.

SW 1301 Spanish Red

SW 6224 Royal Blue

SW 6423 Ryegrass

SW 7002 Mixed Orange

SW 6122 Camel Back

One coat. One time.


t f row n tha Tur n

Problem Solved.


s e k

e h t

s d i

t u h

s

k

Ma

Problem Solved.


r u o y h t i w e Share on

Problem Solved.


Outdoor and Online Executions

Outdoor billboard Problem Solved.

• • • • • • • • • • • • • • • • • Close ad

Online popsicle ad Popsicle scrolls into the frame. Then melts away and reveals the rest of the phrase. “It takes 2 to make a thing go right.”

When everything goes wrong

Problem Solved.

Close ad

When everything goes wrong

Problem Solved.

It takes 2 to make a


Contest Campaign

Polish your Personality

C•O•N•T•E•S•T

Polish your Personality campaign gives the opportunity for any girl to place their face and personality to an OPI nail polish name. In the campaign there is a contest that allows girls of all ages to submit photos of themselves depicting any OPI bottle name. One person will be chosen for each uniquely named bottle, and their face will be displayed in every OPI display case in the United States as well as online on the OPI website and randomly dispersed banner ads. All the girls have to do is submit a photo of themselves online at OPI. com or mail in their picture to the OPI headquarters to get a chance to be the next polished personality.

No room for the blues Item # B83

Item # S96

Item # H51

Funny bunny Item # H22

Polish your Personality

Polish your Personality

Polish your Personality

Polish your Personality

Links to the website

your photo to win

In store purchase display

Rotating Banner Ads

Sweet Heart

Pearl of Wisdom

Sweet Heart Item # S96

Polish your Personality

Funny bunny Item # H22


O:

OPI P 1303 RODU N. H 4 Sa CTS ollyw ticoy INC. ood, Stre CA 9 et 1605

MAIL T l

a n o s er

p & t n p fro

U

Item

Be the face of OPI.

3

# B3

Polish your Personality

200 girls will get the chance to be the face of OPI. All you need to do is place your face and personality to a nail polish color that exemplifies its OPI bottled name. Take a picture and submit it online or mail it to OPI headquarters. One person will be chosen for each bottle and their picture will be displayed in every OPI display case in the United States as well as online. Be the winner and all girls will Polish “your� Personality.


OPI PRODUCTS INC. 13034 Saticoy Street N. Hollywood, CA 91605

MAIL TO: Hot & Spicy Item # H43

Put a face to the Polish.

Polish your Personality

200 girls will get the chance to be the face of OPI. All you need to do is place your face and personality to a nail polish color that exemplifies its OPI bottled name. Take a picture and submit it online or mail it to OPI headquarters. One person will be chosen for each bottle and their picture will be displayed in every OPI display case in the United States as well as online. Be the winner and all girls will Polish “your� Personality.


Half page Winner ads

r e n n i W

Funny Bunny Submit your own photo www.opi.com

Item # H22

Polish your Personality

Winne

r

No room for the blues Item # B83 Submit your own photo www.opi.com

Polish your Personality


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LOOK MORE CLOSELY at what goes into a REAL burrito

hint: grandma’s cooking Get the answers and ingredients at Goya.com

If it’s Goya it has to be good.


Digital Execution

Here is a Myxer pop up ad that shows you how to work the Myxer download. When you scroll over these specific spots, a description will pop up showing you what to do. Since the website is paid off of its advertisers, this online execution is created to generate more impressions for the website. Once you click on the ad, it will take you straight to the Mxyer website where you can download ringers straight from your itunes.

The mast minds behind google target the audience’s likes and selects a song that fits their liking.

Click and drag to how long you want the ringtone

Personalize your own ringtone for FREE. Upload your sing from your iTunes

Make your own Ringtone for Free $0.00

Make Ringtone

Click and drag to where you want the ringtone to start

Play your ringtone

Click to send your ringtone to your phone


Online Radio ads

On all online radio websites, pop up ads for Myxer will appear if you “Like” a song, asking if you want to make it a ringtone.

Like this song? Turn “Let You Down” into your ringtone Free Upload

Click on the Free Upload button and a side pop up ad will appear where you can upload and select the part of the song you want to turn into a ringtone. It’s free, quick and easy.

Let You Down- Dave

Make Ringtone

Sends to phone

Message Received Save new ringtone

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