Contents One Personal Brand Junior Year 6 Week Project
Two Hydrate Water Bottle Junior Year 3 Week Project
Three Luna Bar and Restaurant Junior Year 3 Month Project
Four Type Based Logo Junior Year 3 Week Project
Five Wonka Chocolate Shop Sophomore Year 6 Week Project
Six Book Cover Sophomore Year 2 Week Project
My brand is about showing the energetic but sophisticated designer that Iâ€™m growing to be. I used my pink pattern paired with a solid throughout all of my deliverables, not only because pink is my favorite color, but it also shows the energy I have. Organized, creative, driven, and reliable are qualities I possess that are important for my potential employers to understand. Not only do I consider myself having a colorful personality, a lot of my designs use colors. I spent a lot of my time in design studying the meaning behind colors, so I want that idea to be something that is connected through my brand. Design is something I have been passionate about from a very young age, that being said I have a passion towards my career. I am driven each and every day to succeed and continue to grow and develop as a designer. I will be your go to girl to get the job done.
Logo My personal logo embodies the elegance and creativity behind brand. This mark is strong and dynamic enough that it can stand on its own, but also work in context with a lock-up of my name and contact information
Business Card My business card is printed on glossy card stock and is encased with a sleeve also made out of a glossy card stock. The sleeve is something you donâ€™t see everyday and I hope will make me stand out to employers. The key hole provides a pop of color to represent the creativity behind my brand.
Cover Letter This is printed on white linen paper, and has the paint texture of the back side. I chose to left align my text to relate it to the text above, but that also created white space across the page which highlights the simplicity of a first impression.
Resume I really wanted to incorporate my texture on this page to make it stand out in a stack among others. By adding my pattern on the back of the page I still created a wow factor. Underlining the headers with pink connects this deliverable to my outgoing personality and my over all brand, but it is simple enough that it is done in a tasteful manner.
Teaser My teaser is made up of multiple components. This package will arrive by mail and when you open the box you are greeted by a card with instructions to look at the flash drive to learn more about me. The flash drive will hold a video informing viewers about who I am and what I have to offer. The box mimics my business card from outside to in, and the flash drive is wrapped in my texture.
Envelope My envelope is where my inspiration for the pop of color throughout my brand started. Having the surprise of color on the interior of the envelope highlights my idea of being colorful yet elegant. It is made out of a lightweight card stock.
Leave Behind My leave behind is a sketch book. This will remind my interviewers of me and my brand every time they use it since it is spread all over my deliverables. The inside cover is holds my logo and contact information, so it is easy to locate.
My social media gives viewers a glimpse into my brand. My instagram page directly shows my projects through its posts and gives a detailed description of each, and my logo acts as my profile picture. For my linked in I used my brands texture as my cover photo, and used my mark as something they will later see if they scroll through my page. It is important that each of these connect back to my brand as much as possible considering employers can view this on their own time before or after an interview
Hydrate Water Bottle
What makes a water bottle special, can a basic water bottle instead be something fresh and exciting? This project was straightforward, I created a new brand of bottled water for sale with itâ€™s main feature being an exciting and interesting visual shape.
Phase I My design concept was to create a brand that encourages and motivated people to consume water. People should drink 8 glasses of water a day, so with my design I wanted to make that easy. My bottle goes through phases that will incline people to keep consuming water. My bottle will be taken out of a fridge when being purchased and have a blue tint to it because it uses therm-chromic technology.
Phase II Once that water turns room temperature it will lose all of the blue tint, and be left with the pattern. As consumers drink the water the pattern will begin to fade away and motivational quotes will appear on the back of the bottle.
Phase III The back of the bottle also functions as a teaching mechanism for consumers. It informs them how much water they should be consuming an hour and after refilling this bottle 2 times you will reach all you needed water for the day. People will choose this bottle as their go to day to day bottle to stay hydrated.
Luna Bar & Restaurant
Working in a team of two architects and three interior designers we created Luna. Luna encourages experiential learning through the discovery of self. This discovery radiates from the individual, positively impacting the social fabric of OTR. Inspired by the golden ratio, the landscape encourages visitors to circulate towards the core of Luna. The market encompassing the core provides the first glimpse of the farm to table process, providing an interactive or passive depending on the visitors desired discovery.
The restaurant was completely redone and doesnâ€™t show any history of the space. It is a complete contrast to when you go lower into the space where everywhere you turn you can see the history.
The Lower Level of the site was made up of many vaults. I wanted to keep the ascetic and unique design these vaults brought to the space.
Branding I created an entire brand for this restaurant, from the Logo, Promo Items, Menus, and Uniforms. The design was inspired by the atmosphere we wanted to create with our restaurant and bar. Our restaurant is meant to shine in the night of OTR, and our logo represents that idea. The touches of green tie in the idea that all of our restaurant uses ingredients from our fresh produce market on the main level.
LUNA Dessert Menu
Spiced cake loaded with Carrots, covered with rich cream cheese icing and the sides are covered with walnuts|$6.25
CREME BRULEE TOPPED WITH FRESH BERRIES She smooth and creamy texture of this sweet custard is highlighted by its candied top, served with fresh seasonal berries|$6.25
CHOCOLATE RASPBERRY ECSTASY Our exquisite triple chocolate cake is made with a trio of Ghirardelli chocolates and raspberries, garnished with raspberry puree, layered cookies, whipped cream & fresh mint|$8.25
This is our version of the perfect New York Style Cheesecake recipe featuring a traditional graham crust and rich creamy filling all baked to perfection, choose to add our fresh raspberries, blueberries or strawberries|$7.25
APPLE GROW KITCHEN
WORD LIST LEARN OTR LEMON RADIATE LUNA VAULT ORANGE
SPAGHETTI & MEATBALLS
Color Your meal
Italian Custard Made with Mascarpone, Whipped Cream, Lady Fingers, Marsala and Coffee Liqueur. Topped with Whipped Cream, Ground Chocolate, and slices of our fresh strawberries|$8.25
LUNA Cocktail Menu
SEX ON THE BEACH
TROPICAL MARRIAGE OF ORANGE AND CRANBERRY JUICES, WITH SENSUAL TOUCHES OF VODKA, WITH A HINT OF PAPAYA, MELON, PASSION FRIUT, AND PINEAPPLE|$8
A DELICIOUS BLAND OF DARK RUM, CRANBERRY JUICE, FRESH GINGER, LIME JUICE, AND A HANDFUL OF MINTS|$8
THE CLASSIC REFRESHING MIXTURE OF COMANDANTE RUM WITH A COMPLIMENT OF MINT AND FRESH SQUEEZED LIME|$10
SWEET TROPICAL COCKTAIL BURSTING FLAVORS OF RUM, COCONUT, PINEAPPLE, AND CREAM FOR EVERYONES TASTE BUDS.
PINEAPPLE UPSIDE DOWN CAKE DAIQUIRI
THE DELICIOUS BLEND OF PINEAPPLE, STRAWBERRIES, COCONUT WATER, WHIPPED CREAM VODKA AND PINEAPPLE RUM|$10
RASPBERRY COCONUT MARGARITAS
THE MIX OF LIME JUICE, RASPBERRIES, COCONUT MILK, TEQUILA AND TRIPLE SEC CREATE THIS PINK DRINK PLEASING YOUR EYES AND TASTEBUDS|$12
WHITE STRAWBERRY-LEMON SANGRIA
WHITE WINE SANGRIA WITH FRESHLY SLICED STRAWBERRIES, LEMON, APPLES, WITH RUM AND LEMON-LIME SODA MAKE THE PERFECT FRUITY DRINK|$11
RASPBERRY PEACH SANGRIA
RED WINE, SODA WATER, PEACH SCHNAPPS, POMEGRANATE JUICE, LEMON JUICE, RASPBERRIES, PEACHES, LEMONS, ORANGES|$11
BLACKBERRY IRISH WHISKEY SOUR
TAKING A FRUITY TWIST ON THE TRADITIONAL WHISKEY SOUR. BUSHMILLS, BLACKBERRY BRANDY, LEMON JUICE, FRESH LEMON, FRESH BLACKBERRIES|$10
NEW ORLEANS HURRICANE
LIGHT RUM, DARK RUM, FRESH SQUEEZED ORANGE JUICE, PASSION FRUIT JUICE, LIME JUICE, GRENADINE, GARNISHED WITH CHERRIES, ORANGES, AND LIIME|$12
SPICED PEAR AND BOURBON
WARM NOTES OF CINNAMON PLAY WITH FRESH, PEAR, ORANGE, AND APPLE MIXED WITH YOUR FAVORITE BRANDY CREATES DELICIOUS FLAVORS |$12
Type Based Logo
This assignment we had to design a tea company, I decided to design a company that will only sell Green Tea. I was inspired by the great health benefits of having this beverage. What will make GreenT stand out from other tea companies is that we will focus and solely sell Green Tea. We want to be known for the health benefits of our products. We will be known in our customers minds as the smart and healthy option. They would be confident consuming our product because they will bettering themselves with every sip.
The Wonka brand needed to be re-branded for their new store opening in Cincinnati! Wonka is known for being crazy and out of the box. My concept for this project was bringing an order to the chaos
For my logo, I was inspired by the color and energy that came to mind when I thought of Willy Wonka. I created a modern version of the Wonka brand. When I think of Wonka I think of fun and chaos; the top of my parti digram shows the chaos of the Wonka and the bottom shows my goal to still have the fun behind the brand but organizing that chaos. I then transferred that pattern onto my packaging.
Books are judged by their covers every day. People pick up a book and they decide whether to spend the time on its contents just by how the images and words on its cover call out to their intellect and play on their senses. These interactions sometimes result in a connection between content and reader. For this project I was given a title and sentence description of a book, “Written on his calendar the day of my father’s death, these words: Call son”. From those few details I had to create a compelling book cover.
Be sure to check out my website with all of my projects: https://stephaniermurray.wixsite.com/portfolio