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Stephanie Pickard


Branding is everywhere! Stephanie Pickard


This is an investigation into branding, which I already have an interest in. Everyone is involved in branding, whether they like it or not. This is part of a discussion which, I have discovered through my research, is already going on.

Stephanie Pickard


Stephanie Pickard


Visual Communication/ Language. Social impact Consumerism

Stephanie Pickard


Stephanie Pickard


Do brands control our lives? How do brands control what we buy? How does a brand form an emotional connection with its consumers? How do brands use emotional connections to sell their product? How do brands use semiotics and how did this theory first come about? How has technology influenced branding or brand aesthetics? What is brand experience for consumers? and how does this impact on consumer purchasing?

Stephanie Pickard


Stephanie Pickard


Branding is not just a logo!

Stephanie Pickard


Brand startagies- consumer experience and emotional connection Semiotics- What is suggested in the advertisement- sophistication- emotional connection Technology Progressing to an interactive activity- (consumers becoming more consumed) Advertising- all around- printed and digital

Stephanie Pickard


Stephanie Pickard


Mcdonalds

Coca-cola

Nike Nike

Coca-Cola

Mcdonalds

Apple Stephanie Pickard


Stephanie Pickard


Semiotic- would help me analyse the branding Psychological- would help me analyse the consumer behaviour

Stephanie Pickard


Stephanie Pickard


One of the reasons why so many people have visceral dislike of branding is because they believe, quite correctly, that communication in branding is often manipulative and misleading. Wally Olins. On B速and. by O,Wally (2003)

Stephanie Pickard


in the world. Today we mostly take a products functional characteristics for granted and whilst brands are still all about image, Wally Olins. On B速and. by O,Wally (2003)

Stephanie Pickard


The name, colours and logo are designed to arouse a particular set of communications that key. Wally Olins. On B速and. by O,Wally (2003)

Stephanie Pickard


Stephanie Pickard


John Berger Philip Kotler and Kevin Lane Keller Marc Gobe Daniel Chandler Charles Morris Roland Barthes David Boyle Ferdinand de Saussure Williamson,J Sigmund Freud Edward Bernays

Stephanie Pickard


Sigmund Freud and Edward Bernays- The Century of the self.

The Century of the Self is an award-winning British television documentary series by Adam Curtis. It focuses on how the work of Sigmund Freud, Anna Freud, and Edward Bernays influenced

Stephanie Pickard


Stephanie Pickard


Target consumers that are affected by brand manipulation. Stephanie Pickard


Stephanie Pickard


Books: Marketing Management with MyMarketingLab by Philip Kotler and Kevin Lane Keller (27 Apr 2011) The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) by Marty Neumeier Ways of Seeing (Penguin Modern Classics) John Berger (1972) DAVIS (2009) The Fundamentals of Branding' Switzerland : AVA Publishing SA HEALEY, M. (2010) 'What is Branding?' Switzerland: RotoVision SA Williamson,J. (2005)' Decoding advertisements : Ideology and Meaning in Advertising' London: Marion Boyars Publishers Ltd LANDA, R (2006) 'Designing Brand experiences: Creating powerful integrated solutions' Boston, USA:Wadsworth The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy- by David Lewis and Darren Bridger Emotional Branding: The New Paradigm for Connecting Brands to People. by Marc Gobe (Author), Sergio Zyman.

Stephanie Pickard


Websites: J,Cass.. (2010). Branding, Identity & Logo Design Explained. Available: http://justcreative.com/2010/04/06/branding-identity-logo-design-explained/. Last accessed 6th June 2013. brands.uk.com. Last accessed 6th June 2013. J,Lockman. (2012). Branding: A Brand is More than a Logo . Available: http://mogultheory.com. Last accessed 6th June 2013 J,Kilbourne. (2006). Jesus is a brand of jeans. Available: http://newint.org/features/2006/09/01/culture/. Last accessed 6th June 2013.

Stephanie Pickard


Other research methods Interviews magazines questionnaires surveys books web visits


Stephanie Pickard


Proposal presentation