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2013 / 2014

Stephanie Pickard

Leeds College of Art

Level 6


Passionate about Brand and package design. Full of energy, hard work and enthusiasm, needing a new challenge and wants to work in the heart of the creative industry. Enjoy all aspects of design and love to come up with inventive and creative ways of doing things.


Time Plan


Gone off Milk (7th October- 28th October)

Four seasons (11th November- 9th December)

VisitEngland (28th October- 1st April)

Brothers Cider (4th November- 11th November)

Pantone (14th October- 4th November)

Ice cream parlour (1st January- 22nd January)

Formal Attire (9th December- 14th April)

Forest Live (13th January- 3rd February)


Brief 1 _Gone off milk

The Brief You should aim to create a brand of milk that is different to any other; the company should include a USP that makes it stand out from other milk companies out there. The milk will be available in many flavours, making it more varied and desirable. Adults shall be the main purchasers of the product, however children shall be the main target audience, making them want to drink more milk. Unique, healthy, great drinks are what people want. Your branding should show this.

Concept/Proposition Get children more interested in drinking milk, different flavours, and different types. Make drinking milk enjoyable for a younger audience. You should introduce the use of milk floats to deliver the large variety of milk. Make milk fun, tasty and interesting for all ages.

Target Audience The targets audience would be children, making them want to drink more milk. The main purchaser of the product would be parents.

Deadline 28th October


Brief 2 _50 years of Pantone

Concept/Proposition

The Brief

Love colour; help create awareness of Pantone and their 560 new colours, including a celebration of Pantones 50th Anniversary.

Pantone are coming up to their 50th anniversary of Inspirational colours, they would like to use this landmark event to help create an inspirational campaign about its colour range. In turn Pantone has expanded its colour matching system concept to other colour-critical industries, including digital technology, fashion, home, plastics, architecture and contract interiors, and paint. Pantone would like you to produce a new campaign that helps create awareness of new colours and ranges that they have produced. The campaign should generate awareness and excitement around the brand aimed at creative professionals.

Giving creative professionals inspiration to produce creative, exciting and colourful outcomes.

Target Audience The targets audience is 18-40 year olds who work in the creative industry.

Deadline 4th November


Brief 3 _VisitEngland The Brief VisitEngland is a company that aims to create interest and excitement about English landmarks, events and many other tourist orientated attractions. You should help create awareness of England and what it has to offer, think about what counties there are, what each place offers as well as what things you can do. It’s not just about the rolling hills, but the inner city experience to the wonderful English coastline. England is steeped in history, showing this could help create more interest, but research undertaking may inform your decisions of what makes people stay or come to England. Produce a range of materials to help promote England. Be creative and interesting. The campaign will be a part of ‘Visit England’s’ 2014 campaign for holidays in England

Concept/Proposition Make people stay within England for their holidays, making the most of our country. It should create awareness of the hidden gems within the England. Educational and informative guide to what’s fun, exciting, exhilarating and romantic things you can do within England. Targeting English people as well and foreign tourists that want to visit England and see what we have to offer.

Target Audience The targets audience is 18-26 year olds who have a interest in the outdoors but also an interest in live music. While this is not exhaustive, families can also attend the events.

Deadline:

1st April


Brief 4 _Forest Live

The Brief You should aim to produce a range of promotional items for the 2014 Forest Live festival. As the festival changes every year its important to create a new identity that people can connect with but still reconise it’s the same festival. Connecting people, places and nature is what it is all about, with big names helping to create awareness of these fantastic places in the UK. There are no limits to what can be produced, but consider the budget for advertising, printing and production methods.

Concept/Proposition Attract more people to the festivals spread around the country, allowing people to see major artists in outstanding locations. Producing a range of promotional items shall allow for the festival to become more widely known and anticipated. Generate excitement for the next up and coming festival.

Target Audience The targets audience is 18-26 year olds who have a interest in the outdoors but also an interest in live music. While this is not exhaustive, families can also attend the events.

Deadline 3rd Febuary


Brief 5 _Four Seasons

Concept/Proposition

The Brief

A celebration of the Great British seasons (Spring, Summer, Autumn and Winter). Create awareness of how Britain looks in each type of season, making use of colour, textures and print methods that may enhance the outcome.

The market for stationary is very competitive with a large range of stores competing in this sector. Paperchase want’s your help to make their next range standout as much as possible. The range should be loyal to their house style but push the boundaries of creativity. Paperchase would like the new range to be about the British seasons, showcasing the changes throughout the year and how the UK is still attractive all year round. Your aim is to make the Britain look good all year round.

Target Audience You should target at the traditional Paperchase audience range 16-26. Also consider the main buyers of these products being women, however not solely.

Deadline 9th December


Brief 6 _ 100 year anniversary

The Brief Produce a limited edition range for the 100 years anniversary of Glastonbury. The packaging design shall be produced for Brother Cider, as these are the main distributors at Glastonbury.

Concept/Proposition As Glastonbury hits a 100 years, its time to celebrate this. A unique range of flavours that spill out to help produce vibrant, interesting and creative celebrations to make 100 years even more memorable. Consider colour, textures, style and technology to show the heritage of Glastonbury while still being appealing to the consumers of now. Brother’s cider shares the history of Glastonbury, these two things should be hand-in-hand to celebrate the history.

The new flavours you choose to produce should help promote Glastonbury while sharing its heritage of the festival.

Target Audience

Keep the brand as a genuine and effective choice amongst the now rather crowded cider market.

The targets audience is 25-39, middle class, middle aged people. The audience will be fun, out going sociable people.

Deadline:

11th November


Brief 7 _Organic Ice cream

The Brief Brand or rebrand a local ice cream parlour, allowing them to become a large company know for their range of organic and unique ice creams. The local company shall be orientated around a family farm, making them attractive to their audience, as all products are organic and fresh. The location of this parlour should be somewhere families would want to visit for a day out, to relax and let the children meet the farm animals.

Concept/Proposition Everybody loves local produce from your own local farms. Your aim is to make a local Ice cream parlour more known for the products it produces and the day experience families can have. Make a fresh image of ice cream parlours and that local products are as good as ones bought in shops.

Target Audience The targets audience is young families looking for a day out that wont cost a lot but keep them all happy and cool in the hot sun.

Deadline 22nd January


Brief 8 _Formal Attire The Brief Research the given theme, Formal Attire this shall allow you generate a body of associated research. You should expand your knowledge of this chosen area.

and how these shall help to increase your knowledge of this area. You need to collect a broad range of materials that can help inspire, inform and create personal opinions about the theme. These shall also help create a visual understanding of how your publication shall look. Collect a minimum of two of the research forms below:

Research and develop the theme Formal Attire further, you should generate a body of research that expands your knowledge of this area. This research shall become the main content of a publication that shall be produced to show your understanding of this theme. Supporting products and/ or promotional items should be produced to help support the publication.

Concept/Proposition

You should aim to gather a range of primary and secondary research, allowing you to find out as much as possible about the given subject. Consider the methods of research used

Explore the given theme motorsports further, this shall allow production of a well informed publication. Taking into account facts, figures and other relevant factual information.

25x Photos, 25x Publications, 25x Locations, 25x People, 25x Words, 25x Facts, 25x Statistics, 25x Quotes, 25x Measurements, 25x Techniques, 25x objects.

Production of a visual document that helps explains the given theme further. This should be inspired and informed by a body of research produced before hand.

Target Audience The target audience for this brief is open. You should target a particular audience that is supported by the body of research you have produced.

Deadline 14th April


Concept

Brief 1 Outcomes


Final Packaging Design

Strawberry

150 CALORIES

Bananna

Chocolate

150 CALORIES

150 CALORIES

Original

150 CALORIES

Vanilla

150 CALORIES


Final Back Label Design

Milli Moonster likes to skip with all of her friends. She’s always wide awake and energetic. No one else can skip for as long as Mili Moonster!

Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.

Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.

Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.

Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, he’s always looking for a new challenger.

Strawberry Flavoured Milk

Chocolate Flavoured Milk

Bananna Flavoured Milk

Original Flavoured Milk

Vanilla Flavoured Milk

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Ingredients

Ingredients

Ingredients

Ingredients

Ingredients

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Nutrition

Nutrition

Nutrition

Nutrition

Nutrition

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Contains milk.

Contains milk.

Contains milk.

Contains milk.

Contains milk.

How to store

How to store

How to store

How to store

How to store

keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well


Promotional material

moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk

moonster milk is design for all those little monsters.

parents in mind. with compliments

Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com

www.moonstermilk.com

Sarah G端sten-Marr t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk

a: UK.freepost,moonster, consumer care.


Business Cards

Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com


T-shirts


Brief 2 Outcomes


Pantone was there for the creation of the Euro tunnel (1994)


Placements


D&AD 1st Dec- 19th Mar


Moving on...


Thank you for listening


Presentation 1st nov