Page 1

freshtv

brand guidelines 2013


ht

v

At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.

fr

es

We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.


v

ht

content. fr

es

Logos p1-2, colours p3-6, sizes p7-8, spacing p9-10, type p11-15, merchandise p16-18, advertising p19-21.


v

ht

LOGOS fr

es

Our logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.


ffrr eess ht v

v ht es

fr

es

ht

v

Logo variety.

Secondary logos

The primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.

The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.

fr

Primary logo

This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.


v

ht

colour fr

es

Our selected colours compliment one another supporting and help represent the new modern definition of fresh.


Only the above logos should be used on solid light coloured backgrounds. The black version is to be used on busy backgrounds of a light colour.

fr

es

ht

v

ht es

Light backgrounds

Dark backgrounds

fr

fr

es

ht

v

v

Logo colours.

Only the above logos should be used on solid dark coloured backgrounds. The black version is to be used on busy backgrounds of a dark colour.


Only the above logos should be used on the FRESHTV coporate colour. Print: C:69 M:11 Y:31 K:0 Web: R:67 G:173 B:178

ht es

Coporate background

fr

fr

es

ht

v

v

Logo colours.

On-screen backgrounds

Only the above logo should be used on TV programs, adverts and indents. Opacity: 65% of white.


C: 79 M: 32 Y: 41 K: 5 R: 51 G: 133 B: 141

C: 75 M: 68 Y: 67 K: 90 R: 0 G: 0 B: 0

fr

C: 69 M: 11 Y: 31 K: 0 R: 67 G: 174 B: 179

es

ht

v

Logo colours.

C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255


v

ht

sizes. fr

es

The emphasis and scale of our branding is a key aspect of our unqiue identity.


125mm

Logo size restrictions.

ht

ht v es

es

es fr

v sh t

20mm

fr e

fr

ht

v

135px

29mm

Digital minimum size

These dimentional sizes are used on-screen only. These are the minimum sizes that the logo can be displayed before becoming illegible.

These dimentional sizes are used digital use only. These are the minimum sizes that the logo can be displayed before becoming illegible.

fr

TV / Video Minimum size

Print minimum size

These dimentional sizes are used for print only. These are the minimum sizes that the logo can be displayed before becoming illegible.

85mm

v

200px


v

ht

spacing. fr

es

Our identity needs its space, allowing it to fit it into its environments correctly.


Logo Spacing.

es fr

Only to be used on left align.

ht es

Proportional Framaing

TV Spacing

These set specifications should be used for creating a minimum gap surrounding our logo. This should be conformed to on all medias.

This spacing guide should be followed for any placement within TV programs and advertisements. Must comply with colour guidelines.

fr

These spacing constraints should be followed to allow the logo to be displayed correctly without distortion or intrusion. These are to be followed in conjunction of the colour guidelines

v

Minimum gap around logo

ht v es fr Spacing requirements

ht v

Double spacing for TV logo placement.

Minimum gap around logo


v

ht

type. fr

es

Typography helps to keep our identity, following set guidelines for print and web based medias.


v ht es fr

Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo.


v

Logo fonts for print. Typography secondary fonts

Blackout (midnight)

Helvetica Neue (Regular)

ht

Primary fonts

abcdefghijklmno pqrstuvwxyz

This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.

This font is the secondary typeface for the brand and identity of FRESHTV. This should be used to support any other information that can not be shown in the primary font, such as body copy.

fr

es

abcdefghijklmno pqrstuvwxyz

C: 79 M: 32 Y: 41 K: 5

C: 0 M: 0 Y: 0 K: 0

C: 69 M: 11 Y: 31 K: 0


The primary font should be used on all web solutions as the main supporting font, where possible. The sizing guide for headings shown should be followed.

ht

abcdefghijklmno pqrstuvwxyz

42px

es

Blackout (midnight)

Primary heading font

fr

Primary heading font

v

Logo fonts for web.

18px

R: 51 G: 133 B: 141

38px 32px

R: 255 G: 255 B: 255

28px 22px

R: 67 G: 174 B: 179


v

Sub-heading font

Helvetica (Regular)

Helvetica (Bold)

For all text that can not be displayed using the primary font, the secondary font should be used as this is a web safe font.

the secondary font sub-headings should be used only where the primary font can not be used.

es

abcdefghijklmno pqrstuvwxyz

fr

abcdefghijklmno pqrstuvwxyz

ht

Secondary body font


v

ht

merchandise. fr

es

Helping to spread our identity and message, our merchandise helps show what we are all about.


Logo products.

UT MO R

M .CO TV SH FE AT

v ht es

+ 221

fr

v ht es fr

E

VIEW 78 AVAILABLE IN H FREE D F IND O

UT MO R

Y SK ON

+ 221

ht

v

M .CO TV SH FE AT

Y SK ON

+ 221

E

es

ht es fr

VIEW 78 AVAILABLE IN H FREE D F IND O

UT MO R

M .CO TV SH FE AT

v

E

fr

Y SK ON UT MO R

VIEW 78 AVAILABLE IN H FREE D F IND O + 221

fr

fr

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

Y SK ON

es

v fr es ht on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

M .CO TV SH FE AT

VIEW 78 AVAILABLE IN H FREE D F IND O

E

ht

es

v

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

ht

fr

es

ht

freshtv

v

v

fr

es

ht

v

freshtv

Merchandise items should be used to advertise FRESHTV in a professional manner.


Baseball caps should be create and displayed in the same mannor as shown above. This is to create awarness of the brand.

fr

es

ht

v

Logo Merchandise

Bags should be created and displayed in the same mannor as shown above. Tis item should be produced in the highest quality material possible.


ht

v

advertising. fr

es

Our advertising helps create a memorable identity that allows you to know who and what we are.


Logo billboard & adshel New to

ffrr eess ht v

sh t tv sh

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

fr e

The billboard and adshel shown are an example of how they should be displayed. These designs should be a base template and help designers to produce advertising canpaigns that conform to our set guidelines.

ffrr eess ht v

freshtv misfits

fr e

New to

Large scale advertising

v

freshtv

misfits


Logo flyer & poster New to

sh t

v

freshtv misfits

At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves. We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.

fr

on sky 221 + freeview 78 available in hd & +1 Find out more at FreshTV.com

es ht v

fr e v ht es

on sky 221 + freeview 78 available in hd & +1 Find out more at FreshTV.com

fr

The flyer and poster design shown are to be used as a base template for designers to produce captive advertising campaigns to conform to our guidelines

ffrr eess hhtt vv

Small scale advertising

FRESHTV is on channels SKY 221/ FREEVIEW 78. Tune in week days for a action packed schedule full of fresh new channels specially picked for you.

on sky 221 + freeview 78 available in hd & +1 Find out more at FreshTV.com

fr es ht v

freshtv misfits

ffrr eess ht v

freshtv

New to


Find out more at FreshTV.com

Brand guidlines  

Channel branding guidlines

Read more
Read more
Similar to
Popular now
Just for you