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Interesting Facts People spend more than 4.6 billion pounds a year on chocolate.

Twice as many women crave and eat chocolate to men.

male

Stephanie Pickard

female

Chocolate melts at 34 degrees, just bellow body temperature. This is why chocolate melts on your mouth.

You have to eat more then a dozen chocolate bars to get the same amount of caffeine from a cup of coffee

22% of all chocolate consumption takes place between 8pm and midnight.

People who feel depressed eat about 55% more chocolate than their non-depressed peers.

When eating chocolate a neurotransmitter called Hydroxytryptamine (sterotonine) is released which is known to cause happiness!

OUGD505

Good is... Chocolate


Processes

fluorescent ink, spot varnish, debossing and chocolate moulds

Looking into different processes specifically used for chocolate packaging has been very interesting. These are some of the processes that I want to explore further and would make the concept a lot stronger.

Stephanie Pickard

OUGD505

Good is... Chocolate


Inspiration

Throughout the research I have identified some innovative methods of packaging and production of chocolate. I have found that interactive packaging and engaging the audience through the medium of chocolate will be interesting and allow for a stronger concept.

Stephanie Pickard

OUGD505

Good is... Chocolate


Initial Concept

Produce/Create a new brand of chocolate specifically for sport enthusiasts. The chocolate will be info-graphic allowing the audience to know exactly how much chocolate they need for healthy consumption for their exercise/activity.

Stephanie Pickard

OUGD505

Good is... Chocolate


History of The ancient Maya people first invented chocolate and it was seen as a luxury item. 600 AD : The cocoa bean is considered the ultimate status symbol in the Mayan and Aztec cultures. They use the beans as currency and those wealthy enough to have an excess of beans use them to make a chocolate drink that gives them "wisdom and power". 1000AD: The Aztecs believed that drinking chocolate. which was the undiluted, unsweetened liquor from fermented cacao beans, would bring great wisdom, understanding and energy. 1502: Columbus is the first European to discover cocoa beans and chocolate. But it is the Conquistadors that realize the value of "money that grows on trees". 1657: "none but the rich and noble could afford " to frequent such establishments. Prices eventually drop and chocolate houses begin to appear throughout the country, challenging the primacy of coffee tea rooms and even pubs.

Stephanie Pickard

OUGD505

Good is... Chocolate


Primary Research

formats, processes, packaging, luxury chocolate and occasional chocolate

Looking into different formats and becoming familiar with luxury packaging and processes has been useful for the topic. Brand and Identity of a product/package has different meanings which is interesting to acknowledge and apply this to my own concepts.

Stephanie Pickard

OUGD505

Good is... Chocolate


Collection of

chocolate shapes, moulds, packaging, occasional chocolate and chocolates around the world

A collection of different packaging and products relating to the topic of chocolate has allowed me to fully explore chocolate and understand more about the subject.

Stephanie Pickard

OUGD505

Good is... Chocolate


good boards  

chocoate good boards

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