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Live Brief

Davies & Co.

Brief 6

Emissions Monitoring Specialists

Emissions Monitoring Specialists

Jason Boyce Team Leader t: 07801 641469 f: +44 (0) 113 276 5759 e: jason.boyce@davies-co-ltd.com

Davies & Co. Challenge Davies & Co, are emission monitoring specialists who tests cremators and large machinery. They feel their existing logo doesn’t communicate their brand, what they do and what they are all about. They feel their logo needs a revamp with additional promotional material to support the brand. Solution

toring Specialists

The branding is based around the nature of the company, the delicate and free spirit of the logo was taken from the idea that healthy emissions entering the atmosphere. The logo forms the letter ‘d’ representing the Davies & Co, brand name. Along with the colors and the 3-dimentional effects the branding has come to life with energy and personality.

nitoring Specialists

59 s-co-ltd.com

t: +44 (0) 113 270 4651 e: info@davies-co-ltd.com w: www.daviesco.com

OUGD603


Research

Davies & Co.

P01

Background researching into a brand is important as it allows me to understand what the brand is and what they do, I have also done a lot of research into its competitors and other logo design similar to the company. This shall help influence the design direction of the brief and how this can be developed to make a corporate precise brand identity.


Concept/Ideas

Davies & Co.

P02

Development of a concept and ideas is important especially with a brand that is not very well-known, the use of the logo as a selling point has to be very impactful making the user see the logo and know who the company is. While this would help the concept, the design must work across a range of device and the concept must support this.


Development

Davies & Co.

P03

The logo was produced with a grid system to make sure they are symmetrical and correct, this was my first time using this system and has allowed for the logo to be more organised and precise, I would use this development technique again. The use of the colour and shading with the logo has helped to create the 3D rendered effect that has been done using gradients and shading.


Branding

Davies & Co.

P04

This is the final logo for Davies and .Co, it incorporates two colour styles together with a gradient logo. The concept relating to the logo has been developed to represent emissions this is shown within the fluid characteristics of the logo.

Emissions Monitoring Specialists


Logo colour variations

Davies & Co.

P05

Emissions Monitoring Specialists Original

Logo variations are important as the logo maybe placed upon different colour backgrounds causing the logo to be changed to fit the need. These designs also allow me to show how the logo would be showcased in any other method.

Emissions Monitoring Specialists Grey

Emissions Monitoring Specialists Greyscale

Emissions Monitoring Specialists Step Black1


Davies & Co.

Brand identity

P06

Emissions Monitoring Specialists

Emissions Monitoring Specialists

All of the designs produced are the designs produced for the Davies & Co brief. These have been produced as they will be needed by the company to best showcase the brand and make it reconisable with all their customers, competitors and market. Also so they can communicate with their clients, when needed. The items matched the brand guidelines set within the brief also the style is constant across all mediums.

Emissions Monitoring Specialists

Jason Boyce Team Leader t: 07801 641469 f: +44 (0) 113 276 5759 e: jason.boyce@davies-co-ltd.com

Emissions Monitoring Specialists

Emissions Monitoring Specialists

t: 07801 641469 f: +44 (0) 113 276 5759 e: jason.boyce@davies-co-ltd.com with compliments

t: +44 (0) 113 270 4651 e: info@davies-co-ltd.com w: www.daviesco.com

a: Moor Road, Leeds, LS10 2DD, England


Davies & co