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MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Davies & Co.

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Davies & Co. monitor stack emissions for cremators and incinerator equipment in accordance with the governments, environment agency legislation. Mercury, dioxide, acid gases, oxygen, carbon monoxide and dust are a few of things tested. If these tests are not done annually they can be fined and be unable to use the machinery. Davies & Co. have been around 10 years, they are apart of the company Facultative Technologies based in Leeds. Moor Road, Leeds LS10 2DD. The company monitors around 200 machines each year for compliance within legislation. Davies & Co. also do research work on behalf of Facultative Technologies within Europe. These research tasks are for development of new equipment within their partnered company. The company currently has a small crew of 4 members that travel around the United Kingdom. Key Points: Monitor Stack emissions, UK Based, apart of Facultative Technologies.

Brief or Tasks Rebrand and enhance Davies & Co. company branding. The branding should help visually support the companies’ values. This should support the creation of an appealing identity that backs up and supports what services the company provides. Davies & Co. believes the current branding of the company is plain, out of date and not dynamic enough to support the companies’ mission. While the current branding uses blue, a clean relevant colour, this should be taken a step further supporting the clean environment they are trying to achieve. Production of the company branding should include a new logo design together with a brand guideline document, detailing how the branding should be used and displayed. Standard corporate items such as business cards, letterheads and compliment slips should also be produced. All items produced should support the ‘new’ companies branding and work well as a set. Preparation/Research suggestions 1. You should consider the company’s values and beliefs when producing the branding as these shall heavily influence the overall visual appearance. 2. Research and evaluate current environmental logos used in industry today and how Davies & Co. can be different creating a impact upon new and existing clients. 3. Colours should be considered to keep the environmental theme. Evidence – for this project students should submit -

Your must produce 5 design boards showing your final outcomes. These will include: 250 word rational. Evaluation of work in relation to the brief.


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Brand guidelines Correct Labelling of your work, on your blog is essential. In addition to the submission requirements, you will need to evidence the research, development and product of your final resolutions. Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.

Briefing: Monday 18/11/2013

Deadline: Thursday 30/11/2014


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