Issuu on Google+

es fr

The research process involved within this brief has helped form a more successful view while still being perceived correctly by the audience. The research undertaken looked into the audience in great depth backing up the design decisions taken.

ht v

Research


fresh. TV

fr

TV

es ht v

TV

es fr

The development of the logo came from experimenting with modern shapes and typographic elements that related to the word FRESH and the meaning behind the channel. The logo is comprised of typography which attracts the attention of the audience and stand out against existing channel identities.

ht v

Development


v

v fr es ht

fr es ht

Dark backgrounds

fr

es

fr

es

ht v

ht v

Light backgrounds

Coporate background

On-screen backgrounds

es fr

FRESHTV is confident, expressive, bold and has attitude. This brand has been developed mainly from the brands values and target audience that is being targeted at. The name FRESHTV has been researched and found to be very current with the younger audience, the meaning for cool, new, trendy and highly approved.

ht v

FRESHTV Branding


v

fr es ht

LOGOS

Our logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.

freshtv

brand guidelines 2013

ffrr eess ht v

ht v es

es fr

fr

es

We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.

fr

ht

v

At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.

ht v

Logo variety.

Primary logo

Secondary logos

The primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.

The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.

This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.

tv

Primary fonts

Typography secondary fonts

Blackout (midnight)

Helvetica Neue (Regular)

abcdefghijklmno pqrstuvwxyz

abcdefghijklmno pqrstuvwxyz

This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.

This font is the secondary typeface for the brand and identity of FRESHTV. This should be used to support any other information that can not be shown in the primary font, such as body copy.

fr es h

Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo.

fr

es

ht

v

Logo fonts for print.

Lorem Ipsum has been the 1500s, when an unknown printer took.

es fr

The brand guidelines are an essential part of the companies’ brand as it lays out set guidelines for designers to follow. I have produced the guidelines in the same style as the branding of the channel so that the audience can see a link and recognise what the brand is all about.

ht v

Guideline publication


New to

ffrr eess ht v

freshtv misfits New to

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

fr es ht v

ffrr eess ht v

freshtv misfits

es fr

Ranges of promotional products have been developed, that could present the brand across a broad range of medias and formats. The billboard and adshels will be useful to target the audience of 18-25 as they are always travelling around city areas; this also creates a bold and confident message.

ht v

Promotional material


v

fr es ht v

freshtv

OU TM OR

M .CO TV SH FE AT

ht v es

21 + Y2 SK ON

fr

ht v es fr

M .CO TV SH FE AT

ht v

E

es

VIEW 78 AVAILABLE IN H FREE D F IND

es

ht v

OU TM OR

M .CO TV SH FE AT

fr

E

fr

21 + Y2 SK ON

OU TM OR VIEW 78 AVAILABLE IN H FREE D F IND

E

21 + Y2 SK ON

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

21 + Y2 SK ON

fr

es

fr

ht

v

es

ht

v

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

M .CO TV SH FE AT

VIEW 78 AVAILABLE IN H FREE D F IND

E

VIEW 78 AVAILABLE IN H FREE D F IND

OU TM OR

fr

es

ht

freshtv

es fr

The merchandise shall advertise FRESHTV in a professional manner. These products demonstrate how the brand identity of the channel is flexible and adaptable for a range of scales and formats. These products will promote the channel, getting the audience interested in FRESHTV and also make them more aware of the programs that are shown.

ht v

Merchandise


es fr

Printed media is commonly used for promoting a brand, however it is more interesting and engaging for the audience to have a tangible product that will keep and excite them to look into the brand further. The hat and the bag are also products that will attract attention to the wider audience that sees the product as well as the individual that peeresses it.

ht v

Hats and Bags


ht v es fr

v ht es fr

on sky 221 + freeview 78 available in hd Find out more at FreshTV.com

es fr

The vehicle wrap will attract attention and promote the brand on a larger scale. This is something that has been found to be popular with channel promotions as it is essential for the company to travel. The target audiences are likely to drive or even use public transport.

ht v

Vehicle Wrap


FRESHTV designboards