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06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD603

Outcomes

Module Title

Extended Practice

Doc. Code

OUGD603GB

Glastonbury 100 Years Anniversary The Brief Produce a limited edition range for the 100 years anniversary of Glastonbury. The packaging design shall be produced for Brother Cider, as these are the main distributors at Glastonbury. The new flavours you choose to produce should help promote Glastonbury while sharing its heritage of the festival. Keep the brand as a genuine and effective choice amongst the now rather crowded cider market. Concept/Proposition As Glastonbury hits a 100 years, its time to celebrate this. A unique range of flavours that spill out to help produce vibrant, interesting and creative celebrations to make 100 years even more memorable. Consider colour, textures, style and technology to show the heritage of Glastonbury while still being appealing to the consumers of now. Brother’s cider shares the history of Glastonbury, these two things should be hand-in-hand to celebrate the history.

Considerations -

Consider your target audience, festivals. Stock used for printing. Representation of colours, to flavours, to the brand. Consider market research to determine the right flavours that should be created. How are people going to be informed of this limited edition range. Text and label information displayed upon the label designs.


Background Glastonbury was heavily influenced by hippie ethics and the free festival movement in the early 1970s, beginning with the Isle of Wight Festival, which featured performances by The Who, amongst other artists. Afterwards, organiser Michael Eavis stated that he decided to host the first festival, then called Pilton Festival, after seeing an open air Led Zeppelin concert at the Bath Festival of Blues and Progressive Music 1970 at the nearby Bath and West Showground in 1970.[ The festival retains vestiges of this tradition such as the Green Fields area, encompassing the Green Futures and Healing Field. Fast forward to 1995 at the Glastonbury Festival and the four Showering brothers start selling their Pear Cider...and, well you know the rest. To-date Brothers is the leading product sold at Glastonbury. Target Audience

Mandatory Requirements

The targets audience is 25-39, middle class, middle aged people. The audience will be fun, out going social able people.

Your must produce 5 design boards showing your final outcomes. These will include: - Printed label designs, to scale. - Ingredient list for each product is required. - 250 word rational. - Evaluation of work in relation to the brief. - Correct Labelling of your work, on your blog is essential. - In addition to the submission requirements, you will need to evidence the research, development and product of your final resolutions.

Tone of Voice

Deliverables

The work should be clear and precise, explaining the history of Glastonbury. The work should do this in a simplistic creative way.

Resolutions and products, apporiate to your select brief. 5 presentation boards (Printed) summerising the key practical, conceptual and technical decisions. This should also be posted on your blog via Issuu. Posts to your Design Practice & Design Context blog demonstrating your ability to effectivly record, document and critically evaluate the progress of your work in relation to your own intentions and apporiate areas of contemporary creative practice.

Studio Deadline TBC Reading List

Module Deadline TBC


Books Grip (2011). 1000 Package Designs (Mini): A Comprehensive Guide to Packing It In. Rockport; Mini ed edition. Pentawards (2012). The Package Design Book 2 Pentawards: Book 2. Taschen GmbH; Mul edition. Julius Wiedemann, Pentawards (2010) The Package Design Book. Taschen GmbH. Robert Klanten, S. Ehmann (2009) Boxed and Labelled: New Approaches to Packaging Design. Die Gestalten Verlag. Robert Klanten, M. Hubner (2011) Boxed and Labelled: 2: New Approaches to Packaging Design. Die Gestalten Verlag; 2 edition. Viction Workshop Ltd (2011) EAT ME: Appetite for Design. Victionary. Klanten. R (2012) Introducing: Visual Identities for Small Businesses. Die Gestalten Verlag. Index Book (2013) Festivals Graphics. Index Book. Eat Drink Graphics

Journals/Periodicals BASELINE www.baselinemagazine.com BLUEPRINT www.blueprintmagazine.co.uk COMPUTER ARTS www.computerarts.co.uk CREATIVE REVIEW www.creativereview.co.uk THE DESIGNER JOURNAL www.bergpublishers.com ÉMIGRÉ www.emigre.com EYE www.eyemagazine.com GRAFIK www.grafikmag.com

Websites Glastonburyhttp://www.glastonburyfestivals.co.uk Drinks brand and packaginghttp://www.leehiomdesign.co.uk/beer/index.html Beverage Brand and Packaging- touchey http://www.touchey.com/post/15395832268/30-beautiful-beverage-packagingdesigns Brand, Identity, Logo explained – Justcreative http://justcreative.com


designInspirationshttp://designspiration.net Packaging and identity- Cargo collective http://cargocollective.com Packaging- Lovely Package http://lovelypackage.com Branding and Brand strategy- branding strategy insider http://www.brandingstrategyinsider.com Brand and Packaging- designcouncil http://www.designcouncil.org.uk/about-design/types-of-design/packaging-design/ Food and Drink Packaging- theoneoff http://www.theoneoff.com/sector/food Brand and Packaging- Printerest http://pinterest.com/packagingdiva/1001-ways-to-package-milk/ Brand inspiration- bashooka http://bashooka.com/inspiration/food-drink-menu-designs/ Creative bloghttp://www.creativebloq.com/graphic-design/inspiring-beer-label-designs12121544 Cool materialhttp://coolmaterial.com/feature/best-beer-labels-ever/ Pinteresthttp://www.pinterest.com/narlo/beer-label-inspiration/ Designer-dailyhttp://www.designer-daily.com/20-awesome-beer-label-designs-20755 Pinteresthttp://www.pinterest.com/aliwerner/labels-packaging-inspiration/


100 years