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DE SIGN PRO CESS BUD’S


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STEPH LIN | design process


BUD’S Edible Flower Food Truck

WEEK 1

THE PITCH

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STEPH LIN | design process

PROBLEM


BUD’S Edible Flower Food Truck

 lowers can add F nutrition such as antioxidants and flavonoids, to one’s diet. However, many people are wary of trying them.

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STEPH LIN | process design process book

AUDIENCE / 30’s–mid 40’s / quirky / loves owning beautiful things / health-conscious /s  hops at WIlliams Sonoma and Whole Foods


BUD’S Edible Flower Food Truck

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STEPH LIN | design process

WHAT WOULD ZOOEY LIKE?

After looking at my audience description, I realized that my audience is basically Zooey Deschanel.


BUD’S Edible Flower Food Truck

GIRLY ORGANIC

WORDS DELICIOUS

AWKWARD

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OBJECTIVE To provide an easy and safe way for people to try edible flowers and learn more about them


BUD’S Edible Flower Food Truck

Proposal: A restaurant that serves dishes that feature flowers as an ingredient.

Class: An entire restaurant dedicated to flowers sounds like it might be a bit much. How about a kiosk?

Truth New Proposal: Flower Food Truck Boom. Mobile kiosk.e

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STEPH LIN | design process


BUD’S Edible Flower Food Truck

WEEK 2

VISUAL RESEARCH & IDEATION

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I started collecting swipe, images that would help me define a look and feel for the food truck branding. I decided to experiment with the third set, “Raw Ingredients.�

2. Messy, Fusion

STEPH LIN | design process

1. Delicate & Delectable

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3. Raw Ingredients

BUD’S Edible Flower Food Truck

SWIPE

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STEPH LIN | design process

BLOSSOM FLORAL

BEAUTIFUL PETAL

SUCCULENT BLOOM FLOWER BUDS VERDANT STAMEN PHOTOSYNTHESIS PERRENIEL BOTANICAL BOUQUET

MORE WORDS FLORET LUSH

DRIVE MOBILE

TASTY COOKING YUMMY

WHEELS CONSUME EDIBLE

GORGEOUS NOURISHING

NOM


BUD’S Edible Flower Food Truck

Names: / / / / / / / /

Bloommm... Bloomin’ Floral Flavor Petal Plate Jardin Bud’s Flora’s en fleur

Taglines: / / / /

Food in Bloom Looks good enough to eat Consume some blooms We put the petal to the metal

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STEPH LIN | design process

bud’s edible flower food truck


BUD’S Edible Flower Food Truck

BUD’S BUD’S

bud’s

FLORA’S

LOGOS

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GRAPHIC EXPERI MENTS


BUD’S Edible Flower Food Truck

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STEPH LIN | design process

WEEK 3

START OVER


BUD’S Edible Flower Food Truck

Class: Everything looks really fashion-y and not like food. The Kraft paper is kind of nice though.

Ugh. I guess it’s back to the drawing board.

I decided to expand on the second set of images, “Messy Fusion.”

New Objective: Make flowers look appetizing and more food-like.

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STEPH LIN | design process

FINAL MOOD BOARD


BUD’S Edible Flower Food Truck

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STEPH LIN | design process

FIRST ATTEMPT

It turns out, I’m not a star watercolorist. Ew. This looks gross. I’m supposed to make flowers look delicious, not disgusting.. Why did I think this was a good idea?


BUD’S Edible Flower Food Truck

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STEPH LIN | design process

“One man’s trash is another man’s treasure.” I stumbled across this on classmate’s desk. She was testing spray paint on a scrap of paper. I liked the way the paint created a floral pattern when the paper was folded in half and decided to explore that further.


BUD’S Edible Flower Food Truck

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STEPH LIN | design process


BUD’S Edible Flower Food Truck

5 cans of spray paint 50 sheets of paper

30 mins. in the spray booth 2 hours scanning

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STEPH LIN | design process

make “b” and “d” more pointed and petal-like

’ food in bloom

Change apostrophe to a flower petal


BUD’S Edible Flower Food Truck

food in bloom

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STEPH LIN | design process

how do you eat flowers?


BUD’S Edible Flower Food Truck

how o do you eat flowe w rs? s

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STEPH LIN | design process


BUD’S Edible Flower Food Truck

WEEK 4

APPLY BRAND

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STEPH LIN | design process


BUD’S Edible Flower Food Truck

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BUD’S Edible Flower Food Truck

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hello@stephlin.com stephlin.com 661.852.8756


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