Page 1




CAREER Magazine a Publication


CONTRIBUTORS Dreena Armstrong, Kimberly A. Benjamin, Thejenda BS, Pamela Burks, Pamela Byrd, Stephanie C. Harper, Carol Haynes, Courtney A. Hammonds, Traci Morgan, Biba Pedron, Tasha Demery, Reginald Brown, Ted Moss, Christopher Williams, Jim Stroud, Otis Collier, Tracy Laswell Williams, Niakesha Woodley, Andretta Greer, Tia Goodwin, Lucinda Cross.

P.O. Box 54166 Atlanta, GA 30308 404.604.4511

ADVERTSING INQUIRIES Media Kit available online at or by phone at 404.604.4511


Publisher's Website

Letters to the Editor/Publisher

Letters to Contributors

HUMAN RESOURCES and ORGANIZATIONAL STRATEGY STEP Enterprises, Inc. President and CEO | Stephanie C. Harper, PHR, CCP, CHRM Assistant to the President and CEO | Pamela Murphy VP, CAREER Events | Niakesha Woodley, MHRD VP Strategic Alliances | Frank Aikens Marketing Director | Anetra Henry-Hunting Creative Consultant | Chantony Marshall Sales | Cameo Clark, Sunny Slaughter, Andretta Greer

Submit Tips or Story Ideas

Permission to Reprint Articles

General Comments/Questions

Subscriptions/Guest Subscriptions



Chiquita Board, Velma Larkins, Clifford Houston, LeVon B. Haynes, Elane Saunders, Mildred Mason, Vivianne Hardy-Towns

Career/Employment Questions

CAREER Magazine | 4 | March / April 2010


COVER STORY: The Business of Being A Mom CM talks to Mindee Doney and Julie Pickens, Founders of Little Busy Bodies, Inc. in Beaverton Oregon about how they went "from moms to millionaires" by developing a saline nose wipe product that is now in 50,000 retail stores across the U.S. and Canada including Walmart, Target, Walgreens and Toys "R" Us.

32 SPOTLIGHT ON SUCCESS 17 ASK THE EXPERTS / Q&A How much is too much on a resume? Meet Dr. Robert Watkins Founder, Kings and Priests, Intl. 6 PUBLISHER'S PERSPECTIVE How Do I Become and Entrepreneur? 33 I LIVE ONLINE I'm Every Woman, It's All In Me! 24 CAREERS AND CHRIST How to Embed Your Voice By Stephanie C. Harper, PHR Expert to Entrepreneur Inside a Resume 7 PUBLISHER'S PAGE By Stephanie C. Harper By Jim Stroud Books Are A Business 26 FAVOR FOR YOUR LIFE 35 LIVE AFTER LAYOFF 8 YOUR VOICE IN PRINT There's an Opportunity Around Keep It Moving: 5 Things to Do Reflections and Reactions Every Corner When You Are Laid Off Millennial Maddess Issue By Pastor Reginald Brown By Otis Collier 10 BLACK AND WHITE TERMS 27 CAREER TIPS 36 COMPENSATION CORNER Discrimination 10 Tips to Secure Your Dream Job Is Your Payroll Department 11 BUSINESS OWNER BOOT CAMP By Stephanie C. Harper, PHR Keeping You Safe? Is your I-9 Leading to a Fine? 28 MOMENTS OF MOTIVATION By Niakesha Woodley, MHRD By Stephanie C. Harper, PHR From Career Branding to 37 CAREER MAKEOVER 12 BUSINESS AS USUAL Career Standing 5 Questions to Connect With Entrepreneuers the Engines By Christopher Williams Your Passion That Could 29 EMPLOYER PERSPECTIVE By Tai Goodwin By Pamela Burks The Worst Resume CAREER Magazine 13 SPOLIGHT ON SUCCESS Employers Sound Off (a Publication) is a green Meet Janice Robinson Johnson publication written by career industry 30 EMPLOYEE PERSPECTIVE CEO, Moruwa Consulting professionals for job seekers (employees, The Worst Interview employers and entrepreneurs. Published bi14 HR NEWS Employees Sound Off monthly, no part of CAREER Magazine may be When Discretion Becomes reproduced or transmitted in any form or by any 31 OFFICE TIPS means without the written permission of the Discrimination Lifestyle of a Corporate Publisher. The opinions expressed by our By Tasha Demery, PHR contributors are not necessarily those of the Mom Dropout 14 DID YOU KNOW? Publisher. All articles are intellectual property of By Lucinda Cross CAREER Magazine and/or its contributors. All International Woman's Day rights reserved. Copyright 2008-2010. By Carol Haynes CAREER Magazine | 5 | March / April 2010 4 EDITORIAL PAGE Meet CAREER Magazine

Publisher's Perspective


This issue of CAREER Magazine is so very special to me because there was a time in my life when EVERYTHING had to be done around my career. I have been blessed to accomplish some amazing things in my career, but NOTHING is more important than my newest role, taking care of home! Everything I learned in Corporate America including multi-tasking, progressive discipline, decision making, effective communication, work/life balance and even hiring the right person has been a transferrable skill for motherhood. It's been an amazing ride and I wouldn't trade it for all the milk duds in the world. In my line of work I meet countless people who say, “I don’t know what my passion or purpose is!” That’s often because they haven’t allowed themselves to dream. They have already decided they cannot do it. But I am living proof that the choice to make a profit from your passion or to give up on your dreams is strictly up to you. If it is in your heart, there must be a way to do it! There are millions of women who have mastered motherhood while remaining in Corporate and a million more who will become what some term “Mompreneurs”. Once you read the cover story, I guarantee you will be encouraged to reach new heights. And while this issue focuses primarily on the “mom”, I want to acknowledge that dads certainly do it too! Increasingly more men are becoming single parents and/or taking on the reverse roles even in two parent families. So don’t let the title fool you, this issue is for everyone who has a desire to turn their passion into a profit. There is a way to get paid for who you are. You just have to master the art of showing up in the world! You’ll find the most effective way to do this is to “commit” to making the most out of the cards you were dealt. Don’t worry about “how” when you get there, you will figure out just what to do (trust me!). When you open up and explore your options, you give yourself permission to find the answer. The biggest lesson I have learned is mom's can have it all, we just can't do it all (in one day)! Mompreneurially yours,

Stephanie C. Harper-Haynes, PHR, CCP, CHRM Author, Career Expert, Speaker, Radio Host Publisher, CAREER Magazine CAREER Magazine | 6 | March / April 2010

CAREER Magazine | 9 | January /February 2010

Cover Story

Mom Business Moguls, Mindee Doney and Julie Pickens, Owners of Little Busy Bodies, Inc. And Inventor s of Boogie Wipes ] [

CAREER Magazine | 18 | March / April 2010

Cover Story

Friends Mindee Doney and Julie Pickens developed the first ever saline nose wipe, called Boogie Wipes, as a solution for their kids' sore, red, runny noses. Using the idea, their business backgrounds and mompreneurial spirit they formed Little Busy Bodies, Inc in December, 2007 and started selling Boogie Wipes out of their living rooms. Sales went on to reach $1 million their first year of business and $3 million their second year. This year, managing their team of 13 employees, Julie as CEO and Mindee as CMO will reach $8 million in revenue. They currently distribute 11 saline nose wipe products, including their newest adult line, Achooz, to 45,000 retail locations across the US and Canada. CM: Greetings Ladies, thank you for taking the time to share with the readers of CAREER Magazine. As

the Publisher of CAREER Magazine is very special to me as I have been an entrepreneur for several years, but just crossed over in the role of Mompreneur last year. With that being said, what is “The Business of Being A Mom ®”? BM Mindee: For us, the Business of Being a Mom is a 100% unique persona. No one else but a Mom has had the experience of physically carrying and then nurturing a completely dependent infant life into a unique self-sustained adult. From day 1, without a handbook, Moms begin the journey of trying to grow her baby into a happy, successful being that can survive without her. This is exactly the same thing you do when you birth a business. The emotions and instincts you own having been through this process already as a Mom are invaluable and immeasurable. We created the message of the Business of Being a Mom to remind more Mothers that by just being themselves - flexible, humble, creative, resourceful and confident risk takers - they have gifts no one else does to help them run a business. Talents that, when they embrace them and not try to hide them, they can find success like we did. CM: You both have impressive backgrounds. How did you decided who would hold the role of Chief Executive Officer and Chief Marketing Officer. BM: Julie: I worked in sales for a majorn Distributor, calling on retailers for many years and also owned and operated several franchise restaurant locations . I grew up in our family distributor business working with national brands. I learned quickly how to maneuver the ups and downs of being an entrepreneur working alongside my Dad for many years. I grew up in our family distributor business working with national brands. I learned quickly how to maneuver the ups and downs of being an entrepreneur working alongside my Dad for many years. BM Mindee: I was fortunate to work in marketing for some powerhouse global brands. I came from a more structured corporate background and worked next to Brand Managers and CMO’s spending millions on marketing. Through this I picked up a lot of first hand knowledge on what to do and not do in building a brand. Julie settles better in the unsettled and remains calm and strategic with the numbers game and risks entrepreneurs take. I on the other hand love the consumer psyche, what motivates them and how they perceive messaging and I like work with a more clearly defined path. We feel so fortunate in our partnership and know its unique. The business overall has also benefited from having the two founders in these specific roles, so much critical decision making goes on in them and the background of having been here from the start comes in very very handy. We can’t imagine it any other way really. CAREER Magazine | 19 | March / April 2010


The Hand that Rocks The Cradle Rules the World! Being a Mompreneur is all about having control of our schedules and our time. In my quest to leave the traditional workforce and become a Mompreneur I founded Urban Midwifery, Inc., a non-profit agency dedicated to offering all women access to midwifery care, but particularly underserved women. As a midwife, I have the opportunity to work with many moms who have left the workforce to begin their own businesses, while simultaneously doing the same. Why? Midwifery is a very individualized service that allows women to have their prenatal care, and eventually the birth of their child(ren) in the comfort of their homes. Midwifery means “With Woman”, and fittingly, the very nature of midwifery care is woman-centered. A Midwife is a professional that has been trained to provide healthcare services to low-risk women , including prenatal care, family planning, and well-woman services. Midwives believe that pregnancy and birth are normal life events, and we midwives have known for ages that homebirth is a safe option. Even though my personal journey in midwifery began over 10 years ago, I realize that I became more passionate about midwifery when I came face-to face in 2005 with the positive influence and power that I have as a midwife. The power to reach a woman at a time when she is nurturing a new life making a new person. The power to give her critical information… It was in 2005 I learned about the alarming, and disproportionately high infant mortality rates in the Black Community. I can remember the first time I read about the research in the San Francisco Chronicle. It was an article titled, “Too Young To Die”. That article explained that Black Babies die three times more than White Babies in the United States. These deaths (miscarriages, fetal demises and newborn/infant deaths) happen from the time that a woman is pregnant, until the time her baby reaches one-year old. Hearing that ‘cut like a knife’, and since hearing that I have been working hard to make sure that everyone that can hear me is aware of this alarming rate… It was hearing about Black Infant Mortality that inspired me to found Urban Midwifery, Inc. where we are dedicated to addressing the disproportionately high infant mortality rates. In response to the crisis, Urban Midwifery, Inc. provides services that address many of the believed causes of infant mortality such as high stress levels, unhealthy relationships, poor nutrition, poor prenatal care, etc… Urban Midwifery, Inc. does this through comprehensive education. At Urban Midwifery, we have been connecting the dots, and have developed a belief that the disproportionately high “Baby Mama” rates in the Black Community (women having babies with men that they are not married to, or not even in a relationship with), have a direct relationship to the disproportionately high infant mortality rates. Also, that as mothers of teenaged girls, we are falling short when it comes to providing complete education about relationships and sex. Notice I said Relationship BEFORE Sex. As a result, I have written two books, and hope to continue a series that will better educate our girls, and our community, effectively addressing the Baby Mama epidemic, and eventually saving our babies.

Only $10.00

Just The Facts

Did You Know? 40% of Job Seekers Remain Unemployed Because... They Don't Match Up To The Employer's Expectation. What are the factors? The Way you LOOK, SPEAK, WRITE AND BEHAVE (check your appearance!)

CAREER Magazine | 34 | March / April 2010




CM talks with Mindee Doney and Julie Pickens Founders of LIttle Busy Bodies, Inc. about the Business of Being A Mom. (


CM talks with Mindee Doney and Julie Pickens Founders of LIttle Busy Bodies, Inc. about the Business of Being A Mom. (