September 17, 2012
Volume 12, No. 48
Diskeeper 12 Gives Networks A Boost Google Chrome: New Do-Not-Track Feature Cloud Markets Up With Enterprise Use Enterprise
SPECIAL APPLE ISSUE Inside the iPhone 5: 28 Thursday
New iPhone Features
Boasts Record Sales, But Does It Live Up To The Hype? How The iPhone 5 Stacks Up To The Competition
Is It Right For Your Company? Enterprise and iOS 6
An iPad Mini Preview Special Apple Issue
September 17, 2012
Opinions: MBA Return on Investment An IT professional with an MBA could have a distinct edge over competitors looking to land that perfect position, but is it really necessary?
Network Security: New Google Privacy Feature
News and Reviews: The iPhone 5
Enterprise Networking: Diskeeper Server 12
Cloud: Markets Boom with Enterprise Adoption
Preview: A Sneak-Peek at the iPad Mini
In an attempt to give users control over how their personal information is used, ‘Do Not Track’ is being added into Chrome’s latest developer build.
The features, functionality and facts about Apple’s latest innovation, plus a look at enterprise suitability.
Diskeeper Server 12 combines several technologies to accelerate disk access on server and SAN disk subsystems.
With enterprises continuing to adopt cloud computing, analysts see continued growth in both public and private cloud investment.
eWeek takes a glance at the new tablet expected to breech and redefine the 8” screen market with a vengence.
September 17, 2012
Editor in Chief Editor Executive Editor/News Director/Design Director/eWEEK Labs Managing Editor Executive Editor Executive Editor/eWEEK Labs Technology Editor
NEWS News Editor Senior Editors Senior Writers Staff Writer Exec. Asst. to Editor in Chief eWEEK LABS West Coast Technical Director Senior Analysts Technical Analysts Managing Editor Senior Writer
Cameron Sturdevant Henry Baltazar, Jason Brooks Michael Caton, Andrew Garcia Mary Stevens Anne Chen David Weldon
EDITORIAL PRODUCTION Deputy Managing Editor Deputy Copy Chief Senior Production Designer
Debra Perry Jim Williams Tara-Ann Fasulo
ART DEPARTMENT Senior Art Director Associate Art Director
Stephen Anderson Paul Connolly
eWEEK.COM Executive Editor Senior Editors Senior Designer Senior Writer Associate Editors Copy Editor Newsletter Editor
Matthew Rothenberg Rick Dagley, Sean Gallagher, David Morgenstern Chip Buchanan Matt Hines Vikki Lipset, Don Sears Kathleen Chase Jenni Miller
eWEEK Publisher Business Manager Marketing Production Manager Ad Traffic Coordinator
Karl Elken John Dennehy Melissa Grieco, Marketing Manager; John Tsao, Research Manager Michael DiCarlis Tim Bennett
ZIFF DAVIS MEDIA Chairman & CEO Pres. & Chief Operating Officer Chief Financial Officer Executive VP & Editorial Director Executive VP & General Counsel
Robert F. Callahan Bart W. Catalane Mark Moyer Michael J. Miller Gregory Barton
VICE PRESIDENTS Editor in Chief, eWEEK Editor in Chief, CIO Insight Chief Technology Officer Internet Game Group Database Management Market Experts International Licensing Production PC Magazine Event Marketing Group Human Resources Internet Audience Development Enterprise Group Corporate Communications
Special Apple Issue
Dennis Fisher Jeffrey Burt, Caron Carlson, Peter Galli, Paula Musich, Carmen Nobel, Darryl K. Taft Renee Boucher Ferguson, Brian Fonseca, Paul F. Roberts Shelley Solheim Colleen Heckman
SOLUTIONS SERIES Associate Editor
PRESIDENTS Game Group Enterprise Tech Group Consumer Tech Group & Internet SENIOR VICE PRESIDENTS Technology & Sales Operations Corporate Sales Editor in Chief, Internet Internet Custom Solutions Group Corporate Marketing
Eric Lundquist Scot Peter sen Chris Gonsalves Paul Schaffrath Jim Rapoza Sue Troy Stan Gibson Deb Donston Peter Coffee
Scott McCarthy Sloan Seymour Jason Young Jasmine Alexander Kenneth Beach Jim Louderback Angelo Mandarano Martha Schwartz Elda Vale Eric Lundquist Ellen Pearlman Aiden Colie Ira Becker, Barry Harrigan, Rick Lehrbaum, Chris Maginn William Daniher, John Davison, Scott McDaniel Sara DeCarlo Aaron Goldberg, Michael Krieger Kristin Holmes Carlos Lugo Jim McCabe Paul Oâ€™Reilly, Monica Vila Beth Repeta Stephen Sutton Stephen Veith Randy Zane
The iPhone 5 From All Perspectives
iPhone 5 Hits Stores Worldwide, Apple Fans Rejoice
Apple could ship nearly ten million iPhone 5 models by the end of September, almost doubling their previous estimate.
Apple fans worldwide rejoice as the long-awaited iPhone 5 smartphone hits store shelves. Reports that Apple’s in-house mapping application for the iPhone 5 was less than impressive failed to dampen enthusiasm for the smartphone, which finally went on sale around the world as eager fans spent the prior days camping out in front of Apple stores from Seattle to Sydney. For those who took advantage of the preorder sales window which began last week, the majority of those orders will be delivered to customers Sept. 21, but many are scheduled to be delivered in October due to high demand and limited supply, Apple said Monday. The launch of the iPhone 5 was one of the year’s most anticipated events in the consumer technology market, and with Apple facing renewed competition from handset manufacturers like Samsung and a bevy of advanced handsets running Google’s Android operating system, the eyes of industry analysts will be watching closely to see how the product sells. All indications so far suggest the iPhone 5 is on track to be Apple’s most popular smartphone ever, with preorders breaking the 2 million-unit mark eWeek
September 17, 2012
Preorders of the iPhone 5 broke the two million unit mark just 24 hours after going on sale. By the yearend, Apple will boast a total 50 million dollars in iPhone sales to 240 carriers in 100 countries world-wide.
just 24 hours after going on sale. The figure was more than double the record set by the iPhone 4S. Following record iPhone 5 preorders, Canaccord Genuity technology analyst Michael Walkley said he believes Apple could ship 9 million to 10 million iPhone 5 models by Sept. 29, compared with a previous 6 million-unit estimate. “Given our checks combined with Apple’s plans for an aggressive iPhone 5 ramp to 240 carriers in 100 countries by year-end, we remain confident in our above-consensus December-quarter iPhone estimates,” he added in a research note. The iPhone 5 will roll out worldwide to 22 more countries on Sept. 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland, Apple said in a press statement. The iPhone 5 is available from the Apple Online Store, the company’s retail stores, and through network operators AT&T, Sprint and Verizon Wireless. The company also eweek.com
Special Apple Issue
noted select Best Buy, RadioShack, Target and Walmart stores, and select Apple Authorized Resellers would also carry the device. “With the launch of the latest device from Cupertino just days before the end of the quarter, it is likely that the full impact of iPhone sales will not register until the next quarter, 4Q12, the most important in the calendar. The iPhone 4S, which will remain in market, but at a significantly reduced price, will help boost sales, and [we expect] total iPhone sales to reach close on a company record 50 million in 4Q12,” David McQueen, principal analyst at Informa Telecoms & Media, said in a research note. However, Apple faces continued pressure from Samsung, and now Nokia with its new range of Lumia devices running on the Windows Phone 8. In combination, the strength of these devices and platforms will combine to give the most competitive and intriguing smartphone quarter for a number of years.” The iPhone 5 is the thinnest and lightest iPhone ever, and has been completely redesigned to feature a larger 4-inch display, an Apple-designed cartography and turn-by-turn navigation.
How The iPhone 5 Stacks Up To The Competition The response to Apple’s iPhone 5 has been mixed, though everyone seems to agree that demand for the new smartphone should keep conveyor belts churning for some time. While research firm Strand Consult called the iPhone 5’s look a “minor facelift,” IHS analyst Daniel Gleeson called it a “significant departure from previous models” and a “fundamental change in product design.” Apple made it thinner, longer, faster and lighter—and yet some were disappointed by what they felt was a lack of a new “wow” feature. Starting at $199, it’s certainly nothing to balk at—it’s a handsome, feature-rich, marvel. But these days the market— happily for us—doesn’t exactly want for such things. There are great devices available today—and coming in time for holiday sales—at great prices and running both Android and the Windows Phone
features that include imaging stabilization. It’s also paired with a processor said to enable faster image capture. So does the Nokia Lumia 920. Nokia got in trouble for ads representing its technology that didn’t actually use its technology. Still, when the Lumia 920 comes out, its camera, with PureView technology, will very likely be phenomenal. It uses floating lens technology that enables it to take in five times more light—and account for the shakiness of the average hand—than phones on the market as of its Sept. 5 introduction, resulting in brighter, clearer flash-free low-light phones. According to Nokia executives, PureView makes it possible for a smartphone to take “the kind of images usually only seen on a stand-alone SLR camera.”
The iPhone 5 Has an Improved Battery
Apple shocked the industry by leaving near-field communication (NFC) out of the iPhone 5. The technology is behind a majority of mobile-payment applications.
operating system. Is the iPhone 5 for you? eWEEK put some of the device’s new features in perspective. The good news, for potential buyers and enterprise users, is that there are no losers here.
The iPhone 5 Is Pretty Darn Thin
The iPhone 5 measures 7.6mm thin, besting the Samsung Galaxy S III, which measures 8.6mm, and the HTC One X, at 8.89mm. But the Fujitsu smartphone is thinner. Still, Apple’s claim that the iPhone 5 is the “thinnest and lightest phone ever” isn’t exactly true. As tech site TechTree has pointed out, that honor goes to Fujitsu’s Arrows handsets. The Android-running Arrows ES IS12F features a 4-inch active-matrix organic LED (AMOLED) display, a 1.4GHz processor, waterresistant technology, a 5.11-megapixel camera capable of capturing Hi-Vision video and what Fujitsu calls its “original human-centric engine.” It’s just 6.7mm thick and weighs 3.7 ounces. If what Apple meant to say is that the iPhone 5 is the thinnest smartphone available in the United States (the Arrows is Japan-only), then it’s exactly right.
The iPhone 5 Has an Improved Camera
Apple made impressive improvements to the iPhone’s camera. While 25 percent smaller, it can take panoramic images up to 28MP, has an f/2.4 aperture, an 8MP sensor and new video
While not going into specifics about the iPhone 5’s battery, Apple says it’s an improvement on the iPhone 4S battery and can offer eight hours of 3G talk time and 10 hours of WiFi browsing. But the Motorola Razr HD Maxx’s Battery Kills It On Sept. 5 Motorola introduced the Razr HD, which features a 4.7-inch Super AMOLED high-definition display and a 2,530mAh battery that supports 16 hours of talk time or 20 hours of streaming music. Even crazier is the Razr HD Maxx, which is essentially the Razr HD but with a 3,300mAh battery that can withstand up to 32 hours of mixed use.
The iPhone 5 Was Designed for Real Hands
Apple made the iPhone longer but kept its width the same. “Why did we make it this size?” said Apple marketing man Phil Schiller during Apple’s announcement event in San Francisco, before an image of a thumb reaching across the iPhone’s display. “It’s because of your hand. It should fit there.” So was the Motorola Razr M smartphone. The Motorola Razr M is more phone than it appears at first glance. Motorola slimmed the bezel to near-nonexistent, so that while the slim Razr M seems as petite as a pocketable feature phone, it actually boasts a 4.3-inch quarter-high-definition (qHD) Super AMOLED Advanced display that’s color-saturated and super crisp. It measures 60.9mm across, so like the iPhone (58.6mm), it can honestly be used with one hand. At $99, it’s also half the price.
The iPhone 5 Supports LTE
The iPhone 5 can support Long-Term Evolution (LTE) technology, which makes it compatible with a lot more wireless networks. Eventually, that should include T-Mobile. Dozens of phones, including the HTC One X, support LTE as well. LTE-enabled smartphones have been hitting the market since 2011, making Apple among the last brands to offer it. The HTC One X, a great phone, runs on AT&T’s super-quick LTE network, features a 4.7-inch display and, like several of the competing smartphones, is now $99.
The iPhone 5 Features ... Oh Wait, No It Doesn’t
Apple shocked the industry by leaving near-field communication (NFC) out of the iPhone 5. The technology is behind a majority of mobile-payment apps, and can power a growing number of uses, such as acting as a hotel key card you eWeek
September 17, 2012
won’t forget in the room. Samsung sells NFC stickers that users of the Galaxy S III can program to perform helpful tasks, like sending off a specific text message when the phone is tapped to the sticker. Apple’s senior vice-president of worldwide marketing, Phil Schiller, explained in an interview with All Things Digital that Apple’s Passbook application, set to be introduced when iOS 6 hits on 19 September, is more than enough to cater for mobile payments for now.
iPhone 5 For Enterprise?
code allows control of the behavior of the home button, the power button and even access to portions of the screen. “You’ll get better management tools,” said Wallace. But beyond iOS 6, Wallace said he didn’t think that for many enterprises the iPhone 5 offers much that the iPhone 4S doesn’t. “I don’t think there’s anything that’s going to leapfrog into the enterprise,” he added. Still, there are a number of users who have needs that extend beyond the basics, and need the performance that the iPhone 5’s faster processor and access to LTE bring. “The key insight is that while it’s not glamorous, the performance and battery life improvements, extra screen real estate and enhancements to WiFi and LTE mean it’ll be faster and you can get more done more quickly,” explained Dan Kerzner, senior vice president of mobile strategy at MicroStrategy. Kerzner said that when users depend on specific productivity apps, a bump in performance can mean the difference between choosing to use the device, and choosing not to. “If you look at the use cases that we suggest, such as purchase orders or downloading content, if the device is fast, you’ll do it on your phone,” said Kerzner. “These devices become more powerful, you’ll expand the domain of use cases in which you will choose to do it right there in an instant.” As is always the case, the real decision comes down to the device you need, the device you have now and how much better one is over the other. For many organizations, the lower cost of getting the iPhone 4S more than offsets any advantage the extra performance may provide. [Continued on pg. 89]
Now that the hoopla about the iPhone 5 is dying down, it’s time to discuss whether Apple’s newest phone is right for your enterprise, whether you’d be better off getting an iPhone 4S for less money or sticking with what you have now. There’s no question that the iPhone 5, while not exactly ground-breaking, is a nice upgrade to Apple’s flagship device. It’s faster, the screen is bigger and it finally supports Long-Term Evolution (LTE). Considering that it costs exactly the same as the iPhone 4S used to cost, it must be perfect for your enterprise, right? Well, maybe. But don’t forget that the iPhone 4S is still available, and it costs a lot less money. And the iPhone 4 is free with a two-year contract. So is the iPhone 5 really the best choice for your enterprise? The answer, as is always the case with technology is, “it depends.” What it depends on is what you plan to use it for. Like all smartphones, the iPhone is a very flexible piece of technology. You can use it to make phone calls, of course, and you can use it for email, text messaging, social networking and looking up stuff on the Internet. But you can do all of those things with any smartphone and it doesn’t have to be an iPhone 5. In fact, it may be that the biggest advantage of the iPhone 5 is that it runs iOS 6, and that brings some very useful new features. But you don’t need to have Business an iPhone 5 to get those coveted features. Intelligence “It’s not so much the iPhone 5 as it is iOS6,” said Jon Wallace, director Customer of Emerging Technology and Cloud Relationship Services at AppSense. “For me what Management makes the iPhone really interesting is that the Apple ecosystem is having a profound effect in some spaces, probably for the consumer. If we’re now entering Enterprise the space where you bring your own App Integration device, it’s inevitable that they’re going to penetrate the enterprise.” Wallace said that a little known feature of iOS 6, Guided Access, while designed initially for the education market, is likely to be well suited for interfacing with MDM (mobile device management) software to make the iPhone significantly more secure than it is currently. He noted that iOS 6 includes eweek.com
Special Apple Issue
Mobile OS Market Share
Enterprise Resource Planning Software As A Service
Business Process Management
Business Continuity Planning
Get Your Head in the
Enterprise Adoption Has Cloud Markets Set To Soar With enterprises continuing to adopt cloud computing, analysts see continued growth in both public and private cloud investment-with worldwide spending on public IT cloud services set to exceed $40 billion in 2012 and reach nearly $100 billion by 2016, according to IDC. The research firm forecasts that from 2012 to 2016, public IT cloud services will see gains at a compound annual growth rate (CAGR) of 26.4 percent-five times that of the IT industry overall, as companies accelerate their shift to the cloud services model for IT consumption. “The IT industry is in the midst of an important transformative period as companies invest in the technologies that will drive growth and innovation over the next two to three decades,” Frank Gens, senior vice president and chief analyst at IDC, said in a statement. “By the end of the decade, IDC expects at least 80 percent of the industry’s growth, and enterprises’ highestvalue leverage of IT, will be driven by cloud services and the other third-platform technologies.” By 2016, public IT cloud services will account for 16 percent of IT revenue in five key technology categories: applications, system infrastructure software, platform as a service (PaaS), servers and basic storage, IDC said. More significantly, cloud services will generate 41 percent of all growth in these categories by 2016. Software as a service (SaaS) will claim the largest share of public IT cloud services spending over the next five years, but other
September 17, 2012
categories-notably basic storage and platform as a service (PaaS), will show faster growth, IDC said. Accelerating PaaS rollouts over the next 12 to 18 months will be critical to maintaining strong cloud momentum, according to IDC. Geographically, the United States will remain the largest public cloud services market, followed by Western Europe and the Asia-Pacific region (excluding Japan). But the fastest growth in public IT services spending will be in the emerging markets, which will see its collective share nearly double by 2016 when it will account for almost 30 percent of net-new public IT cloud services spending growth, IDC said in its study, Worldwide and Regional Public IT Cloud Services 2012-2016 Forecast. IDC defines public IT cloud services as those offerings designed for, and commercially offered to, a largely unrestricted marketplace of potential users. The forecast does not include revenue from private cloud deployments, which are dedicated to a specific customer. While private clouds provide the customer with the ability to specify access limitations and the level of resource dedication beyond what is currently available in public cloud offerings, IDC’s expectation is that public clouds will mature and eventually incorporate many of the capabilities-particularly security and availability-that make private clouds an attractive option today. Meanwhile, as the public cloud market will be seeing a CAGR of 26.4 percent through 2016, the private cloud market is expected to show a CAGR of 21.5 percent through 2015, according to research distributed by ReportLinker.com. In the report from Renub Research entitled “Private Cloud Computing Market & Forecast to 2015: Worldwide Analysis,” analysts said security is a big concern for enterprises that may be considering the use of public cloud. For such organizations, the private cloud represents an alternative with a tighter security model that would enable their IT managers to control the building, deployment and management of internal clouds. The market for private cloud technology and integrated services is increasingly implemented by larger enterprises. Given the potential for significant cost savings, small and midsized organizations are also becoming early adopters of this remote storage technology, the report said. The emerging market for cloud services is being driven by continuing globalization, government edicts, consumer acceptance of technology and the growth of the extended enterprise. Moreover, in a further breakdown of private cloud application virtualization tools, infrastructure application is leading with a share of more than 50 percent in private cloud applications in 2011 and it is expected to continue to dominate through 2014. The IT infrastructure application is the second most popular private cloud-based application. And the application development and collaboration applications are the third and fourth most popular private cloud-based applications. In market sizing, the infrastructure application segment is expected to reach nearly $3 billion by 2014, the report said.
Growth of Cloud Investments Since 2005 Investments in $ Millions Number of Deals eweek.com
Special Apple Issue
Analysts report that both the public and private cloud markets continue to grow, with the public cloud market reaching $100 billion by 2016.
Cloud Security Becomes An Increasing Issue Businesses are turning to the cloud to help improve productivity, but security concerns remain and implementation is not keeping pace with adoption. There is a growing gap between actual business cloud practices and related IT policies that could expose businesses to an increased risk of security breaches, according to an October survey sponsored by cloud backup provider Symform. The survey found that while nearly 20 percent of businesses have no clear security policies or standards concerning employee or departmental use of “cloud,” the majority do allow employees to use cloud services and access corporate data from cloud applications or connected devices. This policy versus utilization gap is consistent for both the 61 percent of respondents who said their company is using the cloud, as well as the remainder who reported not officially leveraging cloud services to-date. The survey queried nearly 500 companies across a wide range of industries and organizational size, with 18 percent representing enterprises, 34 percent from small and midsize organizations, and 48 percent representing IT service providers or small businesses. Respondents were asked about current cloud use, cloud security concerns and benefits, security policies, and employee use of cloud services, applications and devices. The growing concern shown by respondents illustrates the need for IT to reclaim control from a policy and governance standpoint while still enabling the business to benefit from the cloud’s agility and cost-effectiveness. [Continued pg. 89]
Don’t Bet On A Pre-Order First, the white edition of Apple’s much-hyped, muchdebated iPad Mini tablet sold out during the preorder period, and now it appears the black version of the iPad Mini has also sold out, with shipment dates for both models now pushed two weeks back from the initial Nov. 2 shipment dates. Apple’s white products typically generate higher demand, but the sell-out of both editions suggests that despite a higher-than-expected $329 starting price, consumers really want to get their hands on an iPad Mini. Some critics scoffed at the starting point, which is at least $100 more than the start price for much of the rest of the 7-inch tablet market. Rivals like Google’s Nexus 7 tablet ($199) and Amazon’s Kindle Fire ($159), while perhaps lacking the design finesse and build quality of the iPad Mini, have tapped into a market where low prices seem to be as much a factor as a smaller form. However, a recent IHS report said the iPad Mini could help
the 7-inch tablet market double in size in 2012 and 2013, if Apple could provide enough iPad Mini tablets to meet market demand. It is an open question as to whether or not Apple will be able to keep up with demand for the iPad Mini. Preceding the launch, unconfirmed reports suggested Apple could experience supply-chain issues regarding the display component. As recently as Oct. 24—the day after the iPad Mini was unveiled--an NPD DisplaySearch report by Senior Analyst Richard Shim said that although Apple is expanding its partner base for the iPad Mini, issues with the display panel would limit initial shipments. A higher-than-average price point for the iPad Mini could also prevent Apple from reaching the widest audience possible, but with its foot now firmly planted in the 7-inch tablet space, and the full-size iPad still commanding nearly 70 percent of the worldwide tablet market, Apple’s position is undoubtedly robust. A note from Canaccord Genuity analyst Michael Walkley estimated that in 2013, Apple would sell 101.6 million tablets, compared with Samsung, which is expected to sell 8.4 million tablets, and Amazon, which is forecast to sell 10.7 million tablets.
Apple’s Mighty iPad Mini 64
September 17, 2012
“With the impressive refresh of the fourth-generation Retina iPad and launch of the iPad Mini earlier this week, we anticipate very strong holiday-quarter iPad sales. In fact, with Apple’s decisions to price the iPad Mini at a $170 discount to similar fourth generation iPad SKUs and competitively priced versus lower-priced competing products from Google and other Android OEMs, we anticipate strong sales of the iPad Mini, especially as gifts during the holiday quarter,” Walkley wrote. “Further, we believe the iPad Mini significantly expands Apple’s tablet addressable market internationally and should lead to strong sales throughout  as international distribution increases.” In the battle for tablet market share, Amazon this week took the fight to Apple, posting a comparison ad titled “Much More for Much Less” on its home page, touting the features on the Kindle Fire HD that can’t be found on the iPad Mini, most notably a higher-resolution screen, which it says has 30 percent more pixels than its Apple competitor. The Kindle Fire HD also boasts two speakers to the iPad Mini’s single speaker and a $199 starting price, making it $130 less than the cheapest iPad Mini.
9.7 inches Yes
7.9 inches No, but HD 329 / 16G
499 / 16G No
FIT IN POCKET
Mini vs. iPad 4 What The iPad Mini Has Up Its Sleeve The Apple iPad Mini goes on sale Nov. 2, and the early reviews are out. In short—which the Mini is, compared with the iPad, as well as thinner, narrower and lighter—everyone likes it. A lot. During Apple’s October 23 introduction of the device, Phil Schiller, Apple’s head of marketing, called it “incredibly thin and beautiful” and not just a “shrunken-down iPad.” Apple design guru Jony Ive described it as a “concentration of, not a reduction of, the original,” and the specs are, in fact, impressive. The iPad mini starts at $329 for 16GB and WiFi connectivity. The device has a dual-core A5 processor, a FaceTime HD frontside camera, a 5MP rear-facing iSight camera, LTE capability, a Lightning connector and 10 hours of battery life. The LTE model starts at $459. Going for the 32 GB or the 64 GB models? Add $100 or $200 to the base prices. “The Mini gives you all the iPad goodness in a more manageable size, and it’s awesome. You could argue that the iPad Mini is what the iPad always wanted to be,” wrote The New York Times’ David Pogue, who, noting a bombardment of tech news in the last week, made the Mini share a column with the Barnes eweek.com
Special Apple Issue
& Noble’s Nook HD and Microsoft’s Windows Phone 8. Walt Mossberg, keeping his attention to the one device, wrote in The Wall Street Journal, “If you love the iPad, or want one, but just found it too large or heavy, the iPad Mini is the perfect solution. The high price tag may make some users balk, given that other small tablets come in at $199. In the presentation, Apple’s chief of marketing Phil Schiller pointed out that the 7.9-inch diagonal on the iPad mini gives it more screen real estate than on 7-inch tablets, such as the Google Nexus 7 and the Kindle Fire, in portrait and landscape orientation. The tablet is as thin as a pencil and as light as a pad of paper at 0.28 inches thick and 0.68 pounds.Apple chose the dimensions of the smaller tablet to fit the ratio of the larger iPad so that developers could scale their apps to fit well on the iPad mini. As appealing as the iPad Mini is, ultimately, the price will be the main sticking point for those looking at the new tablet: Apple’s stock took a noticeable dive during the live-streamed event when the company announced how much the Mini will cost.
September 17, 2012