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02 Thursday 29 May 2014

Today’s Highlights

Li Edelkoort presents to a sold out audience

Li Edelkoort’s much anticipated keynote address, ‘Embryonic Architecture: The dawning of a new age,’ delighted the full-house audience at designEX yesterday. Li began her presentation with a colour forecast predicting a move towards the greening of all colours. She recommended designers place green tones in their colour palettes, as this will be a major move away from the red / orange tones so dominant over the past 20 years. The major trends presented for Autumn / Winter 15 / 16 reflected a point in

history where Li sees society is still finding a new way to express itself about what the 21st century means. The trends presented concerned embracing, cuddling and feeling happy and safe. A major influence is tactility, as people need to balance their lives in front of electronic screens. From the protection and safety of the embryo and the egg, to the fibrous container of the cocoon we will seek ways to be nurtured and cuddled. Kangaroo pouches, onion layers, floating in clouds and being surrounded by sock-like tubes – the next phase of

design looks towards cosy comfort. Li ended her presentation with ‘the pillow book’ – a look into the bedroom. She said the bedroom is now the most important room in the house taking focus away from kitchen and living areas. According to Li, we will spend more leisure time, entertaining, eating and working in the bedroom. Thus the bedroom will start to resemble a hotel room with open bathrooms, fires and even mini-bars, transforming into a more complete living space.

Alastair Parvin

Join the founder of WikiHouse and Architecture 00 to hear his vision of architectural production. 11:30am – 12:30pm, Seminar Theatre, Hall 3

Wine Tasting

Seminar tickets are still available. For full programme see page 3.

Stop by the designEX cellar door and try one of Australia’s finest wines. Mount Langi Ghiran Wine Bar, 4 pm Thurs, 3pm Fri

BENEFITS OF EXHIBITING ABROAD International recognition, inspiration and building relationships with potential partners, producers and commercial customers are the key benefits available for young designers in participating in international fairs according to the designEX panel discussing design fairs yesterday. Freelance writer David Harrison facilitated the session, while the panel included designer Adam Cornish, along with curators of The Other Hemisphere Sarah King and Margot Konings of Dutch practice Organisation In Design. All agreed that the participation in international design

Bromley & Co Wallpaper

1 Bromley Interiors Stand 402

fairs is an important step for designers. Adam Cornish, who participated in Salone de Mobile three times, said this helped him to quickly move from a university graduate to owning his own independent studio. The relationships he established at Salone de Mobile led to him presenting a project to Alessi, which was launched last year. Sarah King who shows her own and others work at Ventura Lambrate (held as part of Milan Design Week), said a major benefit is the profile raising at home. Margot Konings said the smaller curated sections of large fairs are a boon for young designers.

“Large brands are attracted to the smaller curated exhibition spaces,” said Margot. “They get connected to the future; to the trend setters. By connecting with young designers, they jump into a talent pool and can scout for people to form new collaborations,” she said.

Do you know your stone? Find out at the Tile & Stone Zone Seminars Programme, running the 3 days of the event, sponsored by Cosentino Australia. Tile & Stone Zone Seminar Theatre, Hall 3

So how do you select an international fair in which to participate? Adam Cornish recommends you look for the style of design fair that you are best suited, but adds “Of course Milan is always where the heavy hitters are going to be.”



Tile & Stone Seminars


Four to Watch

Big Ass Fans Stand 310

3 USG Boral Stand 374


4 KE-ZU Stands 238 & 234







Registration in full swing

Gordon Tait, Li Edelkoort, Penny Craswell & Susan Tait

Tuesday’s VIP Function at Art Equity


Studio Design UK specialises in creative concept and design, producing beautiful and functioning solutions for semi-permanent Installations across the events and exhibition industry at a global level, this year producing the designEX entrance feature.


A major part of the Studio Design UK calendar is the London Design Festival where they work closely with festival organisers to produce innovative events, installations and forums.

As you might be aware, designEX is dedicated to supporting the next generation of the design community. Our student educational & recent graduate programme provides valuable insights into current and upcoming trends to inspire students and develop the future of our industry.

What are you listening to at the moment? War on drugs, Trentemoeller, Daniel Avery.

The programme which is free, features a morning and afternoon session today and is open to all tertiary students and graduates of the last 2 years in all creative industries within graphic design, interior design, architecture, exhibition design and building design.

Best restaurant/café in Sydney? Chiswick. How you got into design in one short sentence? To escape an office job and go on tour with a band. Go to karaoke song? I wouldn’t subject the world to my singing. Favourite designer? Too many too mention but in architecture and design you would have to include Charles Rennie Mackintosh and Mies Van de Rohe. Best design/design innovation in the last 30 years? The internet (but if dirty martinis were made in the last 30 years I say that). What did you design at designEX? The entrance installation. How did you come up with the concept? Taking inspiration from the graphic ‘X’ logo, chevrons and the fabulous White Stripes seven nation army video. Who inspires you? People who think differently and act without fear. Experience the entrance feature in Hall 1



Heart Ethical is a boutique eco-ethical company offering a range of printed textiles and is showcasing their inaugural range of wallpapers here at designEX.

New designers will hear from established brands and designers, leading exhibition designers and marketing professionals operating in the design space both in Australia and abroad. A real world perspective is also offered in the morning session where Tait recounts their transformation from metal-worker and manufacturer into design producer and leading furniture retailer, reflecting on the evolution of manufacturing in Australia, and their unique experience of ‘collaboration’ with some of Australia’s most exciting designers.

Each of the three collections that Heart Ethical will have on show are fully customizable and if you visit their stand, you’ll be able to try it out for yourself. Offering the ability to change colours and alter the scale to suit the project, along with the texture of the wallpaper itself, these wallpapers are set to be an interior designers dream. Everything about Heart Ethical textiles is bespoke. From the designs through to the base cloth and printing process. Interior designers can choose to have their customised designs printed on premium 100 per cent Belgian linens or a mid weight hemp/organic cotton blend. The designs are digitally printed using the latest colour technology and eco-friendly standards. All fabric is washed by hand to set the inks.

Visit Heart Ethical on Stand 627

The Student Programme takes place in the Presentation Room, Hall 2











Architectural Window Systems 568 Australian Stone Advisory Association 892 Aneeta Window Systems 156 Anomaly344 Art Equity 737 Astor Metal Finishes 440 Birrus Matting Systems 441 Bostik494 Cavalier Bremworth 514 Con-form Group 871 Coopers Store 439 Designer Boys Art Collections 532 Dry-Treat489 Dulux173 Dulux Australia 562 ec.group318 Elliott Clarke & Co TDA1 Enzie Space Saving Stairs 158 Formed Vision 764

Gosford Quarries 788 GRM/Biowood Australia 155 Gummerson Fabrics TDA15 Heart Ethical 627 House of Bamboo 656 Innowood Australia 270 Hurford Hardwood 444 Jetmaster Fireplaces 768 Knauf668 Lamicolor/Pfleiderer 180 Massey340 NOMI117 PosterCandy112 Real Flame 580 RLA Group 594 Robyn Cosgrove Rugs 628 Rubysketch & PlusSpec 862 Ruum Furniture Design 325 S2B Smart Shower 289

Scandinavian Wallpaper & Decor 733 Sefar638 Slice Veneers 866 Sofas International 725 Solatube551 Spectolumen113 Superior Curtain Hardware 632 Swiftspace231 Taubmans350 The GDK Group 644 Tongue n Groove 526 Tovo Lighting 118 United Artworks 104 VitraGroup / INEX 373 Work-Shop BY MGDC 510 Xavier&Me207 Yellow Goat Design 533 *selection of exhibitors with new products

Speaker Series The Future of Design Thursday 29 May – Architectural Production – Curated by Tomek Archer, Tomahawk Studios/Archer Breakspear Time


10.30am – 11.30am

Digital Projection Technology on ‘Architainment’– Christie Digital Systems and The Electric Canvas

11.30am – 12.30pm

Architectural Production Keynote by Alastair Parvin – Founder of WikiHouse, Architecture 00

3.00pm – 4.00pm

Architectural Production Talk 1 – Richard Glover, Documentary Photographer, Outcast Editions

4.00pm – 5.00pm

Architectural Production Talk 2 – Iain Maxwell & Dave Pigram, supermanoeuvre

Friday 30 May – Designing for Health and Wellbeing presented by WoodSolutions Time

Title 360 Wellbeing – Wellbeing in the Workplace – Elise Valoe, WorkSpace Futures Group

Tovo Lighting is unveiling The Fin – a 50W LED uplight powerful enough to light a whole space without the need for multiple light fittings.

12.30pm – 2.30pm 3.00pm – 4.00pm

The role of designers in trans-disciplinary projects – Leah Heiss, Elastic Field

Renowned photographer Peter Tovo founded the company in 1972. Using his knowledge of precision lenses and ability to see light and lighting, Peter decided to start creating and making his own light fittings.

4.00pm – 5.00pm

Collaboration for health and wellbeing – Justin Wagemakers, Blue Sky Design Group

presented by Steelcase Australia

Based in Sydney, Tovo Lighting works with leading architects, designers and builders and was the first company to incorporate 316 marine grade stainless steel into its lighting. The Fin is a revolutionary new is perfect for use with raked, high or usual ceilings making it the perfect lighting solution. This powerful light means there is no need to install any other light in the space, as The Fin will perform exceptionally and look beautiful.

Download the app TODAY at

Visit Tovo Lighting on Stand 118

Seminar tickets are available inside at the Seminar Theatre


Natural fibres and visually stimulating fabrics are at the center of a stunning collaboration between Cotswold Furniture, Vincent Sheppard and Edit fabrics that will be showcased at designEX 2014. Created by former Vogue Living editor Sharon Storrier Lyneham, Edit fabrics renowned visionary designs can be seen in fabric design ‘Seaweed’ which has been used on the Indoor Joe Cocoon Deluxe Chair. Another exciting release from Cotswold is the Idoles Collection, which after a positive reception at the Milan International Furniture Fair last year will be introduced to Australia at designEX 2014. From brand Fermob, the collection is an impressive body of collaborative work featuring strong design aesthetics and a fresh energy that takes the brand into a new era.

Make sure you don’t miss these inspiring showcases from Cotswold at Stand 319 in Hall 1

1 Breakfast Tours For the designer or architect who likes an early start, join Gavin Harris, Director of futurespace on a guided tour before the show opens.



Stone and tiles have been a key trend identified during Day One of the designEX seminar series. So which architects and suppliers are leading the way? Last night 130 people attended the presentation of the Australian Stone Advisory Association Architectural Stone Awards adjudicated by David Saunders of S2 Design, Lindsay Davis of Garner Davis Alex Njoo, and sponsored by Stone Initiatives. The Award criteria were established by ASAA and the Australian Institute of Architects to reward commercial and residential projects which exhibit ‘good design values’ and ‘appropriate use’ of materials. Awards were presented for use of imported stone and Australian natural stone. Awards were presented to the project architect or sculptor, and the stone supplier. We congratulate all the winners for achieving outstanding projects.

Don’t Miss Tomorrow

7.30am Friday Confirm your place at the Organisers Office, Hall 3

2 WORKOPOLIS Experience the workplace of the future in this exclusive feature in partnership with, Design Sauce, Eye Tonic, JSB Lighting, Laminex, Manteo Architectureal Joinery and Woven Image. WORKOPOLIS Feature, Hall 2



The greenroom

Knud Erik Hansen

The greenroom returns in 2014 with green magazine’s favourite products from local designers. Wander through the greenroom and read about the sustainable initiatives behind each piece, whilst admiring their beauty.

Join Knud Erik Hansen, CEO of Carl Hansen & Son, Richard Munao, Managing Director of Corporate Culture and designer George Livissianis as they speak to The Design Writer, Penny Craswell about authentic design and the changing face of furniture and interiors.

Visit The Greenroom, Stand 856

2.30 pm Friday, Carl Hansen & Son Café by CULT

Bringing colour to the office space with Steelcase Australia

ROWAN DAVIES SALES DIRECTOR AT STEELCASE AUSTRALIA Among our many exciting exhibitors here at designEX is Steelcase Australia, who are the global leader in the office furniture industry. They provide high performance products and services designed to help individuals, teams and organization perform better wherever work happens. They took the time out to have a quick chat with us. What is the theme of the stand? Palette of Place, Palette of Presence, Palette of Posture. Who designed the stand and why did you select them? Designed by Steelcase to reflect aspects of our concept of the interconnected workplace, which offers I/We spaces and Owned/Shared spaces. What is the best way to experience the stand? Picture yourself in your everyday life at work when you go through each setting and imagine the various times of the day where each would be well suited. What major innovations do you see for the future of office design? Companies have largely moved to full open spaces but we’ve noticed that people don’t have anywhere they can go to do focused individual work. The major innovations to come will be around ways to provide this focused space. Visit Steelcase Australia on Stand 227

designEX Show Daily: Day 2  

Checkout what happened on Day 2 of designEX, 29 May, 2014.

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