Issuu on Google+


(416) 707-1910

SUMMARY OF QUALIFICATIONS

| 

EDUCATION

stella.hk.lee@gmail.com

|

http://about.me/stellalee

Experienced in developing media kits, news releases, communication plans, presentations and speeches Displayed both teamwork and leadership abilities as Promotions Chair of Humber’s PR networking event Demonstrated ability to work under pressure and meet deadlines by producing timely publications for conferences Excellent knowledge of Microsoft Office (Word, Outlook, Excel, PowerPoint, Publisher) and Adobe Creative Suite (Photoshop, InDesign)

Ontario Graduate Certificate in Public Relations Candidate Humber College (Toronto, ON) September 2010 – June 2011  Select courses include: writing for PR, communications planning, event planning and management, social media, media relations Bachelor of Arts Honours (Major in Sociology, Minor in Political Studies) Queen’s University (Kingston, ON) September 2006 – July 2010  Graduated with distinction 

RELATED VOLUNTEER EXPERIENCE

Studied abroad at Herstmonceux International Study Centre in East Sussex, England in Summer 2010

Marketing Coordinator Angelwalk Theatre (Toronto, ON) November 2010-Present  Organized and secured winery sponsorship for a fundraiser dinner attended by board members, patrons and performers 

Maintained an active Twitter and Facebook page with over 1000 combined fans and followers

Promotions Chair Humber College (Toronto, ON) September 2010 – December 2010  Coordinated a team of 17 in areas of web and social media presence, design, outreach to students and industry professionals 

Organized a networking day attended by 150 students and professionals

Media Room Volunteer Forgotten Voices: Living History (Toronto, ON) October 1, 2010  Assisted at a press conference, handed out media kits and liaised with 10 local media outlets (newspapers, television) Co-Chair (formerly Marketing Coordinator) Best Darn Singer on Campus (Kingston, ON) October 2007 – April 2010  Drafted budgets, strategic plans, sponsorship packages and led weekly committee meetings 

Event attendance increased by 500 per cent from the previous year and raised over $2,000 for a local charity during the one-night event


STELLA LEE | (416) 707-1910 | stella.hk.lee@gmail.com

|

http://about.me/stellalee

Media & Promotions Coordinator (formerly Press Editor) Queen’s Model UN (Kingston, ON) April – November 2008 & 2009  Created and maintained a Facebook page, Twitter account and blog for promotions and for immediate updates during the conference 

WORK EXPERIENCE

Designed, edited and produced a 32-page conference guide

Shift Leader Queen’s Telefundraising Services (Kingston, ON) September 2009 – April 2010  Contributed in achieving annual fundraising goal of $600,000 

Spoke to telethon donors at the end of a call to ensure transactions were recorded correctly and to address any further questions or concerns Took creative approaches to motivate a callroom of 40 employees

Campus Tour Guide Undergraduate Admissions Office (Kingston, ON) April 2009 – April 2010  Guided and informed guests of Queen’s University on a 2 hour walking tour, in particular prospective undergraduate students and their parents Student Caller Queen’s Telefundraising Services (Kingston, ON) Sept 2007 – Aug 2009  Independently secured donations of over $15,000 in a single fiscal year 

ADDITIONAL EXPERIENCE

AWARDS AND RECOGNITION

PROFESSIONAL MEMBERSHIPS

Developed persuasive communication skills through interactions with alumni and parents over the phone, building rapport and effectively communicating the objectives of the Queen’s Annual Appeal

Publications Coordinator, Queen’s Conference on Philanthropy (2009-2010)

Journalist and Layout Manager, Queen’s Model Parliament (2009-2010)

Student Ambassador, Queen’s Student Alumni Association (2009-2010)

Promotions and Campus Relations, Queen’s Free the Children (2009-2010)

Alma Mater Society: Volunteer of the Year for Involvement, 2009-2010

Queen's Model Parliament: Best Journalist, 2010

Queen's University: Dean's Honour List, 2007, 2009 & 2010

Queen’s Telefundraising Services: Team Player Award, 2009

Queen’s University: Excellence Scholarship, 2006

Student member of Canadian Public Relations Society (CPRS)

Student member of International Association of Business Communicators (IABC)

ADDITIONAL SKILLS

Language: Bilingual - English and Korean

Social Media: Presence on Twitter, Facebook, LinkedIn, Flickr, SlideShare

Computer: Highly proficient with Adobe Creative Suite (Photoshop, InDesign) and Microsoft Office (Word, Outlook, Excel, PowerPoint, Publisher)


HUMBER COLLEGE – PUBLIC RELATIONS (POSTGRADUATE) CURRICULUM      

  

 

 

Change Management Communications Planning (Two semesters) CSR and Sustainability o Project: Multimedia CSR campaign about responsible drinking for Diageo Corporate and International PR Design for PR o Projects: Newsletter (Adobe InDesign) Event Planning and Management o Projects: RFP and detailed event plan for a national managers’ meeting and anniversary gala for a fictional company o Promotions Chair for PR 3.0: The Next Generation, class-run event Internal Communications o Project: Feature story (personality profile) for an internal publication Marketing Communications Media Relations o Project: Media monitoring for season two premiere of CTV and The Comedy Network’s “Hot in Cleveland” Presentation Skills o Project: Five minute persuasive speech (written and delivered) Public Affairs o Project: Issues management document for Northstar, simulating a real situation that occurred in 2004 Research for PR o Client work: Primary and secondary market research for Essential Meal Delivery Social and Digital Media o Client work: Social media communications plan for Oakville Hospital Foundation Workplace o Tutorial sessions on Microsoft Excel and PowerPoint Writing for PR (Two semesters) o Projects: media kits, news releases (hard and soft), appointment notices and biographies, summarization, newsletters, web writing, speeches o Named Speechwriting Champion, Fall 2010 by peers in PR Writing Lab 1


Sample Hard News Release Fictional exercise for PR Writing Lab I

Humber College 205 Humber College Blvd. Toronto, Ont. M9W 5L7 416-675-6622 www.humber.ca

NEWS RELEASE

MEDIA CONTACT

Attention: Newsdesk, Lifestyle Editors

Stella Lee Media relations officer 416-675-6622 ext. 1234 cell: 416-555-1234 media@humber.ca

Oct. 15, 2010

HUMBER COLLEGE TRANSFORMED INTO A ‘GREEN OASIS’ TORONTO – At Humber College’s north campus, construction is underway for a new building that will feature a state-of-the-art green roof. The new green roof will be called Green Oasis.

“Humber College is known as an innovator and a leader among Toronto’s educational institutions,” said John Davies, president, Humber College. “Through the Green Oasis project, Humber is paving the way for a future of green and sustainable educational facilities.”

The new building will cost $300,000, part of the $42-million investment in Humber College’s north campus by the provincial and federal governments. With the insulation provided by green roofs, the new building will have improved energy performance, resulting in reduced cooling and heating costs. The Green Oasis will also feature a rooftop garden, which will increase oxygen production, reduce air temperatures and improve the quality of breathing air. MORE


HUMBER COLLEGE TRANSFORMED INTO A ‘GREEN OASIS’ – Page 2 Gardens In The Sky supplied the green rooftop to Humber College. The company has supplied green roofs to other educational institutions, namely Mount Royal College in Calgary and Royal Roads University in Victoria.

“We believe students are the foundations of our future,” said Terry McGlade, president and founder of Gardens In The Sky. “They deserve a positive, nurturing and environmentally friendly space to grow, learn and thrive.”

In addition to the green roof, the new four-storey building will include a cafeteria, classrooms and study areas. Green Oasis will be ready when the building opens in September 2012. The roof will be open from dawn to dusk, Monday to Friday.

Humber College offers 350 programs to 20,000 full-time students and 50,000 part-time students. According to the Key Performance Indicators gathered by the Ministry of Training, College and Universities, over 91 per cent of Humber College graduates are employed within six months of completing their studies.

- 30 -


Sample Media Kit Fictional exercise for PR Writing Lab I P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca Attention: Entertainment/Assignment/Photo Editors Media Alert: CTV Unveils Plans for The Amazing Race: Canada Toronto, Monday, Jan. 10, 2011 What:

CTV will bring The Amazing Race franchise to Canada. The Amazing Race: Canada will premiere in September 2011 with CTV’s new fall line up.

Who:

Susanne Boyce, president, creative, content and channels, CTV Bertram van Munster and Elise Doganieri, co-creators, The Amazing Race Jerry Bruckheimer, executive producer, The Amazing Race

When:

Friday, Jan. 14, 2011 Speech by Susanne Boyce Speech by Bertram van Munster and Elise Doganieri Speech by Jerry Bruckheimer

Where:

Ballroom, Fairmont Royal York 100 Front St. W. Toronto, Ont. M5J 1E3 Parking available on-site.

11 a.m. 11:05 a.m. 11:10 a.m. 11:20 a.m.

Photo Opportunities: -

Jerry Bruckheimer, Bertram van Munster and Elise Doganieri available for photos Props from the show (clue box, race flags, pit stop mat) on display

-30For more information: Stella Lee, media relations officer, CTV, 416-384-5000 ext. 1234, media@ctv.ca


P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca NEWS RELEASE

MEDIA CONTACT

Attention: Entertainment/Assignment Editor

Stella Lee Media relations officer 416-384-5000 ext. 1234 media@ctv.ca

Jan. 14, 2011 ON YOUR MARK, GET SET, RACE! Nationwide casting begins for CTV’s The Amazing Race: Canada

TORONTO - Canadian adventure seekers can start sewing the maple leaf onto their backpacks. CTV will put a Canadian spin on The Amazing Race franchise with its new fall show, The Amazing Race: Canada. A nationwide casting call launches today to find 11 teams to embark on a race around the globe.

“The Amazing Race has always been one of the most popular shows among Canadian viewers,” said Susanne Boyce, president, creative, content and channels, CTV . “With its distinctive Canadian flair, we’re positive The Amazing Race: Canada will become must-see television for our viewers. The show will be part of an unbeatable primetime lineup for CTV this fall.”

MORE


ON YOUR MARK, GET SET, RACE! – Page 2

The Amazing Race follows 11 pairs on a month-long race around the world. In the race, teams are challenged to participate in activities relevant to the locales they visit. The pre-existing relationships of the pairs are tested as they travel the globe. In the end, the first team to cross the finish line walks away with a cash prize of $1 million.

“The Amazing Race franchise has proven itself over the years,” said Jerry Bruckheimer, executive producer, The Amazing Race. “Our partnership with CTV will bring yet another heart-stopping instalment of the Race to Canadian viewers.”

The producers will choose 10 of the 11 teams based on applications. The final team, “Canada’s Choice”, will be selected through an online public voting process. For more information on contestant applications, visit ctv.ca/race.

The show will be filmed June 2011. The Amazing Race: Canada will premiere September 2011 on CTV.

CTV is Canada’s largest privately owned network with local affiliates across the country. CTV offers viewers a large selection of quality news, sports, information and entertainment programming. CTV is owned by CTVglobemedia, one of Canada’s largest multimedia companies. For more information, visit ctv.ca.

-30-


P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca FACT SHEET

MEDIA CONTACT

Attention: Entertainment/Assignment Editor

Stella Lee Media relations officer 416-384-5000 ext. 1234 media@ctv.ca

CONTESTANT APPLICATION GUIDELINES

Where can I find more information about applying for the show? Go to ctv.ca/race to download the application procedure and eligibility requirements. How do I apply to be on the show? Applicants must complete a 15-page written application, available online at ctv.ca/race. Along with the written application, a video application must be submitted by uploading it at ctv.ca/videoapps. What are the specifications for the video submission? Videos will be accepted in.avi, .mpeg and .mov formats only. Videos must not exceed five minutes. Both applicants must be featured in the footage. Photo slideshows will not be accepted. When do I apply? Application period begins today, on Jan. 14, 2011. It will close Feb. 14, 2011 at midnight EST. What is the minimum age limit? Applicants must be 21 years of age to be eligible for The Amazing Race: Canada. Visit ctv.ca/race to read about further eligibility requirements.

MORE


CONTESTANT APPLICATION GUIDELINES – Page 2 I’m a United States citizen. Can I apply for the Canadian edition? No. Applicants must be Canadian citizens, hold a Canadian passport and currently reside in Canada. Visit ctv.ca/race to read about further eligibility requirements. Can I apply alone? No. Contestants must apply as a pair. The contestants must have a pre-existing relationship prior to applying. How will the teams be chosen? Ten teams will be chosen by the producers on the basis of both written and video applications. Twenty semifinalist teams will be flown to Toronto for an extensive interview process with the producers. After the interview, the field will be narrowed to 10 finalist teams who will appear on the show. The final team, “Canada’s choice”, will be chosen by a nationwide online vote. How does the online vote work? Starting on March 1, 2011, the public will be able to view the team video submissions. One vote will be allowed per valid email address. Votes must be submitted from a Canadian IP address. Voting will close on March 20, 2011. The team with the most votes will be automatically chosen as finalists on the show. When will we find out if we’ve been chosen to be on the show? Successful candidates will be notified by March 30, 2011. When will filming take place? The race will take place during June 2011. Please allow two weeks before and after the month of June for contestant briefing and debriefing periods. Please direct additional questions to applytorace@ctv.ca. -30-

Jan. 14, 2011


P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca BACKGROUNDER

MEDIA CONTACT Stella Lee Media relations officer 416-384-5000 ext. 1234 media@ctv.ca

A WINNING COMBINATION: CHARACTERIZING PAST WINNERS

Diverse teams have been victorious on The Amazing Race. However, data compiled on the 15 winning teams on the American version show the following recurring trends:   

All-male teams tend to win over mixed or all-female teams. Best friends have won more than married couples, dating couples or siblings. Winning pairs likely attended college.

Do these factors have a significant impact on a team’s success on The Amazing Race? Research shows why college-educated male best friends make a winning combination on a race around the world.

Gender Differences Women and men deal with stressful situations differently. Male self-esteem is strongly determined by adequacy of performance, whereas female self-esteem is affected by adequacy of relationships. This means women often let their relationships with others affect their decisions. Conversely, men make decisions based on challenge and competition.

MORE


A WINNING COMBINATION: CHARACTERIZING PAST WINNERS – Page 2 Men become preoccupied with winning as they often let their rivals set the bar. This preoccupation is highly conducive in a race since the objective is to outperform the competition. Societal expectations dictate that men are more likely than women to be competitive and more likely to succeed in competitive environments. This causes men to maximize their performance in competitive situations. The greatest stressors according to gender are relationship loss for women and performance failure for men. In context of the race, the worst possible outcome for women would be the breakdown of an existing relationship with a teammate. For men, the worst possible outcome would be losing the race.

Relationship Dynamics In adulthood, friendships become important as friends help each other make key life decisions. Unfortunately, as individuals become involved in their career and long-term relationships, opportunities for interaction with friends become limited. As adults, people often reduce the number of friends and time spent with friends. People become selective in their choice of friends. This strengthens the bond between individuals and their chosen friends since a conscious decision is made to maintain the friendship. Time and distance often separate adult friends. Staying close despite the separation of time and space indicates a strong bond.

MORE


A WINNING COMBINATION: CHARACTERIZING PAST WINNERS – Page 3 Participating in The Amazing Race with a best friend makes sense since it is the only relationship with an equal power dynamic. Approximately 20 per cent of people experienced a violent incidence in a romantic relationship last year. The occurrence of domestic violence indicates unequal power dynamic between couples. In familial relationships, an unequal power dynamic is inherent as there is a natural hierarchy between parents and children and among siblings according to birth order.

Education Level Individuals who succeed in school tend to have high cognitive and non-cognitive abilities. Education’s benefits include : enhanced social skills, greater awareness of human achievement and appreciation for cultural diversity. In the race, social skills are useful since alliances are made between teams. Knowledge of world geography and previous travel experience gives racers an advantage. Appreciation for cultural diversity allows racers to interact positively with the locals in the countries they visit. In addition, individuals with higher education are more likely to be in good health and less likely to smoke. This is an important factor as the race is physically demanding and requires stamina.

Watch first-hand whether these factors come into play when The Amazing Race: Canada premieres September 2011, only on CTV. For more information, visit ctv.ca/race. -30Jan. 14, 2011


Photo credit: CBS Broadcasting Inc., 2005.

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca RACERS GET A TASTE OF THE LOCAL CUISINE

Canadians will have a shot at a $1-million prize while participating in a race around the world with CTV’s fall 2011 show, The Amazing Race: Canada. Contestants engage in common activities of the exotic locales they visit. A challenge in the American version of the show required a team member to consume four pounds of a traditional Argentinean barbeque in Mendoza, Argentina. To apply for the show, visit ctv.ca/race. -30Jan. 14, 2011

Media relations officer Stella Lee 416-384-5000 ext. 1234 media@ctv.ca


Photo credit: CBS Broadcasting Inc., 2010.

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca RACERS TRANSPORTED TO ANOTHER WORLD In CTV’s fall 2011 show, The Amazing Race: Canada, contestants will visit unusual destinations around the globe. A challenge in the American version of the show took contestants to the home of Lucasfilm, where they completed a virtual reality task as Stormtroopers kept guard. To apply for the show, visit ctv.ca/race. -30Jan. 14, 2011

Media relations officer Stella Lee 416-384-5000 ext. 1234 media@ctv.ca


Sample Speech Fictional exercise for PR Writing Lab I Unformatted P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9 416-384-5000 www.ctv.ca

TOPIC: Predicting the success of The Amazing Race: Canada SPEAKER: Susanne Boyce, president, creative, content and channels, CTV TO WHOM: Media present at CTV press event unveiling plans for The Amazing Race: Canada DATE: Friday, Jan. 14, 2011 DELIVERY TIME: 4:45 WORD COUNT: 630

Check against delivery MEDIA CONTACT Stella Lee Media relations officer 416-384-5000 ext. 1234 media@ctv.ca


Fists clenched, knees bent and eyes fixed on the finish line. You scope out your adversaries with a sideways stare. The tension breaks with the sound of gunfire. Suddenly, it’s chaos as adrenaline pumps through your body. This is the thrill of a race. Add in 11 teams of two, a chain of challenges and a reward of riches against the backdrop of exotic global destinations. This is the thrill of The Amazing Race. Good morning, ladies and gentlemen. I’m Susanne Boyce, president of creative, content and channels at CTV. Today, I will discuss why The Amazing Race: Canada will be our next primetime phenomenon. With popularity of reality television, an award-winning franchise, broad appeal and an element of patriotism, I believe The Amazing Race: Canada is en route to success. Reality television shows are popular among Canadian viewers. In fall of 2010, The Amazing Race 17, Dancing with the Stars and Survivor: Nicaragua consistently landed on the top 10 list of most watched shows in Canada. Each show attracted two to three million viewers every week. You might ask, what’s the appeal of reality television? At the heart of every reality show is a human story. Simply put, reality television captures ordinary people with ordinary lives under extraordinary circumstances. For the average viewer, it’s a chance to live vicariously through another. The popularity of reality shows among Canadian viewers gives The Amazing Race: Canada a leg up against the competition. The Amazing Race is a tried and true formula. The American version has aired 17 successful seasons. It also received the outstanding reality-competition Emmy for seven years running from 2003 to 2009. The franchise has branched out to regions such as Asia and Latin America and to countries like Australia, Brazil, and China. Thanks to a strong brand, Canadian viewers are already familiar with The Amazing Race franchise. We live in an age where family-oriented content is gradually disappearing. Gone are the days of families gathered in front of the television to watch a show. The Amazing Race: Canada can become part of your family’s weekly tradition. It appeals to Canadian viewers of all ages, whether you are five, 35 or 85. Contestants featured on the show are just as diverse as our viewers. Viewers will relate to the contestants’ journeys on the show. The Amazing Race: Canada can be a weekly family ritual, where you bond with your loved ones over fast-paced action and drama of the race.


The introduction of a Canadian version of The Amazing Race is important for all of us. It’s a huge opportunity for Canadians to show the world what we’re about. There is tremendous pride associated with our national identity. At the innocent age of 20, I backpacked across Europe like many. During my travels, I experienced an overwhelming amount of respect from others simply because of my citizenship. This is something we should be proud of. As Joe Canuck once famously declared in a Molson commercial, “I can proudly sew my country's flag on my backpack!” Canadian viewers will have an invested interest in a show that depicts fellow citizens represent us to the rest of the world. The Amazing Race: Canada has elements of a winning show: popularity of the reality television genre, a tried and true formula, broad appeal to audiences and association with national pride. This is why I’m convinced that it will become Canada’s newest must-see primetime phenomenon. American playwright and novelist Thornton Wilder once said, “When you're safe at home you wish you were having an adventure; when you're having an adventure you wish you were safe at home.” With The Amazing Race: Canada, you can have the best of both worlds. You can embark on a gripping globe-trotting adventure from the comforts of your living room. - 30 -


PERSONAL


Social Media Communications Plan Client: Oakville Hospital Foundation Excerpts of strategies and tactics Drafted with Jef Moore Strategies The specific strategies which will help us achieve our awareness and behavioural objectives are as follows: Objective 1: Raise funds to help achieve Oakville Hospital Foundation’s campaign goal of $60 million -

Strategy 1: Secure new donors and donations for Oakville Hospital Foundation by penetrating Oakville households through youth

-

Strategy 2: Increase funding to the Oakville Hospital Foundation through youth-driven fundraising activities

Objective 2: Engage youth to recognize Oakville Hospital Foundation as a worthwhile cause to support. -

Strategy 1: Encourage Oakville youth to visit and become fans of Oakville Hospital Foundation‟s Facebook page, which will contain information on the foundation‟s impact on the community

Objective 3: Create awareness of youth philanthropy and empower Oakville youth to make a difference in their community by reaching at least 1,000 youth through schools in Oakville. -

Strategy 1: Develop a database of „friends‟ that can be solicited for volunteer positions at events, providing opportunities for youth to become actively involved.

-

Strategy 2: Help establish autonomous committees within various local schools that Oakville Hospital Foundation can liaise with and coordinate numerous volunteer or fundraising activities.

Objective 4: Increase visibility of Oakville Hospital Foundation in the community among target audience. -

Strategy 1: Educate Oakville youth on health and funding issues that concern the Oakville Trafalgar Memorial Hospital and the New Oakville Hospital.


-

Strategy 2: Capture attention of local & GTA media outlets who are actively checking their social media applications for news stories.

Tactics (Specific to Facebook) Charity Game Tournament (Objective 2; strategy 1 – increase identity of OHF as worthwhile cause) There are hundreds of game applications on Facebook. We would recommend trying to establish a strategic partnership with one of the application distributors that supplies Facebook, such as MindJolt. We suggest creating a tournament that youth could participate in online with Oakville Hospital Foundation as the exclusive sponsor. The ad revenue from users participating in this game would go toward the Oakville Hospital Foundation‟s fundraising efforts. A similar initiative was carried out in support of Haiti in the popular Facebook game, Farmville. The virtual coins users spent within the game were “donated” to a Haiti relief fund. This effectively merged virtual gaming with philanthropic causes. The winner of the tournament, or the participant with the most points over duration of time, would win a prize sponsored by a local business. A presentation ceremony would take place at the winner‟s school. This would be a great opportunity for various stakeholders of the Oakville Hospital Foundation to come together for a great press opportunity. Inter-school Competitions (Objective 3; strategies 1 and 2 – empower youth and encourage youth philanthropy) Once the various Oakville Hospital Foundation committees have been set up within Oakville schools, inter-school competitions can be hosted by the foundation on the Facebook page. Each school can create their own Facebook groups or pages that can link back to the main Oakville Hospital Foundation page. Creating inter-school committees will ensure that much of the fundraising and awareness-raising activities are driven by the students themselves. An idea for a competition is modeled after the One Red Paperclip initiative1. The initiative, started by a Canadian named Kyle MacDonald, began with a simple red paperclip. He started with the paperclip and with the help of fellow Canadians across the country, he bartered for bigger and better things, until he wound up with a house at the end. Similarly, student committees in Oakville schools can start with a familiar item, a pencil for instance. With the help of community members, students will barter the pencil for bigger and better items, until they are able to secure an item that is worth as much as a piece of hospital equipment, such as a x-ray machine. Once

1

MacDonald, Kyle. “One Red Paperclip” (http://oneredpaperclip.blogspot.com)


again, a competition of this scale would be able to garner media coverage and attention, raising the profile of the Oakville Hospital Foundation. Videos (Objective 4; strategy 1 – educate youth on health and funding issues) Students are more likely to watch a video clip than to read pages of information. We recommend having a large multimedia component to the Facebook fan page. With a camcorder, or even a simple digital camera with a video function, this tactic can be easily implemented. Footage shot and uploaded can include: short interviews with hospital staff or patients, tour of hospital facilities or departments, virtual tour of the new hospital or features on youth making a difference on behalf of the Oakville Hospital Foundation. Given the limited resources, this does not always mean the production of completely original material. Short videos could summarize current Canadian health issues and lack of government funding for capital projects by using existing video materials such as documentaries and news clippings. Ask Dr. Oakville (Objective 4; strategy 1 – educate youth on health and funding issues) A key tactic is to start an “Ask Dr. Oakville” feature where students can send in questions via a question box application on the fan page. This is similar to the “Ask a Scientist” feature on the SickKids fan page. However, our Q&A application will be taken to the next level. Students will be able to ask a range of questions pertaining to the fundraising project as well as topical health issues and advice from Dr. Oakville. There will also be regular updates from Dr. Oakville on the progress of the fundraising and where money will be allocated. Dr. Oakville will also provide fun medical tips of the day. These updates will be broadcast through the newsfeed daily. A detailed communications calendar for Dr. Oakville will be developed in order to ensure regular updates of thought-out messages. Flash Mob Contest (Objective 4; strategy 2 – increase visibility in community and capture media attention) Flash mobs have become increasingly popular as they can be widely disseminated via social media networks. We recommend holding a flash mob contest where students organize and film a flash mob on behalf of the Oakville Hospital Foundation. Entries will be submitted by uploading videos on the Facebook page. This will generate free publicity for the foundation‟s fundraising causes. Award and recognition will be given to youth who organize the most successful flash mob.


February 22, 2011

To Whom It May Concern, I am writing to you in support of Stella Lee. I have known Stella since September 2009 when she held the position of Shift Leader as part of the Queen’s Telefundraising Services leadership team. I was able to get an up close and personal look at Stella’s abilities and incredible personality. Stella’s role on the leadership team was that of Shift Leader. The Shift Leader is someone who must possess outstanding organization skills, be enthusiastic, personable, creative and knowledgeable. Stella always showed passion and dedication to this position, coming up with fresh ideas but also had the leadership and tenacity to follow through. The Shift Leader was responsible for ensuring that all of the student callers where motivated and excited about their roles. Stella often set up off site functions to encourage and foster a sense of camaraderie among her peers. She always provided a fantastic, relaxed venue that was suitable for everyone to enjoy. One of the main characteristics of being a successful fundraiser is to have excellent interpersonal skills. Stella was not only a leader among her peers but she was a fantastic conversationalist with the Queen’s Alumni where together they chatted about new updates and old memories. Stella discussed the monetary needs of the University and asked the Alumni for a gift to the Annual Fund. Stella was able to secure many gifts to the University through her own genuine commitment and belief in our goals. There were also times when she had to deal with difficult people but Stella always managed to maintain a professional attitude and keep the best interest of the University at the forefront. Stella was an extremely dependable employee given the fact that she carried a full school work load and was involved in many other activities at the University. Stella is a person who thrives on being busy and productive. She knows how to prioritize and problem solve. Many people, including myself, would call on her for assistance because of her strong work ethic and success rate of completing projects. I without any hesitation would recommend Stella to any future public relations position as she would be an asset to any team. Please do not hesitate to contact me should you have any questions or want further clarification on this outstanding person. Sincerely,

Kim Day Queen’s University, Alumni Officer 613 533 6000 X79012


To Whom It May Concern: I had the pleasure of having Stella Lee volunteer to assist with the press conference and public relations for the Toronto ALPHA international education conference Forgotten Voices: Living History from October 1-3, 2010. The Association for the Learning and Preserving the History of WWII in Asia (ALPHA) brought together secondary school educators from across the Greater Toronto Area to hear testimony from Comfort Women and their supporters, WWII veterans and those who have worked to bring their stories to light. This conference united educators from the Toronto District School Board and other Toronto area boards, with speakers from Korea, China, Japan, the United States and the Philippines. Stella was instrumental in the success of the press conference that was held in the main-stage auditorium. She entered into a frenetic situation and managed, with little direction at times, to be helpful and to take initiative. Working with the media, she was organized, friendly and focused, ensuring that reporters and their crew knew how to navigate to the correct location, were kept informed of any changes, and that their requests for interviews were fulfilled in a timely manner. She also assisted many of the delegates, and demonstrated flexibility and courtesy in responding to their requests. I was thrilled to have her assistance and would highly recommend her work. She is mature and friendly with an excellent attitude.

Sincerely,

Shelley Burgoyne Director of Public Affairs and Consulting Services AKW Global Enterprises shelley@akwglobal.com www.akwglobal.com


Stella Lee: Public Relations Portfolio