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PROMOTION AND ADVERTISING OPPORTUNITIES

Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

11 12 13 14 STEP 3 15

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HOW TO FIND THE RIGHT APPLICANT or… LET THE APPLICANT CHOOSE YOU

18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


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There are MORE THAN 10,000 BUSINESS SCHOOLS in the world! Every prospective MBA-applicant should make his choice!

2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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WOULD YOU LIKE A DECISION TO BE MADE IN FAVOUR OF YOUR SCHOOL OR COMPANY?

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

Alessia Glushuchuk, the head of sales department and client services

Maxim Sidorenko, sales manager

Anna Snitko, event manager

Elena Dmitriy Neshcheret, Bondar, senior MBA Strategy consultant general director

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

MBA Strategy will help you to attract more candidates to your school! Make a step towards your applicants with us!


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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WHO ARE WE? We are a team of proactive professionals with 9 years of work experience in business education. We are the architects of numerous successful projects for both business schools and companies interested in students from the CIS counties We are the company that promotes the MBA community in Russia, Ukraine, Kazakhstan and other CIS countries. We are the only educational company in CIS that received certification from Ernst&Young and AIGAC (Association of International Graduate Admission Consultants). Founded in 2003. Offices in Moscow, Kiev and Almaty. Team of 20 specialists with various backgrounds‌

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

Anna Snitko, event manager, Business school relationship department


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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THE FIRST REASON

After 7 years of successful work people trust us! Numerous recommendations are the best evidence.

WHY IS IT US WHO CAN HELP YOU?

MBA STRATEGY’S ONLINE RESOURCES THE THIRD REASON

VARIOUS FORMATS OF PROMOTION

We use such instruments as on-line chats, on-line conferences, webinars, video, podcasts, banner advertising, articles, news, etc.

SEARCHING TARGET GROUP

STEP 4 17

9 out of 10 applicants draw information from our information channels.

18 19 20 BUSINESS CASE 21 EXAMPLE

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CLIENTS RECOMMENDATIONS 23

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

www.mbastrategy.ua| www.mbastrategy.ru are the leading MBA web portals in CIS that have the highest ratings throughout search engines.

THE FORTH REASON

PERSONAL APPROACH AND FOCUS ON RESULTS THE FIFTH REASON

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CONTACTS 24

THE SECOND REASON

REPUTATION OF MBA EXPERTS

is our key conviction.


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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THUS… 5 STEPS TOWARDS YOUR PROSPECTIVE APPLICANT WITH MBA STRATEGY

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STEP 1.

STEP 2 10

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STEP

TOGETHER WE CHOOSE THE PROPER CHANNEL OF INTERACTION WITH THE PROSPECTIVE AUDIENCE

WE CHOOSE THE RIGHT AUDIENCE

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22

STEP 5.

INCREASE BRAND RECOGNITION AND NUMBER OF APPLICANTS

STEP 4.

COOPERATE WITH YOUR PROSPECTIVE AUDIENCE

RECOMMENDATIONS 23 CONTACTS 24

2.

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

STEP 3.

WE CHOOSE THE PROPER INSTRUMENT FOR PROMOTION


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 1. WE CHOOSE THE RIGHT AUDIENCE

MBA STRATEGY’S ONLINE RESOURCES ARE THE MAIN INFORMATION SOURCES ABOUT MBA AND MASTER’S PROGRAMS ADMISSION FOR 99% OF PEOPLE FROM CIS

STEP 2 10

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I WANT AN MBA!

MBA STRATEGY’S RESOURCES

MBA STRATEGY’S MEETINGS

STEP 4 17

18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22

Where to get my MBA? Does this school fit me? What do I need for admission? What are the prospects Ways to finance an MBA, etc. of career development, etc.?

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

DECISION ON WHERE TO APPLY TO


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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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Age of the audience of MBA Strategy

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21-25 years 40%

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STEP 2 10

25-30 years 32%

Geography of the audience of MBA Strategy Ukraine 42%

Russia 41%

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>30 years 8%

<18 years 5%

BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

Kazakhstan 11%

18-21 years 15%

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

Great Britain 1%

Belarus 2%

US 3%


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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Work experience of MBA Strategy’s audience

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8-10 years 15%

STEP 2 10

Fields of activity of MBA Strategy’s audience

more than 10 years 10% 1-2 years 17%

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10%

Entrepreneurship

11%

Telecommunications

11%

Industry

26%

Finance/banking

30%

Consulting

12%

Other

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22

6-8 years 21%

3-5 years 37%

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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MBA Strategy portals

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www.mbastrategy.ua, www.mbastrategy.ru

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MBA strategy blogs

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22

blogs.mbastrategy.ua, blogs.mbastrategy.ru

MBA Strategy podcasts

podcast.mbastrategy.ua, podcast.mbastrategy.ru

MBA Strategy social networks

http://twitter.com/mbastrategy http://www.youtube.com/mbastrategy http://www.facebook.com/pages/MBA-Strategy/194047622359 http://www.linkedin.com/groupInvitation?gid=1909178

RECOMMENDATIONS 23 CONTACTS 24

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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

MBA S t rat e gy s

STEP 3 15

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1 2 INTRODUCTION

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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MBA STRATEGY PORTALS www.mbastrategy.ua www.mbastrategy.ru

MBA STRATEGY ONLINE PORTALS ARE THE BEST INFORMATION RESOURCES FOR THE MAJORITY OF CIS CITIZENS WHO ARE SEEKING AN MBA IN THEIR NATIVE COUNTRY OR ABROAD

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WHY ARE MBA STRATEGY PORTALS BETTER THAN OTHER PORTALS ON BUSINESS EDUCATION? • HIGH QUALITY AND DAILY UPDATED CONTENT • EXCEPTIONALLY ANALYTICAL DATA ALONG WITH USEFUL NEWS • INNOVATION AND NUMEROUS INTERACTIVE SERVICES

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

MBA STRATEGY PORTALS STATISTICS 58450 45840 165940

The number of visits per month Absolute unique visitors Pagevies

Google Analytics Data report for April 2012

NB: In the context of our Web resources, readers will consider information about a school as a key to necessary knowledge, since the target audience of our online portals is A SEARCHING ONE and interested in useful data about any MBA aspects.


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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MBA STRATEGY BLOGS blogs.mbastrategy.ua, blogs.mbastrategy.ru MBA STRATEGY BLOGS IS AN OPPORTUNITY TO TELL YOUR AUDIENCE THINGS THAT ARE OUT OF FORMAT OF THE ORDINARY PORTAL!

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If you have something to tell others you can join more than 20 experts on MBA issues.

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This is a virtual communication, where we have brought together MBA students and alumni, business schools’ representatives and business education experts!

20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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MBA STRATEGY PODCASTS podcast.mbastrategy.ua, podcast.mbastrategy.ua

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MBA STRATEGY PODCASTS IS AN OPPORTUNITY TO DELIVER RELEVANT INFORMATION TO YOUR AUDIENCE MORE EFFECTIVELY This provides a multimedia platform where we publish GMAT and TOEFL video courses, interviews with students and alumni of business schools, etc.

STEP 4 17

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We will record a podcast with representatives of your schools!

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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MBA STRATEGY SOCIAL NETWORKS SOCIAL NETWORKS IS A CHANCE TO HAVE A DIALOG WITH YOUR PROSPECTIVE AUDIENCE

Up to 57% of participants of virtual space use social networks

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1170 users

of LinkedIn are active members of MBA Strategy LinkedIn Groups

4250 participants Face-

book of Facebook monitor an update of MBA Strategy Facebook page

read micro blog of MBA Strategy on Twitter

26000 view

MBA STRATEGY’S GROUPS IN SOCIAL NETWORKS • THIS IS A GROUP OF PEOPLE SEARCHING INFORMATION ABOUT AN MBA • THIS IS THE MOST ACTIVE AND DIALOGUE OPEN AUDIENCE OF PROSPECTIVE MBA STUDENTS

RECOMMENDATIONS 23 CONTACTS 24

1012 people

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


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BUSINESS CASE 21 EXAMPLE CLIENTS 22

Inform

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RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

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Banner advertising

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

STEP 3. WE CHOOSE THE PROPER INSTRUMENT OF PROMOTION

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INTRODUCTION


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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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BANNER ADVERTISING 70% OF WEB-SITE VISITORS PAY PRIMARY ATTENTION TO THE PICTURES Clicking and captive BANNER WILL LEAD A PROSPECTIVE CANDIDATE to the page containing information about capacities of your school.

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MAILING DIRECT DELIVERY OF INFORMATION TO THE PROSPECTIVE APPLICANTS: • EXCLUSIVE MAILING including especially your information (more than 8,000 subscribers); • PERSONAL MAILING to the potential client base (more than 12,000 addresses); • WEEKLY MAILING

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

INFORMATION PLACEMENT TO PLACE INFORMATION IN CERTAIN SECTION MEANS TO LET YOUR FUTURE APPLICAT KNOW ABOUT SUGGESTED OPPORTUNITIES AND COMPARE THEM WITH OPPORTUNITIES OF OTHER SCHOOLS

MULTIMEDIA ADVERTISING TRADITIONAL INSTRUMENTS FAILED TO WORK? IT IS TIME TO TURN TO OTHER CHANNELS OF COMMUNICATIONS: • VIDEO PRESENTATION in MBA TUBE; • AUDIO FILE in MBA Strategy Podcasts; • E-BOOKLET in the MBA Strategy library, etc.


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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STEP 4. INTERACT WITH YOUR PROSPECTIVE AUDIENCE

Information session

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Information session Webinar On-line chat

20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

Webinar

On-line chat


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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INFORMATION SESSION LIVE COMMUNICATION IS THE MOST EFFECTIVE WAY TO DELIVER YOUR THOUGHTS TO THE AUDIENCE

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STEP 2 10

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Meeting with WHARTON alumni at MBA Strategy’s Kiev office.

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WE ARE HAPPY TO ORGANISE INFORMATION SESSION FOR YOU IN MOSCOW, KIEV, AND ALMATY

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

INFORMATION SESSION ALLOWS: • GATHERING PEOPLE OF A CERTAIN REGION WHO ARE GREATLY INTERESTED IN YOUR SCHOOL; • COMMUNICATING DIRECTLY WITH PROSPECTIVE AUDIENCE; • INCREASING LOYALTY OF FUTURE APPLICANTS


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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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Make Your Choice:

Mass MBA Fair VS. Boutique Sessions for your Business School Mass fair

Boutique Session

Co-obranding with different schools’ name so attention of audience is splitted

Session devoted only to advantages of your school

Profile of audience is extremely diverse

Audience is specified according to target profile of students for business schools’ programs

There is not direct access to contacts. Your communication is limited with time and place of event

After session you receive database of 50-100 direct contacts

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So the main question is what is the value of each event?

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

WEBINAR WEBINAR LETS YOU present your capacities as well as communicate with your audience. THE NUMBER OF PARTICIPANTS: From 50 to 100 prospective applicants.

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ON-LINE EVENTS LET YOU: • INCREASE YOUR AUDIENCE BEYOND ONE SINGLE REGION; • GATHER POTENTIAL AUDIENCE IN THREE REGIONS (RUSSIA, UKRAINE, AND KAZAKHSTAN) PASSING BEYOND THEIR CAPITALS; • FEEL THE LEVEL OF INTEREST THROUGHOUT REGIONS; • REDUCE COSTS

RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

Andrey Nabukhotny - Editor МВА Strategy online-activities department


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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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STEP 2 10

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

BUSINESS CASE EXAMPLE

BUSINESS CASE “START OF FULL-TIME MBA IN SKOLKOVO”

SITUATION SKOLKOVO launches Full-time MBA program. GOAL OF MBA STRATEGY To attract future applicants from Russia, Ukraine, and Kazakhstan who meet established requirements to launch the first class. DECISION PROMOTION OF SCHOOL’S NAME We place information at MBA Strategy Web resources: business school’s profile, information about program. We update news about SKOLKOVO.

ESTABLISHMENT OF FEEDBACK On-line chat for CIS citizens, which allowed sounding the audience and arousing interest

RESULT

COMMUNICATION WITH INTERESTED AUDIENCE Two information sessions in Kiev and Almaty, assembling more than 80 future applicants

PROMOTION RESULTED IN ECONOMIC BENEFITS OF MORE THAN $180 000, WHILE SOME PARTICIPANTS BECAME STUDENTS of SKOLKOVO

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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OUR CLIENTS

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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SOME RECOMMENDATIONS

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STEP 2 10

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18 19 20 BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan


1 2 INTRODUCTION

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WHO ARE WE?

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WHY US? FIVE STEPS TOWARDS AN APPLICANT STEP 1

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WE ARE HAPPY TO PROVIDE YOU WITH DECISIONS IN ORDER TO ATTRACT THE BEST APPLICANTS, PROMOTE YOUR COMPANY, CONDUCT ADVERTISING CAMPAIGN OR INFORMATION SESSION

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More details:

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Vladimir Potapenko e-mail: potapenko@mbastrategy.ua +380 66 267 02 01 Skype: potapenko.vv

BUSINESS CASE 21 EXAMPLE CLIENTS 22 RECOMMENDATIONS 23 CONTACTS 24

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PROMOTION AND ADVERTISING OPPORTUNITIES Russia | Ukraine | Kazakhstan

Andrey Nabukhotny E-mail: nb@mbastrategy.ua +38 (097) 780 11 62 Skype: nabukhotny

Media opportunities  

Marketing strenth of MBA Strategy