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“ in my opinion, minimalism is the more attractive quality that a man and woman can posses. I think the people of the whole world are very interested in a less complicated way�.


SO WHAT?


Do we agree that calvin klein eyewear should reach a really important target?                                              

THE YOUTH.  


MAKE YOU FEEL AT HOME. THERE’S NO NEED TO CREATE, TO SET UP AN EMOTION, FEELING OR A MOOD. YOU EYES WILL BE GUIDED BY A PURE INSTICT OF BEING PART OF IT.


WHY WOULD I WEAR SUNGLASSES?


BECAUSE WE ALL HAVE HANGOVERS

•  HHHHHHH  

BECAUSE UNTIL THE MOMENT I HAVE TO SIT DOWN TO HAVE DINNER WITH MY FAMILY, BEFORE, IT’S WORKING. BECAUSE I DON’T FEEL LIKE WEARING MAKE UP BECAUSE THE ASTONISHING SHINY EFFECT THAT MY FRIENDS MAKE ON ME. IT REFLECTS. BECAUSE LAST NIGHT I WAS THINKING I WOULD LOOK COOLER WHEN I MEET THAT GIRL

(…)


BECAUSE I WANT TO


-We are young, we are wasted and we are ok! -  Seeking to express ourselves. -  Kill any idealized idea. -  There’s no barrier.


<<SUBJECTIVE>>


<<OBJECTIVE>>


MEET US IN THE MIDDLE


www.wastedyouth.com


STEINAR OLI JÓNSSON


MONICA MARIN


THANK YOU


HAVE A WASTED WEEKEND


Concept Work - Calvin Klein - Wasted Youth