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Clean A radical new catalytic converter technology. Meets new emission control standards. Significantly smaller amounts of precious metal catalyst. Improves fuel economy. Lowers emissions. Patented.

Making the planet greener

President’s Welcome When I started Vida in 2008, I had one goal. To improve the quality of the very air we breathe. At the time, I was working as a warehouse and shipping supervisor of a global logistics company. I was continually exposed to noxious exhaust fumes from the companies’ vehicles and I thought there must be a better way of treating vehicle exhaust. So I began a journey that has culminated in the development of our Cleanalytic™ converter technology.

Founder + Chief Executive Officer

We believe our technology is the answer for automotive manufacturers that want to reduce costs, improve engine efficiency, improve fuel economy and improve emissions performance. We have tested and validated our technology at some of the globes’ most respected testing facilities and we look forward to deploying our technology across the world so that we all take part in the “Care for the Air™”.

Stefano R. Plati

Automotive Manufacturer

Catalytic converters reduce the amount of undesirable exhaust gas pollutants to regulatory standards through chemical reactions where undesirable chemicals such as carbon monoxide, nitrous oxides and unburned hydrocarbons are catalyzed into acceptable forms. These forms include carbon dioxide, nitrogen and water. The size and catalyst loading of a catalytic converter defines how much exhaust can be converted or catalyzed into acceptable forms and it is designed to achieve specific regulatory levels. With increasingly stringent emission standards vehicle catalytic capacity will need to increase. The catalysts used within catalytic converters are typically mixtures of platinum group metals (PGM’s), including platinum, palladium and rhodium. While these metals are used in relatively small amounts, they are very expensive and subject to extreme market volatility.

Catalysts are typically supported in a ceramic substrate shaped like a honeycomb within a catalytic converter. Ceramic substrates are made from cordierite; a ceramic material used to make catalytic converters, and is typically cylindrical or oval in shape with many channels or cells that are open end to end. The catalyst metals are coated on the inner walls of the cells to promote intimate contact with exhaust gases. Below illustrates a typical automotive exhaust system and catalytic converter.




The Cleanalytic™ process is designed to address a number of inherent catalytic converter shortcomings cost, catalytic efficiency & backpressure. Cleanalytic™ treated substrates achieve improvement in these three areas by segmenting the ceramic substrate into two or more zones using our patented technology. Cleanalytic™ treated ceramic substrates better manage heat flow within the catalytic converter when compared to the current standard of ceramic substrates. The ability of the Cleanalytic™ substrate to retain heat when the engine is at lower RPM (i.e. idle, stops) results in reduced emissions particularly at lower speeds. We believe this feature will provide a significant opportunity for hybrid electric vehicles and gas-fuelled vehicles where the engine shuts down when the vehicle pauses during engine off times. Additionally, the presence of the Cleanalytic™ insulation layer results in the redirection of the exhaust gas more evenly throughout the catalytic converter. This redirection of exhaust gases aids in a fundamental improvement in the catalytic conversion process and generally lowers the

catalytic converter backpressure, which has the potential to enhance fuel efficiency. Cleanalytic™ equipped catalytic converters will help meet or exceed 2016 emission control standards while using less catalyst. In addition, 400 CPSI Cleanalytic™ substrates can replace more

expensive 900 CPSI ceramic substrates in some cases. The Cleanalytic™ insulation layer can be directly installed in existing catalytic converter systems without any significant changes to the fundamental catalytic converter system envelope. Cleanalytic™ treated substrates achieve all off these improvements with no change to the overall catalytic converter dimensions or location. This makes the Cleanalytic™ technology a plug-and-play replacement, allowing for simple incorporation into existing vehicle platforms.



VSAB Vida Scientific Advisory Board was assembled to assist with the enhancement of Cleanalytic™ converter technology for present & future emission standards. VSAB members include:

Cleanalytic™ converter performance has been tested & verified at a number of industry certified testing facilities. Vida has been conducting trials & testing programs with potential automotive industry customers to integrate the Cleanalytic™ technology into a variety of vehicle platforms. Each of these testing programs has been designed in consultation with leading global OEM’s to facilitate the adoption of the Cleanalytic™ converters into one or more vehicle platforms.

Dr. Blagojevic who has managed the development of Vida technology since 2008. He has 15 years of research experience and received his Ph.D. in Chemistry from York University, Toronto. Dr. Belshaw is Director at Chipcare Inc, President/CEO at Best Sensors Inc and an active angel investor. His background includes teaching Chemistry at McMaster University, Consultant at Scientific Consulting, Co-Founder and Director at Genetic Assemblies. He received a Ph.D. and his education includes Harvard Medical School, Harvard University and University of Waterloo. Dr. Hayes is a Professor for Department of Chemical Engineering at University of Alberta and is currently Associate Chair (graduate studies) of the department. His expertise is in catalytic reaction engineering, environmental catalysis, and alternative fuels. He received his B.Sc. & B.Eng. degrees from Dalhousie University in 1977 & 1979 respectively; and Ph.D. at University of Bath in 1983. Dr. Yan is an Associate Professor for Department of Mechanical Engineering at McMaster University, Ontario. He received his B.Sc. in the Department of Control Science & Engineering from Harbin Institute of Technology, Harbin, China in 2004 & his M.Sc. in Department of Automotive Engineering from Tsinghua University, Beijing, China in 2006. He worked as an engineer in FEV Inc China. He received his Ph.D. in Department of Mechanical & Aerospace Engineering at the Ohio State University, Ohio in 2012.

Developing technology that makes a global difference

Intellectual Property

Vida was granted a US patent for its catalytic converter technology in November 2012 & has applied for patents in 46 additional countries that encompass the relevant automotive jurisdictions, including Australia, Brazil, China, Europe, India, Japan, South Korea, Russia and Canada.

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