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MEMORANDUM TO:

Mr. Matt Rhoades

FROM:

Stefani Olds

CC:

Mr. Mitt Romney

DATE:

November 6, 2012

SUBJECT:

Recommendation

VIM Magazine is Michigan State University’s student-ran fashion and beauty magazine. VIM Magazine has agreed to do a feature article on Ann Romney. The Romney campaign and the publication have the same target audience, MSU women. With that said, it is a prime opportunity that will generate positive interpersonal influence among the audience. The article will take an in-depth look into Ms. Romney’s classy and put-together style, stunning the public in ladylike creations by designers such as Reed Krakoff and Alfred Fiandaca. Ms. Romney wowed America in her emerald-green-and-white floral print Oscar de la Renta outfit at the last presidential debate. The feature will position her as a style icon and a reputable individual who younger women can admire. VIM’s feature on Ms. Romney will empower MSU women, which is vital considering the candidate’s relations with women, that will in turn touch the target audience on a interpersonal level. In conclusion, Ann Romney’s feature in VIM Magazine will be very beneficial for the candidate, and aid in persuading MSU women into voting for Mitt Romney.

Memo: To Mitt Romney  

Memo to Mitt Romney regarding his wife's potentail fashion feature in VIM Magazine.

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