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your business partner to get ahead


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

DESIGN AS COMMUNICATION. > We analyze the value of every investment. > We believe in timeless creativity as an essential resource. > We believe in the power of the sign and in the value of the synthesis. > We believe in good and effective ideas. > We believe in our work. And we apply to it with passion. > We design emotions.

Index // + Who we are + What we do + How we do it + design strategy

+ services + Brand Governance + Corporate Design + Editorial Design

Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

+ Packaging Design + Space Design + Web Design


A dark communication never guarantees the expected results. Let’s light up together your communication.


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

WHO WE ARE A well-integrated group of high-level professionals enthusiastically devoting themselves to projects adding value to the product and to the companies they work with. Effectiveness, transparency, continuity, clarity and elegance are the characteristics distinguishing our projects. Markets develop so rapidly and evolve in such a deeply complex way that make it ever more difficult to maintain in time a communication capable of building and keeping up with the values of a brand, of a product or of a service, whose awareness becomes every day more important in the confrontation with the consumer. Our team and our portfolio allow us to offer our clients a wide range of services, among which we can provide powerful communication strategies. These are integrated with the graphic solutions most suitable towards the strategic needs developed for our clients.

Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

WHAT WE DO We elaborate reliable strategies, developed with tactics capable of seizing every communication opportunity in order to inform, be known, appreciated and desired; creating a brand or advertising campaigns, building an event leaving a mark as a strong, recognizable and distinguishing experience, an emotion allowing the creation of a solid relation between clients and those companies trying to win them.

> Vision

> essenza

Building tangible and solid brand performances to optimize the company’s results through an innovative design, suitable to all the different communication needs.

Common sense, cleverness, creativity, wit and ethics.

> mission Help the client – whether a new or an established structure – to always leave a mark and create values and communication value. Assist the company in the creation and evaluation process of the brand, of a product or of a service in line with the company values. We design, respecting the investment control, the best creative communication solutions, capable of building values which can be recognized in time by consumers.


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

HOW WE DO IT Analysis + Action + Follow-up A work system made of thorough sequential phases and constant follow-ups.

We focus on the guide lines to be followed towards your business goals, promoting your interests.

1/ SET UP MEETING

Introduction to the project, definition of the brief, of the competences and of the areas. Timing and analysis of the actions to be undertaken in order to optimize the work flow.

2/ RESEARCH AND ANALYSIS PHASE

Analysis of the brand, of the market, of the competitive environment and of the consumer’s needs through specific market analysis, focusing on understanding the complete and current brand awareness, its market framework and positioning.

3/ STRATEGY PHASE

Development of the positioning, of the values and of the design applications of the brand connected to the strategic objectives set out during the brief.

4/ CREATIVITY PHASE

Definition of the creative concept and development of the design project; analysis of the different applications and coordination of all the project expressions.

5/ PRODUCTION CONSULTANCY AND COORDINATION Assistance and possible coordination during the production phase.

6/ FOLLOW-UP OF THE DEVELOPED STRATEGY RESULTS

Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

portfolio/ 01

> esquire viaggi

Travel agency right in the heart of Milan in charge of offering the most exclusive and charming destinations all over the world. On behalf of Esquire Viaggi, we developed the website graphics. The almost unique element of this site lies in the choice of including, for each suggested resort, the pictures of the most exclusive hotels selected for a highly demanding clientele. Furthermore, we also realized a wedding list through which being always updated on the last travel offers, precisely designed for honeymoons. www.esquireviaggi.com


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

design strategy The value analysis, the history and the positioning of the brand relatively to the competitors, to the market framework and to the targets, define the global communication strategy. Always reasoning in terms of a detailed and thorough brand governance, specifically operating on every single performance area.

From global understanding, the right answer and graphic signs emerge.

Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

services / brand governance FROM THE CONTENTS TO THE SIGN DEFINITION. > CORPORATE DESIGN

> EDITORIAL DESIGN

Defining guide lines, norms and rules coordinating every aspect of the brand on the communication materials; from in-house to external events relative to the brand, from writing material to signage, from physical supports to virtual ones.

Stating the brand policy within the publishing context, in line with the business targets of the best players in the field. Rendering actual, both on paper and multimedia supports, the brand values consistent with the guide lines defined by the Design Strategy.

+ Brand Identity + Brand-Book + Format + Look&Feel + Typography and Calligraphy + Brand Communication + Material and Printing Consultancy

+ Book Design + Magazine Design + Catalogue Design + Literature Design + Web Concept Design + Infographic Design + Material and Printing Consultancy

> PACKAGING DESIGN

> SPACE DESIGN

Communicating values and brand awareness by coordinating functionality, protection, preservation and delivery. The goal is to inscribe the brand and its pack in a unique and identifiable universe.

Allowing the brand to live within the areas and space by making it physical and tangible. Designing fixed or temporary setting-ups such as stands, showcases and exhibitions aiming at provoking a memorable, istinct and multi-sensorial experience in the target.

+ New Packaging Development + Structural Design + Pack Design + Pack Restyling + Line-Extension and Stretching + Special Editions + Material and Printing Consultancy

+ Retail and Environmental Design + POS and Merchandising + Trade Show Design + Fair and Exhibition Design + Signage Systems + Industrial Design + Supplier Search and Consultancy

> WEB DESIGN AND MULTIMEDIA CHANNELS Allowing the brand to live on the web: on multimedia channels ranging from I-phone to Facebook by making it more physical and tangible. Designing solutions aiming at rendering the brand more visible, interacting with the speed of the means of communication.


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

portfolio/ 02

> aqvaliving

Steelife Communication has followed the design of the graphics and the animations of the Aqualiving website, leading company in the business of managing and renting out top-villas in Mykonos and in Greece, and has contributed to the launch of the product and of the connected services in a determined way on the multimedia channel. So far Steelife Communication carries on its excellent relationship with Aqualiving by refashioning also the exclusive paper brochure, distributed annually all over the world.

www.livingresorts.net


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

portfolio/ 03 > aqvafusion

www.mykonoschefs.com

Aquafusion, Aqualiving’s catering division, offers private catering services reserved exclusively to the clients residing in its own villas, with a highly customized approach and a particular focus on a healthy and traditional cuisine.

> cise real estate

On behalf of the Cise Real Estate company, we carried out both the presentation brochure graphics and the moke-up of the element portfolio.


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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

portfolio/ 04

> eurofly meridiana

To prove our skills in the communication field to the Eurofly/Meridiana group, we presented ourselves with a series of suggested ad campaigns focused on their services. Subsequently, while waiting to develop our relationship with the group, we were offered the opportunity to carry out the below-the-line communication of the company, launching the Milan/TelAviv route. We then realized the flight certificates.


Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

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Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

portfolio/ 05

> lma broker

On behalf of the LMA BROKER company, we carried out newsletters, which were distributed on the web and a website presentation page, while waiting to design a definitive version for the client.

www.lmabroker.com


Steelife communication - YOUR BUSINESS PARTNER TO GET AHEAD

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portfolio/ 06 > euromobiliare sim

On behalf of the Euromobiliare SIM company, we carried out two new brand proposals in anticipation of its renaming.

> agi - avvocati giuslavoristi italiani

www.giuslav.it

For the AGI (the Italian Employment Lawyers’ Association)) website, we carried out a restyling both of the graphic lay-out and of the surfing network on its inside.


headquarter: via alessi, 4 + 20123 Milano - Italia main office: Torre di Piazza Velasca, 5 (6째 piano) + 20122 Milano - Italia t. 02.47957101 + www.steelifecommunication.com info@ steelifecommunication.com + facebook: steelife communication Legal Office: via Cavallotti, 15 + 20121 Milano - Italia


Steelife Communication