43036 SEU MAGAZINE 18 3_20_2019
Brain Games
Here’s a sampling of classes at St. Edward’s that emphasize learning by doing across campus. We asked students to share what blew their minds the most. Documentary filmmaking? Child’s pose? How do we sign up?!
2
1
THE PRINTED PAGE AND THE SILVER SCREEN Instructor: Professor of English Barbara Filippidis Reading: We Are All Completely Beside Ourselves (Faulkner Award for Fiction winner) and Exit West (Los Angeles Times Book Prize for Fiction winner) Watching: Psycho, The Big Sick and El Norte Doing: Write, shoot, edit, produce and present an original three-minute film that tells a story, uses a variety of camera shots, includes music or dialogue, and conveys a style or mood
Marketing Management in a Digital Environment Instructor: Assistant Professor of Marketing Juli James Learning: Traditional marketing techniques combined with social- and web-based strategies, with primers in ethics and corporate social responsibility
3
Social Welfare: The Historical Response to Need in the U.S.
Doing: Assume the role of marketing director for a camera company, compete with classmates as you create digital marketing campaigns to maximize clickthroughs and conversions, and analyze metrics, build landing pages and interact with customers
Instructor: Assistant Professor of Social Work Laurie Cook Heffron
If this class had a hashtag: #therealdeal
Doing: Try living on a SNAP (food stamps) budget for two weeks. Then create an elevator pitch (and more) to convince your classmates to support or oppose a certain social welfare bill or policy
Learning: American social problems — and how federal and state governments have responded to them — from the Colonial period to today
If this class had a hashtag: #staywoke 18
ST. EDWARD’S UNIVERSITY MAGAZINE
18-MKTG-28461_Magazine Spring 2019_guts.indd 18
3/15/19 10:11 AM