MEMPHIS BY THE NUMBERS UNIVERSITY OF MEMPHIS
CHALLENGE The U of M, Bureau of Business and Economic Research approached us to create a vehicle that would communicate to multiple audiences what services they provided to both the University and the community. At first glance the subject matter seemed dry and heavily statistical. Upon further investigation, we found an enormous amount of interesting facts about Memphis that we were unaware of. Being native Memphians, we believed others would be as surprised and entertained by the information. SOLUTION We convinced the U of M to allow us to take a non-uniform approach with the information. Instead of making excuses for the huge amount of stats, we had fun with them; creating lists, charts and humorous illustrations to communicate the information. We decided to make the book an unusual horizontal shape, and because the quantity was limited, we printed it on rough, hand-made paper. The cover was printed on a letterpress and embossed. We finished it off by side-stapling the book with copper staples. RESULT Almost every individual that received it called to get additional copies for their friends and co-workers. For the first time in the history of the Bureau of Business and Economic Research, the University began to take notice and involve the Bureau in its strategic efforts within the community. The editors of Print Magazine included the book in a publication highlighting examples of effective design on a limited budget, proving that great design isn’t always expensive.
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