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BRAND BOOK


BRAND STORY Through innovation, we are “the heart” of every women’s feelings, thoughts, desires and sensations. So Sweet is a brand known by black, transparency and appliques. In every design we create beauty and sweetness details with amazing textures for our delicate garments. For sweet girls who are not afraid to dare on their look and just want to have fun.

GIRLS JUST WANNA HAVE

FUN

GIRLS JUST WANNA HAVE

FUN


VISION

A world in which women can wear whatever they want without feeling ashamed of themselves, but pround.


MISSION ●

To create passionate and delicate collection for party girls. To ensure the best quality for our customers. To provide the best and unique products with applique and hand stitching made one by one.


VALUES

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Quality

Transparency

Seduction


BRAND ESSENCE

TRANSPARENCY


COMPETITOR ANALYSIS MAP


MAP Client Use Occasion CLIENT PARTY GIRLS

OCCASION CONFIDENCE

USE CELEBRATIONS


USP Unique Selling Proposition For those who like transparency and are self-confident.


SWOT ANALYSIS STRENGHT - Quality - Handmade - Skilled worker - Stores all over the world

OPPORTUNITIES - Nightclubs - Younger generation consumers - Expand into other products (perfume)

WEAKNESS - Online market (Clothing sizes) - E-commerce

THREAT - Saturated market - International economic instability - Local and Global competitors


SUMMARY So Sweet is established to serve party girls with see through garments and appliques . This will delivered through for those who like transparency and are self-confident. Although So Sweet faces competition in e-commerce and saturated market. We intent to meet the younger generation consumers and expand our products enter the market with quality, handmade and skilled workers.

Brand Book (So Sweet)  
Brand Book (So Sweet)  
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