This development will set out the business case for ‘the care channel’ as an exciting new development covering a wealth of topics around the care sector. It will be...
Thought Provoking Controversial Inspirational Instructional
Strategic and Market Analysis: Do we have a viable TV proposition? We believe that we do, as the format of a micro channel “incubator” offering is ideal for testing new broadcast ventures. Because quite simply if it doesn’t work as a programme, it will never work as a channel! But what makes for a viable proposition? And what are the essential ingredients for success? There are four key questions which every new TV venture must ask itself, and be able to answer properly and credibly:
Is ‘the care channel’ commercially viable? How is the audience going to know about our programme and how do we measure it? Is our programme content available, sustainable, and affordable? Are we able to interest the audience sufficiently to bring them back, week after week? There are, of course, many other factors which are important in launching any broadcast venture. But in our experience, any proposition which can’t adequately answer all the above questions will struggle, again we believe that we can and that we do...
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